Prebid Server Bidder Params

This page contains documentation on the specific parameters required by each supported bidder. These docs only apply to Prebid Server bidders. For Prebid.js bidders see the Prebid.js Bidders page.

For each bidder listed below, you’ll find the following information:

Features A table of features supported by the adapter.
“Send All Bids” Ad Server Keys Used for sending all bids to the ad server, as described in Send All Bids vs Send Top Price
Bid Params Ad request parameters required by a given bidder, such as the tag ID, site ID, or query string parameters

You can also download the full CSV data file.

Publishers are advised to check with legal counsel before doing business with any particular bidder.

Prebid Server Bidder List

Bidder Documentation

33Across

Features

Bidder Code 33across Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support will-bid-on-any
TCF-EU Support yes IAB GVL ID 58
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support no
Safeframes OK yes Supports Deals yes
Floors Module Support yes First Party Data Support yes
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_33across hb_bidder_33across hb_adid_33across
hb_size_33across hb_source_33across hb_format_33across
hb_cache_host_33acro hb_cache_id_33across hb_uuid_33across
hb_cache_path_33acro hb_deal_33across  

Bid Params

Name Scope Description Example Type
siteId required Publisher GUID from 33Across 'examplePub123' string
productId required 33Across Product ID that the Publisher has registered for (use 'siab' for Banner or Outstream Video , 'inview' for Adhesion, 'instream' for Instream Video) 'siab' string

Ad Unit Setup for Banner

var adUnits = [
{
  code: '33across-hb-ad-123456-1', // ad slot HTML element ID  
  mediaTypes: {
    banner: {  
      sizes: [
          [300, 250], 
          [728, 90]
      ]
    }   
  } 
  bids: [{
    bidder: '33across',
    params: {
        siteId: 'examplePub123',    // required 
        productId: 'siab|inview'    // required
    }
  }]
}

Ad Unit Setup for Outstream Video

var adUnits = [
{
  code: '33across-hb-ad-123456-1', // ad slot HTML element ID  
  mediaTypes: {
    video: {                                // We recommend setting the following video params
                                            // in Ad Unit rather than bidder params as per Prebid 4.0 recommendation. 
      playerSize: [300, 250],               // required
      context: 'outstream',                 // required
      mimes: ['video/mp4','video/x-flv'],   // required
      protocols: [ 2, 3 ],                  // required, set at least 1 value in array
      plcmt: 2,                             // optional, defaults to 2 when context = outstream
      api: [ 1, 2 ],                        // optional
      skip: 0,                              // optional
      minduration: 5,                       // optional
      maxduration: 30,                      // optional
      playbackmethod: [1,3],                // optional
      battr: [ 13, 14 ],                    // optional
      linearity: 1,                         // optional
      minbitrate: 10,                       // optional
      maxbitrate: 10                        // optional
    }   
  }, 
  bids: [{
    bidder: '33across',
    params: {
        siteId: 'examplePub123',    // required     
        productId: 'siab'           // required     
    }
  }],
  ...
}

Ad Unit Setup for Instream Video

var adUnits = [
{
  code: '33across-hb-ad-123456-1', // ad slot HTML element ID  
  mediaTypes: {
    video: {                                // We recommend setting the following video params
                                            // in Ad Unit rather than bidder params as per Prebid 4.0 recommendation. 
      playerSize: [300, 250],               // required
      context: 'instream',                  // required
      mimes: ['video/mp4','video/x-flv'],   // required
      protocols: [ 2, 3 ],                  // required, set at least 1 value in array
      plcmt: 1,                             // optional, defaults to 1 when context = instream
      startdelay: 0,                        // optional, defaults to 0 when context = instream
      api: [ 1, 2 ],                        // optional
      skip: 0,                              // optional
      minduration: 5,                       // optional
      maxduration: 30,                      // optional
      playbackmethod: [1,3],                // optional
      battr: [ 13, 14 ],                    // optional
      linearity: 1,                         // optional
      minbitrate: 10,                       // optional
      maxbitrate: 10                        // optional
    }   
  }, 
  bids: [{
    bidder: '33across',
    params: {
        siteId: 'examplePub123',    // required    
        productId: 'instream'       // required     
    }
  }],
  ...
}

Ad Unit Setup for Multi-format: Banner, Video (Outstream)

var adUnits = [
{
  code: '33across-hb-ad-123456-1', // ad slot HTML element ID  
  mediaTypes: {
    banner: {  
      sizes: [
          [300, 250], 
          [728, 90]
      ]
    },
    video: {                                // We recommend setting the following video params
                                            // in Ad Unit rather than bidder params as per Prebid 4.0 recommendation. 
      playerSize: [300, 250],               // required
      context: 'outstream',                 // required
      mimes: ['video/mp4','video/x-flv'],   // required
      protocols: [ 2, 3 ],                  // required, set at least 1 value in array
      plcmt: 2,                             // optional, defaults to 2 when context = outstream
      api: [ 1, 2 ],                        // optional
      skip: 0,                              // optional
      minduration: 5,                       // optional
      maxduration: 30,                      // optional
      playbackmethod: [1,3],                // optional
      battr: [ 13, 14 ],                    // optional
      linearity: 1,                         // optional
      minbitrate: 10,                       // optional
      maxbitrate: 10                        // optional
    }   
  }, 
  bids: [{
    bidder: '33across',
    params: {
        siteId: 'examplePub123',    // required     
        productId: 'siab'           // required     
    }
  }],
  ...
}

SRA Mode

We recommend using SRA mode to optimize the bidding process as this allows our adapter to group together bid requests for Ad Units pertaining to the same product and site ID thereby minimizing the number of http requests made to our endpoint. To enable SRA set the following bidder specific config under 33Across

pbjs.setBidderConfig({
   bidders: ['33across'],
   config: {
      ttxSettings: {
        enableSRAMode: true
      }
   }
});

AAX

Features

Bidder Code aax Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-not-bid
TCF-EU Support yes IAB GVL ID 720
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
User IDs britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_aax hb_bidder_aax hb_adid_aax
hb_size_aax hb_source_aax hb_format_aax
hb_cache_host_aax hb_cache_id_aax hb_uuid_aax
hb_cache_path_aax hb_deal_aax  

Bid Params

Name Scope Description Example Type
cid required The customer id provided by Aax. 'aax_test_customer' string
crid required The placement id provided by Aax. 'aax_crid' string
video required for video Ad units Object containing video targeting parameters. See Video Object for details. video: { maxduration: 60 } object

Video Object

Name Type Description Example
mimes array of strings (Recommended) Specifies the video content MIME types supported; for example, video/x-ms-wmv and video/x-flv. [“video/x-ms-wmv”,”video/x-flv”]
minduration integer (Recommended) Specifies the minimum video ad duration, in seconds. 10
maxduration integer (Recommended) Specifies the maximum video ad duration, in seconds. 60
w integer (Recommended) Specifies the width of the video player, in pixels. Required if playerSize not present in mediaTypes.video 640
h integer (Recommended) Specifies the height of the video player, in pixels. Required if playerSize not present in mediaTypes.video 480
startdelay integer (Recommended) Specifies the start delay of the video ad 0
battr array of integers Specifies the video creative attributes to block. Refer to section 5.3 of the IAB specification for a list of attributes. [ 13, 14 ]
playbackmethod array of integers Specifies the allowed playback methods. If not specified, all are assumed to be allowed. Currently supported values are: 1: Autoplay, sound on; 2: Autoplay, sound off; 3: Click to play; 4: Mouse over to play [1, 3]
api array of integers Specifies the supported API frameworks for this impression. If an API is not explicitly listed, it is assumed not to be supported. Currently supported values are: 1: VPAID 1.0; 2: VPAID 2.0; 3: MRAID-1; 4: ORMMA; 5: MRAID-2 [1, 2]
protocols array of integers Array of supported video protocols. Currently supported values are: 1: VAST 1.0; 2: VAST 2.0; 3: VAST 3.0; 4: VAST 1.0 Wrapper; 5: VAST 2.0 Wrapper; 6: VAST 3.0 Wrapper; 7: VAST 4.0 [1, 2]
placement integer Placement type for the impression. Possible options: 1: In-Stream; 2: In-banner; 3: Outstream/In-article; 4: In-feed; 5: Interstitial/Slider/Floating; 6: Long-Form; 1

Besides the above-mentioned parameters, we support all other OpenRTB 2.x video objects as optional parameters.

In addition to bids[].params.video, Aax adapter consumes parameters specified in the mediaTypes.video.

Example of Instream Video Ad-unit

var videoAdUnit = {
  code: 'video1',
  mediaTypes: {
    video: {
      context: "instream",
      playerSize: [640, 480],
      mimes: ['video/mp4'],
      placement: 1
    }
  },
  bids: [{
    bidder: 'aax',
    params: {
      cid: 'aax_test_customer',
      crid: 'aax_crid',  
    }
  }]
};

Example of Native Ad-unit

var adUnits = [{
  code: 'div-gpt-ad-6874091242345-0',
  mediaTypes: {
    native: {
      image: {
        required: true,
        sizes: [300, 250],
        wmin: 50,
      },
      title: {
        required: true,
        len: 80
      }
    }
  },
  bids: [{
    bidder: 'aax',
    params: {
      cid: 'aax_test_customer',
      crid: 'aax_crid'
    }
  }]
}];

Example of Banner Ad-unit

var adUnits = [{
  code: 'div-gpt-ad-6874091242345-0',
  mediaTypes: {
    banner: {
      sizes: [
        [728, 90],
        [300, 600],
        [300, 250]
      ],
    }
  },
  bids: [{
    bidder: 'aax',
    params: {
      cid: 'aax_test_customer',
      crid: 'aax_crid'
    }
  }]
}];

Aceex

Features

Bidder Code aceex Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals yes
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_aceex hb_bidder_aceex hb_adid_aceex
hb_size_aceex hb_source_aceex hb_format_aceex
hb_cache_host_aceex hb_cache_id_aceex hb_uuid_aceex
hb_cache_path_aceex hb_deal_aceex  

Note

The Example Bidding adapter requires setup before beginning. Please contact us at tech@aceex.com

Bid Params

Name Scope Description Example Type
accountid required Endpoint id 'hash' string

AcuityAds

Features

Bidder Code acuityads Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 231
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals yes
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_acuityads hb_bidder_acuityads hb_adid_acuityads
hb_size_acuityads hb_source_acuityads hb_format_acuityads
hb_cache_host_acuity hb_cache_id_acuityad hb_uuid_acuityads
hb_cache_path_acuity hb_deal_acuityads  

Note

The Example Bidding adapter requires setup before beginning. Please contact us at rafi.babler@acuityads.com

Prebid.JS Bid Params

Name Scope Description Example Type
placementId required Placement ID '123' string

Prebid Server Bid Params

Name Scope Description Example Type
host required Region id 'ep1' string
accountid required Endpoint id / Placement id 'hash' string

AdElement

Features

Bidder Code adelement Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 196
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adelement hb_bidder_adelement hb_adid_adelement
hb_size_adelement hb_source_adelement hb_format_adelement
hb_cache_host_adelem hb_cache_id_adelemen hb_uuid_adelement
hb_cache_path_adelem hb_deal_adelement  

Note

Bidding adapter requires setup before beginning. Please contact us at prebid@adelement.com

Bid Params

Name Scope Description Example Type
supply_id required Supply Id '1' string

AdformOpenRTB

Features

Bidder Code adf Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 50
GPP Support check with bidder DSA Support yes
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adf hb_bidder_adf hb_adid_adf
hb_size_adf hb_source_adf hb_format_adf
hb_cache_host_adf hb_cache_id_adf hb_uuid_adf
hb_cache_path_adf hb_deal_adf  

This bidder previously had a bidder code of adformOpenRTB, but prefers new configurations to use adf.

