This page contains documentation on the specific parameters required by each supported bidder.
These docs only apply to Prebid.js bidders. For Prebid Server, AMP, or Prebid Mobile, see the
Prebid Server Bidders page.
For each bidder listed below, you’ll find the following information:
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_1ad4good
hb_bidder_1ad4good
hb_adid_1ad4good
hb_size_1ad4good
hb_source_1ad4good
hb_format_1ad4good
hb_cache_host_1ad4go
hb_cache_id_1ad4good
hb_uuid_1ad4good
hb_cache_path_1ad4go
hb_deal_1ad4good
Note:
This adapter is for displaying free ads for various not profits. You can find more info at [1ad4good.org])(http://1ad4good.org).
Bid Params
Name
Scope
Description
Example
Type
placementId
required
Meaningless, but required id
234234
integer
cpm
optional
forces bidder to insert custom cpm bid
0.50
decimal
33Across
Features
Bidder Code
33across
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
yes
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
yes
Floors Module Support
yes
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_33across
hb_bidder_33across
hb_adid_33across
hb_size_33across
hb_source_33across
hb_format_33across
hb_cache_host_33acro
hb_cache_id_33across
hb_uuid_33across
hb_cache_path_33acro
hb_deal_33across
Bid Params
Name
Scope
Description
Example
Type
siteId
required
Publisher GUID from 33Across
'examplePub123'
string
productId
required
33Across Product ID that the Publisher has registered for (use 'siab' for Banner or Outstream Video , 'inview' for Adhesion, 'instream' for Instream Video)
'siab'
string
Ad Unit Setup for Banner
varadUnits=[{code:'33across-hb-ad-123456-1',// ad slot HTML element ID mediaTypes:{banner:{sizes:[[300,250],[728,90]]}}bids:[{bidder:'33across',params:{siteId:'examplePub123',// required productId:'siab|inview'// required}}]}
Ad Unit Setup for Outstream Video
varadUnits=[{code:'33across-hb-ad-123456-1',// ad slot HTML element ID mediaTypes:{video:{// We recommend setting the following video params// in Ad Unit rather than bidder params as per Prebid 4.0 recommendation. playerSize:[300,250],// requiredcontext:'outstream',// requiredmimes:['video/mp4','video/x-flv'],// requiredprotocols:[2,3],// required, set at least 1 value in arrayplacement:2,// optional, defaults to 2 when context = outstreamapi:[1,2],// optionalskip:0,// optionalminduration:5,// optionalmaxduration:30,// optionalplaybackmethod:[1,3],// optionalbattr:[13,14],// optionallinearity:1,// optionalminbitrate:10,// optionalmaxbitrate:10// optional}},bids:[{bidder:'33across',params:{siteId:'examplePub123',// required productId:'siab'// required }}],...}
Ad Unit Setup for Instream Video
varadUnits=[{code:'33across-hb-ad-123456-1',// ad slot HTML element ID mediaTypes:{video:{// We recommend setting the following video params// in Ad Unit rather than bidder params as per Prebid 4.0 recommendation. playerSize:[300,250],// requiredcontext:'instream',// requiredmimes:['video/mp4','video/x-flv'],// requiredprotocols:[2,3],// required, set at least 1 value in arrayplacement:1,// optional, defaults to 1 when context = instreamstartdelay:0,// optional, defaults to 0 when context = instreamapi:[1,2],// optionalskip:0,// optionalminduration:5,// optionalmaxduration:30,// optionalplaybackmethod:[1,3],// optionalbattr:[13,14],// optionallinearity:1,// optionalminbitrate:10,// optionalmaxbitrate:10// optional}},bids:[{bidder:'33across',params:{siteId:'examplePub123',// required productId:'instream'// required }}],...}
Ad Unit Setup for Multi-format: Banner, Video (Outstream)
varadUnits=[{code:'33across-hb-ad-123456-1',// ad slot HTML element ID mediaTypes:{banner:{sizes:[[300,250],[728,90]]},video:{// We recommend setting the following video params// in Ad Unit rather than bidder params as per Prebid 4.0 recommendation. playerSize:[300,250],// requiredcontext:'outstream',// requiredmimes:['video/mp4','video/x-flv'],// requiredprotocols:[2,3],// required, set at least 1 value in arrayplacement:2,// optional, defaults to 2 when context = outstreamapi:[1,2],// optionalskip:0,// optionalminduration:5,// optionalmaxduration:30,// optionalplaybackmethod:[1,3],// optionalbattr:[13,14],// optionallinearity:1,// optionalminbitrate:10,// optionalmaxbitrate:10// optional}},bids:[{bidder:'33across',params:{siteId:'examplePub123',// required productId:'siab'// required }}],...}
7xbid
Features
Bidder Code
7xbid
Prebid.org Member
no
Media Types
display, native
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_7xbid
hb_bidder_7xbid
hb_adid_7xbid
hb_size_7xbid
hb_source_7xbid
hb_format_7xbid
hb_cache_host_7xbid
hb_cache_id_7xbid
hb_uuid_7xbid
hb_cache_path_7xbid
hb_deal_7xbid
Bid Params
Name
Scope
Description
Example
Type
placementId
required
This is placement Id
1425292
integer
currency
optional
3-letter ISO 4217 code defining the currency of the bid (currently support USD and JPY), default is JPY
'USD'
string
9 Media Online
Features
Bidder Code
9MediaOnline
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
yes
User IDs
id5Id, unifiedId
GDPR TCF2 Support
no
SChain Support
yes
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_9MediaOnline
hb_bidder_9MediaOnli
hb_adid_9MediaOnline
hb_size_9MediaOnline
hb_source_9MediaOnli
hb_format_9MediaOnli
hb_cache_host_9Media
hb_cache_id_9MediaOn
hb_uuid_9MediaOnline
hb_cache_path_9Media
hb_deal_9MediaOnline
Bid params
Name
Scope
Description
Example
Type
supplyPartnerId
required
ID of the supply partner
'12345'
string
Mobfox X
Features
Bidder Code
MobfoxX
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
yes
User IDs
id5Id, unifiedId
GDPR TCF2 Support
no
SChain Support
yes
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_MobfoxX
hb_bidder_MobfoxX
hb_adid_MobfoxX
hb_size_MobfoxX
hb_source_MobfoxX
hb_format_MobfoxX
hb_cache_host_Mobfox
hb_cache_id_MobfoxX
hb_uuid_MobfoxX
hb_cache_path_Mobfox
hb_deal_MobfoxX
Bid params
Name
Scope
Description
Example
Type
supplyPartnerId
required
ID of the supply partner
'12345'
string
SafeReach
Features
Bidder Code
safereach
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_safereach
hb_bidder_safereach
hb_adid_safereach
hb_size_safereach
hb_source_safereach
hb_format_safereach
hb_cache_host_safere
hb_cache_id_safereac
hb_uuid_safereach
hb_cache_path_safere
hb_deal_safereach
bid params
Name
Scope
Description
Example
Type
ai
required
The auction ID
'XBC1'
string
sc
required
The adshortcode
'AF2g'
string
A4G
Features
Bidder Code
a4g
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_a4g
hb_bidder_a4g
hb_adid_a4g
hb_size_a4g
hb_source_a4g
hb_format_a4g
hb_cache_host_a4g
hb_cache_id_a4g
hb_uuid_a4g
hb_cache_path_a4g
hb_deal_a4g
Bid Params
Name
Scope
Description
Example
Type
zoneId
required
The A4G zone ID
'59304'
string
deliveryUrl
optional
The bid endpoint (might be used for debug)
'http://dev01.ad4game.com/v1/bid'
string
Aardvark
Features
Bidder Code
aardvark
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
yes
User IDs
unifiedId
GDPR TCF2 Support
yes
SChain Support
yes
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
52
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_aardvark
hb_bidder_aardvark
hb_adid_aardvark
hb_size_aardvark
hb_source_aardvark
hb_format_aardvark
hb_cache_host_aardva
hb_cache_id_aardvark
hb_uuid_aardvark
hb_cache_path_aardva
hb_deal_aardvark
Bid Params
Name
Scope
Description
Example
Type
ai
required
The rtk auction ID
'XBC1'
string
sc
required
The rtk shortcode
'AF2g'
string
categories
optional
Deal ID Categories
['news','sports']
array
ablida
Features
Bidder Code
ablida
Prebid.org Member
no
Media Types
display, video, native
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_ablida
hb_bidder_ablida
hb_adid_ablida
hb_size_ablida
hb_source_ablida
hb_format_ablida
hb_cache_host_ablida
hb_cache_id_ablida
hb_uuid_ablida
hb_cache_path_ablida
hb_deal_ablida
Bid Params
Name
Scope
Description
Example
Type
placementId
required
The placement ID provided by ablida
'1234567'
string
categories
optional
IAB 2.0 category names of page
['automotive', 'news-and-politics']
Array<string>
adWMG
Features
Bidder Code
adWMG
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
yes
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adWMG
hb_bidder_adWMG
hb_adid_adWMG
hb_size_adWMG
hb_source_adWMG
hb_format_adWMG
hb_cache_host_adWMG
hb_cache_id_adWMG
hb_uuid_adWMG
hb_cache_path_adWMG
hb_deal_adWMG
##BidParams
| Name | Scope | Description | Example | Type |
|————|———-|———————-|————|———-|
| publisherId | required | Publisher ID from WMG Dashboard | '5cebea3c9eea646c7b623d5e' | string |
| IABCategories | optional |IAB ad categories for adUnit | ['IAB1', 'IAB5'] | array of strings |
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adagio
hb_bidder_adagio
hb_adid_adagio
hb_size_adagio
hb_source_adagio
hb_format_adagio
hb_cache_host_adagio
hb_cache_id_adagio
hb_uuid_adagio
hb_cache_path_adagio
hb_deal_adagio
Note
The Adagio bidder adaptor requires setup and approval from the Adagio team. Please reach out to contact@adagio.io for more information.
Bid Params
Important: Adagio needs to collect attention data about the ads displayed on a page and must listen to some specifics ad-server events. Please refer to the Adagio user guide for details.
Name
Scope
Description
Example
Type
organizationId
required
Id of the Organization. Handed out by Adagio.
'1010'
string
site
required
Name of the site. Handed out by Adagio. - max length: 50
'mysite-com'
string
placement*
required
Refers to the placement of an adunit in a page. Must not contain any information about the type of device. - max length: 30 - max distinctives values: 10
'ban_atf'
string
adUnitElementId
required
Refers to the adunit html attribute id in a page.
'gpt-ban-atf'
string
pagetype*
highly recommended
Describes what kind of content will be present in the page. - max length: 30 - max distinctives values: 50
'article'
string
environment*
recommended
Environment where the page is displayed. - max length: 30 - max distinctives values: 10
'desktop'
string
category*
recommended
Category of the content displayed in the page. - max length: 30 - max distinctives values: 50
'sport'
string
subcategory*
optional
Subcategory of the content displayed in the page. - max length: 30 - max distinctives values: 50
'handball'
string
postBid
optional
Used in Post-Bid context only.
true
boolean
video
optional
OpenRTB 2.5 video options object. All options will override ones defined in mediaTypes.video
{skip: 1, playbackmethod: [6]}
object
*These parameters will have its accentuated characters converted to their non-accentuated version: é => e
Adasta Media
Features
Bidder Code
adasta
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adasta
hb_bidder_adasta
hb_adid_adasta
hb_size_adasta
hb_source_adasta
hb_format_adasta
hb_cache_host_adasta
hb_cache_id_adasta
hb_uuid_adasta
hb_cache_path_adasta
hb_deal_adasta
Bid Params
Name
Scope
Description
Example
Type
placementId
required
string
Adasta Media is an aliased bidder for AppNexus
Adbite
Features
Bidder Code
adbite
Prebid.org Member
no
Media Types
display, video, native
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
yes
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
yes
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adbite
hb_bidder_adbite
hb_adid_adbite
hb_size_adbite
hb_source_adbite
hb_format_adbite
hb_cache_host_adbite
hb_cache_id_adbite
hb_uuid_adbite
hb_cache_path_adbite
hb_deal_adbite
Note:
The adbite Bidding adaptor requires setup and approval before beginning. Please reach out to support@adbite.com for more details
Bid Params
Name
Scope
Description
Example
Type
host
required
Our Host
'cpm.adbite.com'
string
zoneId
required
Example RTB zone id
'12345'
string
AdBlender
Features
Bidder Code
adblender
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adblender
hb_bidder_adblender
hb_adid_adblender
hb_size_adblender
hb_source_adblender
hb_format_adblender
hb_cache_host_adblen
hb_cache_id_adblende
hb_uuid_adblender
hb_cache_path_adblen
hb_deal_adblender
Bid Params
Name
Scope
Description
Example
Type
zone
required
string
AdButler
Features
Bidder Code
adbutler
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adbutler
hb_bidder_adbutler
hb_adid_adbutler
hb_size_adbutler
hb_source_adbutler
hb_format_adbutler
hb_cache_host_adbutl
hb_cache_id_adbutler
hb_uuid_adbutler
hb_cache_path_adbutl
hb_deal_adbutler
Bid Params
Name
Scope
Description
Example
Type
accountID
required
Account ID
'167283'
string
zoneID
required
Zone ID
'210093'
string
keyword
optional
Keyword(s) used for custom targeting
'green,orange'
string
minCPM
optional
Minimum CPM value to accept
'1.00'
string
maxCPM
optional
Maximum CPM value to accept
'5.00'
string
extra
optional
Pass other AdButler parameters like ‘tuid’ or ‘kw’
{kw: "green"}
object
Adfinity
Features
Bidder Code
adfinity
Prebid.org Member
no
Media Types
display, video, native
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adfinity
hb_bidder_adfinity
hb_adid_adfinity
hb_size_adfinity
hb_source_adfinity
hb_format_adfinity
hb_cache_host_adfini
hb_cache_id_adfinity
hb_uuid_adfinity
hb_cache_path_adfini
hb_deal_adfinity
Bid Params
Name
Scope
Description
Example
Type
placement_id
required
Placement Id will be generated on Adfinity Platform.
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adformOpenRTB
hb_bidder_adformOpen
hb_adid_adformOpenRT
hb_size_adformOpenRT
hb_source_adformOpen
hb_format_adformOpen
hb_cache_host_adform
hb_cache_id_adformOp
hb_uuid_adformOpenRT
hb_cache_path_adform
hb_deal_adformOpenRT
Bid params
Name
Scope
Description
Example
Type
mid
required
12345
integer
adxDomain
optional
The Adform domain
'adx.adform.net'
string
site
optional
Site id
'123123'
string
priceType
optional
Price type
'gross'
string
publisher
optional
Info about publisher
{"id": "2706", "name": "name", "domain": "dom"}
object
Ad Generation
Features
Bidder Code
adgeneration
Prebid.org Member
no
Media Types
display, native
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
yes
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adgeneration
hb_bidder_adgenerati
hb_adid_adgeneration
hb_size_adgeneration
hb_source_adgenerati
hb_format_adgenerati
hb_cache_host_adgene
hb_cache_id_adgenera
hb_uuid_adgeneration
hb_cache_path_adgene
hb_deal_adgeneration
Bid Params
Name
Scope
Description
Example
Type
id
required
adId
'1234'
string
AdGlare Ad Server
Features
Bidder Code
adglare
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adglare
hb_bidder_adglare
hb_adid_adglare
hb_size_adglare
hb_source_adglare
hb_format_adglare
hb_cache_host_adglar
hb_cache_id_adglare
hb_uuid_adglare
hb_cache_path_adglar
hb_deal_adglare
Bid Params
Name
Scope
Description
Example
Type
domain
required
Your (white label) ad serving domain
'try.engine.adglare.net'
string
zID
required
The zone ID
'475579334'
string
type
required
The zone type
'banner'
string
Adhese
Features
Bidder Code
adhese
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
yes
User IDs
id5Id
GDPR TCF2 Support
yes
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
553
Prebid Server Adapter
yes
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adhese
hb_bidder_adhese
hb_adid_adhese
hb_size_adhese
hb_source_adhese
hb_format_adhese
hb_cache_host_adhese
hb_cache_id_adhese
hb_uuid_adhese
hb_cache_path_adhese
hb_deal_adhese
Registration
The Adhese bid adapter may require an additional setup from the Adhese team, even for existing Adhese customers. Please reach out to your support team or info@adhese.com for more information.
Prebid Server host companies need to work with Adhese for each additional publisher.
Note: Combine the above the configuration with any other UserSync configuration. Multiple setConfig() calls overwrite each other and only last call for a given attribute will take effect.
