Prebid Server | Features

Feature Set Feature Description PBS-Go PBS-Java
Auction Timeouts Lower the incoming tmax before sending to bidders in order to account for internal processing time and network delay. check check
Currency Core Loads currency conversions from an outside source, allows non-supported currencies to come in on the OpenRTB2 request, converts bid currencies to the request’s prefered currency. check check
Currency Request-Defined Rates Allows the request to define its own currency rates. check check
Currency Convert Currency Method Allows adapters to convert bid floors to a different currency if needed. check check
Currency Bidder Currency Filter Allows adapters to define their acceptable currencies. PBS will not call them for auctions being conducted outside of this set.   check
Deals Core Basic deal support, creating hb_deal targeting when appropriate. check check
Deals Deal prioritization Supports the ‘preferdeals’ targeting flag to give deals the priority when PBS returns ad server targeting. check check
AMP Core Reads and responds to the /openrtb2/amp endpoint check check
Targeting Core Request can specify includewinners and includebidderkeys. These cause PBS to emit seatbid[].bid[].ext.prebid.targeting values. check check
Targeting Format Request can specify includeformat, which causes PBS to emit hb_format along with other targeting values like hb_pb, etc. check check
Targeting Custom Targeting Request can specify ext.prebid.adservertargeting, which causes PBS to emit custom targeting values. check check
Targeting Custom Prefix The request can specify ext.prebid.targeting.prefix, which causes PBS to emit targeting with this value instead of hb as a prefix.   check
Targeting hb_env for mobile app When called with an app object, PBS emits hb_env:mobile-app in the response targeting. check check
Targeting hb_env for AMP When called by the /amp endpoint, PBS emits hb_env:amp in the response targeting.   check
Request Params Global Params Publishers can specify adapter-specific cross-impression attributes. check check
Price Granularity Core Request can define quantization rules. Bids are quantized before being added to ad server targeting. check check
Price Granularity Mediatype pricegranularity Request can define different quantization rules for different mediatypes. Bids are quantized before being added to ad server targeting. check check
Bid Adjustments Core Allows publishers to adjust bid prices to account for gross/net or consistent discrepancies. check check
Bid Adjustments By mediatype Allows for different bid adjustments by mediatype banner, video, native, audio. check check
Price Floors Core Support for the price floors feature. check check
GDPR TCF 2 core Able to: read the TCF2 global vendor list, parse incoming TCF2 consent strings, and take appropriate enforcement action. check check
GDPR TCF 2 Account Config Able to turn on and off TCF2 enforcement per account. check check
GDPR Support for basicEnforcementVendors Host companies can define bidders that don’t require vendor consent but do require Purpose consent. check check
GDPR TCF 2 Geo-Fencing If the incoming request contains device.geo.country, PBS will enforce the EEA if the request is flagged as being in GDPR scope. check  
GDPR TCF 2 Geo-Lookup Can use a geographic lookup service to help determine whether the incoming request is in-scope for GDPR.   check
GDPR TCF 2 channel exception Can be configured to turn off GDPR checks for a specific account and a specific channel. e.g. Account 123 has a different legal basis for AMP. check check
DSA DSA passthrough Process ORTB DSA fields. check check
DSA DSA initialization Inject account-specific ORTB DSA fields. check check
US Privacy USP core Able to: read the US Privacy consent string (CCPA) and take appropriate enforcement action. check check
US Privacy USP AMP support Able to: read the US Privacy consent string from AMP requests and take appropriate enforcement action. check check