Bid params

Name Scope Description Example Type
mid required, if inv and nmane not set Placement ID 12345 integer
inv required, if mid not set Inventory source ID 1234 integer
mname required, if mid not set Placement name "Leaderboard" string
adxDomain optional, Prebid.js only The Adform domain "adx.adform.net" string
priceType optional Price type "gross" string

Note: Bid placement should be defined using the mid parameter or inv and mname parameters (dynamic master tag) but not both.

OpenRTB request config

OpenRTB bid request app, site, device properties configured using prebid config.

pbjs.setConfig({
  ortb2: {
    app: {
      name: 'My APP'
    }
  }
});

Ad Generation

Features

Bidder Code adgeneration Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, native Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs novatiq, criteo, id5Id ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adgeneration hb_bidder_adgenerati hb_adid_adgeneration
hb_size_adgeneration hb_source_adgenerati hb_format_adgenerati
hb_cache_host_adgene hb_cache_id_adgenera hb_uuid_adgeneration
hb_cache_path_adgene hb_deal_adgeneration  

Bid Params

Name Scope Description Example Type
id required adId '1234' string

Adhese

Features

Bidder Code adhese Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 553
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs id5Id ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adhese hb_bidder_adhese hb_adid_adhese
hb_size_adhese hb_source_adhese hb_format_adhese
hb_cache_host_adhese hb_cache_id_adhese hb_uuid_adhese
hb_cache_path_adhese hb_deal_adhese  

Registration

The Adhese bid adapter may require an additional setup from the Adhese team, even for existing Adhese customers. Please reach out to your support team or info@adhese.com for more information.

Prebid Server host companies need to work with Adhese for each additional publisher.

Note

Adhese will only respond to the first impression. Multiple ad formats in single request are not supported.

Bid Params

Pbjs param name Scope Description Example Type
account required Adhese account name 'demo' string
location required Adhese location name '_adhese_prebid_demo_' string
format required Adhese format name 'leaderboard' string
data optional (PBJS only) Custom target data { 'ci': [9000, 9050] } object
targets optional (PBS only) Custom target data { 'ci': [9000, 9050] } object

Configuration

Adhese supports ‘iframe’ UserSync configuration only.

For Prebid.js v1.15.0 and later:

pbjs.setConfig({
  userSync: {
    filterSettings: {
      iframe: {
        bidders: '*',      // '*' represents all bidders
        filter: 'include'
      }
    }
  }
});

For Prebid.js v1.14.0 and before:

pbjs.setConfig({
   userSync: {
    iframeEnabled: true,
    enabledBidders: ['adhese']
 }});

Note: Combine the above the configuration with any other UserSync configuration. Multiple setConfig() calls overwrite each other and only last call for a given attribute will take effect.

AdKernel

Features

Bidder Code adkernel Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 14
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adkernel hb_bidder_adkernel hb_adid_adkernel
hb_size_adkernel hb_source_adkernel hb_format_adkernel
hb_cache_host_adkern hb_cache_id_adkernel hb_uuid_adkernel
hb_cache_path_adkern hb_deal_adkernel  

Note

The Adkernel Bidding adaptor requires setup and approval before beginning. Please reach out to prebid@adkernel.com for more details

Bid Params

Name Scope Description Example Type
host required Ad network’s RTB host 'cpm.metaadserving.com' string
zoneId required RTB zone id 30164 integer

AdKernelAdn

Features

Bidder Code adkernelAdn Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 14
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adkernelAdn hb_bidder_adkernelAd hb_adid_adkernelAdn
hb_size_adkernelAdn hb_source_adkernelAd hb_format_adkernelAd
hb_cache_host_adkern hb_cache_id_adkernel hb_uuid_adkernelAdn
hb_cache_path_adkern hb_deal_adkernelAdn  

Note

The AdkernelAdn Header Bidding adaptor requires setup and approval before beginning. Please reach out to prebid@adkernel.com for more details

Bid Params

Name Scope Description Example Type
host optional Ad network host 'tag.adkernel.com' string
pubId required Publisher Id 102 integer

ADman Media

Features

Bidder Code adman Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 149
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs uid2, lotamePanoramaId, idx ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adman hb_bidder_adman hb_adid_adman
hb_size_adman hb_source_adman hb_format_adman
hb_cache_host_adman hb_cache_id_adman hb_uuid_adman
hb_cache_path_adman hb_deal_adman  

Note

The Adman Bidding adapter requires setup before beginning. Please contact us at prebid@admanmedia.com Due to different integration API prebid.js and prebid-server api params are different

Prebid.JS Bid Params

Name Scope Description Example Type
placementId required Adman placement id '1234asdf' 'string'

Prebid server Bid Params

Name Scope Description Example Type
TagID required Adman placement id '1234asdf' 'string'

AdMatic

Features

Bidder Code admatic Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-any
TCF-EU Support yes IAB GVL ID 1281
GPP Support tcfeu, tcfca, usnat, usstate_all, usp DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support no
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs criteo, id5Id, sharedId, unifiedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_admatic hb_bidder_admatic hb_adid_admatic
hb_size_admatic hb_source_admatic hb_format_admatic
hb_cache_host_admati hb_cache_id_admatic hb_uuid_admatic
hb_cache_path_admati hb_deal_admatic  

Description

AdMatic header bidding adapter connects with AdMatic demand sources to fetch bids for banner network ID. Please reach out to your account manager or prebid@admatic.com.tr for more information.

Bid params

Name Scope Description Example Type
networkId required The network ID from AdMatic 12345 number
host required RTB Host layer.serve.admatic.com.tr string

Test Parameters

300x250 banner test

var adUnits = [{
  code: 'your-slot_1-div',
  mediaTypes: {
    banner: { sizes: [[300, 250]] },
  },
  bids: [{
      bidder: 'admatic',
      params: { 
          networkId: 12345,
          host: 'layer.serve.admatic.com.tr'
      }
  }]
},{
  code: 'your-slot_2-div',
  mediaTypes: {
    native: { ... },
  },
  bids: [{
      bidder: 'admatic',
      params: { 
          networkId: 12345,
          host: 'layer.serve.admatic.com.tr'
      }
  }]
},{
  code: 'your-slot_3-div',
  mediaTypes: {
    video: { ... },
  },
  bids: [{
      bidder: 'admatic',
      params: { 
          networkId: 12345,
          host: 'layer.serve.admatic.com.tr'
      }
  }]
}];

UserSync example

pbjs.setConfig({
  userSync: {
    iframeEnabled: true,
    syncEnabled: true,
    syncDelay: 1
  }
});

AdMatic GMBH

Features

Bidder Code admaticde Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-any
TCF-EU Support yes IAB GVL ID 1281 (admatic)
GPP Support tcfeu, tcfca, usnat, usstate_all, usp DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support no
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs criteo, id5Id, sharedId, unifiedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_admaticde hb_bidder_admaticde hb_adid_admaticde
hb_size_admaticde hb_source_admaticde hb_format_admaticde
hb_cache_host_admati hb_cache_id_admaticd hb_uuid_admaticde
hb_cache_path_admati hb_deal_admaticde  

Description

AdMatic GMBH header bidding adapter connects with AdMatic GMBH demand sources to fetch bids for network ID. Please reach out to your account manager or fatih.kaya@admatic.de for more information.

Bid params

Name Scope Description Example Type
networkId required The network ID from AdMatic GMBH 12345 number
host required RTB Host rtb.network.admatic.de string

Test Parameters

300x250 banner test

var adUnits = [{
  code: 'your-slot_1-div',
  mediaTypes: {
    banner: { sizes: [[300, 250]] },
  },
  bids: [{
      bidder: 'admaticde',
      params: { 
          networkId: 12345,
          host: 'rtb.network.admatic.de'
      }
  }]
},{
  code: 'your-slot_2-div',
  mediaTypes: {
    native: { ... },
  },
  bids: [{
      bidder: 'admaticde',
      params: { 
          networkId: 12345,
          host: 'rtb.network.admatic.de'
      }
  }]
},{
  code: 'your-slot_3-div',
  mediaTypes: {
    video: { ... },
  },
  bids: [{
      bidder: 'admaticde',
      params: { 
          networkId: 12345,
          host: 'rtb.network.admatic.de'
      }
  }]
}];

UserSync example

pbjs.setConfig({
  userSync: {
    iframeEnabled: true,
    syncEnabled: true,
    syncDelay: 1,
    aliasSyncEnabled: true
  }
});

AdMixer

Features

Bidder Code admixer Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 511
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs AdmixerID ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_admixer hb_bidder_admixer hb_adid_admixer
hb_size_admixer hb_source_admixer hb_format_admixer
hb_cache_host_admixe hb_cache_id_admixer hb_uuid_admixer
hb_cache_path_admixe hb_deal_admixer  

Bid Params

Name Scope Description Example Type
zone required The unique identifier of the ad placement. Could be obtained from the Admixer UI or from your account manager. “e5ff8e48-4bd0-4a2c-9236-55530ab8981d” string
kvTargeting optional Key/Value - a pair of the unique values that will be used for the custom targeting option. {key1: value2, key2: value2} object

Adnuntius

Features

Bidder Code adnuntius Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support will-bid-on-any
TCF-EU Support yes IAB GVL ID 855
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK no Supports Deals check with bidder
Floors Module Support no First Party Data Support yes
User IDs none ORTB Blocking Support no
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adnuntius hb_bidder_adnuntius hb_adid_adnuntius
hb_size_adnuntius hb_source_adnuntius hb_format_adnuntius
hb_cache_host_adnunt hb_cache_id_adnuntiu hb_uuid_adnuntius
hb_cache_path_adnunt hb_deal_adnuntius  

Bid Params

Name Scope Description Example Type
auId required The ad unit ID '0000000000072345' leading zeros can be omitted. '0000000000072345' string
network optional Used if you want to make requests to multiple networks in adnuntius. 'adnuntius' string
userId optional Allows you to set a specific user id in the request. 'userId' string
targeting optional Targeting to be sent through to adnuntius with the request. { c: ['prebids'] } string
maxDeals optional The maximum number of deal bids to include. Default 0. 1 Integer
bidType optional Whether to use grossBid or netBid from the server response as the cpm bid. Default is grossBid. grossBid string

The bidType can also be set under config in the bidderSettings.

Targeting

The Adnuntius Documentation provides detailed information on sending targeting data to the Adnuntius adserver.