AdKernel
Features
Bidder Code
adkernel
Prebid.org Member
no
Media Types
display, video, native
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
yes
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adkernel
hb_bidder_adkernel
hb_adid_adkernel
hb_size_adkernel
hb_source_adkernel
hb_format_adkernel
hb_cache_host_adkern
hb_cache_id_adkernel
hb_uuid_adkernel
hb_cache_path_adkern
hb_deal_adkernel
Note:
The Adkernel Bidding adaptor requires setup and approval before beginning. Please reach out to prebid@adkernel.com for more details
Bid Params
Name
Scope
Description
Example
Type
host
required
Ad network’s RTB host
'cpm.metaadserving.com'
string
zoneId
required
RTB zone id
'30164'
string
AdKernelAdn
Features
Bidder Code
adkernelAdn
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
yes
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adkernelAdn
hb_bidder_adkernelAd
hb_adid_adkernelAdn
hb_size_adkernelAdn
hb_source_adkernelAd
hb_format_adkernelAd
hb_cache_host_adkern
hb_cache_id_adkernel
hb_uuid_adkernelAdn
hb_cache_path_adkern
hb_deal_adkernelAdn
Note:
The AdkernelAdn Header Bidding adaptor requires setup and approval before beginning. Please reach out to prebid@adkernel.com for more details
Bid Params
Name
Scope
Description
Example
Type
host
optional
Ad network host
'tag.adkernel.com'
string
pubId
required
Publisher Id
102
integer
Adlive
Features
Bidder Code
adlive
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adlive
hb_bidder_adlive
hb_adid_adlive
hb_size_adlive
hb_source_adlive
hb_format_adlive
hb_cache_host_adlive
hb_cache_id_adlive
hb_uuid_adlive
hb_cache_path_adlive
hb_deal_adlive
Bid Params
Name
Scope
Description
Example
Type
hashes
required
Array of hashes, provided by adlive
[‘1e100887dd614b0909bf6c49ba7f69fdd1360437’]
Array of strings
ADman Media
Features
Bidder Code
adman
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
yes
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
yes
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adman
hb_bidder_adman
hb_adid_adman
hb_size_adman
hb_source_adman
hb_format_adman
hb_cache_host_adman
hb_cache_id_adman
hb_uuid_adman
hb_cache_path_adman
hb_deal_adman
Note:
The Adman Bidding adapter requires setup before beginning. Please contact us at prebid@admanmedia.com
Bid Params
Name
Scope
Description
Example
Type
placementId
required
Adman placement id
'1234asdf'
'string'
AdMedia
Features
Bidder Code
admedia
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_admedia
hb_bidder_admedia
hb_adid_admedia
hb_size_admedia
hb_source_admedia
hb_format_admedia
hb_cache_host_admedi
hb_cache_id_admedia
hb_uuid_admedia
hb_cache_path_admedi
hb_deal_admedia
Bid Params
Name
Scope
Description
Example
Type
aid
required
The Affiliate ID for the Publisher
'1234'
string
AdMixer
Features
Bidder Code
admixer
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
yes
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_admixer
hb_bidder_admixer
hb_adid_admixer
hb_size_admixer
hb_source_admixer
hb_format_admixer
hb_cache_host_admixe
hb_cache_id_admixer
hb_uuid_admixer
hb_cache_path_admixe
hb_deal_admixer
Bid Params
Name
Scope
Description
Example
Type
zone
required
string
AdNow
Features
Bidder Code
adnow
Prebid.org Member
no
Media Types
display, native
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adnow
hb_bidder_adnow
hb_adid_adnow
hb_size_adnow
hb_source_adnow
hb_format_adnow
hb_cache_host_adnow
hb_cache_id_adnow
hb_uuid_adnow
hb_cache_path_adnow
hb_deal_adnow
Note:
The Example Bidding adapter requires setup before beginning. Please contact us at support@adnow.com
Bid Params
Name
Scope
Description
Example
Type
codeId
required
CodeId parameter in AdNow Network
123456
number
Adnuntius
Features
Bidder Code
adnuntius
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adnuntius
hb_bidder_adnuntius
hb_adid_adnuntius
hb_size_adnuntius
hb_source_adnuntius
hb_format_adnuntius
hb_cache_host_adnunt
hb_cache_id_adnuntiu
hb_uuid_adnuntius
hb_cache_path_adnunt
hb_deal_adnuntius
Bid Params
Name
Scope
Description
Example
Type
auId
required
The ad unit ID '0000000000072345' leading zeros can be omitted.
string
network
optional
Used if you want to make requests to multiple networks in adnuntius.
string
targeting
optional
Targeting to be sent through to adnuntius with the request.
string
Targeting
The Adnuntius Documentation provides detailed information on sending targeting data to the Adnuntius adserver.
Example
Here’s an example of sending targeting information about categories to adnuntius via the bid request:
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adocean
hb_bidder_adocean
hb_adid_adocean
hb_size_adocean
hb_source_adocean
hb_format_adocean
hb_cache_host_adocea
hb_cache_id_adocean
hb_uuid_adocean
hb_cache_path_adocea
hb_deal_adocean
Note
The AdOcean bid adapter may require an additional setup from the AdOcean team. Please contact with your local Technical Support team or by visiting AdOcean website.
Bid Params
Name
Scope
Description
Example
Type
slaveId
required
slave ID
'adoceanmyaozpniqismex'
string
masterId
required
master ID
'tmYF.DMl7ZBq.Nqt2Bq4FutQTJfTpxCOmtNPZoQUDcL.G7'
string
emiter
required
traffic source id
'myao.adocean.pl'
string
Adot
Features
Bidder Code
adot
Prebid.org Member
no
Media Types
display, video, native
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
yes
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
yes
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adot
hb_bidder_adot
hb_adid_adot
hb_size_adot
hb_source_adot
hb_format_adot
hb_cache_host_adot
hb_cache_id_adot
hb_uuid_adot
hb_cache_path_adot
hb_deal_adot
Prebid JS
Bid Params
Name
Scope
Description
Example
Type
placementId
optional
The placement ID from Adot.
'adot_placement_224521'
string
position
optional
Specify the position of the ad as a relative measure of visibility or prominence. Allowed values: Unknown: 0 (default); Above the fold: 1 ; Below the fold: 3.
0
integer-
video
required if the adUnit is a video
Object containing video targeting parameters. See Video Object for details.
video: { mimes: ['video/mp4'] }
object
Video Object
Name
Scope
Description
Type
mimes
required
Array of strings listing the content MIME types supported, e.g., ['video/mp4'].
Array<string>
minduration
optional
Integer that defines the minimum video ad duration in seconds.
integer
maxduration
optional
Integer that defines the maximum video ad duration in seconds.
integer
protocols
required
Array of supported video protocols, e.g., [2, 3]
Array<integer>
container
optional
Selector used for finding the element in which the video player will be displayed, e.g., #div-1. The ad unit code will be used if no container is provided.
string
instreamContext
required if video.context is instream
String used to define the type of instream video. Allowed values: Pre-roll: pre-roll; Mid-roll: mid-roll ; Post-roll: post-roll.
string
Prebid server
Bid Params
Name
Scope
Description
Example
Type
placementId
optional
An ID which identifies this placement of the impression.
'adot_placement_224521'
string
parallax
optional (only for prebid-server)
Specify if the wanted advertising’s creative is a parallax.
true/false
boolean
Testing Bid Request
The following test parameters can be used to verify that Prebid Server is working properly with the
server-side adot adapter. This is a mobile Bid-request example.
Please contact admin@we-are-adot.com if you would like to build and deploy Prebid server and use it with Adot.
AdPartner
Features
Bidder Code
adpartner
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adpartner
hb_bidder_adpartner
hb_adid_adpartner
hb_size_adpartner
hb_source_adpartner
hb_format_adpartner
hb_cache_host_adpart
hb_cache_id_adpartne
hb_uuid_adpartner
hb_cache_path_adpart
hb_deal_adpartner
Bid Params
Name
Scope
Description
Example
Type
unitId
required
Unit ID.
5809
integer
Adpone
Features
Bidder Code
adpone
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
no
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
yes
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adpone
hb_bidder_adpone
hb_adid_adpone
hb_size_adpone
hb_source_adpone
hb_format_adpone
hb_cache_host_adpone
hb_cache_id_adpone
hb_uuid_adpone
hb_cache_path_adpone
hb_deal_adpone
Bid Params
Name
Scope
Description
Example
Type
placementId
required
The placement ID from Adpone.
234234
integer
Adprime
Features
Bidder Code
adprime
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
yes
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
yes
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adprime
hb_bidder_adprime
hb_adid_adprime
hb_size_adprime
hb_source_adprime
hb_format_adprime
hb_cache_host_adprim
hb_cache_id_adprime
hb_uuid_adprime
hb_cache_path_adprim
hb_deal_adprime
Note:
The Adprime Bidding adapter requires setup before beginning. Please contact us at rafal@adprime.com
Bid Params
Name
Scope
Description
Example
Type
placementId
required
Adprime placement id
'1234asdf'
string
keywords
optional
page context keywords
[‘car’,’sport’]
array
Adrelevantis
Features
Bidder Code
adrelevantis
Prebid.org Member
no
Media Types
display, video, native
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adrelevantis
hb_bidder_adrelevant
hb_adid_adrelevantis
hb_size_adrelevantis
hb_source_adrelevant
hb_format_adrelevant
hb_cache_host_adrele
hb_cache_id_adreleva
hb_uuid_adrelevantis
hb_cache_path_adrele
hb_deal_adrelevantis
Note:
This adapter is for displaying ads relevant to page content. Page content is analyzed dynamically in realtime to get its IAB Categories and keywords. The IAB Categories and keywords are sent as First Party Data of the bidder. DSP can, then, bid on the IAB Categories and keywords. You can find more info at (https://adrelevantis.xyz/2020/06/28/content-driven-header-bidding-with-prebid-js/).
Bid Params
Name
Scope
Description
Example
Type
placementId
required
Placement id
234234
integer
cpm
optional
forces bidder to insert custom cpm bid
0.50
decimal
First Party Data
Page content is analyzed at DOMContentLoaded event. The results (keywords and categories) are set as fpd of the bidder prior to requesting bids.
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adtarget
hb_bidder_adtarget
hb_adid_adtarget
hb_size_adtarget
hb_source_adtarget
hb_format_adtarget
hb_cache_host_adtarg
hb_cache_id_adtarget
hb_uuid_adtarget
hb_cache_path_adtarg
hb_deal_adtarget
Registration
To use the Adtarget bidder you will need an aid from an exchange account on https://adtarget.com.tr. For further information, please contact kamil@adtarget.com.tr.
Bid params
Name
Scope
Description
Example
Type
aid
required
The source ID from Adtarget platform.
529814
integer
Description
Provides a solution for accessing Video demand and display demand from Adtarget
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adtelligent
hb_bidder_adtelligen
hb_adid_adtelligent
hb_size_adtelligent
hb_source_adtelligen
hb_format_adtelligen
hb_cache_host_adtell
hb_cache_id_adtellig
hb_uuid_adtelligent
hb_cache_path_adtell
hb_deal_adtelligent
Bid params
Name
Scope
Description
Example
Type
aid
required
The source ID from Adtelligent.
350975
integer
Description
Get access to multiple demand partners across Adtelligent AdExchange and maximize your yield with Adtelligent header bidding adapter.
Adtelligent header bidding adapter connects with Adtelligent demand sources in order to fetch bids.
This adapter provides a solution for accessing Video demand and display demand.
It is possible to configure requests to be split into chunks so as to have fewer bid requests in a single http request
(default value is 10).
pbjs.setBidderConfig({
config: {
adtelligent: {
chunkSize: 1 // makes 1 http request per 1 adunit configured
}
}
});
AdTrue
Features
Bidder Code
adtrue
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
yes
SChain Support
yes
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adtrue
hb_bidder_adtrue
hb_adid_adtrue
hb_size_adtrue
hb_source_adtrue
hb_format_adtrue
hb_cache_host_adtrue
hb_cache_id_adtrue
hb_uuid_adtrue
hb_cache_path_adtrue
hb_deal_adtrue
Bid Params
Name
Scope
Description
Example
Type
zoneId
required
ZoneId provided by AdTrue
'21423'
string
publisherId
required
PublisherID provided by AdTrue
'1491'
string
reserve
optional
Bid Floor
0.5
float
AdUp Technology
Features
Bidder Code
aduptech
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_aduptech
hb_bidder_aduptech
hb_adid_aduptech
hb_size_aduptech
hb_source_aduptech
hb_format_aduptech
hb_cache_host_adupte
hb_cache_id_aduptech
hb_uuid_aduptech
hb_cache_path_adupte
hb_deal_aduptech
Note:
The AdUp Technology bidding adapter requires setup and approval before beginning.
For more information visit www.adup-tech.com or contact info@adup-tech.com.
Bid params
Name
Scope
Description
Example
publisher
required
Unique publisher id
'1234'
placement
required
Unique placement id per publisher
'5678'
query
optional
Semicolon separated list of keywords
'urlaub;ibiza;mallorca'
adtest
optional
Impressions and clicks will not be tracked if enabled
true
Advangelists
Features
Bidder Code
advangelists
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
yes
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_advangelists
hb_bidder_advangelis
hb_adid_advangelists
hb_size_advangelists
hb_source_advangelis
hb_format_advangelis
hb_cache_host_advang
hb_cache_id_advangel
hb_uuid_advangelists
hb_cache_path_advang
hb_deal_advangelists
Note:
For more information about [Advangelists https://advangelists.com], please contact lokesh@advangelists.com
Bid Params
Name
Scope
Description
Example
Type
placement
required
'263'
string
pubid
required
'0cf8d6d643e13d86a5b6374148a4afac'
string
mimes
optional
video only
['video/mp4', 'application/javascript']
array of strings
playbackmethod
optional
video only
[2,6]
array of numbers
maxduration
optional
video only
30
number
skip
optional
video only
0 or 1
number
Advenue
Features
Bidder Code
advenue
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_advenue
hb_bidder_advenue
hb_adid_advenue
hb_size_advenue
hb_source_advenue
hb_format_advenue
hb_cache_host_advenu
hb_cache_id_advenue
hb_uuid_advenue
hb_cache_path_advenu
hb_deal_advenue
Bid Params
Name
Scope
Description
Example
type
placementId
required
Placement Id will be generated on Advenue Platform.
0
integer
traffic
optional
Type traffic
‘banner’
string
adxcg
Features
Bidder Code
adxcg
Prebid.org Member
no
Media Types
display, video, native
GDPR TCF1 Support
yes
User IDs
id5Id, identityLink, pubCommonId, unifiedId
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adxcg
hb_bidder_adxcg
hb_adid_adxcg
hb_size_adxcg
hb_source_adxcg
hb_format_adxcg
hb_cache_host_adxcg
hb_cache_id_adxcg
hb_uuid_adxcg
hb_cache_path_adxcg
hb_deal_adxcg
Bid Params
Name
Scope
Description
Example
Type
adzoneid
required
adxcg zone id
'1'
string
Adyoulike
Features
Bidder Code
adyoulike
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adyoulike
hb_bidder_adyoulike
hb_adid_adyoulike
hb_size_adyoulike
hb_source_adyoulike
hb_format_adyoulike
hb_cache_host_adyoul
hb_cache_id_adyoulik
hb_uuid_adyoulike
hb_cache_path_adyoul
hb_deal_adyoulike
Note:
The Adyoulike Header Bidding adaptor requires setup and approval from the Adyoulike team. Please reach out to your account manager or prebid@adyoulike.com for more information.
Bid Params
Name
Scope
Description
Example
Type
placement
required
The placement ID from Adyoulike.
'194f787b85c829fb8822cdaf1ae64435'
string
DC
optional
The data center name
'usa01'
string
AJA
Features
Bidder Code
aja
Prebid.org Member
no
Media Types
display, video, native
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
yes
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_aja
hb_bidder_aja
hb_adid_aja
hb_size_aja
hb_source_aja
hb_format_aja
hb_cache_host_aja
hb_cache_id_aja
hb_uuid_aja
hb_cache_path_aja
hb_deal_aja
Note:
The AJA Bidding adaptor requires setup and approval before beginning. Please reach out to ssp_support@aja-kk.co.jp for more details
Bid Params
Name
Scope
Description
Example
Type
asi
required
ad spot hash code
'123abc'
string
Configuration
AJA recommends setting UserSync by iframe for monetization.