GPP GPP Passthrough Global Privacy Platform parameters are passed through auction and usersync requests. check check
GPP GPP TCF2/USP Support PBS reads the Global Privacy Platform string and pulls out TCF2/USP strings when appropriate. check check
GPP USGen Privacy Module The Activity Control system calls this module that examines the incoming GPP parameters and determines whether a given Activity should be allowed when the request contains SIDs 7-12.   check
GPP US Custom Logic Privacy Module Similar to the USGen Privacy Module, but accounts specify the interpretation of the GPP string for SIDs 7-12.   check
COPPA Core Able to read the COPPA flag and take appropriate enforcement action. check check
Global Privacy Control Core Passes the Sec-GPC header through to bidders. check check
Activity Controls Core Account-level controls over privacy sensitive activities. check check
Activity Controls GPP conditions Support for gppSid, geo, and gpc conditions.   check
Cache Bids core Accepts the ext.prebid.cache.bids parameter, storing bid objects in PBC. check check
Cache VAST core Accepts the ext.prebid.cache.vastxml parameter, storing VAST responses in PBC. check check
Cache Winning-only flag Accepts a ‘ext.prebid.cache.winningonly’ parameter on the request. If true, instead of caching all bids and VAST, only the winning bid or VAST is stored. check check
Cache Application Storage Supports storing data beyond bids and VAST, e.g. module-specific data.   check
Stored Requests Core Accepts a stored request ID in the OpenRTB, looks it up against a local data store, and merges with the OpenRTB request record. check check
Stored Requests Unique Per Account If an account ID is provided, PBS can distinguish between otherwise identical SRIDs.   check
Stored Requests Unique BidRequest IDs Supports the generate-storedrequest-bidrequest-id setting telling Prebid Server to override the static bidrequest.id in the stored request with a UUID. check check
Stored Responses Stored Auction Responses Accepts a stored response ID in the OpenRTB, looks it up against a local data store, and merges with the OpenRTB response record. check check
Stored Responses Stored Bid Responses Accepts a stored response ID in the OpenRTB, looks it up against a local data store, and uses that as the bid adapter response. check check
Stored Responses JSON can be supplied on the request Accepts JSON in the OpenRTB and merges with the OpenRTB response record.   check
First Party Data Core Accepts core first party data attributes and supports ext.prebid.data.bidders. check check
First Party Data Bidder-specific global data Accepts bidder-specific first party data attributes for site, app, and user. check check
First Party Data Bidder-specific impression data Accepts bidder-specific first party data attributes at the imp-level. check check
First Party Data AMP first party data Accepts first party data attributes on an AMP request. check check
Supply Chain Bidder-specific schains Accepts bidder-specific schain check check
Supply Chain Host SChain The host company can supply a global schain that’s appended to the list of incoming nodes in source.ext.schain. check check
Supply Chain ORTB 2.4 compatibility If source.ext.schain doesn’t exist but ext.schain does, PBS copies the latter to the former. check  
Publisher Accounts Core Ability to enforce that requests coming in have a valid account ID. check check
Publisher Accounts AMP account parameter Accept the account parameter on the AMP request. check check
Publisher Accounts Account-specific TTLs Allow each account ID to have a custom PBC time-to-live for banner and video. check check
Video Core Support for basic instream and outstream video: passes video parameters to adapters, stores VAST responses when instructed. check check
Video Outstream renderers Support for bidders specifying their own renderers for outstream video.    