Example

Here’s an example of sending targeting information about categories to adnuntius via the bid request:

{
    "code": "0000000000072345",
    "mediaTypes": {
        "banner": {
            "sizes": [[980, 360], [980, 300], [980, 240], [980, 120]]
        }
    },
    "bids": [
        {
            "bidder": "adnuntius",
            "params": {
                "auId": "8b6bc",
                "network": "adnuntius",
                "userId": "<USERID>",
                "targeting": {
                    "c": ["prebids"]
                }
            }
        }
    ]
}

Sending segments to the ad server

There’s an option to send segment id in the bidder config that will be picked up and sent to the ad server. Below is an example on how to do this:

pbjs.setBidderConfig({
    bidders: ['adnuntius', 'bidderB'],
    config: {
        ortb2: {
            user: {
                data: [{
                    name: "adnuntius",
                    segment: [
                        { id: "1" },
                        { id: "2" }
                    ]
                }]
            }
        }
    }
});

Disable cookies for Adnuntius

You have the option to tell adnuntius not to set cookies in your browser. This does not mean that third party ads being served through the ad server will not set cookies. Just that Adnuntius will not set it for internal ads.

pbjs.setBidderConfig({
    bidders: ['adnuntius'],
    config: {
        useCookie: false
    }
});

Use cookie will always be set to true by default. Changing it to false will disable cookies.

Trigger Advertiser Transparency Mode in Adnuntius

You have the option to tell Adnuntius to only serve ads that have their Advertiser’s legal name specified.

pbjs.setBidderConfig({
    bidders: ['adnuntius'],
    config: {
        advertiserTransparency: true
    }
});

By default, advertiserTransparency is set to false, meaning there is no restriction on which ads can deliver. By setting advertiserTransparency to true, ad delivery is restricted to those that have their Advertiser’s legal name specified.

Prebid Server Test Request

The following test parameters can be used to verify that Prebid Server is working properly with the server-side Adnuntius adapter. the auId below will not return a creative. Please substitute it with your own.

{
    "imp": [{
        "id": "impression-id",
        "banner": {
            "format": [{
                "w": 980,
                "h": 240
            }, {
                "w": 980,
                "h": 360
            }]
        },
        "ext": {
            "adnuntius": {
                "auId": "abc123",
                "maxDeals": 2 // Optional
            }
        }
    }]
}

As a publisher you have the option to set no cookie in the device request to let Adnuntius adserver know not to set cookies in the client’s browser. In order to do that you just need to pass this in the request:

{
    "device": {  
        "ext": {
            "noCookies": true
        }
    }
}

First Party Data

publishers can use the ortb2 configuration parameter to provide First Party Data. We accept all standard OpenRTB fields for both:

  • ortb2.site
  • ortb2.user

These fields are optional and only needed for user identification and contextual targeting. How to use it can be read here: Prebid ortb2. Currently we only support this for our prebid server bidder, but will add it to the client bidder in the future.

Video requests

Currently we only support client requests and instream context. An example request would look like this:

{
    "code": "video1",
    "mediaTypes": {
        "video": {
            "playerSize": [640, 480],
            "context": "instream"
        }
    },
    "bids": [{
        "bidder": "adnuntius",
        "params": {
            "auId": "00000000001cd429", //put your placement id here

            "video": {
                "skippable": true,
                "playback_method": ["auto_play_sound_off"]
            }
        }
    }]
};

AdOcean

Features

Bidder Code adocean Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 328
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adocean hb_bidder_adocean hb_adid_adocean
hb_size_adocean hb_source_adocean hb_format_adocean
hb_cache_host_adocea hb_cache_id_adocean hb_uuid_adocean
hb_cache_path_adocea hb_deal_adocean  

Note

The AdOcean bid adapter may require an additional setup from the AdOcean team. Please contact with your local Technical Support team or by visiting AdOcean website.

Prebid.JS Bid Params

Name Scope Description Example Type
slaveId required slave ID 'adoceanmyaozpniqismex' string
masterId required master ID 'tmYF.DMl7ZBq.Nqt2Bq4FutQTJfTpxCOmtNPZoQUDcL.G7' string
emiter required traffic source id 'myao.adocean.pl' string

Prebid Server Bid Params

Name Scope Description Example Type
slaveId required slave ID 'adoceanmyaozpniqismex' string
masterId required master ID 'tmYF.DMl7ZBq.Nqt2Bq4FutQTJfTpxCOmtNPZoQUDcL.G7' string
emitterPrefix required AdOcean emitter prefix 'myao' string

Adoppler

Features

Bidder Code adoppler Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adoppler hb_bidder_adoppler hb_adid_adoppler
hb_size_adoppler hb_source_adoppler hb_format_adoppler
hb_cache_host_adoppl hb_cache_id_adoppler hb_uuid_adoppler
hb_cache_path_adoppl hb_deal_adoppler  

Bid Params

Name Scope Description Example Type
adunit required AdUnit to bid against ‘test’ string
client optional Client name ‘ads’ string

Adot

Features

Bidder Code adot Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 272
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs pubProvidedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adot hb_bidder_adot hb_adid_adot
hb_size_adot hb_source_adot hb_format_adot
hb_cache_host_adot hb_cache_id_adot hb_uuid_adot
hb_cache_path_adot hb_deal_adot  

Prebid JS

Bid Params

Name Scope Description Example Type
placementId optional The placement ID from Adot. 'adot_placement_224521' string
video optional Object containing video targeting parameters. See Video Object for details.   object

Video Object

Name Scope Description Type
container optional Selector used for finding the element in which the video player will be displayed, e.g., #div-1. The ad unit code will be used if no container is provided. string

Bid Config

PublisherId

You can set a publisherId using pbjs.setBidderConfig for the bidder adot

Example

pbjs.setBidderConfig({
    bidders: ['adot'],
    config: {
        adot: {
            publisherId: '__MY_PUBLISHER_ID__'
        }
    }
});

Specific publisher path

You can set a specific publisher path using pbjs.setBidderConfig for the bidder adot The bidrequest will add this path to the bidder endpoint

Example

pbjs.setBidderConfig({
    bidders: ['adot'],
    config: {
        adot: {
            publisherPath: '__MY_PUBLISHER_PATH__'
        }
    }
});

Prebid server

Bid Params

Name Scope Description Example Type
placementId optional An ID which identifies this placement of the impression. 'adot_placement_224521' string
parallax optional (only for prebid-server) Specify if the wanted advertising’s creative is a parallax. true/false boolean
publisherPath optional Specific to each integration. Do not use until asked by someone from adot. /hubvisor string

Testing Bid Request

The following test parameters can be used to verify that Prebid Server is working properly with the server-side adot adapter. This is a mobile Bid-request example.

  {
  "id": "b967c495-adeb-4cf3-8f0a-0d86fa17aeb2",
  "app": {
    "id": "0",
    "name": "test-adot-integration",
    "publisher": {
      "id": "1",
      "name": "Test",
      "domain": "test.com"
    },
    "bundle": "com.example.app",
    "paid": 0,
    "domain": "test.com",
    "page": "https:\/\/www.test.com\/",
    "cat": [
      "IAB1",
      "IAB6",
      "IAB8",
      "IAB9",
      "IAB10",
      "IAB16",
      "IAB18",
      "IAB19",
      "IAB22"
    ]
  },
  "device": {
    "ua": "Mozilla\/5.0 (Linux; Android 7.0; SM-G925F Build\/NRD90M; wv) AppleWebKit\/537.36 (KHTML, like Gecko) Version\/4.0 Chrome\/80.0.3987.132 Mobile Safari\/537.36",
    "make": "phone-make",
    "model": "phone-model",
    "os": "os",
    "osv": "osv",
    "ip": "0.0.0.0",
    "ifa": "IDFA",
    "carrier": "WIFI",
    "language": "English",
    "geo": {
      "zip": "75001",
      "country": "FRA",
      "type": 2,
      "lon": 48.2,
      "lat": 2.32,
      "accuracy": 100
    },
    "ext": {
      "is_app": 1
    },
    "connectiontype": 2,
    "devicetype": 4
  },
  "user": {
    "id": "IDFA",
    "buyeruid": ""
  },
  "imp": [
    {
      "id": "dec4147e-a63f-4d25-9fff-da9bfd05bd02",
      "banner": {
        "w": 320,
        "h": 50,
        "format": [
          {
            "w": 320,
            "h": 50
          }
        ],
        "api": [
          1,
          2,
          5,
          6,
          7
        ]
      },
      "bidfloorcur": "USD",
      "bidfloor": 0.1,
      "instl": 0,
      "ext": {
        "adot": {
        }
      }
    }
  ],
  "cur": [
    "USD"
  ],
  "regs": {
    "ext": {
      "gdpr": 1
    }
  },
  "at": 1
}

Please contact admin@we-are-adot.com if you would like to build and deploy Prebid server and use it with Adot.

Adpone

Features

Bidder Code adpone Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID 799
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals no
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adpone hb_bidder_adpone hb_adid_adpone
hb_size_adpone hb_source_adpone hb_format_adpone
hb_cache_host_adpone hb_cache_id_adpone hb_uuid_adpone
hb_cache_path_adpone hb_deal_adpone  

Bid Params

Name Scope Description Example Type
placementId required The placement ID from Adpone. 234234 integer

Adprime

Features

Bidder Code adprime Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adprime hb_bidder_adprime hb_adid_adprime
hb_size_adprime hb_source_adprime hb_format_adprime
hb_cache_host_adprim hb_cache_id_adprime hb_uuid_adprime
hb_cache_path_adprim hb_deal_adprime  

Note

The Adprime Bidding adapter requires setup before beginning. Please contact us at rafal@adprime.com

Prebid.js Bid Params

Name Scope Description Example Type
placementId required Adprime placement id '1234asdf' string
keywords optional page context keywords [‘car’,’sport’] array
audiences optional publisher audiences [‘aud1’,’aud2’] array

Prebid Server Bid Params

Name Scope Description Example Type
TagID required Adprime ad tag id '1234asdf' string
keywords optional page context keywords [‘car’,’sport’] array
audiences optional publisher audiences [‘aud1’,’aud2’] array

Adquery

Features

Bidder Code adquery Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 902
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs adQuery QiD ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adquery hb_bidder_adquery hb_adid_adquery
hb_size_adquery hb_source_adquery hb_format_adquery
hb_cache_host_adquer hb_cache_id_adquery hb_uuid_adquery
hb_cache_path_adquer hb_deal_adquery  

Bid Params

Name Scope Description Example Type
placementId required Placement ID 6d93f2a0e5f0fe2cc3a6e9e3ade964b43b07f897 string
type required Ad Type banner string
sizes required Allowed sizes 320x100,300x250,336x280,300x50,300x100,320x50,320x480,300x150,320x180 string

Adrino

Features

Bidder Code adrino Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 1072
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adrino hb_bidder_adrino hb_adid_adrino
hb_size_adrino hb_source_adrino hb_format_adrino
hb_cache_host_adrino hb_cache_id_adrino hb_uuid_adrino
hb_cache_path_adrino hb_deal_adrino  

Note

The Adrino bidder adapter requires setup and approval from the Adrino team. Please reach out to wydawcy@adrino.pl for more information.