For Prebid.js v1.15.0 and later:
pbjs.setConfig({userSync:{filterSettings:{iframe:{bidders:'*',// '*' represents all biddersfilter:'include'}}}});
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_amx
hb_bidder_amx
hb_adid_amx
hb_size_amx
hb_source_amx
hb_format_amx
hb_cache_host_amx
hb_cache_id_amx
hb_uuid_amx
hb_cache_path_amx
hb_deal_amx
Bid Params
Name
Scope
Description
Example
Type
testMode
optional
Activate 100% fill ads
true
boolean
tagId
optional
Tag ID
'cHJlYmlkLm9yZw'
string
adUnitId
optional
Ad Unit ID used in reporting. Will default to bid.adUnitCode
'sticky_banner'
string
Test Parameters
To enable 100% fill test ads, you can use the following params:
{testMode:true,tagId:"cHJlYmlkLm9yZw"}
Note that the tagId is case-sensitive. This will produce a bid at $10 with a test creative.
Andbeyond Media
Features
Bidder Code
andbeyond
Prebid.org Member
no
Media Types
display, video, native
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
yes
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
yes
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_andbeyond
hb_bidder_andbeyond
hb_adid_andbeyond
hb_size_andbeyond
hb_source_andbeyond
hb_format_andbeyond
hb_cache_host_andbey
hb_cache_id_andbeyon
hb_uuid_andbeyond
hb_cache_path_andbey
hb_deal_andbeyond
Note:
The andbeyond Bidding adaptor requires setup and approval before beginning. Please reach out to performancedirect@andbeyond.media for more details
Bid Params
Name
Scope
Description
Example
Type
host
required
Our Host
'cpm.andbeyond.media'
string
zoneId
required
Example RTB zone id
'12345'
string
ANIVIEW
Features
Bidder Code
aniview
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_aniview
hb_bidder_aniview
hb_adid_aniview
hb_size_aniview
hb_source_aniview
hb_format_aniview
hb_cache_host_anivie
hb_cache_id_aniview
hb_uuid_aniview
hb_cache_path_anivie
hb_deal_aniview
Note:
For more information about Aniview Ad Server, please contact info@aniview.com.
Bid Params
Name
Scope
Description
Example
Type
AV_PUBLISHERID
required
Publisher/Netid
'55b88d4a181f465b3e8b4567'
string
AV_CHANNELID
required
Channel id
'5a5f17a728a06102d14c2718'
string
AOL
Features
Bidder Code
aol
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
yes
User IDs
verizonMediaId
GDPR TCF2 Support
yes
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
25
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_aol
hb_bidder_aol
hb_adid_aol
hb_size_aol
hb_source_aol
hb_format_aol
hb_cache_host_aol
hb_cache_id_aol
hb_uuid_aol
hb_cache_path_aol
hb_deal_aol
Note:
This adapter allows use of both ONE by AOL: Display and ONE by AOL: Mobile platforms. In order to differentiate these sources of demand in your ad server and reporting, you may use the optional onedisplay and onemobile adapter aliases instead.
Bid Params
ONE by AOL: Display
Name
Scope
Description
Example
Type
placement
required
The placement ID from AOL.
'23324932'
string
network
required
The network ID from AOL.
'5071.1'
string
alias
optional
The placement alias from AOL.
'desktop_articlepage_something_box_300_250'
string
server
optional
The server domain name. Default is adserver-us.adtech.advertising.com. EU customers must use adserver-eu.adtech.advertising.com, and Asia customers adserver-as.adtech.advertising.com.
'adserver-eu.adtech.advertising.com'
string
bidFloor
optional
Dynamic bid floor (added in Prebid 0.8.1)
'0.80'
string
ONE by AOL: Mobile
Name
Scope
Description
Example
Type
dcn
required
Site ID provided by ONE.
'2c9d2b50015a5aa95b70a9b0b5b10012'
string
pos
required
Position on a page where an ad will appear.
'header'
string
ext
optional
Object that allows the client to send any extra parameters.
object
Apacdex
Features
Bidder Code
apacdex
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
yes
SChain Support
yes
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_appaloosa
hb_bidder_appaloosa
hb_adid_appaloosa
hb_size_appaloosa
hb_source_appaloosa
hb_format_appaloosa
hb_cache_host_appalo
hb_cache_id_appaloos
hb_uuid_appaloosa
hb_cache_path_appalo
hb_deal_appaloosa
Bid params
Name
Scope
Description
Example
Type
aid
required
The source ID from Appaloosa.
529814
integer
Description
Get access to multiple demand partners across Appaloosa AdExchange and maximize your yield with Appaloosa header bidding adapter.
Appaloosa header bidding adapter connects with Appaloosa demand sources in order to fetch bids.
This adapter provides a solution for accessing Video demand and display demand.
All AppNexus placements included in a single call to requestBids must belong to the same parent Publisher. If placements from two different publishers are included in the call, the AppNexus bidder will not return any demand for those placements. Note: This requirement does not apply to adapters that are aliasing the AppNexus adapter.
Bid Params
Name
Scope
Description
Example
Type
placementId
required
The placement ID from AppNexus. You may identify a placement using the invCode and member instead of a placement ID. The placementID parameter can be either a string or integer for Prebid.js, however integer is preferred. Legacy code can retain the string value. Prebid Server requires an integer value.
234234
integer
member
optional
The member ID from AppNexus. Must be used with invCode.
'12345'
string
invCode
optional
The inventory code from AppNexus. Must be used with member.
'abc123'
string
publisherId
optional
The publisher ID from AppNexus. It is used by the AppNexus end point to identify the publisher when placementId is not provided and invCode goes wrong. The publisherId parameter can be either a string or integer for Prebid.js, however integer is preferred.
12345
integer
frameworks
optional
Array of integers listing API frameworks for Banner supported by the publisher.
integer
user
optional
Object that specifies information about an external user. See User Object for details.
user: { age: 25, gender: 0, dnt: true}
object
allowSmallerSizes
optional
If true, ads smaller than the values in your ad unit’s sizes array will be allowed to serve. Defaults to false.
true
boolean
usePaymentRule (PBJS) or use_pmt_rule (PBS)
optional
If true, Appnexus will return net price to Prebid.js after publisher payment rules have been applied.
true
boolean
keywords
optional
A set of key-value pairs applied to all ad slots on the page. Mapped to buy-side segment targeting (login required). Values can be empty. See Passing Keys Without Values below for examples. Note that to use keyword with the Prebid Server adapter, that feature must be enabled for your account by an AppNexus account manager.
keywords: { genre: ['rock', 'pop'] }
object
video
optional
Object containing video targeting parameters. See Video Object for details.
Object containing mobile app parameters. See the App Object for details.
app : { id: 'app-id'}
object
reserve
optional
Sets a floor price for the bid that is returned. If floors have been configured in the AppNexus Console, those settings will override what is configured here.
0.90
float
position
optional
Identify the placement as above or below the fold. Allowed values: Unknown: unknown; Above the fold: above; Below the fold: below
'above'
string
trafficSourceCode
optional
Specifies the third-party source of this impression.
'my_traffic_source'
string
supplyType
optional
Indicates the type of supply for this placement. Possible values are web, mobile_web, mobile_app
'web'
string
supplyType
optional
Indicates the type of supply for this placement. Possible values are web, mobile_web, mobile_app
'web'
string
pubClick
optional
Specifies a publisher-supplied URL for third-party click tracking. This is just a placeholder into which the publisher can insert their own click tracker. This parameter should be used for an unencoded tracker. This parameter is expected to be the last parameter in the URL. Please note that the click tracker placed in this parameter will only fire if the creative winning the auction is using AppNexus click tracking properly.
'http://click.adserver.com/'
string
extInvCode
optional
Specifies predefined value passed on the query string that can be used in reporting. The value must be entered into the system before it is logged.
'10039'
string
externalImpId
optional
Specifies the unique identifier of an externally generated auction.
'bacbab02626452b097f6030b3c89ac05'
string
Video Object
Name
Description
Type
minduration
Integer that defines the minimum video ad duration in seconds.
integer
maxduration
Integer that defines the maximum video ad duration in seconds.
integer
context
A string that indicates the type of video ad requested. Allowed values: "pre_roll"; "mid_roll"; "post_roll"; "outstream".
string
skippable
Boolean which, if true, means the user can click a button to skip the video ad. Defaults to false.
boolean
skipoffset
Integer that defines the number of seconds until an ad can be skipped. Assumes skippable setting was set to true.
integer
playback_method
A string that sets the playback method supported by the publisher. Allowed values: "auto_play_sound_on"; "auto_play_sound_off"; "click_to_play"; "mouseover"; "auto_play_sound_unknown".
string
frameworks
Array of integers listing API frameworks supported by the publisher. Allowed values: None: 0; VPAID 1.0: 1; VPAID 2.0: 2; MRAID 1.0: 3; MRAID 2.0: 4; ORMMA: 5; OMID 1.0 6.
Array<integer>
User Object
Name
Description
Example
Type
age
The age of the user.
35
integer
externalUid
Specifies a string that corresponds to an external user ID for this user.
'1234567890abcdefg'
string
segments
Specifies the segments to which the user belongs.
[1, 2]
Array<integer>
gender
Specifies the gender of the user. Allowed values: Unknown: 0; Male: 1; Female: 2
1
integer
dnt
Do not track flag. Indicates if tracking cookies should be disabled for this auction
true
boolean
language
Two-letter ANSI code for this user’s language.
EN
string
App Object
AppNexus supports using prebid within a mobile app’s webview. If you are interested in using an SDK, please see Prebid Mobile instead.
Name
Description
Example
Type
id
The App ID.
'B1O2W3M4AN.com.prebid.webview'
string
device_id
Object that contains the advertising identifiers of the user (idfa, aaid, md5udid, sha1udid, or windowsadid).
{ aaid: "38400000-8cf0-11bd-b23e-10b96e40000d" }
object
geo
Object that contains the latitude (lat) and longitude (lng) of the user.
{ lat: 40.0964439, lng: -75.3009142 }
object
Custom Targeting keys
AppNexus returns custom keys that can be sent to the adserver through bidderSettings: buyerMemberId, dealPriority, and dealCode. The following snippet demonstrates how to add these custom keys as key-value pairs.
pbjs.bidderSettings = {
appnexus: {
adserverTargeting: [
{
key: "apn_buyer_memberid", // Use key configured in your adserver
val: function(bidResponse) {
return bidResponse.appnexus.buyerMemberId;
}
},
{
key: "apn_prio", // Use key configured in your adserver
val: function(bidResponse) {
return bidResponse.appnexus.dealPriority;
}
}, {
key: "apn_dealcode", // Use key configured in your adserver
val: function(bidResponse) {
return bidResponse.appnexus.dealCode;
}
}
]
}
}
Passing Keys Without Values
It’s possible to use the keywords parameter to define keys that do not have any associated values. Keys with empty values can be created in Prebid.js and can also be sent through Prebid Server to AppNexus. The following are examples of sending keys with empty values:
keywords: {
myKeyword: '',
myOtherKeyword: ['']
}
The preceding example passes the key myKeyword with an empty value. The key myOtherKeyword contains an empty value array.
You can define keys with values and without values in the same keywords definition. In this next example, we’ve defined the key color with an array of values: red, blue, and green. We’ve followed that with the key otherKeyword with an empty value array.
If you are syncing user id’s with Prebid Server and are using AppNexus’ managed service, use the following URL for the source: https://acdn.adnxs.com/prebid/amp/user-sync/load-cookie.html or if the AMP page has a CMP, https://acdn.adnxs.com/prebid/amp/user-sync/load-cookie-with-consent.html
Mobile App Display Manager Version
The AppNexus endpoint expects imp.displaymanagerver to be populated for mobile app sources
requests, however not all SDKs will populate this field. If the imp.displaymanagerver field
is not supplied for an imp, but request.app.ext.prebid.source
and request.app.ext.prebid.version are supplied, the adapter will fill in a value for
diplaymanagerver. It will concatenate the two app fields as <source>-<version> fo fill in
the empty displaymanagerver before sending the request to AppNexus.
Debug Auction
Enabling the AppNexus Debug Auction feature should only be done for diagnosing the AppNexus auction. Do not enable this feature in a production setting where it may impact users.
To understand what is happening behind the scenes during an auction, you can enable a debug auction by adding an apn_prebid_debug cookie with a JSON string. For example:
To view the results of the debug auction, add the pbjs_debug=true query string parameter and open your browser’s developer console.
Name
Description
Example
Type
enabled
Toggle the debug auction to occur
true
boolean
dongle
Your account’s unique debug password.
QWERTY
string
member_id
The ID of the member running the debug auction
958
integer
debug_timeout
The timeout for the debug auction results to be returned
3000
integer
Prebid Server Test Request
The following test parameters can be used to verify that Prebid Server is working properly with the
server-side Appnexus adapter. This example includes an imp object with an Appnexus test placement ID and sizes
that would match with the test creative.
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_arteebee
hb_bidder_arteebee
hb_adid_arteebee
hb_size_arteebee
hb_source_arteebee
hb_format_arteebee
hb_cache_host_arteeb
hb_cache_id_arteebee
hb_uuid_arteebee
hb_cache_path_arteeb
hb_deal_arteebee
Bid Params
Name
Scope
Description
Example
Type
pub
required
RTB publisher id
'prebidtest'
string
source
required
RTB traffic source id
'prebidtest'
string
coppa
optional
flag this request subject to COPPA
1
integer
AstraOne
Features
Bidder Code
astraone
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_astraone
hb_bidder_astraone
hb_adid_astraone
hb_size_astraone
hb_source_astraone
hb_format_astraone
hb_cache_host_astrao
hb_cache_id_astraone
hb_uuid_astraone
hb_cache_path_astrao
hb_deal_astraone
Note
You can use this adapter to get a bid from AstraOne.
Please reach out to your AstraOne account team before using this plugin to get placeId.
The code below returns a demo ad.
Bid Params
Name
Scope
Description
Example
Type
placeId
required
The place id.
‘5af45ad34d506ee7acad0c26’
string
imageUrl
required
URL of the image on which the banner will be displayed.
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_avct
hb_bidder_avct
hb_adid_avct
hb_size_avct
hb_source_avct
hb_format_avct
hb_cache_host_avct
hb_cache_id_avct
hb_uuid_avct
hb_cache_path_avct
hb_deal_avct
Registration
Please contact Avocet at info@avocet.io if you would like to get started selling inventory via the Avocet platform.
Bid Params
Name
Scope
Description
Example
Type
placement
required
A Placement ID from Avocet.
"5ebd27607781b9af3ccc3332"
string
Prebid Server Note: Avocet is disabled by default. Please enable it in the app config if you wish to use it. This can be done by setting adapters.avocet.disabled to false and by setting adapters.avocet.endpoint to a valid Avocet endpoint url.
Beachfront
Features
Bidder Code
beachfront
Prebid.org Member
yes
Media Types
display, video
GDPR TCF1 Support
yes
User IDs
unifiedId, identityLink
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
yes
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_beachfront
hb_bidder_beachfront
hb_adid_beachfront
hb_size_beachfront
hb_source_beachfront
hb_format_beachfront
hb_cache_host_beachf
hb_cache_id_beachfro
hb_uuid_beachfront
hb_cache_path_beachf
hb_deal_beachfront
Registration
To use the beachfront bidder you will need an appId (Exchange Id) from an exchange
account on platform.beachfront.io.
For further information, please contact adops@beachfront.com.
Object with outstream player parameters. See the player section below for details.
object
video params
Name
Scope
Description
Example
Type
appId
optional
Beachfront Exchange ID for video bids.
'11bc5dd5-7421-4dd8-c926-40fa653bec76'
string
bidfloor
optional
Bid floor for video bids.
0.01
float
tagid
optional
Tag ID
'placement-name'
string
responseType
optional
Video response type. both: VAST URL and VAST XML nurl: VAST URL only adm: VAST XML only
'both'
string
mimes
optional
Array of strings listing supported MIME types.
["video/mp4", "application/javascript"]
Array<string>
playbackmethod
optional
Playback method supported by the publisher. 1: Auto-play sound on 2: Auto-play sound off 3: Click-to-play 4: Mouse-over
1
integer
maxduration
optional
Maximum video ad duration in seconds.
30
integer
placement
optional
Placement type for the impression. 1: In-Stream 2: In-Banner 3: In-Article 4: In-Feed 5: Interstitial/Slider/Floating
1
integer
skip
optional
Indicates if the player will allow the video to be skipped.
1
integer
skipmin
optional
Videos of total duration greater than this number of seconds can be skippable.