Video Long-form video Support for the long-form video endpoint. check check
Video IAB advertiser category mapping Able to map IAB advertiser categories to a supplied mapping table. check check
Video Echo video attributes To support mobile video, copies stored request video attributes to the response. check check
Multiformat Core Impressions may specify more than one mediatype (banner, video, native) check check
Multiformat Preferred MediaType Bidders differ with their ability to support multiple mediatypes in a single adunit. The preferred mediatype feature allows publishers to control which mediatypes are seen by certain bidders in a multiformat scenario.   check
Mobile App Request Passthrough Apps can pass render-time parameters from the request through to the response. check check
Audio Core Passes the audio mediatype through to bidders that support audio. check check
Native Core Passes the native mediatype through to bidders that support native. check check
Native asset type preprocessing If a native bid response doesn’t contain asset.type, PBS will link to the asset in the request by ID and copy the type into the response. check check
Interstitials Core Support device.ext.prebid.interstitial.minwidthperc and device.ext.prebid.interstitial.minheightperc parameters, dynamically updating the impression format object from a configurable list of sizes filtered by these parameters. check check
Aliases Core Maps a biddercode on an incoming request to a specific server-side bid adapter named in the request or defined in config. check check
Aliases GVL ID support Define the IAB GVL ID for an aliased biddercode. check check
User ID Sync Core Implements the /cookie_sync and /setuid endpoints. Bidders may choose either redirect or iframe method. check check
User ID Sync Multi-Method Bidders can supply both pixel redirects as well as iframe syncs. check check
User ID Sync Cooperative sync Does a pixel sync with more than just the bidders on the page. check check
User ID Sync Account override Allows accounts to override the cooperative sync feature and bidder limits. check check
User ID EID Permissions The Publisher can define which bidders receive which extended user IDs. check check
Events Events Ability to process the /event endpoint, place /event URLs in the OpenRTB response, and place /event URLs in VAST XML. check check
Events Events vasttrack endpoint Ability to process the /vasttrack endpoint initated by Prebid.js, placing /event URLs in VAST XML. check check
Events Events BidID Generation Some bidders don’t generate unique enough BidIDs to join with auction events. This feature allows the host company to inject a PBS-generated BidID alongside the bidder-generated ID. check check
Auction MultiBid Allow named bidders to supply more than one response. check check
Analytics Analytics module support Allows developers to plug in a custom analytics adapter. check check
Analytics Client-side analytics support Share analytics tags with client-side analytics adapters.   check
Bid Response Validation Validate secure markup PBS can configurably reject bid responses that don’t supply a secure creative when in a secure context. check check
Bid Response Validation Validate bid sizes PBS can configurably reject bid responses with sizes that are bigger than the request dimensions. check check
Bidder Info Endpoints Core Provides details on which bidders and parameters exist in this Prebid Server. check check
Troubleshooting Test flag Accepts the OpenRTB ‘test’ flag, emitting additional debug info on responses. check check
Troubleshooting Debug flag Accepts the ext.prebid.debug flag, emitting additional debug info on responses. check check
Troubleshooting Account-level Debug Control Allows host companies to turn off debugging by account but allow for request-level overrides. check check
Operations Core metrics Emits detailed operational metrics to back-end systems: Graphite, Influx, and Prometheus check check
Operations Circuit breaker Protects system performance during fault scenarios by detecting problems with external and internal endpoints, turning them off temporarily when a problem occurs.   check
Operations Server default request Support global defaults for incoming requests. check check
Operations IPv6 Support taking IPv6 addresses and forwarding them to bidders. check check
Operations Request Logging Admin Endpoints Log a limited number of requests to understand the raw data clients are sending.   check
Metadata x-prebid header Put version information in outgoing HTTP headers. check check
Modules ortb2-blocking Configure per-account OpenRTB blocking details. check check
Anti-Fraud Ads.Cert 2.0 Authenticated Connections Includes authenticated connection signing header on outgoing bid requests to supported adapters. * check  
Request Enrichment Enhanced tid and request IDs Fills out id, imp.id, source.tid, and imp.ext.tid check check
Request Enrichment Request Correction Module Address client-side bugs that are stuck out in the wild.   check
Privacy Sandbox Passthrough “auction enabled” flags are passed through to bidders and auctionconfig is forwarded from bidders. check check
Privacy Sandbox Topics headers PBS reads the Chrome topics header and copies to user.data segments. check check
Privacy Sandbox Testing labels PBS reads the Chrome labels header and copies to device.ext.cdep check check
Auction Response Bidders can supply Fledge auction config If the request contains imp.ext.ae, bid adapters can return ext.prebid.fledge.auctionconfigs check check
Auction Response Response Correction Module Deal with problems caused by certain unexpected bid responses.   check

* Experimental feature not yet recommended for production.