Bid Params

Name Scope Description Example Type
hash required Identifier for specific ad placement 'abcdef123456' string

Native example

var adUnits = [
    code: '/12345678/prebid_native_example_1',
    mediaTypes: {
        native: {
            image: {
                required: true,
                sizes: [[300, 210],[300,150],[140,100]]
            },
            title: {
                required: true
            },
            sponsoredBy: {
                required: false
            },
            body: {
                required: false
            },
            icon: {
                required: false
            }
        }
    },
    bids: [{
        bidder: 'adrino',
        params: {
            hash: 'abcdef123456'
        }
    }]
];

Ads Interactive

Features

Bidder Code ads_interactive Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 1212
GPP Support usstate_all DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals no
Floors Module Support yes First Party Data Support no
User IDs all ORTB Blocking Support no
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_ads_interactiv hb_bidder_ads_intera hb_adid_ads_interact
hb_size_ads_interact hb_source_ads_intera hb_format_ads_intera
hb_cache_host_ads_in hb_cache_id_ads_inte hb_uuid_ads_interact
hb_cache_path_ads_in hb_deal_ads_interact  

Bid Params

Name Scope Description Example Type
placementId optional Placement Id '0' 'string'
endpointId optional Endpoint Id '0' 'string'

Note

For the prebid server and prebid.js you only need to use one parameter: either placementId or endpointId

AdsInteractive

Features

Bidder Code adsinteractive Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display Multi Format Support will-not-bid
TCF-EU Support yes IAB GVL ID 1212
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support no COPPA Support no
Supply Chain Support no Demand Chain Support no
Safeframes OK no Supports Deals no
Floors Module Support no First Party Data Support no
User IDs all ORTB Blocking Support no
Privacy Sandbox check with bidder Prebid Server App Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adsinteractive hb_bidder_adsinterac hb_adid_adsinteracti
hb_size_adsinteracti hb_source_adsinterac hb_format_adsinterac
hb_cache_host_adsint hb_cache_id_adsinter hb_uuid_adsinteracti
hb_cache_path_adsint hb_deal_adsinteracti  

Registration

The AdsInteractive adapter requires setup and approval. Please reach out to it@adsinteractive.com to setup your account.

Bid Params

Name Scope Description Example Type
adUnit required adUnit tag name 'example_adunit_1' string

AdsYield

Features

Bidder Code adsyield Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support no First Party Data Support no
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adsyield hb_bidder_adsyield hb_adid_adsyield
hb_size_adsyield hb_source_adsyield hb_format_adsyield
hb_cache_host_adsyie hb_cache_id_adsyield hb_uuid_adsyield
hb_cache_path_adsyie hb_deal_adsyield  

Bid Params

Name Scope Description Example Type
host required Ad network’s RTB host 'open-adsyield.com' string
adUnitId required Ad Unit Id will be generated on AdsYield Platform. 42 integer
adUnitType required Type of Ad Unit ('video', 'banner') 'banner' string
publisherId required Publisher ID 12345 integer
custom1 optional Custom targeting field 1 'custom1' string
custom2 optional Custom targeting field 2 'custom2' string
custom3 optional Custom targeting field 3 'custom3' string
custom4 optional Custom targeting field 4 'custom4' string
custom5 optional Custom targeting field 5 'custom5' string

Adsyield server-side Prebid Server adapter requires only publisherId and host parameters. But Adsyield client-side Prebid.js adapter requires only host, adUnitId, adUnitType.

Adsyield server-side Prebid Server adapter supports only banner, video, audio, native media types. But Adsyield client-side Prebid.js adapter supports only banner and video media types, doesn’t support audio and native.

Adtarget

Features

Bidder Code adtarget Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 779
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adtarget hb_bidder_adtarget hb_adid_adtarget
hb_size_adtarget hb_source_adtarget hb_format_adtarget
hb_cache_host_adtarg hb_cache_id_adtarget hb_uuid_adtarget
hb_cache_path_adtarg hb_deal_adtarget  

Registration

To use the Adtarget bidder you will need an aid from an exchange account on adtarget.com.tr. For further information, please contact kamil@adtarget.com.tr.

Bid params

Name Scope Description Example Type
aid required The source ID from Adtarget platform. 529814 integer

Description

Provides a solution for accessing Video demand and display demand from Adtarget

Test Parameters

var adUnits = [

  // Video adUnit
  {
    code: 'videoPlayer',
    mediaTypes: {
      video: {
        playerSize:[640,480]
        context: 'instream'
      }
    },
    bids: [{
      bidder: 'adtarget',
      params: {
        aid: 331133
      }
    }]
  },

  // Banner adUnit
  {
    code: 'bannerAd',
    mediaTypes: {
      banner: {
        sizes: [[300, 250]]
      }
    },
    bids: [{
      bidder: 'adtarget',
      params: {
        aid: 529814
      }
    }]
  }
];

Additional Configuration

It is possible to configure requests to be splitted in chunks to have less bid requests in single http request (default value is 10)

pbjs.setBidderConfig({
    config: {              
        adtarget: {
            chunkSize: 1   // makes 1 http request per 1 adunit configured
        }
    }
});

Adtelligent

Features

Bidder Code adtelligent Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 410
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs all (with commercial activation) ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adtelligent hb_bidder_adtelligen hb_adid_adtelligent
hb_size_adtelligent hb_source_adtelligen hb_format_adtelligen
hb_cache_host_adtell hb_cache_id_adtellig hb_uuid_adtelligent
hb_cache_path_adtell hb_deal_adtelligent  

Prebid Server Note

This bidder requires the client side Prebid.js adapter to work on Prebid Server due to the dependency on the transformBidParams function. See prebid.js #6361 for more details.

Bid params

Name Scope Description Example Type
aid required The source ID from Adtelligent. 350975 integer

Description

Get access to multiple demand partners across Adtelligent AdExchange and maximize your yield with Adtelligent header bidding adapter.

Adtelligent header bidding adapter connects with Adtelligent demand sources in order to fetch bids. This adapter provides a solution for accessing Video demand and display demand.

Adtelligent now supports adpod.

Test Parameters

    var adUnits = [

      // Video instream adUnit
      {
        code: 'test-div',
        mediaTypes: {
          video: {
            context: 'instream',
            playerSize: [640, 480]
          }
        },
        bids: [{
          bidder: 'adtelligent',
          params: {
            aid: 331133
          }
        }]
      },

      // Video outstream adUnit
      {
        code: 'test-div',
        mediaTypes: {
          video: {
            context: 'outstream',
            playerSize: [640, 480]
          }
        },
        bids: [{
          bidder: 'adtelligent',
          params: {
            aid: 331133
          }
        }]
      },

       // Video ADPOD adUnit
      {
        code: 'test-div',
        sizes: [[640, 480]],
        mediaTypes: {
          video: {
            context: 'adpod',
            playerSize: [640, 480]            
          }
        },
        bids: [{
          bidder: 'adtelligent',
          params: {
            aid: 331133
          }
        }]
      },

      // Banner adUnit
      {
        code: 'test-div',
        mediaTypes:{
            banner:{
                sizes: [[300, 250]]
            }
        }
        bids: [{
          bidder: 'adtelligent',
          params: {
            aid: 350975
          }
        }]
      }
    ];

Additional Configuration

It is possible to configure requests to be split into chunks so as to have fewer bid requests in a single http request (default value is 10).

    pbjs.setBidderConfig({
        config: {              
            adtelligent: {
                chunkSize: 1   // makes 1 http request per 1 adunit configured
            }
        }
    });

AdTonos

Features

Bidder Code adtonos Prebid.org Member yes
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 682
GPP Support None DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals yes
Floors Module Support yes First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adtonos hb_bidder_adtonos hb_adid_adtonos
hb_size_adtonos hb_source_adtonos hb_format_adtonos
hb_cache_host_adtono hb_cache_id_adtonos hb_uuid_adtonos
hb_cache_path_adtono hb_deal_adtonos  

Note

The AdTonos Bidding adapter requires setup before beginning. Please contact us at support@adtonos.com

Bid params

Name Scope Description Example Type
supplierId required Supplier account id '1YZxxxyDMCXWv7SwY' string

Adtarget.me

Features

Bidder Code adtrgtme Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support no COPPA Support no
Supply Chain Support no Demand Chain Support no
Safeframes OK yes Supports Deals no
Floors Module Support no First Party Data Support yes
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adtrgtme hb_bidder_adtrgtme hb_adid_adtrgtme
hb_size_adtrgtme hb_source_adtrgtme hb_format_adtrgtme
hb_cache_host_adtrgt hb_cache_id_adtrgtme hb_uuid_adtrgtme
hb_cache_path_adtrgt hb_deal_adtrgtme  

Note

The Adtrgtme bidding adapter requires setup before beginning. Please contact us at info@adtarget.me

Bid Params

Name Scope Description Example Type
site_id required Site ID 1234567890 uint64

Advangelists

Features

Bidder Code advangelists Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_advangelists hb_bidder_advangelis hb_adid_advangelists
hb_size_advangelists hb_source_advangelis hb_format_advangelis
hb_cache_host_advang hb_cache_id_advangel hb_uuid_advangelists
hb_cache_path_advang hb_deal_advangelists  

Note

For more information about [Advangelists https://advangelists.com], please contact lokesh@advangelists.com

Bid Params

Name Scope Description Example Type
placement required   '263' string
pubid required   '0cf8d6d643e13d86a5b6374148a4afac' string
mimes optional video only ['video/mp4', 'application/javascript'] array of strings
playbackmethod optional video only [2,6] array of numbers
maxduration optional video only 30 number
skip optional video only 0 or 1 number

AdView

Features

Bidder Code AdView Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-any
TCF-EU Support yes IAB GVL ID 1022
GPP Support tcfeu, usca DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support no
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs none ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_AdView hb_bidder_AdView hb_adid_AdView
hb_size_AdView hb_source_AdView hb_format_AdView
hb_cache_host_AdView hb_cache_id_AdView hb_uuid_AdView
hb_cache_path_AdView hb_deal_AdView  

Note

The Example Bidding adapter requires setup before beginning. Please contact us at partner@adview.com

Bid Params

Name Scope Description Example Type
placementId required Placement ID 'posid00001' string
accountId required Account ID 'accountid01' string

adxcg

Features

Bidder Code adxcg Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals yes
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs id5Id, identityLink, pubCommonId, unifiedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adxcg hb_bidder_adxcg hb_adid_adxcg
hb_size_adxcg hb_source_adxcg hb_format_adxcg
hb_cache_host_adxcg hb_cache_id_adxcg hb_uuid_adxcg
hb_cache_path_adxcg hb_deal_adxcg  

Note

This bidder requires the client side Prebid.js adapter to work on Prebid Server due to the dependency on the transformBidParams function. See prebid.js #6361 for more details.

Prebid-server activation requires setup and approval before beginning. Please reach out to your account manager or info@adxcg.com for more details.

Bid Params

Name Scope Description Example Type
adzoneid required adxcg zone id '1' string

Adyoulike

Features

Bidder Code adyoulike Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 259
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs criteo, sharedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adyoulike hb_bidder_adyoulike hb_adid_adyoulike
hb_size_adyoulike hb_source_adyoulike hb_format_adyoulike
hb_cache_host_adyoul hb_cache_id_adyoulik hb_uuid_adyoulike
hb_cache_path_adyoul hb_deal_adyoulike  

Note

The Adyoulike Header Bidding adaptor requires setup and approval from the Adyoulike team. Please reach out to your account manager or prebid@adyoulike.com for more information.

Bid Params

Name Scope Description Example Type
placement required The placement ID from Adyoulike. '194f787b85c829fb8822cdaf1ae64435' string

Same ‘placement’ parameter can be used from either prebid JS or prebid server.

AIDEM

Features

Bidder Code aidem Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 1218
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support no Demand Chain Support no
Safeframes OK yes Supports Deals yes
Floors Module Support yes First Party Data Support yes
User IDs none ORTB Blocking Support no
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_aidem hb_bidder_aidem hb_adid_aidem
hb_size_aidem hb_source_aidem hb_format_aidem
hb_cache_host_aidem hb_cache_id_aidem hb_uuid_aidem
hb_cache_path_aidem hb_deal_aidem  

Description

This module connects publishers to AIDEM demand.