15
integer
skipafter
optional
Number of seconds a video must play before skipping is enabled.
5
integer
banner params
Name
Scope
Description
Example
Type
appId
optional
Beachfront Exchange ID for banner bids.
'3b16770b-17af-4d22-daff-9606bdf2c9c3'
string
bidfloor
optional
Bid floor for banner bids.
0.01
float
tagid
optional
Tag ID
'placement-name'
string
player params
Name
Scope
Description
Example
Type
progressColor
optional
The color of the progress bar formatted as a CSS value.
'#50A8FA'
string
adPosterColor
optional
The color of the ad poster formatted as a CSS value.
'#FFFFFF'
string
expandInView
optional
Defines whether to expand the player when the ad slot is in view. Defaults to false.
false
boolean
collapseOnComplete
optional
Defines whether to collapse the player when ad playback has completed. Defaults to true.
true
boolean
Prebid Server
As seen in the JSON response from {your PBS server}\/bidder\/params (example), the beachfront
bidder can take either an “appId” parameter, or an “appIds” parameter. If the request is for one media type, the appId parameter should be used
with the value of the Exchange Id on the Beachfront platform.
The appIds parameter is for requesting a mix of banner and video. It has two parameters, “banner”, and “video” for the appIds of two appropriately
configured exchanges on the platform. The appIds parameter can be sent with just one of its two parameters and it will behave like the appId parameter.
If the request includes an appId configured for a video response, the videoResponseType parameter can be defined as “nurl”, “adm” or “both”.
These will apply to all video returned. If it is not defined, the response type will be a nurl. The definitions for “nurl” vs. “adm” are
here: (https://github.com/mxmCherry/openrtb/blob/master/openrtb2/bid.go).
Beintoo
Features
Bidder Code
beintoo
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
618
Prebid Server Adapter
yes
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_beintoo
hb_bidder_beintoo
hb_adid_beintoo
hb_size_beintoo
hb_source_beintoo
hb_format_beintoo
hb_cache_host_beinto
hb_cache_id_beintoo
hb_uuid_beintoo
hb_cache_path_beinto
hb_deal_beintoo
Bid Params
| Name | Scope | Description | Example | Type |
|—————|———-|————-|———|———-|
| placementId | required | | | string |
Beintoo is an aliased bidder for AppNexus
Between
Features
Bidder Code
between
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
yes
SChain Support
yes
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
yes
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_between
hb_bidder_between
hb_adid_between
hb_size_between
hb_source_between
hb_format_between
hb_cache_host_betwee
hb_cache_id_between
hb_uuid_between
hb_cache_path_betwee
hb_deal_between
Prebid.js Bid Params
Name
Scope
Description
Example
Type
s
required
Section ID from Between SSP control panel
999999
integer
w
required
width of placement(Number)
240
h
required
height of placement(Number)
400
Prebid-Server Bid Params
Name
Scope
Description
Example
Type
host
required
Between SSP host url prefix. Defines data center where requests will be sent. Choose the closest one to the prebid-server you are using. Allowed values: lbs-eu1.ads, lbs-ru1.ads, lbs-asia1.ads, lbs-us-east1.ads
'lbs-eu1.ads'
string
publisher_id
required
Publisher ID from Between SSP control panel
'123'
string
bid_floor
optional
Minimum price acceptable for a bid. 0.00001 by default
0.05
float
bid_floor_cur
optional
Bid floor currency. Allowed values: USD, EUR, RUB
'USD'
string
Bidfluence
Features
Bidder Code
bidfluence
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_bidfluence
hb_bidder_bidfluence
hb_adid_bidfluence
hb_size_bidfluence
hb_source_bidfluence
hb_format_bidfluence
hb_cache_host_bidflu
hb_cache_id_bidfluen
hb_uuid_bidfluence
hb_cache_path_bidflu
hb_deal_bidfluence
Bid Params
Name
Scope
Description
Example
Type
placementId
required
Placement Id
'1000'
string
publisherId
required
Publisher Id
'1000'
string
reservePrice
optional
Floor price
'0.5"
string
Bid Glass
Features
Bidder Code
bidglass
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_bidglass
hb_bidder_bidglass
hb_adid_bidglass
hb_size_bidglass
hb_source_bidglass
hb_format_bidglass
hb_cache_host_bidgla
hb_cache_id_bidglass
hb_uuid_bidglass
hb_cache_path_bidgla
hb_deal_bidglass
Bid Params
Name
Scope
Description
Example
Type
adUnitId
required
The bid.glass Ad Unit ID
'777'
string
Bidlab
Features
Bidder Code
bidlab
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
yes
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_bidlab
hb_bidder_bidlab
hb_adid_bidlab
hb_size_bidlab
hb_source_bidlab
hb_format_bidlab
hb_cache_host_bidlab
hb_cache_id_bidlab
hb_uuid_bidlab
hb_cache_path_bidlab
hb_deal_bidlab
Note:
The Bidlab Bidding adapter requires setup before beginning. Please contact us at hello@bidlab.ai
Bid Params
Name
Scope
Description
Example
Type
placementId
required
Bidlab placement id
'1234asdf'
'string'
BidPhysics
Features
Bidder Code
bidphysics
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_bidphysics
hb_bidder_bidphysics
hb_adid_bidphysics
hb_size_bidphysics
hb_source_bidphysics
hb_format_bidphysics
hb_cache_host_bidphy
hb_cache_id_bidphysi
hb_uuid_bidphysics
hb_cache_path_bidphy
hb_deal_bidphysics
Note:
The BidPhysics Header Bidding adaptor requires approval from the BidPhysics team. Please reach out to info@bidphysics.com for more information.
Bid Params
Name
Scope
Description
Example
Type
unitId
optional
Unit Id
'13000'
string
networkId
optional
Network Id
'2300000'
string
publisherId
optional
Publisher Id
'8ba96b13-540d-4f8a-9f1b-2a7e804769cc'
string
BizzClick
Features
Bidder Code
bizzclick
Prebid.org Member
no
Media Types
display, video, native
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
yes
SChain Support
yes
COPPA Support
yes
Safeframes OK
yes
USP/CCPA Support
yes
Supports Deals
yes
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_bizzclick
hb_bidder_bizzclick
hb_adid_bizzclick
hb_size_bizzclick
hb_source_bizzclick
hb_format_bizzclick
hb_cache_host_bizzcl
hb_cache_id_bizzclic
hb_uuid_bizzclick
hb_cache_path_bizzcl
hb_deal_bizzclick
Note:
The Example Bidding adapter requires setup before beginning. Please contact us at support@bizzclick.com
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_bluebillywig
hb_bidder_bluebillyw
hb_adid_bluebillywig
hb_size_bluebillywig
hb_source_bluebillyw
hb_format_bluebillyw
hb_cache_host_bluebi
hb_cache_id_bluebill
hb_uuid_bluebillywig
hb_cache_path_bluebi
hb_deal_bluebillywig
Bid Params
Name
Scope
Description
Example
Type
publicationName
required
The name of your Blue Billywig publication
"bbprebid"
string
accountId
required
Your publication ID at Blue Billywig
642
integer
rendererCode
required
The name of the renderer to use in your Blue Billywig publication
"renderer"
string
connections
required
Back-ends to connect with. For every value in this a param matching the back-end should exist too.
["bluebillywig"]
array
video
optional
Any OpenRTB 2.5 video params to additionally send along to the SSPs.
{"maxduration": 30}
object
Boldwin
Features
Bidder Code
boldwin
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_boldwin
hb_bidder_boldwin
hb_adid_boldwin
hb_size_boldwin
hb_source_boldwin
hb_format_boldwin
hb_cache_host_boldwi
hb_cache_id_boldwin
hb_uuid_boldwin
hb_cache_path_boldwi
hb_deal_boldwin
Note:
The Boldwin Bidding adapter requires setup before beginning. Please contact us at wls_team@smartyads.com
Bid Params
Name
Scope
Description
Example
Type
placementId
required
Adprime placement id
'1234asdf'
'string'
brainy
Features
Bidder Code
brainy
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_brainy
hb_bidder_brainy
hb_adid_brainy
hb_size_brainy
hb_source_brainy
hb_format_brainy
hb_cache_host_brainy
hb_cache_id_brainy
hb_uuid_brainy
hb_cache_path_brainy
hb_deal_brainy
Bid Params
Name
Scope
Description
Example
Type
accountID
required
accountID of the ad unit
string
slotID
required
slotID of the ad unit
string
width
required
width of ad slot
string
height
required
height of ad slot
string
Bridgewell
Features
Bidder Code
bridgewell
Prebid.org Member
no
Media Types
display, native
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_bridgewell
hb_bidder_bridgewell
hb_adid_bridgewell
hb_size_bridgewell
hb_source_bridgewell
hb_format_bridgewell
hb_cache_host_bridge
hb_cache_id_bridgewe
hb_uuid_bridgewell
hb_cache_path_bridge
hb_deal_bridgewell
Bid Params
Name
Scope
Description
Example
Type
ChannelID
required
(deprecated) Should be replaced by cid.
'CgUxMjMzOBIBNiIFcGVubnkqCQisAhD6ARoBOQ'
string
cid
required
The channel ID from Bridgewell.
12345
integer
Brightcom
Features
Bidder Code
brightcom
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
yes
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_brightcom
hb_bidder_brightcom
hb_adid_brightcom
hb_size_brightcom
hb_source_brightcom
hb_format_brightcom
hb_cache_host_bright
hb_cache_id_brightco
hb_uuid_brightcom
hb_cache_path_bright
hb_deal_brightcom
Note:
The Brightcom bidder adapter requires setup and approval from the Brightcom team. Please reach out to your account manager for more information and to start using it.
Bid params
Name
Scope
Description
Example
Type
publisherId
required
The publisher ID from Brightcom
2141020
integer
bidFloor
optional
The minimum bid value desired
1.23
float
Bright Mountain Media
Features
Bidder Code
brightmountainmedia
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_brightmountain
hb_bidder_brightmoun
hb_adid_brightmounta
hb_size_brightmounta
hb_source_brightmoun
hb_format_brightmoun
hb_cache_host_bright
hb_cache_id_brightmo
hb_uuid_brightmounta
hb_cache_path_bright
hb_deal_brightmounta
Bid Params
Name
Scope
Description
Example
Type
placement_id
required
Placement Id will be generated on Bright Mountain Media Platform.
'5f21784949be81002079d08c'
string
traffic
required
Type traffic
'banner'
string
Bucksense
Features
Bidder Code
bucksense
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_bucksense
hb_bidder_bucksense
hb_adid_bucksense
hb_size_bucksense
hb_source_bucksense
hb_format_bucksense
hb_cache_host_buckse
hb_cache_id_bucksens
hb_uuid_bucksense
hb_cache_path_buckse
hb_deal_bucksense
Bid params
Name
Scope
Description
Example
Type
placementId
required
The Placement ID from Bucksense
1000
integer
Buzzoola
Features
Bidder Code
buzzoola
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_buzzoola
hb_bidder_buzzoola
hb_adid_buzzoola
hb_size_buzzoola
hb_source_buzzoola
hb_format_buzzoola
hb_cache_host_buzzoo
hb_cache_id_buzzoola
hb_uuid_buzzoola
hb_cache_path_buzzoo
hb_deal_buzzoola
Note:
The Buzzoola Header Bidding adaptor requires setup and approval before beginning. Please reach out to support@buzzoola.com for more details.
Please note that cookie support is required.
Bid Params
Name
Scope
Description
Example
Type
placementId
required
Placement ID.
417846
integer
ByPlay
Features
Bidder Code
byplay
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_byplay
hb_bidder_byplay
hb_adid_byplay
hb_size_byplay
hb_source_byplay
hb_format_byplay
hb_cache_host_byplay
hb_cache_id_byplay
hb_uuid_byplay
hb_cache_path_byplay
hb_deal_byplay
Bid Params
Name
Scope
Description
Example
Type
sectionId
required
The section ID
'7986'
string
C1X
Features
Bidder Code
c1x
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_c1x
hb_bidder_c1x
hb_adid_c1x
hb_size_c1x
hb_source_c1x
hb_format_c1x
hb_cache_host_c1x
hb_cache_id_c1x
hb_uuid_c1x
hb_cache_path_c1x
hb_deal_c1x
Note:
The C1X Header Bidding adaptor requires approval from the C1X team. Please reach out to header-bidding@c1exchange.com for more information.
Bid params
Name
Scope
Description
Example
Type
siteId
required
Site ID from which the request is originating
'999'
string
pixelId
optional
Publisher’s pixel ID
'12345'
string
floorPriceMap
optional
Minimum floor prices needed from the DSP’s to enter the auction
{"300x250": 4.00,"300x600": 3.00}
object
dspid
optional
DSP ID
'4321'
string
pageurl
optional
Url of the webpage where the request is originating from
'4321'
string
Clickonometrics
Features
Bidder Code
ccx
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_ccx
hb_bidder_ccx
hb_adid_ccx
hb_size_ccx
hb_source_ccx
hb_format_ccx
hb_cache_host_ccx
hb_cache_id_ccx
hb_uuid_ccx
hb_cache_path_ccx
hb_deal_ccx
Bid Params
Common params (banner, video)
Name
Scope
Description
Example
Type
placementId
required
Clickonometrics placement ID
12345
integer
Video params
Name
Scope
Description
Example
Type
video.playbackmethod
optional
See OpenRTB docs for info
[1, 2, 3, 4]
Array<integer>
video.protocols
optional
See OpenRTB docs for info
[2, 3, 5, 6]
Array<integer>
video.mimes
optional
See OpenRTB docs for info
['video/mp4', 'video/x-flv']
Array<string>
video.skip
optional
See OpenRTB docs for info
1
integer
video.skipafter
optional
See OpenRTB docs for info
5
integer
Cedato
Features
Bidder Code
cedato
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_cedato
hb_bidder_cedato
hb_adid_cedato
hb_size_cedato
hb_source_cedato
hb_format_cedato
hb_cache_host_cedato
hb_cache_id_cedato
hb_uuid_cedato
hb_cache_path_cedato
hb_deal_cedato
Bid params
Name
Scope
Description
Example
Type
player_id
required
The player ID from Cedato
1450133326
integer
bidfloor
optional
Bid floor value
0.01
integer
Note
The Cedato adapter requires setup and approval from the Cedato team.
Please reach out to your account team or publishers@cedato.com for more information.
Clean Media
Features
Bidder Code
cleanmedia
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
yes
User IDs
id5Id, unifiedId
GDPR TCF2 Support
no
SChain Support
yes
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_cleanmedia
hb_bidder_cleanmedia
hb_adid_cleanmedia
hb_size_cleanmedia
hb_source_cleanmedia
hb_format_cleanmedia
hb_cache_host_cleanm
hb_cache_id_cleanmed
hb_uuid_cleanmedia
hb_cache_path_cleanm
hb_deal_cleanmedia
Bid params
Name
Scope
Description
Example
Type
supplyPartnerId
required
ID of the supply partner
'12345'
string
Clean Media Net
Features
Bidder Code
cleanmedianet
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_cleanmedianet
hb_bidder_cleanmedia
hb_adid_cleanmediane
hb_size_cleanmediane
hb_source_cleanmedia
hb_format_cleanmedia
hb_cache_host_cleanm
hb_cache_id_cleanmed
hb_uuid_cleanmediane
hb_cache_path_cleanm
hb_deal_cleanmediane
Bid params
Name
Scope
Description
Example
Type
supplyPartnerId
required
The supply account’s ID in your Clean Media dashboard.
