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Bidder Code livewrapped Member yes
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 919
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder


The Livewrapped Bidder Adapter requires setup and approval from Livewrapped AB. Please reach out to for more information.

bid Params

Name Scope Description Example Type
adUnitId required The ad unit ID from Livewrapped. You may identify an ad unit using the publisherId and adUnitName instead of an ad unit ID. '6A32352E-BC17-4B94-B2A7-5BF1724417D7' string
publisherId optional The publisher ID from Livewrapped. Must be used with adUnitName. 'C6E31E93-116B-4040-A185-E7BA621C3799' string
adUnitName optional The ad unit name from Livewrapped. Must be used with publisherId. 'panorama_d_1' string
userId optional If a user id is available, pass the id into this parameter. 'user id' string

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_livewrapped hb_bidder_livewrappe hb_adid_livewrapped
hb_size_livewrapped hb_source_livewrappe hb_format_livewrappe
hb_cache_host_livewr hb_cache_id_livewrap hb_uuid_livewrapped
hb_cache_path_livewr hb_deal_livewrapped

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