This module is GDPR and CCPA compliant, and no 3rd party userIds are allowed.

Global Bid Params

Name Scope Description Example Type
siteId required Unique site ID 'ABCDEF' String
publisherId required Unique publisher ID 'FEDCBA' String
placementId optional Unique publisher tag ID 'ABCDEF' String
rateLimit optional Limit the volume sent to AIDEM. Must be between 0 and 1 0.6 Number
Name Scope Description Example Type
sizes required List of the sizes wanted [[300, 250], [300,600]] Array

Video Bid Params

Name Scope Description Example Type
context required One of instream, outstream, adpod 'instream' String
playerSize required Width and height of the player '[640, 480]' Array
maxduration required Maximum video ad duration, in seconds 30 Integer
minduration required Minimum video ad duration, in seconds 5 Integer
mimes required List of the content MIME types supported by the player ["video/mp4"] Array
protocols required An array of supported video protocols. At least one supported protocol must be specified, where: 2 = VAST 2.0 3 = VAST 3.0 5 = VAST 2.0 wrapper 6 = VAST 3.0 wrapper 2 Array

Additional Config

Name Scope Description Example Type
coppa optional Child Online Privacy Protection Act true Boolean
consentManagement optional Consent Management Object {} Object
Name Scope Description Example Type
gdpr optional GDPR Object see Prebid.js doc {} Object
usp optional USP Object see Prebid.js doc {} Object

Example Banner ad unit

var adUnits = [{
    code: 'banner-prebid-test-site',
    mediaTypes: {
        banner: {
            sizes: [
                [300, 600],
                [300, 250]
            ]
        }
    },
    bids: [{
          bidder: 'aidem',
          params: {
              siteId: 'prebid-test-siteId',
              publisherId: 'prebid-test-publisherId',
          },
    }]
}];

Example Video ad unit

var adUnits = [{
    code: 'video-prebid-test-site',
    mediaTypes: {
      video: {
        context: 'instream',
        playerSize: [640, 480],
        maxduration: 30,
        minduration: 5,
        mimes: ["video/mp4"],
        protocols: 2
      }
    },
    bids: [{
          bidder: 'aidem',
          params: {
              siteId: 'prebid-test-siteId',
              publisherId: 'prebid-test-publisherId',
          },
    }]
}];
var pbjs = pbjs || {};
pbjs.que = pbjs.que || [];

pbjs.que.push(function (){
  pbjs.setConfig({
    consentManagement: {
      gdpr:{
        cmpApi: 'iab'
      }
    }
  });
})
var pbjs = pbjs || {};
pbjs.que = pbjs.que || [];

pbjs.que.push(function (){
  pbjs.setConfig({
    consentManagement: {
      usp:{
        cmpApi: 'static',
        consentData:{
          getUSPData:{
            uspString: '1YYY'
          }
        }
      }
    }
  });
})

Setting First Party Data (FPD)

var pbjs = pbjs || {};
pbjs.que = pbjs.que || [];

pbjs.que.push(function (){
  pbjs.setConfig({
    ortb2: {
      site: {
        cat: ['IAB2'],
        sectioncat: ['IAB2-2'],
        keywords: 'power tools, drills'
      },
    }
  });
})

Supported Media Types

Type Support
Banner Support all AIDEM Sizes
Video Support all AIDEM Sizes

Setup / Dev Guide

nvm use

npm install

gulp build --modules=aidemBidAdapter

gulp serve --modules=aidemBidAdapter

# Open a chrome browser with no ad blockers enabled, and paste in this URL. The `pbjs_debug=true` is needed if you want to enable `loggerInfo` output on the `console` tab of Chrome Developer Tools.
http://localhost:9999/integrationExamples/gpt/hello_world.html?pbjs_debug=true

If you need to run the tests suite but do not want to have to build the full adapter and serve it, simply run:

gulp test --file "test/spec/modules/aidemBidAdapter_spec.js"

For video: gulp serve –modules=aidemBidAdapter,dfpAdServerVideo

FAQs

How do I view AIDEM bid request?

Navigate to a page where AIDEM is setup to bid. In the network tab, search for requests to zero.aidemsrv.com/bid/request.

AJA

Features

Bidder Code aja Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support None DSA Support check with bidder
USP/CCPA Support no COPPA Support no
Supply Chain Support yes Demand Chain Support no
Safeframes OK yes Supports Deals no
Floors Module Support no First Party Data Support no
User IDs criteo, unifiedId, imuid ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_aja hb_bidder_aja hb_adid_aja
hb_size_aja hb_source_aja hb_format_aja
hb_cache_host_aja hb_cache_id_aja hb_uuid_aja
hb_cache_path_aja hb_deal_aja  

Note

The AJA Bidding adaptor requires setup and approval before beginning. Please reach out to ssp_support@aja-kk.co.jp for more details

Bid Params

Name Scope Description Example Type
asi required ad spot hash code '123abc' string

Configuration

AJA recommends setting UserSync by iframe for monetization.

For Prebid.js v1.15.0 and later:

pbjs.setConfig({
  userSync: {
    filterSettings: {
      iframe: {
        bidders: "*", // '*' represents all bidders
        filter: "include",
      },
    },
  },
});

For Prebid.js v1.14.0 and before:

pbjs.setConfig({
  userSync: {
    iframeEnabled: true,
    enabledBidders: ["aja"],
  },
});

AlgoriX

Features

Bidder Code algorix Prebid.org Member yes
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 1176
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_algorix hb_bidder_algorix hb_adid_algorix
hb_size_algorix hb_source_algorix hb_format_algorix
hb_cache_host_algori hb_cache_id_algorix hb_uuid_algorix
hb_cache_path_algori hb_deal_algorix  

Note

AlgoriX adapter requires setup and approval from the AlgoriX team, even for existing in-app developers and publishers. Please reach out to your account team or email to prebid@algorix.co for more information.

Bid Params

Name Scope Description Example Type
sid required Sid '30014' string
token required Token '028bca2d3b5c4f0ba155fa34864b0c4d' string
placementId optional Placement Id '123456' string
appId optional App Id 'asdasdasd' string
region optional Server Region 'APAC', 'USE', 'EUC' string

Note:

  • Prebid Server adapter only checks for and uses first imp bid params. All other imp bid params are ignored.
  • placementId and appId will be generated on AlgoriX Platform.
  • region is optional param, which determine the AlgoriX server. APAC for SG endpoint, USE for US endpoint, EUC for EU endpoint, Other for Global endpoint.

Alkimi

Features

Bidder Code alkimi Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support will-bid-on-any
TCF-EU Support yes IAB GVL ID 1169
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_alkimi hb_bidder_alkimi hb_adid_alkimi
hb_size_alkimi hb_source_alkimi hb_format_alkimi
hb_cache_host_alkimi hb_cache_id_alkimi hb_uuid_alkimi
hb_cache_path_alkimi hb_deal_alkimi  

Bid Params

Name Scope Description Example Type
token required The ID issued by Alkimi to the publisher '8a80d8e9-0cf9-4329-8486-6f5bbcd8a61a' string
bidFloor optional Minimum bid for this impression expressed in CPM. 0 float
instl optional Set to 1 if using interstitial (default: 0) 1 integer
exp optional Advisory as to the number of seconds that may elapse between the auction and the actual impression. 10 integer

AMX RTB

Features

Bidder Code amx Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support true
TCF-EU Support yes IAB GVL ID 737
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support yes
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_amx hb_bidder_amx hb_adid_amx
hb_size_amx hb_source_amx hb_format_amx
hb_cache_host_amx hb_cache_id_amx hb_uuid_amx
hb_cache_path_amx hb_deal_amx  

Bid Params

Name Scope Description Example Type
tagId required Tag ID 'cHJlYmlkLm9yZw' string
testMode optional Activate 100% fill ads true boolean
adUnitId optional Ad Unit ID used in reporting. Will default to bid.adUnitCode 'sticky_banner' string

Test Parameters

To enable 100% fill test ads, you can use the following params:

{
  testMode: true,
  tagId: "cHJlYmlkLm9yZw"
}

This will produce a bid at $10 with a test creative.

Note that the tagId is case-sensitive. Do not use cHJlYmlkLm9yZw in production environments: this ID is for testing only.

First Party Data

From Prebid.js >= 4.30, publishers can use the ortb2 configuration parameter to provide First Party Data. We accept all standard OpenRTB fields for both:

  • ortb2.site
  • ortb2.user

Note that all fields are optional. For contextual data (e.g. categories), standard IAB taxonomies are supported. We do not support passing first party data via bid parameters.

Example - Setting ortb2.site and ortb2.user fields

pbjs.setBidderConfig({
  bidders: ["amx"],
  config: {
    ortb2: {
      site: {
        keywords: "kw1,kw2",
        cat: ["IAB2"],
        sectioncat: ["IAB2-1"],
        pagecat: ["IAB2-22"],
        content: {
          context: 5,
        },
      },
      user: {
        yob: 1981,
        keywords: "kw3",
      },
    },
  },
});

AndBeyond.Media

Features

Bidder Code beyondmedia Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_beyondmedia hb_bidder_beyondmedi hb_adid_beyondmedia
hb_size_beyondmedia hb_source_beyondmedi hb_format_beyondmedi
hb_cache_host_beyond hb_cache_id_beyondme hb_uuid_beyondmedia
hb_cache_path_beyond hb_deal_beyondmedia  

Prebid Bid Params

Name Scope Description Example Type
placementId required Placement Id '0' 'string'

Apacdex

Features

Bidder Code apacdex Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_apacdex hb_bidder_apacdex hb_adid_apacdex
hb_size_apacdex hb_source_apacdex hb_format_apacdex
hb_cache_host_apacde hb_cache_id_apacdex hb_uuid_apacdex
hb_cache_path_apacde hb_deal_apacdex  

Table of Contents

Bid Params

Name Scope Description Example Type
placementId* required Placement ID provided by Apacdex 'plc100000' string
siteId* required Publisher site ID from Apacdex 'apacdex1234' string
floorPrice optional CPM bidfloor in USD 0.03 float
geo optional GEO data of device. See Geo Object for details. {"lat":17.98928,"lon":99.7741712,"accuracy":20} object

(*) Please do not use placementId and siteId at the same time.

Geo Object

If the publisher has GEO data of the user’s device. Make it available through the geo audience so we can improve ad targeting, which means improving bids. The list of fields can be referenced in Section 3.2.19 from the OpenRTB 2.5 document.