"1253", "1254", etc
string
Clickforce
Features
Bidder Code
clickforce
Prebid.org Member
no
Media Types
display, native
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_clickforce
hb_bidder_clickforce
hb_adid_clickforce
hb_size_clickforce
hb_source_clickforce
hb_format_clickforce
hb_cache_host_clickf
hb_cache_id_clickfor
hb_uuid_clickforce
hb_cache_path_clickf
hb_deal_clickforce
Bid Params (display ad)
Name
Scope
Description
Example
Type
zone
required
The CLICKFORCE zone ID
'6682'
string
Bid Params (native ad)
Name
Scope
Description
Example
Type
zone
required
The CLICKFORCE zone ID
'6878'
string
Clicktripz
Features
Bidder Code
clicktripz
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_clicktripz
hb_bidder_clicktripz
hb_adid_clicktripz
hb_size_clicktripz
hb_source_clicktripz
hb_format_clicktripz
hb_cache_host_clickt
hb_cache_id_clicktri
hb_uuid_clicktripz
hb_cache_path_clickt
hb_deal_clicktripz
Bid Params
Name
Scope
Description
Example
Type
placementId
required
The Placement ID from Clicktripz
'4312c63f'
string
siteId
required
The site ID from Clicktripz
'prebid'
string
Cointraffic
Features
Bidder Code
cointraffic
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_cointraffic
hb_bidder_cointraffi
hb_adid_cointraffic
hb_size_cointraffic
hb_source_cointraffi
hb_format_cointraffi
hb_cache_host_cointr
hb_cache_id_cointraf
hb_uuid_cointraffic
hb_cache_path_cointr
hb_deal_cointraffic
Bid Params
Name
Scope
Description
Example
Type
placementId
required
The placement ID (Tracker key)
string
Coinzilla
Features
Bidder Code
coinzilla
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_coinzilla
hb_bidder_coinzilla
hb_adid_coinzilla
hb_size_coinzilla
hb_source_coinzilla
hb_format_coinzilla
hb_cache_host_coinzi
hb_cache_id_coinzill
hb_uuid_coinzilla
hb_cache_path_coinzi
hb_deal_coinzilla
Bid Params
Name
Scope
Description
Example
Type
placementId
required
The placement ID(Zone Id)
string
Collectcent
Features
Bidder Code
collectcent
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_collectcent
hb_bidder_collectcen
hb_adid_collectcent
hb_size_collectcent
hb_source_collectcen
hb_format_collectcen
hb_cache_host_collec
hb_cache_id_collectc
hb_uuid_collectcent
hb_cache_path_collec
hb_deal_collectcent
Bid Params
Name
Scope
Description
Example
type
placementId
required
Placement Id will be generated on Collectcent Platform.
0
integer
traffic
required
Type traffic
‘banner’
string
COLOMBIA
Features
Bidder Code
colombia
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_colombia
hb_bidder_colombia
hb_adid_colombia
hb_size_colombia
hb_source_colombia
hb_format_colombia
hb_cache_host_colomb
hb_cache_id_colombia
hb_uuid_colombia
hb_cache_path_colomb
hb_deal_colombia
Bid Params
Name
Scope
Description
Example
Type
placementId
required
The placement ID(Adunit Id)
string
Colossus
Features
Bidder Code
colossusssp
Prebid.org Member
no
Media Types
display, video, native
GDPR TCF1 Support
no
User IDs
britepoolid, identityLink, unifiedId, id5Id
GDPR TCF2 Support
no
SChain Support
yes
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_colossusssp
hb_bidder_colossusss
hb_adid_colossusssp
hb_size_colossusssp
hb_source_colossusss
hb_format_colossusss
hb_cache_host_coloss
hb_cache_id_colossus
hb_uuid_colossusssp
hb_cache_path_coloss
hb_deal_colossusssp
Prebid.JS Bid Params
Name
Scope
Description
Example
Type
placement_id
required
Placement Id will be generated on Colossus SSP Platform.
0
integer
traffic
optional
Type traffic
'banner'
string
For colossus prebid server parametres, look into colossus.md
Concert
Features
Bidder Code
concert
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_connectad
hb_bidder_connectad
hb_adid_connectad
hb_size_connectad
hb_source_connectad
hb_format_connectad
hb_cache_host_connec
hb_cache_id_connecta
hb_uuid_connectad
hb_cache_path_connec
hb_deal_connectad
Prebid Server Note:
Please reach out to your ConnectAd Account Manager before configuring the S2S adapter for approval and setup.
Bid Params
Name
Scope
Description
Example
Type
siteId
required
The site ID from ConnectAd.
12345
integer
networkId
required
The network ID from ConnectAd.
10047
integer
bidfloor
optional
Requested Floorprice
0.15
number
Consumable
Features
Bidder Code
consumable
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
yes
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_consumable
hb_bidder_consumable
hb_adid_consumable
hb_size_consumable
hb_source_consumable
hb_format_consumable
hb_cache_host_consum
hb_cache_id_consumab
hb_uuid_consumable
hb_cache_path_consum
hb_deal_consumable
Note:
The Consumable adaptor requires setup and approval from your Consumable account manager, even for existing Consumable publishers. Please reach out to your account manager to enable Prebid.js for your account.
Bid Params
Name
Scope
Description
Example
Type
siteId
required
The site ID from Consumable.
12345
integer
networkId
required
The network ID from Consumable.
9969
integer
unitId
required
The unit ID from Consumable.
987654
integer
unitName
required
The unit name from Consumable.
cnsmbl-unit
string
Content Ignite
Features
Bidder Code
contentignite
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_contentignite
hb_bidder_contentign
hb_adid_contentignit
hb_size_contentignit
hb_source_contentign
hb_format_contentign
hb_cache_host_conten
hb_cache_id_contenti
hb_uuid_contentignit
hb_cache_path_conten
hb_deal_contentignit
Bid Params
Name
Scope
Description
Example
Type
accountID
required
Account ID
'168237'
string
zoneID
required
Zone ID
'299680'
string
keyword
optional
Keyword(s) used for custom targeting
'business'
string
minCPM
optional
Minimum CPM value to accept
'0.10'
string
maxCPM
optional
Maximum CPM value to accept
'5.00'
string
Converge
Features
Bidder Code
converge
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_converge
hb_bidder_converge
hb_adid_converge
hb_size_converge
hb_source_converge
hb_format_converge
hb_cache_host_conver
hb_cache_id_converge
hb_uuid_converge
hb_cache_path_conver
hb_deal_converge
Bid Params
Name
Scope
Description
Example
Type
uid
required
Represents the Converge bidder system Ad Slot ID associated with the respective div id from the site page.
59
integer
priceType
optional
Can take the values gross or net, default value is net. Net represents the header bid price with the Converge header bidder margin already extracted. Gross price does contain the Converge bidder margin within.
'gross'
string
keywords
optional
A set of key-value pairs applied to all ad slots on the page. Values can be empty.
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_conversant
hb_bidder_conversant
hb_adid_conversant
hb_size_conversant
hb_source_conversant
hb_format_conversant
hb_cache_host_conver
hb_cache_id_conversa
hb_uuid_conversant
hb_cache_path_conver
hb_deal_conversant
Bid Params
Name
Scope
Description
Example
Type
site_id
required
The site ID from Conversant.
'87293'
string
secure
required (for secure pages)
If impression requires secure HTTPS URL creative assets and markup. 0 for non-secure, 1 for secure. Default is non-secure
1
integer
bidfloor
optional
Bid floor
0.50
float
tag_id
optional
Identifies specific ad placement.
'cnvr-test-tag'
string
position
optional
Ad position on screen. See details below.
1
integer
mimes
optional
Array of content MIME types supported. Required for video
['video/mp4']
Array<string>
maxduration
optional
Maximum duration in seconds for this video as an integer.
30
integer
api
optional
Array of supported API frameworks. See details below.
[2]
Array<integer>
protocols
optional
Array of supported video protocols. See details below.
[2]
Array<integer>
white_label_url
optional
Override the destination URL the request is sent to.
'https://mydomain.com/hbendpoint'
string
pubcid_name
optional
Name of the pub common id. Conversant adapter can read the id directly if the UserID module is absent. Default is _pubcid.
_pubcid
string
The following values are defined in the ORTB 2.5 spec.
position
0 : Unknown
1 : Above the Fold
3 : Below the Fold
4 : Header
5 : Footer
6 : Sidebar
7 : Full Screen
api
1 : VPAID 1.0
2 : VPAID 2.0
3 : MRAID 1.0
4 : ORMMA
5 : MRAID 2.0
6 : MRAID 3.0
protocols
1 : VAST 1.0
2 : VAST 2.0
3 : VAST 3.0
4 : VAST 1.0 Wrapper
5 : VAST 2.0 Wrapper
6 : VAST 3.0 Wrapper
7 : VAST 4.0
8 : VAST 4.0 Wrapper
9 : DAAST 1.0
10 : DAAST 1.0 Wrapper
COSMOS
Features
Bidder Code
cosmos
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_cosmos
hb_bidder_cosmos
hb_adid_cosmos
hb_size_cosmos
hb_source_cosmos
hb_format_cosmos
hb_cache_host_cosmos
hb_cache_id_cosmos
hb_uuid_cosmos
hb_cache_path_cosmos
hb_deal_cosmos
Integration Note:
Cosmos bidder adapter requires setup and approval from the Cosmos team. Please reach out to your account manager for more information and to start using it.
Bid params
Name
Scope
Description
Example
Type
publisherId
required
The publisher ID from Cosmos
1001
integer
tagId
optional
Identifier for specific ad placement
1001
integer
bidFloor
optional
The minimum bid value
1.07
float
Cox
Features
Bidder Code
cox
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_cox
hb_bidder_cox
hb_adid_cox
hb_size_cox
hb_source_cox
hb_format_cox
hb_cache_host_cox
hb_cache_id_cox
hb_uuid_cox
hb_cache_path_cox
hb_deal_cox
Bid Params
Name
Scope
Description
Example
Type
size
required
Size
'300x250'
string
id
required
Ad space id
2000005991707
integer
siteId
required
Site id
2000100948180
integer
CPMStar
Features
Bidder Code
cpmstar
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
yes
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
yes
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_cpmstar
hb_bidder_cpmstar
hb_adid_cpmstar
hb_size_cpmstar
hb_source_cpmstar
hb_format_cpmstar
hb_cache_host_cpmsta
hb_cache_id_cpmstar
hb_uuid_cpmstar
hb_cache_path_cpmsta
hb_deal_cpmstar
Bid Params
Name
Scope
Description
Example
Type
placementId
required
The placement ID from CPMStar.
81006
integer
craft
Features
Bidder Code
craft
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_craft
hb_bidder_craft
hb_adid_craft
hb_size_craft
hb_source_craft
hb_format_craft
hb_cache_host_craft
hb_cache_id_craft
hb_uuid_craft
hb_cache_path_craft
hb_deal_craft
Bid Params
Name
Scope
Description
Example
Type
sitekey
required
The site ID from craft
'craft-prebid-example'
string
placementId
required
The placement ID from craft
'1234abcd'
string
keywords
optional
Values can be empty.
keywords: ['stress', 'fear']
array
Criteo
Features
Bidder Code
criteo
Prebid.org Member
yes
Media Types
display, video, native
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
yes
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
91
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_criteo
hb_bidder_criteo
hb_adid_criteo
hb_size_criteo
hb_source_criteo
hb_format_criteo
hb_cache_host_criteo
hb_cache_id_criteo
hb_uuid_criteo
hb_cache_path_criteo
hb_deal_criteo
Note
For Native Ads, in order to avoid further decoding issues of special characters, the assets need to be sent as placeholders.
That means, sendId: true becomes mandatory for all fields receiving URLs, notably: icon, image, clickUrl, privacyLink, privacyIcon.
*Criteo currently only supports getFloor if floors are in Euros and if the publisher is enabling the Criteo Publisher Tag external js call.
(deprecated) The zone ID from Criteo. Should be replaced by networkId when using zone matching.
234234
integer
networkId
required
The network ID from Criteo. Please reach out your Criteo representative for more details.
456456
integer
nativeCallback
optional
Callback to perform render in native integrations. Please reach out your Criteo representative for more details.
function(payload) { console.log(payload); }
function
integrationMode
optional
Integration mode to use for ad render (none or ‘AMP’). Please reach out your Criteo representative for more details.
'AMP'
string
Video Object
Name
Scope
Description
Example
Type
minduration
optional
Minimum ad duration in seconds
5
integer
startdelay
optional
Duration offset (in second) from the start of the content for showing the video ad before the start of the Video. Pre-roll: 0 (default); Mid-roll: >0; Default mid-roll: -1; Post-roll: -2;
5
integer
playbackmethod
required
Defines how is initiated the video inventory. Page Load with Sound On: 1; Page Load with Sound Off: 2; Click with Sound On: 3; Mouse-Over with Sound On: 4; Entering Viewport with Sound On: 5; Entering Viewport with Sound Off by Default: 6;
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_danmarket
hb_bidder_danmarket
hb_adid_danmarket
hb_size_danmarket
hb_source_danmarket
hb_format_danmarket
hb_cache_host_danmar
hb_cache_id_danmarke
hb_uuid_danmarket
hb_cache_path_danmar
hb_deal_danmarket
Bid Params
Name
Scope
Description
Example
Type
uid
required
Represents the DAN Marketplace bidder system Ad Slot ID associated with the respective div id from the site page.
5
integer
priceType
optional
Can take the values gross or net, default value is net. Net represents the header bid price with the header bidder margin already extracted. Gross price does contain the DAN Marketplace bidder margin within.
'gross'
string
DecenterAds
Features
Bidder Code
decenterads
Prebid.org Member
no
Media Types
display, video, native
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_decenterads
hb_bidder_decenterad
hb_adid_decenterads
hb_size_decenterads
hb_source_decenterad
hb_format_decenterad
hb_cache_host_decent
hb_cache_id_decenter
hb_uuid_decenterads
hb_cache_path_decent
hb_deal_decenterads
Bid Params Prebid 0.34
Name
Scope
Description
Example
Type
banner_id
required
string
Bid Params Prebid 1.x
Name
Scope
Description
Example
Type
placementId
required
string
Deepintent
Features
Bidder Code
deepintent
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
yes
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_deepintent
hb_bidder_deepintent
hb_adid_deepintent
hb_size_deepintent
hb_source_deepintent
hb_format_deepintent
hb_cache_host_deepin
hb_cache_id_deepinte
hb_uuid_deepintent
hb_cache_path_deepin
hb_deal_deepintent
Bid Params
Name
Scope
Description
Example
Type
tagId
mandatory
Ad Tag Id
'1399'
string
height
optional
height of the creative
350
number
width
optional
width of the creative
250
number
custom
optional
custom key value params
'{"position":"right-box"}''
object
user
optional
user params according to IAB standards
'{"gender":"F"}''
object
pos
optional
ad position as per IAB standards
1
number
Configuration
Deepintent recommends the UserSync configuration below. Without it, the Deepintent adapter will not able to perform user syncs, which lowers match rate and reduces monetization.
pbjs.setConfig({userSync:{filterSettings:{iframe:{bidders:'*',// '*' represents all biddersfilter:'include'}}}});
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_districtmDMX
hb_bidder_districtmD
hb_adid_districtmDMX
hb_size_districtmDMX
hb_source_districtmD
hb_format_districtmD
hb_cache_host_distri
hb_cache_id_district
hb_uuid_districtmDMX
hb_cache_path_distri
hb_deal_districtmDMX
Bid Params
Prebid version 1.0 and above.
Name
Scope
Description
Example
Type
dmxid
required
Placement Id
100001
integer
memberid
required
Account id
100003
integer
Prebid 0.34~ legacy
Name
Scope
Description
Example
Type
id
required
Placement ID
123456789
integer
floor
optional
Bid floor price
"1.00"
string
revShare
optional
Publisher Revenue Share
"0.85"
string
currency
optional
Currency code
"usd"
string
DivReach
Features
Bidder Code
divreach
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_divreach
hb_bidder_divreach
hb_adid_divreach
hb_size_divreach
hb_source_divreach
hb_format_divreach
hb_cache_host_divrea
hb_cache_id_divreach
hb_uuid_divreach
hb_cache_path_divrea
hb_deal_divreach
Bid Params
Name
Scope
Description
Example
Type
accountID
required
Account ID
'174555'
string
zoneID
required
Zone ID
'332935'
string
domain
required
Serving Domain
'ad.divreach.com'
string
DJAX
Features
Bidder Code
djax
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_djax
hb_bidder_djax
hb_adid_djax
hb_size_djax
hb_source_djax
hb_format_djax
hb_cache_host_djax
hb_cache_id_djax
hb_uuid_djax
hb_cache_path_djax
hb_deal_djax
Bid Params
Name
Scope
Description
Example
Type
publisherId
required
Publisher id associated with DJAX
1
integer
Doceree
Features
Bidder Code
doceree
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_doceree
hb_bidder_doceree
hb_adid_doceree
hb_size_doceree
hb_source_doceree
hb_format_doceree
hb_cache_host_docere
hb_cache_id_doceree
hb_uuid_doceree
hb_cache_path_docere
hb_deal_doceree
Bid Params
Name
Scope
Description
Example
Type
accountID
required
Account ID
'167283'
string
zoneID
required
Zone ID
'445501'
string
domain
required
Serving Domain
'adbserver.doceree.com'
string
extra
optional
Extra Params
{tuid: "abcd-1234"}
object
DSPx
Features
Bidder Code
dspx
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
yes
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_dspx
hb_bidder_dspx
hb_adid_dspx
hb_size_dspx
hb_source_dspx
hb_format_dspx
hb_cache_host_dspx
hb_cache_id_dspx
hb_uuid_dspx
hb_cache_path_dspx
hb_deal_dspx
Note:
The DSPx Bidder Adapter requires setup and approval from DSPx team. Please reach out to your account team or prebid@dspx.tv for more information.
Bid Params
Name
Scope
Description
Example
Type
placement
required
Placement ID from dspx.
'101'
string
pfilter
optional
Selection filter. E.g. floorprice (min_cpm_micros)
{"floorprice": 1000000}
object
bcat
optional
List of Blocked Categories (IAB) - comma separated.
'IAB2,IAB4'
string
Notice: The creative type can be checked by the type property of bidResponse object. E.g.:
bidsBackHandler:function(bids){varcontentType=bids[0].type// JS InSkin|JS Interscroller Type A|...;}
EngageBDR
Features
Bidder Code
ebdr
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_ebdr
hb_bidder_ebdr
hb_adid_ebdr
hb_size_ebdr
hb_source_ebdr
hb_format_ebdr
hb_cache_host_ebdr
hb_cache_id_ebdr
hb_uuid_ebdr
hb_cache_path_ebdr
hb_deal_ebdr
Bid params
Name
Scope
Description
Example
Type
zoneid
required
The EngageBDR Zone ID
'99999'
string
bidfloor
optional
Bid Floor Price
'1.00'
string
IDFA
optional
IDFA ID
'xxx-xxxx'
string
ADID
optional
ADID ID
'xxx-xxxx'
string
latitude
optional
latitude
'34.089811'
string
longitude
optional
longitude
'-118.392805'
string
Edge Query X
Features
Bidder Code
edgequeryx
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
yes
SChain Support
yes
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_edgequeryx
hb_bidder_edgequeryx
hb_adid_edgequeryx
hb_size_edgequeryx
hb_source_edgequeryx
hb_format_edgequeryx
hb_cache_host_edgequ
hb_cache_id_edgequer
hb_uuid_edgequeryx
hb_cache_path_edgequ
hb_deal_edgequeryx
Note:
The Edge Query bidder adaptor requires setup and approval from the Edge Query team. Please reach out to your account manager for more information and start using it.
Bid params
Name
Scope
Description
Example
Type
accountId
required
The account ID
test
string
widgetId
required
The widget ID
test
string
domain
optional
The network domain (default see example)
'https://deep.edgequery.io'
string
appName
optional
Mobile application name
'Edge Query Preview'
string
Emoteev
Features
Bidder Code
emoteev
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
yes
User IDs
pubCommonId
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_emoteev
hb_bidder_emoteev
hb_adid_emoteev
hb_size_emoteev
hb_source_emoteev
hb_format_emoteev
hb_cache_host_emotee
hb_cache_id_emoteev
hb_uuid_emoteev
hb_cache_path_emotee
hb_deal_emoteev
Bid Params
Name
Scope
Description
Example
Type
adSpaceId
required
Provided by Emoteev team
5084
Integer
context
required
One of 'in-content', 'footer', 'overlay', 'wallpaper'
'in-content'
String
externalId
optional
Use it when you want to link your bids to some specific id on your side.
12
Integer
EMX Digital
Features
Bidder Code
emx_digital
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
yes
SChain Support
yes
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
183
Prebid Server Adapter
yes
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_emx_digital
hb_bidder_emx_digita
hb_adid_emx_digital
hb_size_emx_digital
hb_source_emx_digita
hb_format_emx_digita
hb_cache_host_emx_di
hb_cache_id_emx_digi
hb_uuid_emx_digital
hb_cache_path_emx_di
hb_deal_emx_digital
Registration
To use this bidder you will need an account and a valid tagid from our exchange. For further information, please contact your Account Manager or adops@emxdigital.com.
Bid Params
Name
Scope
Description
Example
Type
tagid
required
The Tag ID from EMX Digital.
test1
string
bidfloor
optional
The CPM bid floor
0.25
string
Engageya
Features
Bidder Code
engageya
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_engageya
hb_bidder_engageya
hb_adid_engageya
hb_size_engageya
hb_source_engageya
hb_format_engageya
hb_cache_host_engage
hb_cache_id_engageya
hb_uuid_engageya
hb_cache_path_engage
hb_deal_engageya
Bid params
Name
Scope
Description
Example
Type
widgetId
required
Widget ID, provided by Engageya.
85610
integer
websiteId
required
Website ID, provided by Engageya.
91140
integer
pageUrl
optional
Pass current user URL.
'https://engageya.com'
String
envivo
Features
Bidder Code
envivo
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_envivo
hb_bidder_envivo
hb_adid_envivo
hb_size_envivo
hb_source_envivo
hb_format_envivo
hb_cache_host_envivo
hb_cache_id_envivo
hb_uuid_envivo
hb_cache_path_envivo
hb_deal_envivo
Bid Params
Name
Scope
Description
Example
Type
publisherId
required
Publisher id associated with envivo
1
integer
E-Planning
Features
Bidder Code
eplanning
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
yes
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
yes
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_eplanning
hb_bidder_eplanning
hb_adid_eplanning
hb_size_eplanning
hb_source_eplanning
hb_format_eplanning
hb_cache_host_eplann
hb_cache_id_eplannin
hb_uuid_eplanning
hb_cache_path_eplann
hb_deal_eplanning
Note:
The E-Planning Header Bidding adaptor requires setup and approval from the E-Planning team. Please go to E-Planning website for more details.
Bid Params
Name
Scope
Description
Example
Type
ci
required
Your partner ID (provided by E-Planning)
'18f66'
string
sv
optional
Indicates a bidder URL different than default
'ads.us.e-planning.net'
string
isv
optional
Indicates a CDN URL different than default
'us.img.e-planning.net'
string
t
optional
Indicates bidding for testing purposes
1
integer
ml
optional
Uses placement names as ad unit names instead of sizes
1
integer
sn
optional
Uses space name instead of sizes
adunitName
string
Etarget
Features
Bidder Code
etarget
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_etarget
hb_bidder_etarget
hb_adid_etarget
hb_size_etarget
hb_source_etarget
hb_format_etarget
hb_cache_host_etarge
hb_cache_id_etarget
hb_uuid_etarget
hb_cache_path_etarge
hb_deal_etarget
Bid Params
Name
Scope
Description
Example
refid
required
12345
country
required
Country domain
1
E-volution tech
Features
Bidder Code
e_volution
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
yes
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_e_volution
hb_bidder_e_volution
hb_adid_e_volution
hb_size_e_volution
hb_source_e_volution
hb_format_e_volution
hb_cache_host_e_volu
hb_cache_id_e_voluti
hb_uuid_e_volution
hb_cache_path_e_volu
hb_deal_e_volution
Note:
The E-volution Bidding adapter requires setup before beginning. Please contact us at admin@e-volution.ai
Bid Params
Name
Scope
Description
Example
Type
placementId
required
E-volution tech placement id
'1234asdf'
'string'
Eywamedia
Features
Bidder Code
eywamedia
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_eywamedia
hb_bidder_eywamedia
hb_adid_eywamedia
hb_size_eywamedia
hb_source_eywamedia
hb_format_eywamedia
hb_cache_host_eywame
hb_cache_id_eywamedi
hb_uuid_eywamedia
hb_cache_path_eywame
hb_deal_eywamedia
Bid Params
Name
Scope
Description
Example
Type
publisherId
required
Given by Eywamedia
'1234_abcd'
string
bidFloor
optional
Floor bid price
'0.50'
string
cats
optional
IAB Categories of the web page
'["iab1-1","iab23-2"]'
Array<string>
keywords
optional
Categogy Keywords of the web page
'["sports", "cricket"]'
Array<string>
lat
optional
Latitude
'12.33333'
float
lon
optional
Longitude
'77.33333'
float
locn
optional
Location in country$region$city$zip format
'ind$ka$bengaluru$560001'
string
FairTrade
Features
Bidder Code
fairtrade
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_fairtrade
hb_bidder_fairtrade
hb_adid_fairtrade
hb_size_fairtrade
hb_source_fairtrade
hb_format_fairtrade
hb_cache_host_fairtr
hb_cache_id_fairtrad
hb_uuid_fairtrade
hb_cache_path_fairtr
hb_deal_fairtrade
Bid Params
Name
Scope
Description
Example
Type
uid
required
Represents the FairTrade bidder system Ad Slot ID associated with the respective div id from the site page.
5
integer
priceType
optional
Can take the values gross or net, default value is net. Net represents the header bid price with the header bidder margin already extracted. Gross price does contain the FairTrade bidder margin within.
'gross'
string
Feature Forward
Features
Bidder Code
featureforward
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_featureforward
hb_bidder_featurefor
hb_adid_featureforwa
hb_size_featureforwa
hb_source_featurefor
hb_format_featurefor
hb_cache_host_featur
hb_cache_id_featuref
hb_uuid_featureforwa
hb_cache_path_featur
hb_deal_featureforwa
Bid Params
Name
Scope
Description
Example
Type
pubId
required
unique identifier per publisher, number range 1-999
32
integer
siteId
required
unique identifier per publisher site, number range 1-999
01
integer
placementId
required
unique identifier per placement per publisher site, ranges from 0-9
3
integer
FeedAd
Features
Bidder Code
feedad
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_feedad
hb_bidder_feedad
hb_adid_feedad
hb_size_feedad
hb_source_feedad
hb_format_feedad
hb_cache_host_feedad
hb_cache_id_feedad
hb_uuid_feedad
hb_cache_path_feedad
hb_deal_feedad
Bid Params
Name
Scope
Description
Example
Type
clientToken
required
Your FeedAd client token. Check your FeedAd admin panel.
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_fidelity
hb_bidder_fidelity
hb_adid_fidelity
hb_size_fidelity
hb_source_fidelity
hb_format_fidelity
hb_cache_host_fideli
hb_cache_id_fidelity
hb_uuid_fidelity
hb_cache_path_fideli
hb_deal_fidelity
Bid Params
Name
Scope
Description
Example
Type
zoneid
required
The ad zone or tag specific ID
'27248'
string
floor
optional
The floor CPM price for the request
0.1234
float
server
optional
Bidder domain (default 'x.fidelity-media.com')
'x.fidelity-media.com'
string
fluct
Features
Bidder Code
fluct
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
yes
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_fluct
hb_bidder_fluct
hb_adid_fluct
hb_size_fluct
hb_source_fluct
hb_format_fluct
hb_cache_host_fluct
hb_cache_id_fluct
hb_uuid_fluct
hb_cache_path_fluct
hb_deal_fluct
Bid Params
Name
Scope
Description
Example
Type
tagId
required
The tag ID from fluct
'25405:1000192893'
string
groupId
required
The group ID from fluct
'1000105712'
string
dfpUnitCode
optional
DFP ad unit code
'/62532913/s_fluct.test_hb_prebid_11940'
string
FreeWheel-ssp
Features
Bidder Code
freewheel-ssp
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_freewheel-ssp
hb_bidder_freewheel-
hb_adid_freewheel-ss
hb_size_freewheel-ss
hb_source_freewheel-
hb_format_freewheel-
hb_cache_host_freewh
hb_cache_id_freewhee
hb_uuid_freewheel-ss
hb_cache_path_freewh
hb_deal_freewheel-ss
Bid Params
Name
Scope
Description
Example
Type
zoneId
required
string
Fyber
Features
Bidder Code
fyber
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_fyber
hb_bidder_fyber
hb_adid_fyber
hb_size_fyber
hb_source_fyber
hb_format_fyber
hb_cache_host_fyber
hb_cache_id_fyber
hb_uuid_fyber
hb_cache_path_fyber
hb_deal_fyber
Bid Params
Name
Scope
Description
Example
Type
appId
required
The app. ID provided by Inneractive
'Company_App_OS'
string
adSpotType
required
The ad spot type ('BANNER'/RECTANGLE)
'BANNER'
string
customParams
optional
Allows passing custom parameters in the bid request. See more details at: https://confluence.inner-active.com/display/DevWiki/IA+Adapter+AdUnit+Bidder+Configuration
object
Gambid
Features
Bidder Code
gambid
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
no
User IDs
id5Id, unifiedId
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_gambid
hb_bidder_gambid
hb_adid_gambid
hb_size_gambid
hb_source_gambid
hb_format_gambid
hb_cache_host_gambid
hb_cache_id_gambid
hb_uuid_gambid
hb_cache_path_gambid
hb_deal_gambid
Bid params
Name
Scope
Description
Example
Type
supplyPartnerId
required
ID of the supply partner
'12345'
string
Gamma
Features
Bidder Code
gamma
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
yes
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_gamma
hb_bidder_gamma
hb_adid_gamma
hb_size_gamma
hb_source_gamma
hb_format_gamma
hb_cache_host_gamma
hb_cache_id_gamma
hb_uuid_gamma
hb_cache_path_gamma
hb_deal_gamma
Bid Params
Name
Scope
Description
Example
Type
siteId
required
Site ID
1465446377
integer
zoneId
required
Zone ID
1515999290
integer
Gamoshi
Features
Bidder Code
gamoshi
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
yes
User IDs
id5Id, unifiedId
GDPR TCF2 Support
no
SChain Support
yes
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
yes
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_gamoshi
hb_bidder_gamoshi
hb_adid_gamoshi
hb_size_gamoshi
hb_source_gamoshi
hb_format_gamoshi
hb_cache_host_gamosh
hb_cache_id_gamoshi
hb_uuid_gamoshi
hb_cache_path_gamosh
hb_deal_gamoshi
Bid params
Name
Scope
Description
Example
Type
supplyPartnerId
required
ID of the supply partner you created in the Gamoshi dashboard.
'12345'
string
rtbEndpoint
optional
If you have a whitelabel account on Gamoshi, specify it here.
'rtb.mybidder.com'
string
This adapter only requires you to provide your supply partner ID, and optionally your RTB endpoint, in order to request
bids from your Gamoshi account.
GetIntent
Features
Bidder Code
getintent
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_getintent
hb_bidder_getintent
hb_adid_getintent
hb_size_getintent
hb_source_getintent
hb_format_getintent
hb_cache_host_getint
hb_cache_id_getinten
hb_uuid_getintent
hb_cache_path_getint
hb_deal_getintent
Bid Params
Name
Scope
Description
Example
Type
pid
required
Publisher ID registered in GetIntent system
123
integer
tid
optional
Unique Tag ID. Required if multiple tags are used on the same page.
'abc'
string
cur
optional
Currency of the ad request. Default is the one configured at publisher settings.
The list of the restricted VAST protocol versions. Possible values: 1 – VAST 1.0, 2 – VAST 2.0, 3 – VAST 3.0, 4 – VAST 1.0 Wrapper, 5 – VAST 2.0 Wrapper, 6 – VAST 3.0 Wrapper.
[4,5,6]
Array<integer>
mimes
optional
Array of Mime Type strings.
['application/javascript']
Array<string>
min_dur
optional
Minimal video duration.
30
integer
max_dur
optional
Maximal video duration.
30
integer
min_btr
optional
Minimal Video bitrate.
256
integer
max_btr
optional
Maximal Video bitrate.
512
integer
vi_format
optional
Video inventory format. Possible values: 1 - In-Stream video, 2 - Out-Stream video.
1
integer
api
optional
API of the inventory. Possible values: 1 - VPAID 1.0, 2 - VPAID 2.0, 3 - MRAID-1, 4 - ORMMA, 5 - MRAID-2.
[3,4]
Array<integer>
skippable
optional
Skippability of the inventory. Possible values (case insensitive): ALLOW - skippable inventory is allowed, NOT_ALLOW - skippable inventory is not allowed, REQUIRE - only skippable inventory is allowed, UNKNOWN - skippability is unknown (default value).
'NOT_ALLOW'
string
IPAX
Features
Bidder Code
giants
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_giants
hb_bidder_giants
hb_adid_giants
hb_size_giants
hb_source_giants
hb_format_giants
hb_cache_host_giants
hb_cache_id_giants
hb_uuid_giants
hb_cache_path_giants
hb_deal_giants
Bid Params
Name
Scope
Description
Example
Type
zoneId
required
Zone ID
584072408
integer
Gjirafa
Features
Bidder Code
gjirafa
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_gjirafa
hb_bidder_gjirafa
hb_adid_gjirafa
hb_size_gjirafa
hb_source_gjirafa
hb_format_gjirafa
hb_cache_host_gjiraf
hb_cache_id_gjirafa
hb_uuid_gjirafa
hb_cache_path_gjiraf
hb_deal_gjirafa
Bid Params
Name
Scope
Example
Type
propertyId
required
"12345"
string
placementId
required
"54321"
string
Glimpse Protocol
Features
Bidder Code
glimpse
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
yes
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
This module connects publishers to Glimpse Protocol’s demand sources via Prebid.js. Our
innovative marketplace protects consumer privacy while allowing precise targeting. It is
compliant with GDPR, DPA and CCPA.