Name Scope Description Example Type
lat required Latitude from -90.0 to +90.0, where negative is south. 17.98928 float
lon required Longitude from -180.0 to +180.0, where negative is west. 99.7741712 float
accuracy required Estimated location accuracy in meters; recommended when lat/lon are specified and derived from a device’s location services (i.e., type = 1). Note that this is the accuracy as reported from the device. Consult OS specific documentation (e.g., Android, iOS) for exact interpretation. 20 integer
lastfix optional Number of seconds since this geolocation fix was established. Note that devices may cache location data across multiple fetches. Ideally, this value should be from the time the actual fix was taken. 30 integer
utcoffset optional Local time as the number +/- of minutes from UTC. -420 integer

Video Ad Unit

Publishers declare video inventory by passing the following parameters via mediaTypes.video

Name Scope Description Example Type
context required instream or outstream "outstream" string
playerSize required width, height of the player in pixels [640,360] - will be translated to w and h in bid request array<integers>
mimes recommended List of content MIME types supported by the player (see openRTB v2.5 for options) ["video/mp4"] array<string>
protocols recommended Supported video bid response protocol values
1: VAST 1.0
2: VAST 2.0
3: VAST 3.0
4: VAST 1.0 Wrapper
5: VAST 2.0 Wrapper
6: VAST 3.0 Wrapper
7: VAST 4.0
8: VAST 4.0 Wrapper
[2,3,5,6] array<integers>
api recommended Supported API framework values:
1: VPAID 1.0
2: VPAID 2.0
3: MRAID-1
4: ORMMA
5: MRAID-2
[2] array<integers>
maxduration recommended Maximum video ad duration in seconds. 30 integer
minduration recommended Minimum video ad duration in seconds 6 integer
playbackmethod recommended Playback methods that may be in use. Only one method is typically used in practice. (see openRTB v2.5 section 5.10 for options) [2] array<integers>
skip optional Indicates if the player will allow the video to be skipped, where 0 = no, 1 = yes. 1 integer
skipafter optional Number of seconds a video must play before skipping is enabled; only applicable if the ad is skippable. 6 integer
minbitrate optional Minimum bit rate in Kbps. 300 integer
maxbitrate optional Maximum bit rate in Kbps. 9600 integer
startdelay* recommended Indicates the start delay in seconds for pre-roll, mid-roll, or post-roll ad placements.
>0: Mid-Roll (value indicates start delay in second)
0: Pre-Roll
-1: Generic Mid-Roll
-2: Generic Post-Roll
0 integer
placement* recommended Placement type for the impression. (see openRTB v2.5 section 5.9 for options) 1 integer

Lists of values are in the OpenRTB 2.5 documentation as referenced above.

Sample Banner Ad Unit

var adUnits = [
  {
    code: 'test-div',
    mediaTypes: {
      banner: {
        sizes: [[300, 250], [300,600]]
      }
    },
    bids: [
      {
          bidder: 'apacdex',
          params: {
              siteId: 'apacdex1234', // siteId provided by Apacdex
              floorPrice: 0.01, // default is 0.01 if not declared
          }
      }
    ]
  }
];

Sample Video Ad Unit: Instream

var instreamAdUnit = {
  code: 'test-div',
  sizes: [[640, 480]],
  mediaTypes: {
    video: {
      playerSize: [[640, 480]],
      context: "instream"
      api: [2],
      placement: 1,
      skip: 1,
      linearity: 1,
      minduration: 1,
      maxduration: 120,
      mimes: ["video/mp4", "video/x-flv", "video/x-ms-wmv", "application/vnd.apple.mpegurl", "application/x-mpegurl", "video/3gpp", "video/mpeg", "video/ogg", "video/quicktime", "video/webm", "video/x-m4v", "video/ms-asf", video/x-msvideo"],
      playbackmethod: [6],
      startdelay: 0,
      protocols: [1, 2, 3, 4, 5, 6]
    },
  },
  bids: [
    {
      bidder: 'apacdex',
      params: {
        siteId: 'apacdex1234', // siteId provided by Apacdex
        floorPrice: 0.01, // default is 0.01 if not declared
      }
    }
  ]
};

mediaTypes.video object reference to section 3.2.7 Object: Video in the OpenRTB 2.5 document You must review all video parameters to ensure validity for your player and DSPs

Sample Video Ad Unit: Outstream

var outstreamAdUnit = {
  code: 'test-div',
  sizes: [[410, 231]],
  mediaTypes: {
    video: {
      playerSize: [[410, 231]],
      context: "outstream"
      api: [2],
      placement: 5,
      linearity: 1,
      minduration: 1,
      maxduration: 120,
      mimes: ["video/mp4", "video/x-flv", "video/x-ms-wmv", "application/vnd.apple.mpegurl", "application/x-mpegurl", "video/3gpp", "video/mpeg", "video/ogg", "video/quicktime", "video/webm", "video/x-m4v", "video/ms-asf", video/x-msvideo"],
      playbackmethod: [6],
      startdelay: 0,
      protocols: [1, 2, 3, 4, 5, 6]
    },
  },
  bids: [
    {
      bidder: 'apacdex',
      params: {
        siteId: 'apacdex1234', // siteId provided by Apacdex
        floorPrice: 0.01, // default is 0.01 if not declared
      }
    }
  ]
};

mediaTypes.video object reference to section 3.2.7 Object: Video in the OpenRTB 2.5 document You must review all video parameters to ensure validity for your player and DSPs

Applogy

Features

Bidder Code applogy Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_applogy hb_bidder_applogy hb_adid_applogy
hb_size_applogy hb_source_applogy hb_format_applogy
hb_cache_host_applog hb_cache_id_applogy hb_uuid_applogy
hb_cache_path_applog hb_deal_applogy  

Bid Params

Name Scope Description Example Type
token required Applogy tokeb ‘aaaa’ string

AppNexus

Features

Bidder Code appnexus Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 32
GPP Support some (check with bidder) DSA Support yes
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support no
User IDs all (with commercial activation) ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_appnexus hb_bidder_appnexus hb_adid_appnexus
hb_size_appnexus hb_source_appnexus hb_format_appnexus
hb_cache_host_appnex hb_cache_id_appnexus hb_uuid_appnexus
hb_cache_path_appnex hb_deal_appnexus  

Table of Contents

All AppNexus (Microsoft/Xandr) placements included in a single call to requestBids must belong to the same parent Publisher. If placements from two different publishers are included in the call, the AppNexus bidder will not return any demand for those placements.
Note: This requirement does not apply to adapters that are aliasing the AppNexus adapter.

Bid Params

Starting with Prebid.js version 9.0, an update was made to the appnexusBidAdapter.js file to remove the support for the transformBidParams function. Previously this standard adapter function was used in conjunction of Prebid.js > PBS requests to modify any bid params for that bidder to the bid param format used by the PBS endpoint. Part of the changes for 9.0 in general were to remove these functions from the client-side adapter files, in order to reduce the build size of Prebid.js for those publishers who wanted to make the PBS requests. In the case of our adapter, we instead created a new module named anPspParamsConverter that would mimic behavior of the transformBidParams function. There’s no setup instructions needed on the Prebid.js configs, the module only needs to be included in the Prebid.js build file and it will perform the needed steps. If you have any questions on this change, please reach out to your Microsoft representative and they can help.

Starting with Prebid.js version 7.36.0, an update was made to the appnexusBidAdapter.js file to support bid params in a lower-case underscore format (eg invCode to inv_code) similar to how the params are formatted for the Prebid Server AppNexus bidder. This change was implemented to streamline publisher setups for both projects instead of maintaining separate versions of the same params depending on what setup is used. To avoid breaking changes, the old ‘camelCase’ format is still currently supported for all AppNexus bid params in the appnexusBidAdapter.js file. If you are using an older version of Prebid.js, you will need to continue to use the older ‘camelCase’ format as appropriate. The table below will reflect both formats, though it’s recommended to use the lower-case underscore format where possible going forward (assuming you’re using a compatible version of Prebid.js).

Name Scope Description Example Type
placement_id (PBS+PBJS) or placementId (PBJS) required The placement ID from AppNexus. You may identify a placement using the invCode and member instead of a placement ID. This parameter can be either a string or integer for Prebid.js, however integer is preferred. Legacy code can retain the string value. Prebid Server requires an integer value. 234234 integer
member optional The member ID from AppNexus. Must be used with invCode. '12345' string
invCode or inv_code optional The inventory code from AppNexus. Must be used with member. 'abc123' string
publisherId or publisher_id optional The publisher ID from AppNexus. It is used by the AppNexus end point to identify the publisher when placement id is not provided and invCode goes wrong. The publisherId parameter can be either a string or integer for Prebid.js, however integer is preferred. 12345 integer
frameworks optional Array of integers listing API frameworks for Banner supported by the publisher. [1,2] array of integer
user optional Object that specifies information about an external user. See User Object for details. user: { age: 25, gender: 0, dnt: true} object
allowSmallerSizes or allow_smaller_sizes optional If true, ads smaller than the values in your ad unit’s sizes array will be allowed to serve. Defaults to false. true boolean
usePaymentRule (PBJS) or use_pmt_rule (PBS+PBJS) optional If true, Appnexus will return net price to Prebid.js after publisher payment rules have been applied. true boolean
keywords optional A set of key-value pairs applied to all ad slots on the page. Mapped to buy-side segment targeting (login required). A maximum of 100 key/value pairs can be defined at the page level. Each tag can have up to 100 additional key/value pairs defined. Values can be empty. See Passing Keys Without Values below for examples. If you want to pass keywords for all adUnits, see Auction Level Keywords for an example. Note that to use keyword with the Prebid Server adapter, that feature must be enabled for your account by an AppNexus account manager. keywords: { genre: ['rock', 'pop'] } object
video optional Object containing video targeting parameters. See Video Object for details. video: { playback_method: ['auto_play_sound_off'] } object
app optional Object containing mobile app parameters. See the App Object for details. app : { id: 'app-id'} object
reserve optional Sets a floor price for the bid that is returned. If floors have been configured in the AppNexus Console, those settings will override what is configured here unless ‘Reserve Price Override’ is checked. See Microsoft Learn 0.90 float
position optional Identify the placement as above or below the fold. Allowed values: Unknown: unknown; Above the fold: above; Below the fold: below 'above' string
trafficSourceCode or traffic_source_code optional Specifies the third-party source of this impression. 'my_traffic_source' string
supplyType or supply_type optional Indicates the type of supply for this placement. Possible values are web, mobile_web, mobile_app 'web' string
pubClick or pub_click optional Specifies a publisher-supplied URL for third-party click tracking. This is just a placeholder into which the publisher can insert their own click tracker. This parameter should be used for an unencoded tracker. This parameter is expected to be the last parameter in the URL. Please note that the click tracker placed in this parameter will only fire if the creative winning the auction is using AppNexus click tracking properly. 'http://click.adserver.com/' string
extInvCode or ext_inv_code optional Specifies predefined value passed on the query string that can be used in reporting. The value must be entered into the system before it is logged. '10039' string
externalImpId or external_imp_id optional Specifies the unique identifier of an externally generated auction. 'bacbab02626452b097f6030b3c89ac05' string
generate_ad_pod_id optional Signal to AppNexus to split impressions by ad pod and add unique ad pod id to each request. Specific to long form video endpoint only. Supported by Prebid Server, not Prebid JS. true boolean

Video Object

For details on how these video params work with the params set in the adUnit.mediaTypes.video object, see Video Bid params and Video MediaTypes params section below.