This module was built and tested against prebid 3.21.0 and so compatibility against
version 2 and earlier is unknown.
Media Types
Type
Support
Banner
Fully supported for 320x50, 300x250, 300x600, 728x90, and 970x250.
Bid Parameters
The only parameter is placementId and it is required.
Banner
Name
Scope
Description
Example
Type
placementId
Required
An identifier associated unique to a publisher and ad unit. Values can be obtained through our publisher portal.
‘glimpse-demo-300x250’
String
Setup Guide
Follow these steps to configure and add the glimpse module to your Prebid.js integration.
0. Preconditions
A built prebid module with the glimpse adaptor included
You’ve included the built prebid adaptor and GPT script in your websites html code
You’ve setup GAM mappings
1. Create an account and setup your domain via the Publisher Portal
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_gmossp
hb_bidder_gmossp
hb_adid_gmossp
hb_size_gmossp
hb_source_gmossp
hb_format_gmossp
hb_cache_host_gmossp
hb_cache_id_gmossp
hb_uuid_gmossp
hb_cache_path_gmossp
hb_deal_gmossp
Bid Params
Name
Scope
Description
Example
Type
sid
required
The AdUnit ID from GMOSSP
'1234'
string
Go2Net
Features
Bidder Code
go2net
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_go2net
hb_bidder_go2net
hb_adid_go2net
hb_size_go2net
hb_source_go2net
hb_format_go2net
hb_cache_host_go2net
hb_cache_id_go2net
hb_uuid_go2net
hb_cache_path_go2net
hb_deal_go2net
bid params
Name
Scope
Description
Example
Type
zone
required
string
gothamads
Features
Bidder Code
gothamads
Prebid.org Member
no
Media Types
display, video, native
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
yes
SChain Support
yes
COPPA Support
yes
Safeframes OK
yes
USP/CCPA Support
yes
Supports Deals
yes
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_gothamads
hb_bidder_gothamads
hb_adid_gothamads
hb_size_gothamads
hb_source_gothamads
hb_format_gothamads
hb_cache_host_gotham
hb_cache_id_gothamad
hb_uuid_gothamads
hb_cache_path_gotham
hb_deal_gothamads
Note:
The Example Bidding adapter requires setup before beginning. Please contact us at support@gothamads.com
Bid Params
Name
Scope
Description
Example
Type
placementId
required
placement id
'qdasx'
string
accountId
required
account id
'asffw1'
string
Gourmet Ads
Features
Bidder Code
gourmetads
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_gourmetads
hb_bidder_gourmetads
hb_adid_gourmetads
hb_size_gourmetads
hb_source_gourmetads
hb_format_gourmetads
hb_cache_host_gourme
hb_cache_id_gourmeta
hb_uuid_gourmetads
hb_cache_path_gourme
hb_deal_gourmetads
Bid Params
Name
Scope
Description
Example
Type
placementId
required
string
Gourmet Ads is an aliased bidder for AppNexus
TheMediaGrid
Features
Bidder Code
grid
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
yes
User IDs
all
GDPR TCF2 Support
yes
SChain Support
yes
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
yes
Floors Module Support
yes
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_grid
hb_bidder_grid
hb_adid_grid
hb_size_grid
hb_source_grid
hb_format_grid
hb_cache_host_grid
hb_cache_id_grid
hb_uuid_grid
hb_cache_path_grid
hb_deal_grid
Bid Params
Name
Scope
Description
Example
Type
uid
required
Represents the MediaGrid bidder system Ad Slot ID associated with the respective div id from the site page.
1
integer
keywords
optional
A set of key-value pairs applied to all ad slots on the page. Values can be empty.
keywords: { topic: ['stress', 'fear'] }
object
bidFloor
optional
Floor of the impression opportunity. If present in the request overrides XML info.
0.8
float
TheMediaGridNM
Features
Bidder Code
gridNM
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_gridNM
hb_bidder_gridNM
hb_adid_gridNM
hb_size_gridNM
hb_source_gridNM
hb_format_gridNM
hb_cache_host_gridNM
hb_cache_id_gridNM
hb_uuid_gridNM
hb_cache_path_gridNM
hb_deal_gridNM
Bid Params
Name
Scope
Description
Example
Type
secid
required
section id, will be used by JW Player to pass their info
'11'
string
pubid
required
publisher id, will be used by JW Player to pass their info
'22'
string
source
required
source of traffic, in JW Player case should be ‘jwp’
'jw_player'
string
pubdata
optional
publisher data, will be used by JW Player to pass their info
{"jwpseg" : ["1111", "2222"]})
object
floorcpm
optional
floor cpm
0.56
float
video
required
video parameters which should be passed for no-mapping approach
object
video.mimes
required
Content MIME types supported
['video/mp4', 'video/x-ms-wmv']
string array
video.mind
optional
Minimum video ad duration in seconds.
1
integer
video.maxd
optional
Maximum video ad duration in seconds
60
int
video.protocols
required
Array of supported video protocols
[1,2,3,4,5,6]
integer array
video.size
optional
player size wxh
'300x250'
string
video.linearity
optional
Indicates if the impression must be linear, nonlinear, etc.
1
int
video.skip
optional
Indicates if the player will allow the video to be skipped, where 0 = no, 1 = yes.
0
int
video.skipmin
optional
Videos of total duration greater than this number of seconds can be skippable; only applicable if the ad is skippable.
0
int
video.skipafter
optional
Number of seconds a video must play before skipping is enabled; only applicable if the ad is skippable.
0
int
video.api
optional
List of supported API frameworks for this impression
[1,2,3,4,5,6]
integer array
video.startdelay
optional
Indicates the start delay in seconds
0
int
video.placement
optional
Placement type for the impression.
1
int
video.playbackmethod
optional
Playback methods that may be in use
[1]
integer array
GumGum
Features
Bidder Code
gumgum
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
yes
User IDs
unifiedId
GDPR TCF2 Support
yes
SChain Support
yes
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
yes
Floors Module Support
yes
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_gumgum
hb_bidder_gumgum
hb_adid_gumgum
hb_size_gumgum
hb_source_gumgum
hb_format_gumgum
hb_cache_host_gumgum
hb_cache_id_gumgum
hb_uuid_gumgum
hb_cache_path_gumgum
hb_deal_gumgum
Note:
The GumGum Header Bidding adaptor requires setup and approval from the GumGum
team. Please reach out to your account manager or support@gumgum.com for more
information.
Client side and server side parameters differ slightly. For Server side (Prebid S2S) implementation,
we currently accept the zone parameter. For Client side (Prebid.js) implementation, we accept zone and
a long list of other parameters which are listed below.
Server Side Bid Params
Name
Scope
Description
Example
Type
zone
required
Tracking ID
'ggumtest'
string
Client Side Bid Params
Name
Scope
Description
Example
Type
zone
pubId or zone required for all bid requests
Tracking ID
'ggumtest'
string
pubId
pubId or zone required for all bid requests
Publisher ID
123
integer
slot
required for slot placement only
Slot ID
9
integer
iriscat
optional
Iris.tv segments
'segment1,segment2'
string
irisid
optional
Iris.tv ID
Iris.tv IDs
'123'
string
bidfloor
optional
CPM bidfloor
0.03
float
Legacy Client Side Bid Params
| Name | Scope | Description | Example | Type |
|—————-|—————————————|——————-|————————|———–|
| inScreen | required for in-screen placement only | Tracking ID | 'ggumtest' | string |
| inScreenPubID| required for in-screen placement only | Publisher ID | 123 | integer |
| inSlot | required for slot placement only | Slot ID | 9 | integer |
| video | required for video placement only | Tracking ID | 'ggumtest' | string |
| videoPubID | required for video placement only | Publisher ID | 123 | integer |
| inVideo | required for in-video placement only | Tracking ID | 'ggumtest' | string |
| ICV | required for ICV placement only | ICV ID | 19 | integer |
| bidfloor | optional | CPM bidfloor | 0.03 | float |
Please note that both video and in-video products require a mediaType of video while all other products
require a mediaType of banner.
Client Side Examples
Client side integration currently supports slot, in-screen, video, and in-video products.
The following examples are based on the ‘Client Side Bid Params’ table.
All bid requests require a zone or pubId parameter:
Slot ad requests require the slot parameter in the params object:
{
bidder: 'gumgum',
params: {
zone: 'zone_id', // provided by GumGum
slot: 'slot_id' // provided by GumGum
}
}
Video and In-Video
For video and in-video products, please follow the configuration shown under the in-screen example.
Additionally, you will need to define a ‘video’ field in the ‘mediaTypes’ object. For example:
All fields under video (context, playerSize, minDuration etc) are the minimum requirements to make a video ad request.
You should replace playerSize, minduration, maxduration, startdelay, placement, and protocols values to your
specifications (see OpenRTB spec 2.5 for more information). linearity should be set to 1 for video product, and 2 for in-video.
Server Side Examples
At the moment, the only products supported via Prebid S2S are slot, in-screen, and video.
The configuration is similar to client side configuration.
Add the following object in your bids array:
The mediaTypes field should have ‘banner’ with sizes using standard IAB display sizes (as seen in the example below).
The zone id is provided by GumGum.
{
mediaTypes: {
banner: {
sizes: [[300, 250], [300, 600]]
}
},
bids: [
{
bidder: 'gumgum',
params: {
zone: 'zone_id' // zone id is provided by GumGum
}
},
]
}
In-Screen
The adUnits settings for both in-screen and slot have a similar structure. The only difference between slot
and in-screen ad unit configuration is the sizes.
In-screen products require a non-standard IAB display size (e.g. [1, 1] as seen in the example below or any
other size you choose).
{
mediaTypes: {
banner: {
sizes: [[1, 1]]
}
},
bids: [
{
bidder: 'gumgum',
params: {
zone: 'zone_id' // zone id is provided by GumGum
}
},
]
}
Video
The video product requires nearly the same setup as with Prebid client side header bidding:
All fields under video (context, playerSize, minDuration etc) are the minimum requirements
to make a video ad request. Please replace playerSize, w, h, mimes, minduration, maxduration,
startdelay, and protocols values to your specifications (see OpenRTB spec 2.5 for more information).
GXOne
Features
Bidder Code
gxone
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_gxone
hb_bidder_gxone
hb_adid_gxone
hb_size_gxone
hb_source_gxone
hb_format_gxone
hb_cache_host_gxone
hb_cache_id_gxone
hb_uuid_gxone
hb_cache_path_gxone
hb_deal_gxone
Bid Params
Name
Scope
Description
Example
Type
uid
required
Represents the GXOne bidder system Ad Slot ID associated with the respective div id from the site page.
2
integer
priceType
optional
Can take the values gross or net, default value is net. Net represents the header bid price with the header bidder margin already extracted. Gross price does contain the GXOne bidder margin within.
'gross'
string
H12 Media
Features
Bidder Code
h12media
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_haxmedia
hb_bidder_haxmedia
hb_adid_haxmedia
hb_size_haxmedia
hb_source_haxmedia
hb_format_haxmedia
hb_cache_host_haxmed
hb_cache_id_haxmedia
hb_uuid_haxmedia
hb_cache_path_haxmed
hb_deal_haxmedia
Prebid.JS Bid Params
Name
Scope
Description
Example
Type
placementId
required
Placement Id will be generated on Haxmedia Platform.
'0'
string
Head Bidding
Features
Bidder Code
headbidding
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_headbidding
hb_bidder_headbiddin
hb_adid_headbidding
hb_size_headbidding
hb_source_headbiddin
hb_format_headbiddin
hb_cache_host_headbi
hb_cache_id_headbidd
hb_uuid_headbidding
hb_cache_path_headbi
hb_deal_headbidding
Bid Params
Name
Scope
Description
Example
Type
zoneId
required
string
host
required
string
Head Bidding is an aliased bidder for AdKernel
HouseOfPubs
Features
Bidder Code
houseofpubs
Prebid.org Member
no
Media Types
display, video, native
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
yes
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_houseofpubs
hb_bidder_houseofpub
hb_adid_houseofpubs
hb_size_houseofpubs
hb_source_houseofpub
hb_format_houseofpub
hb_cache_host_houseo
hb_cache_id_houseofp
hb_uuid_houseofpubs
hb_cache_path_houseo
hb_deal_houseofpubs
Note:
Please contact info@houseofpubs.com for any questions or for information about our Prebid program.
Bid Params
Name
Scope
Description
Example
Type
host
required
Our Host
'cpm.houseofpubs.com'
string
zoneId
required
Example RTB zone id
'12345'
string
HPMD Network
Features
Bidder Code
hpmdnetwork
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_hpmdnetwork
hb_bidder_hpmdnetwor
hb_adid_hpmdnetwork
hb_size_hpmdnetwork
hb_source_hpmdnetwor
hb_format_hpmdnetwor
hb_cache_host_hpmdne
hb_cache_id_hpmdnetw
hb_uuid_hpmdnetwork
hb_cache_path_hpmdne
hb_deal_hpmdnetwork
Note:
The HPMD Network adapter requires setup and approval beforehand.
For more information, visit HPMD Network website.
Bid parameters
Name
Scope
Description
Example
Type
placementId
required
The slot ID from HPMD Network.
'2362'
string
Huddled Masses
Features
Bidder Code
huddledmasses
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_huddledmasses
hb_bidder_huddledmas
hb_adid_huddledmasse
hb_size_huddledmasse
hb_source_huddledmas
hb_format_huddledmas
hb_cache_host_huddle
hb_cache_id_huddledm
hb_uuid_huddledmasse
hb_cache_path_huddle
hb_deal_huddledmasse
Bid Params
Name
Scope
Description
Example
Type
placement_id
required
Placement Id will be generated on Huddled Masses SSP Platform.
0
integer
Hybrid.ai
Features
Bidder Code
hybrid
Prebid.org Member
no
Media Types
display, video
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_hybrid
hb_bidder_hybrid
hb_adid_hybrid
hb_size_hybrid
hb_source_hybrid
hb_format_hybrid
hb_cache_host_hybrid
hb_cache_id_hybrid
hb_uuid_hybrid
hb_cache_path_hybrid
hb_deal_hybrid
Note
You can use this adapter to get a bid from Hybrid.ai
Please reach out to your Hybrid.ai account team before using this plugin to get placeId.
The code below returns a demo ad.
Bid Params
Name
Scope
Description
Example
Type
placeId
required
The place id.
‘5af45ad34d506ee7acad0c26’
string
placement
required
Adunit placement, possible values: banner, video, inImage
‘banner’
string
imageUrl
required for inImage
URL of the image on which the banner will be displayed
<!DOCTYPE html><htmllang="en"><head><metacharset="UTF-8"><title>Prebid.js Banner Example</title><script asyncsrc="prebid.js"></script><script asyncsrc="https://www.googletagservices.com/tag/js/gpt.js"></script><style>.banner-block{position:absolute;width:100%;height:100%;top:0;left:0;z-index:1;border:none;overflow:hidden;}.banner-blockdiv{width:100%;height:100%;}</style><script>varpbjs=pbjs||{};pbjs.que=pbjs.que||[];varadUnits=[{code:'div-gpt-ad-1574864639578-0',mediaTypes:{banner:{sizes:[1,1]}},bids:[{bidder:"hybrid",params:{placement:"inImage",placeId:"102030405060708090000020",imageUrl:"https://hybrid.ai/images/image.jpg"}}]}];vargoogletag=googletag||{};googletag.cmd=googletag.cmd||[];googletag.cmd.push(()=>{googletag.pubads().disableInitialLoad();});pbjs.que.push(()=>{pbjs.addAdUnits(adUnits);pbjs.requestBids({bidsBackHandler:sendAdServerRequest});});functionsendAdServerRequest(){googletag.cmd.push(()=>{pbjs.que.push(()=>{pbjs.setTargetingForGPTAsync('div-gpt-ad-1574864639578-0');googletag.pubads().refresh();});});}googletag.cmd.push(()=>{googletag.defineSlot('/21877108735/rtb-pbjs',[1,1],'div-gpt-ad-1574864639578-0').addService(googletag.pubads());googletag.pubads().enableSingleRequest();googletag.enableServices();});</script></head><body><h2>Prebid.js Banner Ad Unit Test</h2><divstyle="width: 600px; position: relative"><imgsrc="https://hybrid.ai/images/image.jpg"/><divid='div-gpt-ad-1574864639578-0'class="banner-block"><script>googletag.cmd.push(()=>{googletag.display('div-gpt-ad-1574864639578-0');});</script></div></div></body></html>
Integral Ad Science (IAS)
Features
Bidder Code
ias
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_ias
hb_bidder_ias
hb_adid_ias
hb_size_ias
hb_source_ias
hb_format_ias
hb_cache_host_ias
hb_cache_id_ias
hb_uuid_ias
hb_cache_path_ias
hb_deal_ias
Note:
This module is an integration with prebid.js with an IAS product, pet.js. It is not a bidder per se but works in a similar way: retrieve data that publishers might be interested in setting keyword targeting, like predicted viewability and brand safety words. Please reach out to your account manager or check out our publisher solutions for more
information.
Bid Params
Name
Scope
Description
Example
Type
pubId
required
Publisher client ID, provided by IAS
'1234'
string
adUnitPath
required
Ad unit path. The same one you use for GPT
'/1234567/sports'
string
Imonomy
Features
Bidder Code
imonomy
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_imonomy
hb_bidder_imonomy
hb_adid_imonomy
hb_size_imonomy
hb_source_imonomy
hb_format_imonomy
hb_cache_host_imonom
hb_cache_id_imonomy
hb_uuid_imonomy
hb_cache_path_imonom
hb_deal_imonomy
Bid Params
Name
Scope
Description
Example
Type
hbid
required
header-bidding id from Imonomy
'14567718624'
string
placementId
required
placement id from Imonomy
'e69148e0ba6c4c07977dc2daae5e1577'
string
Improve Digital
Features
Bidder Code
improvedigital
Prebid.org Member
no
Media Types
display, video, native
GDPR TCF1 Support
yes
User IDs
criteo, id5Id
GDPR TCF2 Support
yes
SChain Support
yes
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
253
Prebid Server Adapter
yes
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_improvedigital
hb_bidder_improvedig
hb_adid_improvedigit
hb_size_improvedigit
hb_source_improvedig
hb_format_improvedig
hb_cache_host_improv
hb_cache_id_improved
hb_uuid_improvedigit
hb_cache_path_improv
hb_deal_improvedigit
Bid params
Name
Scope
Description
Example
Type
placementId
required
The placement ID from Improve Digital.
1234567
integer
keyValues
optional
Contains one or more key-value pairings for key-value targeting
Single size filter. Where a placement supports multiple sizes, this forces the response to feature only one of the multiple sizes. This parameter is ignored when usePrebidSizes is enabled (see the Sizes section below).
Object with video parameters. See the Video params section below for details.
object
Video params
Name
Scope
Description
Example
Type
skip
optional
Indicates if the player will allow the video to be skipped.
1
integer
skipmin
optional
Videos of total duration greater than this number of seconds can be skippable.
15
integer
skipafter
optional
Number of seconds a video must play before skipping is enabled.
5
integer
Configuration
Single-Request
By default, the adapter sends one request for each ad unit to Improve Digital’s ad server. For example, if there are 4 Prebid ad units defined on the page, you’ll see 4 calls out to ad.360yield.com/hb.
The Improve Digital adapter supports Single Request mode, where all ad unit requests are made in a single call to ad.360yield.com/hb. To turn this feature on, call setConfig:
By default, the adapter doesn’t send Prebid ad unit sizes to Improve Digital’s ad server and the sizes defined for each placement in the Polaris platform will be used. If the ad server should only respond with creative sizes as defined in Prebid ad unit configuration, turn on usePrebidSizes adapter parameter like this:
Publishers may access Index Exchange’s (IX) network of demand
sources through our Prebid.js and Prebid Server adapters. Both of these modules are GDPR and CCPA compliant.
IX Prebid.js Adapter
Our Prebid.js adapter is compatible with both the older ad unit format where the sizes and
mediaType properties are placed at the top-level of the ad unit, and the newer
format where this information is encapsulated within the mediaTypes object. We
recommend that you use the newer format when possible as it will be better able
to accommodate new feature additions.
If a mix of properties from both formats is present within an ad unit, the
newer format’s properties will take precedence.
Each of the IX-specific parameters provided under the adUnits[].bids[].params
object are detailed here.
Banner
Name
Scope
Description
Example
Type
siteId
Required
An IX-specific identifier that is associated with a specific size on this ad unit. This is similar to a placement ID or an ad unit ID that some other modules have.
'3723'
string
size
Required for client-side serving
The single size associated with the site ID. It should be one of the sizes listed in the ad unit under adUnits[].sizes or adUnits[].mediaTypes.banner.sizes. Note that the ‘ix’ Prebid Server bid adapter ignores this parameter.
[300, 250]
Array<integer>
id
Optional
An alphanumerical value used to identify the slot_id in reporting
id: 'billboardHomepage', id: 'billboardArticle'
string
Video
Name
Scope
Description
Example
Type
siteId
Required
An IX-specific identifier that is associated with a specific size on this ad unit. This is similar to a placement ID or an ad unit ID that some other modules have.
'3723'
string
size
Required
The single size associated with the site ID. It should be one of the sizes listed in the ad unit under adUnits[].sizes or adUnits[].mediaTypes.video.playerSize.
[300, 600]
Array<integer>
video
Required
The video object will serve as the properties of the video ad. You can create any field under the video object that is mentioned in the OpenRTB Spec v2.5. Some fields like mimes, protocols, minduration, maxduration are required.
video: { startdelay: 0 }
object
video.mimes
Required
Array list of content MIME types supported.
['video/mp4', 'video/x-flv']
Array<string>
video.minduration
Required
Minimum video ad duration in seconds.
0
integer
video.maxduration
Required
Maximum video ad duration in seconds.
300
integer
video.protocol / video.protocols
Required
Either a single protocol provided as an integer, or protocols provided as a list of integers. 2 - VAST 2.0, 3 - VAST 3.0, 5 - VAST 2.0 Wrapper, 6 - VAST 3.0 Wrapper
[2,3,5,6]
integer / Array<integer>
id
Optional
An alphanumerical value used to identify the slot_id in reporting
id: 'inStreamCTP', id: 'inStreamAutoPlay'
string
Setup Guide
Follow these steps to configure and add the IX module to your Prebid.js
integration.
The examples in this guide assume the following starting configuration (you may remove banner or video, if either does not apply).
In regards to video, context can either be 'instream' or 'outstream'. Note that outstream requires additional configuration on the adUnit.
Please note that you can re-use the existing siteId within the same flex
position.
Video (Outstream):
Note that currently, outstream video rendering must be configured by the publisher. In the adUnit, a renderer object must be defined, which includes a url pointing to the video rendering script, and a render function for creating the video player. See http://prebid.org/dev-docs/show-outstream-video-ads.html for more information.
Add the following code to enable user sync. IX strongly recommends enabling user syncing through iFrames. This functionality improves DSP user match rates and increases the IX bid rate and bid price. Be sure to call pbjs.setConfig() only once.
By default, the IX bidding adapter bids on all banner sizes available in the ad unit when configured to at least one banner size. If you want the IX bidding adapter to only bid on the banner size it’s configured to, switch off this feature using detectMissingSizes.
FPD allows you to specify key-value pairs that are passed as part of the
query string to IX for use in Private Marketplace Deals which rely on query
string targeting for activation. For example, if a user is viewing a
news-related page, you can pass on that information by sending category=news.
Then in the IX Private Marketplace setup screens, you can create Deals which
activate only on pages that contain category=news. Please reach out to your
IX representative if you have any questions or need help setting this up.
To include FPD in a bid request, it must be set before pbjs.requestBids is
called. To set it, call pbjs.setConfig and provide it with a map of FPD keys
to values as such:
The values can be updated at any time by calling pbjs.setConfig again. The
changes will be reflected in any proceeding bid requests.
Setting a Server Side Timeout
Setting a server-side timeout allows you to control the max length of time taken to connect to the server. The default value when unspecified is 50ms.
This is distinctly different from the global bidder timeout that can be set in
Prebid.js in the browser.
To add a server-side timeout, it must be set before pbjs.requestBids is
called. To set it, call pbjs.setConfig and provide it with a timeout value as
such:
pbjs.setConfig({ix:{timeout:50}});
The timeout value must be a positive whole number in milliseconds.
IX Prebid Server Adapter
Publishers who would like to retrieve IX demand via a Prebid Server instance can do so by adding IX to the list of bidders for a Prebid Server bid request, with a valid site ID. For example:
Any party operating their own hosted Prebid Server instances must reach out to IX (prebid.support@indexexchange.com) to receive approval and customized setup instructions. Please do not send Prebid Server requests without first contacting us – you will not receive bid responses.
Additional Information
Bid Request Limit
If a single bid request to IX contains more than 20 impression requests (i.e.
more than 20 objects in bidRequest.imp), only the first 20 will be accepted,
the rest will be ignored.
To avoid this situation, ensure that when pbjs.requestBid is invoked, that the
number of bid objects (i.e. adUnits[].bids) with adUnits[].bids[].bidder set
to 'ix' across all ad units that bids are being requested for does not exceed 20.
Time-To-Live (TTL)
Banner bids from IX have a TTL of 300 seconds while video bids have a TTL of 1 hour, after which time they become invalid.
If an invalid bid wins, and its associated ad is rendered, it will not count
towards total impressions on IX’s side.
FAQs
Why do I have to input size in adUnits[].bids[].params for IX when the size is already in the ad unit?
There are two important reasons why we require it:
An IX site ID maps to a single size, whereas an ad unit can have multiple
sizes. To ensure that the right site ID is mapped to the correct size in the ad
unit we require the size to be explicitly stated.
An ad unit may have sizes that IX does not support. By explicitly stating the
size, you can choose not to have IX bid on certain sizes that are invalid.
How can I view the bid request sent to IX by Prebid.js?
In your browser of choice, create a new tab and open the developer tools. In
developer tools, select the network tab. Then, navigate to a page where IX is
set up to bid. Now, in the network tab, search for requests to
casalemedia.com/cygnus. These are the bid requests.
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_inmar
hb_bidder_inmar
hb_adid_inmar
hb_size_inmar
hb_source_inmar
hb_format_inmar
hb_cache_host_inmar
hb_cache_id_inmar
hb_uuid_inmar
hb_cache_path_inmar
hb_deal_inmar
Note:
The Inmar Bidding adapter requires setup before beginning. Please contact us at prebid@inmar.com
Bid Params
Name
Scope
Description
Example
Type
partnerId
required
The partner ID from Inmar.
12345
integer
position
optional
Ad position on screen. Supported values: 0 - Unknown (default), 1 - Above the fold, 3 - Below the fold.
1
integer
Innity
Features
Bidder Code
innity
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_innity
hb_bidder_innity
hb_adid_innity
hb_size_innity
hb_source_innity
hb_format_innity
hb_cache_host_innity
hb_cache_id_innity
hb_uuid_innity
hb_cache_path_innity
hb_deal_innity
Note:
The Innity bidder adapter requires setup and approval from the Innity Media team, even for existing Innity Network publishers. Please reach out to your account manager for more information and to enable using this adapter.
Bid Params
Name
Scope
Description
Example
Type
pub
required
The publisher account ID
267
integer
zone
required
The zone ID
62546
integer
Inskin
Features
Bidder Code
inskin
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_inskin
hb_bidder_inskin
hb_adid_inskin
hb_size_inskin
hb_source_inskin
hb_format_inskin
hb_cache_host_inskin
hb_cache_id_inskin
hb_uuid_inskin
hb_cache_path_inskin
hb_deal_inskin
Note:
The Inskin bidder adapter requires additional setup and approval from the Inskin Media Integrations team. Please reach out to your account manager for more information and to start using it.
Bid Params
Name
Scope
Description
Example
Type
siteId
required
Site ID provided by Inskin.
12345
integer
networkId
required
Network ID provided by Inskin.
9969
integer
InteractiveOffers
Features
Bidder Code
interactiveOffers
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_interactiveOff
hb_bidder_interactiv
hb_adid_interactiveO
hb_size_interactiveO
hb_source_interactiv
hb_format_interactiv
hb_cache_host_intera
hb_cache_id_interact
hb_uuid_interactiveO
hb_cache_path_intera
hb_deal_interactiveO
Note:
Module that connects to interactiveOffers demand sources. Param pubId is required.
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_justpremium
hb_bidder_justpremiu
hb_adid_justpremium
hb_size_justpremium
hb_source_justpremiu
hb_format_justpremiu
hb_cache_host_justpr
hb_cache_id_justprem
hb_uuid_justpremium
hb_cache_path_justpr
hb_deal_justpremium
Bid Params
Name
Scope
Description
Example
Type
zone
required
The zone ID provided by Justpremium
'34604'
string
allow
optional
Permits publisher to decide which products can be run from specific ad unit
['lb', 'wp']
Array<string>
exclude
optional
Permits publisher to decide which products should be excluded from running in specific ad unit
['is']
Array<string>
Kargo
Features
Bidder Code
kargo
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
unifiedId
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_kargo
hb_bidder_kargo
hb_adid_kargo
hb_size_kargo
hb_source_kargo
hb_format_kargo
hb_cache_host_kargo
hb_cache_id_kargo
hb_uuid_kargo
hb_cache_path_kargo
hb_deal_kargo
Note:
Kargo is an invitation-only marketplace. Please reach out to your Kargo account manager to get setup. Also, you must test on a mobile device, or emulate a mobile device by manipulating the user agent string sent to the server.
Bid Params
Name
Scope
Description
Example
Type
placementId
required
string
Komoona
Features
Bidder Code
komoona
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_komoona
hb_bidder_komoona
hb_adid_komoona
hb_size_komoona
hb_source_komoona
hb_format_komoona
hb_cache_host_komoon
hb_cache_id_komoona
hb_uuid_komoona
hb_cache_path_komoon
hb_deal_komoona
Bid Params
Name
Scope
Description
Example
Type
hbid
required
header-bidding id from Komoona
'1f5b2c10e66e419580bd943b9af692ab'
string
placementId
required
placement id from Komoona
'e69148e0ba6c4c07977dc2daae5e1577'
string
Krushmedia
Features
Bidder Code
krushmedia
Prebid.org Member
no
Media Types
display, video, native
GDPR TCF1 Support
no
User IDs
none
GDPR TCF2 Support
no
SChain Support
yes
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
yes
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_krushmedia
hb_bidder_krushmedia
hb_adid_krushmedia
hb_size_krushmedia
hb_source_krushmedia
hb_format_krushmedia
hb_cache_host_krushm
hb_cache_id_krushmed
hb_uuid_krushmedia
hb_cache_path_krushm
hb_deal_krushmedia
Bid Params
Name
Scope
Description
Example
Type
key
required
Unique client id on krushmedia platform
0
string
Kubient
Features
Bidder Code
kubient
Prebid.org Member
no
Media Types
display
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
yes
SChain Support
yes
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
yes
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
794
Prebid Server Adapter
yes
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_kubient
hb_bidder_kubient
hb_adid_kubient
hb_size_kubient
hb_source_kubient
hb_format_kubient
hb_cache_host_kubien
hb_cache_id_kubient
hb_uuid_kubient
hb_cache_path_kubien
hb_deal_kubient
Note:
The Kubient Bidder Adapter requires setup and approval before beginning. Please reach out to prebid@kubient.com for more details.
Bid Params
Name
Scope
Description
Example
Type
zoneid
required
The AdUnit or Tag specific ID
'5fbb948f1e22b'
string
Kumma
Features
Bidder Code
kumma
Prebid.org Member
no
Media Types
display, video, native
GDPR TCF1 Support
yes
User IDs
none
GDPR TCF2 Support
no
SChain Support
no
COPPA Support
no
Safeframes OK
check with bidder
USP/CCPA Support
no
Supports Deals
check with bidder
Prebid.js Adapter
yes
IAB GVL ID
check with bidder
Prebid Server Adapter
no
Floors Module Support
no
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_lemma
hb_bidder_lemma
hb_adid_lemma
hb_size_lemma
hb_source_lemma
hb_format_lemma
hb_cache_host_lemma
hb_cache_id_lemma
hb_uuid_lemma
hb_cache_path_lemma
hb_deal_lemma
Integration Note:
Lemma bidder adapter requires setup and approval from the Lemma team. Please reach out to your account manager for more information and to start using it.