Name Description Type
minduration Integer that defines the minimum video ad duration in seconds. integer
maxduration Integer that defines the maximum video ad duration in seconds. integer
context A string that indicates the type of video ad requested. Allowed values: "pre_roll"; "mid_roll"; "post_roll"; "outstream"; "in-banner", "in-feed", "interstitial", "accompanying_content_pre_roll", "accompanying_content_mid_roll", "accompanying_content_post_roll". string
skippable Boolean which, if true, means the user can click a button to skip the video ad. Defaults to false. boolean
skipoffset Integer that defines the number of seconds until an ad can be skipped. Assumes skippable setting was set to true. integer
playback_method A string that sets the playback method supported by the publisher. Allowed values: "auto_play_sound_on"; "auto_play_sound_off"; "click_to_play"; "mouse_over"; "auto_play_sound_unknown". string
frameworks Array of integers listing API frameworks supported by the publisher. Allowed values: None: 0; VPAID 1.0: 1; VPAID 2.0: 2; MRAID 1.0: 3; MRAID 2.0: 4; ORMMA: 5; OMID 1.0 6. Array<integer>

User Object

Name Description Example Type
age The age of the user. 35 integer
externalUid or external_uid Specifies a string that corresponds to an external user ID for this user. '1234567890abcdefg' string
segments Specifies the segments to which the user belongs. [1, 2] Array<integer>
gender Specifies the gender of the user. Allowed values: Unknown: 0; Male: 1; Female: 2 1 integer
dnt Do not track flag. Indicates if tracking cookies should be disabled for this auction true boolean
language Two-letter ANSI code for this user’s language. EN string

App Object

AppNexus supports using prebid within a mobile app’s webview. If you are interested in using an SDK, please see Prebid Mobile instead.

Name Description Example Type
id The App ID. 'B1O2W3M4AN.com.prebid.webview' string
device_id Object that contains the advertising identifiers of the user (idfa, aaid, md5udid, sha1udid, or windowsadid). { aaid: "38400000-8cf0-11bd-b23e-10b96e40000d" } object
geo Object that contains the latitude (lat) and longitude (lng) of the user. { lat: 40.0964439, lng: -75.3009142 } object

Custom Targeting keys

AppNexus returns custom keys that can be sent to the adserver through bidderSettings: buyerMemberId, dealPriority, and dealCode. The following snippet demonstrates how to add these custom keys as key-value pairs.

pbjs.bidderSettings = {
  appnexus: {
    adserverTargeting: [
      {
        key: "apn_buyer_memberid", // Use key configured in your adserver
        val: function(bidResponse) {
          return bidResponse.appnexus.buyerMemberId;
        }
      },
      {
        key: "apn_prio", // Use key configured in your adserver
        val: function(bidResponse) {
          return bidResponse.appnexus.dealPriority;
        }
      }, {
        key: "apn_dealcode", // Use key configured in your adserver
        val: function(bidResponse) {
          return bidResponse.appnexus.dealCode;
        }
      }
    ]
  }
}

Video Bid params and Video MediaTypes params

It is possible to have setup video params within the adUnit’s AppNexus bid object as well as in the adUnit’s mediaTypes.video object. In this case, there is a set of logic that the AppNexus bid adapter follows to resolve which values should be passed along to the ad server request. Generally speaking, the adapter prefers the values from bid param video object over the mediaTypes video object, in order to preserve historical setups. So for instance, if the playbackmethod field was set in both locations, then the bid params playback_method would be chosen over the mediaTypes playbackmethod. If there are different fields set between the two locations and they don’t overlap, then the mediaTypes.video params would be included along with the bid params.

To note - not all the fields between the two locations have a single direct comparison, nor are all fields from the mediaTypes.video object are supported by the ad server endpoint. The fields/values set in the mediaTypes.video object follow the OpenRTB convention, while our bid params follow the convention for the ad server endpoint (which is not a straight OpenRTB endpoint). The AppNexus bid adapter converts the matching fields from the mediaTypes.video object where there is a correlation to help support as much as possible. For example, to help infer the context field, the adapter will look to the mediaTypes.video.plcmt, mediaTypes.video.startdelay, and mediaTypes.video.placement fields to help determine the appropriate context value. The startdelay field is included here to help clarify the type of instream video that is used (ie pre/mid/post-roll).

If you want to transition from video bid params to use the mediaTypes.video params (to simplify the adUnit setup), please contact your AppNexus contact to help identify the proper fields/values are populated to ensure a smooth transition.

Auction Level Keywords

It’s possible to pass a set of keywords for the whole request, rather than a particular adUnit. Though they would apply to all adUnits (which include the appnexus bidder) in an auction, these keywords can work together with the bidder level keywords (if for example you want to have specific targeting for a particular adUnit).

Below is an example of how to define these auction level keywords for the appnexus bidder:

pbjs.setConfig({
  appnexusAuctionKeywords: {
    genre: ['classical', 'jazz'],
    instrument: 'piano'
  }
});

Like in the bidder.params.keywords, the values here can be empty. Please see the section immediately below for more details.

Passing Keys Without Values

It’s possible to use the keywords parameter to define keys that do not have any associated values. Keys with empty values can be created in Prebid.js and can also be sent through Prebid Server to AppNexus. The following are examples of sending keys with empty values:

keywords: {
  myKeyword: '',
  myOtherKeyword: ['']
}

The preceding example passes the key myKeyword with an empty value. The key myOtherKeyword contains an empty value array.

You can define keys with values and without values in the same keywords definition. In this next example, we’ve defined the key color with an array of values: red, blue, and green. We’ve followed that with the key otherKeyword with an empty value array.

keywords: {
  color: ['red', 'blue', 'green'],
  otherKeyword: ['']
}

First Party Data

Publishers should use the ortb2 method of setting First Party Data.

At this time however, the appnexus bidder fully reads the First Party Data when using the Prebid Server and Prebid Server Premium endpoints. The client-side version of the appnexus bidder has partial support to read all the various keywords parameters from the First Party Data fields. There is also some special support with the segment fields but only from known sources which are specifically configured. All other First Party Data fields are not read at this time.

PBS/PSP supports all first party data fields: site, user, segments, and imp-level first party data.

User Sync in AMP

If you are syncing user id’s with Prebid Server and are using AppNexus’ managed service, see AMP Implementation Guide cookie-sync instructions for details.

Mobile App Display Manager Version

The AppNexus endpoint expects imp.displaymanagerver to be populated for mobile app sources requests, however not all SDKs will populate this field. If the imp.displaymanagerver field is not supplied for an imp, but request.app.ext.prebid.source and request.app.ext.prebid.version are supplied, the adapter will fill in a value for diplaymanagerver. It will concatenate the two app fields as <source>-<version> fo fill in the empty displaymanagerver before sending the request to AppNexus.

Debug Auction

Enabling the AppNexus Debug Auction feature should only be done for diagnosing the AppNexus auction. Do not enable this feature in a production setting where it may impact users.

To understand what is happening behind the scenes during an auction, you can enable a debug auction by adding an apn_prebid_debug cookie with a JSON string. For example:

{ "enabled": true, "dongle": "QWERTY", "debug_timeout": 1000, "member_id": 958 }

To view the results of the debug auction, add the pbjs_debug=true query string parameter and open your browser’s developer console.

Name Description Example Type
enabled Toggle the debug auction to occur true boolean
dongle Your account’s unique debug password. QWERTY string
member_id The ID of the member running the debug auction 958 integer
debug_timeout The timeout for the debug auction results to be returned 3000 integer

Prebid Server Test Request

The following test parameters can be used to verify that Prebid Server is working properly with the server-side Appnexus adapter. This example includes an imp object with an Appnexus test placement ID and sizes that would match with the test creative.

"imp": [{
  "id": "some-impression-id",
  "banner": {
    "format": [{
      "w": 600,
      "h": 500
    }, {
      "w": 300,
      "h": 600
    }]
  },
  "ext": {
    "appnexus": {
      "placement_id": 13144370
    }
  }
}]

Appstock

Features

Bidder Code appstock Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support no First Party Data Support no
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_appstock hb_bidder_appstock hb_adid_appstock
hb_size_appstock hb_source_appstock hb_format_appstock
hb_cache_host_appsto hb_cache_id_appstock hb_uuid_appstock
hb_cache_path_appsto hb_deal_appstock  

Note

The Appstock Bidding adapter requires setup before beginning. Please contact us at moshiko@app-stock.com

Bid Params

Name Scope Description Example Type
host required Ad network’s RTB host 'pre.vr-tb.com' string
publisherId required Publisher ID 12345 integer

Appush

Features

Bidder Code appush Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-not-bid
TCF-EU Support no IAB GVL ID 879
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support no
User IDs none ORTB Blocking Support partial
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_appush hb_bidder_appush hb_adid_appush
hb_size_appush hb_source_appush hb_format_appush
hb_cache_host_appush hb_cache_id_appush hb_uuid_appush
hb_cache_path_appush hb_deal_appush  

Prebid Params

Name Scope Description Example Type
placementId optional Placement Id '0' 'string'
endpointId optional Endpoint Id '0' 'string'

Adserver.Online

Features

Bidder Code aso Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_aso hb_bidder_aso hb_adid_aso
hb_size_aso hb_source_aso hb_format_aso
hb_cache_host_aso hb_cache_id_aso hb_uuid_aso
hb_cache_path_aso hb_deal_aso  

Note

For more information about Adserver.Online, please contact support@adsrv.org.

Bid Params

Name Scope Description Example Type
zone required Zone ID 73815 Integer
server optional Custom bidder endpoint https://endpoint.url String

Test Parameters

 var adUnit = {
    code: 'unit1',
    mediaTypes: {
        banner: {
            sizes: [[300, 250]]
        }
    },
    bids: [
        {
            bidder: 'aso',
            params: {
                zone: 73815,
            }
        }
    ]
}

Video Caching

Note that the Adserver.Online adapter expects a client-side Prebid Cache to be enabled for video bidding.

pbjs.setConfig({
    cache: {
        url: 'https://prebid.adnxs.com/pbc/v1/cache'
    }
});

Audience Network

Features

Bidder Code audienceNetwork Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_audienceNetwor hb_bidder_audienceNe hb_adid_audienceNetw
hb_size_audienceNetw hb_source_audienceNe hb_format_audienceNe
hb_cache_host_audien hb_cache_id_audience hb_uuid_audienceNetw
hb_cache_path_audien hb_deal_audienceNetw  

Registration

Audience Network will not bid on requests made from device simulators. When testing for Mobile bids, you must make bid requests using a real device.

Note: Audience Network is disabled by default. Please enable it in the app config if you wish to use it. Make sure you provide the partnerID for the auctions to run correctly.

Bid Params

Name Scope Description Example Type
placementId required The Placement ID from Audience Network '555555555555555\_555555555555555' string
format optional Format, one of “native”, “fullwidth” or “video” 'native' string

Automatad OpenRTB Bid Adapter

Features

Bidder Code automatad Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support no
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_automatad hb_bidder_automatad hb_adid_automatad
hb_size_automatad hb_source_automatad hb_format_automatad
hb_cache_host_automa hb_cache_id_automata hb_uuid_automatad
hb_cache_path_automa hb_deal_automatad  

Prebid.js Bid Params

Name Scope Description Example Type
siteId required The site ID from automatad. "12adf45c" string
placementId optional The placement ID from automatad. "a34gh6d" string

Prebid-Server Bid Params

Name Scope Description Example Type
position optional Position field from automatad 22390678 string
placementId optional The placement ID from automatad. "a34gh6d" string

Avocet

Features

Bidder Code avct Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_avct hb_bidder_avct hb_adid_avct
hb_size_avct hb_source_avct hb_format_avct
hb_cache_host_avct hb_cache_id_avct hb_uuid_avct
hb_cache_path_avct hb_deal_avct  

Registration

Please contact Avocet at info@avocet.io if you would like to get started selling inventory via the Avocet platform.

Bid Params

Name Scope Description Example Type
placement required A Placement ID from Avocet. "5ebd27607781b9af3ccc3332" string

Prebid Server Note: Avocet is disabled by default. Please enable it in the app config if you wish to use it. This can be done by setting adapters.avocet.disabled to false and by setting adapters.avocet.endpoint to a valid Avocet endpoint url.

Axis

Features

Bidder Code axis Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-not-bid
TCF-EU Support yes IAB GVL ID 1197
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support no
User IDs none ORTB Blocking Support partial
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_axis hb_bidder_axis hb_adid_axis
hb_size_axis hb_source_axis hb_format_axis
hb_cache_host_axis hb_cache_id_axis hb_uuid_axis
hb_cache_path_axis hb_deal_axis  

Overview

For more information, visit the axis-marketplace website

Bid Params

Name Scope Description Example Type
integration required Integration '000000' 'string'
token required Token '000000' 'string'
iabCat optional (Prebid.js only) Array of IAB content categories that describe the content producer ['IAB1-1', 'IAB3-1', 'IAB4-3'] Array(string)

Axonix

Features

Bidder Code axonix Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID 678
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_axonix hb_bidder_axonix hb_adid_axonix
hb_size_axonix hb_source_axonix hb_format_axonix
hb_cache_host_axonix hb_cache_id_axonix hb_uuid_axonix
hb_cache_path_axonix hb_deal_axonix  

Prebid Server Note

The Axonix Bidding adapter requires setup before beginning. Please contact us at support.axonix@emodoinc.com.

Bid Params

Name Scope Description Example Type
supplyId required Supply UUID '2c426f78-bb18-4a16-abf4-62c6cd0ee8de' string
region optional Cloud region 'us-east-1' string
endpoint optional Supply custom endpoint 'https://open-rtb.axonix.com/custom' string
instl optional Set to 1 if using interstitial (default: 0) 1 integer

BCM International

Features

Bidder Code bcmint Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_bcmint hb_bidder_bcmint hb_adid_bcmint
hb_size_bcmint hb_source_bcmint hb_format_bcmint
hb_cache_host_bcmint hb_cache_id_bcmint hb_uuid_bcmint
hb_cache_path_bcmint hb_deal_bcmint  

Note

The BCM International adapter requires approval and setup. Please reach out to contact@bcm.ltd or visit us at bcm.ltd for more details.

Bid Params

Name Scope Description Example Type
server required Server endpoint https://srv.datacygnal.io String
zone required Zone ID 73815 Integer

Video Caching

Note that the BCM International adapter expects a client-side Prebid Cache to be enabled for video bidding.

pbjs.setConfig({
    cache: {
        url: 'https://prebid.adnxs.com/pbc/v1/cache'
    }
});

Beachfront

Features

Bidder Code beachfront Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 335
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
User IDs unifiedId, identityLink, uid2, hadronId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_beachfront hb_bidder_beachfront hb_adid_beachfront
hb_size_beachfront hb_source_beachfront hb_format_beachfront
hb_cache_host_beachf hb_cache_id_beachfro hb_uuid_beachfront
hb_cache_path_beachf hb_deal_beachfront  

Registration

To use the beachfront bidder you will need an appId (Exchange Id) from an exchange account on platform.beachfront.io.

For further information, please contact adops@beachfront.com.

Bid Params

Name Scope Description Example Type
appId required Beachfront Exchange ID '11bc5dd5-7421-4dd8-c926-40fa653bec76' string
bidfloor required Bid floor. The floor price module will take priority over this value. 0.01 float
video optional Object with video parameters. See the video section below for details.   object
banner optional Object with banner parameters. See the banner section below for details.   object
player optional Object with outstream player parameters. See the player section below for details.   object

video params

Name Scope Description Example Type
appId optional Beachfront Exchange ID for video bids. '11bc5dd5-7421-4dd8-c926-40fa653bec76' string
bidfloor optional Bid floor for video bids. 0.01 float
tagid optional Tag ID 'placement-name' string
responseType optional Video response type.
both: VAST URL and VAST XML
nurl: VAST URL only
adm: VAST XML only
'both' string
mimes optional Array of strings listing supported MIME types. ["video/mp4", "application/javascript"] Array<string>
playbackmethod optional Playback method supported by the publisher.
1: Auto-play sound on
2: Auto-play sound off
3: Click-to-play
4: Mouse-over
1 integer
maxduration optional Maximum video ad duration in seconds. 30 integer
placement optional Placement type for the impression.
1: In-Stream
2: In-Banner
3: In-Article
4: In-Feed
5: Interstitial/Slider/Floating
1 integer
plcmt optional Placement type for the impression. See AdCOM v1 spec 1 integer
skip optional Indicates if the player will allow the video to be skipped. 1 integer
skipmin optional Videos of total duration greater than this number of seconds can be skippable. 15 integer
skipafter optional Number of seconds a video must play before skipping is enabled. 5 integer

Name Scope Description Example Type
appId optional Beachfront Exchange ID for banner bids. '3b16770b-17af-4d22-daff-9606bdf2c9c3' string
bidfloor optional Bid floor for banner bids. 0.01 float
tagid optional Tag ID 'placement-name' string

player params

Name Scope Description Example Type
progressColor optional The color of the progress bar formatted as a CSS value. '#50A8FA' string
adPosterColor optional The color of the ad poster formatted as a CSS value. '#FFFFFF' string
expandInView optional Defines whether to expand the player when the ad slot is in view. Defaults to false. false boolean
collapseOnComplete optional Defines whether to collapse the player when ad playback has completed. Defaults to true. true boolean

First Party Data

Publishers should use the ortb2 method of setting First Party Data. The following fields are supported:

  • ortb2.site.*
  • ortb2.app.*
  • ortb2.user.*

Example first party data that’s available to all bidders and all adunits:

pbjs.setConfig({
    ortb2: {
        site: {
            keywords: "kw1,kw2",
            content: {
                title: "title1",
                series: "series1"
            }
        },
        user: {
            keywords: "a,b",
            gender: "M",
            yob: 1984
        }
    }
});

Prebid Server

As seen in the JSON response from {your PBS server}\/bidder\/params, the beachfront bidder can take either an “appId” parameter, or an “appIds” parameter. If the request is for one media type, the appId parameter should be used with the value of the Exchange Id on the Beachfront platform.

The appIds parameter is for requesting a mix of banner and video. It has two parameters, “banner”, and “video” for the appIds of two appropriately configured exchanges on the platform. The appIds parameter can be sent with just one of its two parameters and it will behave like the appId parameter.

If the request includes an appId configured for a video response, the videoResponseType parameter can be defined as “nurl”, “adm” or “both”. These will apply to all video returned. If it is not defined, the response type will be a nurl. The definitions for “nurl” vs. “adm” are here: (https://github.com/mxmCherry/openrtb/blob/master/openrtb2/bid.go).

Beintoo

Features

Bidder Code beintoo Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID 618
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_beintoo hb_bidder_beintoo hb_adid_beintoo
hb_size_beintoo hb_source_beintoo hb_format_beintoo
hb_cache_host_beinto hb_cache_id_beintoo hb_uuid_beintoo
hb_cache_path_beinto hb_deal_beintoo  

Bid Params

| Name | Scope | Description | Example | Type | |—————|———-|————-|———|———-| | placementId | required | | | string | Beintoo is an aliased bidder for AppNexus

Bematterfull

Features

Bidder Code bematterfull Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-any
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_bematterfull hb_bidder_bematterfu hb_adid_bematterfull
hb_size_bematterfull hb_source_bematterfu hb_format_bematterfu
hb_cache_host_bematt hb_cache_id_bematter hb_uuid_bematterfull
hb_cache_path_bematt hb_deal_bematterfull  

Prebid Server Bid Params

Name Scope Description Example Type
env required Environment name mtflll-stage string
pid required unique placement ID cs230510321b516f0eb9a10e5913d3b1 string

Between

Features

Bidder Code between Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 724
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK no Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_between hb_bidder_between hb_adid_between
hb_size_between hb_source_between hb_format_between
hb_cache_host_betwee hb_cache_id_between hb_uuid_between
hb_cache_path_betwee hb_deal_between  

Prebid.js Bid Params

Name Scope Description Example Type
s required Section ID from Between SSP control panel 999999 integer
cur optional 3-letter ISO 4217 code defining the currency of the bid (currently support USD and EUR), default is USD 'USD' string

Prebid-Server Bid Params

Name Scope Description Example Type
host required Between SSP host url prefix. Defines data center where requests will be sent. Choose the closest one to the prebid-server you are using. Allowed values: lbs-eu1.ads, lbs-ru1.ads, lbs-asia1.ads, lbs-us-east1.ads 'lbs-eu1.ads' string
publisher_id required Publisher ID from Between SSP control panel '123' string

Bidgency Group

Features

Bidder Code bidgency Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_bidgency hb_bidder_bidgency hb_adid_bidgency
hb_size_bidgency hb_source_bidgency hb_format_bidgency
hb_cache_host_bidgen hb_cache_id_bidgency hb_uuid_bidgency
hb_cache_path_bidgen hb_deal_bidgency  

Note

The Bidgency Group adapter requires approval and setup. Please reach out to aso@bidgency.com or visit us at bidgency.com for more details.

Bid Params

Name Scope Description Example Type
server required Server endpoint https://srv.bidgx.com String
zone required Zone ID 73815 Integer

Video Caching

Note that the Bidgency Group adapter expects a client-side Prebid Cache to be enabled for video bidding.

pbjs.setConfig({
    cache: {
        url: 'https://prebid.adnxs.com/pbc/v1/cache'
    }
});

Bidmachine

Features

Bidder Code bidmachine Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 736
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support no
Safeframes OK yes Supports Deals no
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_bidmachine hb_bidder_bidmachine hb_adid_bidmachine
hb_size_bidmachine hb_source_bidmachine hb_format_bidmachine
hb_cache_host_bidmac hb_cache_id_bidmachi hb_uuid_bidmachine
hb_cache_path_bidmac hb_deal_bidmachine  

Prebid Server Note

The Bidmachine Bidding adapter requires setup before beginning. Please contact us at hi@bidmachine.io .

Bid Params

Name Scope Description Example Type
host required DC region "api-eu" string
path required URL path, will be provided by manager "auction/rtb/v2" string
seller_id required Your ID in Bidmachine system "1" string

Bidmatic

Features

Bidder Code bidmatic Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 1134
GPP Support tcfeu, usp DSA Support yes
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support no
Safeframes OK yes Supports Deals no
Floors Module Support yes First Party Data Support yes
User IDs none ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_bidmatic hb_bidder_bidmatic hb_adid_bidmatic
hb_size_bidmatic hb_source_bidmatic hb_format_bidmatic
hb_cache_host_bidmat hb_cache_id_bidmatic hb_uuid_bidmatic
hb_cache_path_bidmat hb_deal_bidmatic  

Note

Unleash the power of fast client-oRTB connection. Contact us at advertising@bidmatic.io.

Bid Params

Name Scope Description Example Type
source required Traffic source origin id 11111 int

Test Parameters

    var adUnits = [
      // Banner adUnit
      {
        code: 'elemtId',
        mediaTypes:{
            banner:{
                sizes: [[300, 250]]
            }
        }
        bids: [{
          bidder: 'bidmatic',
          params: {
            source: 886409
          }
        }]
      }
    ];

BidMyAdz

Features

Bidder Code bidmyadz Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_bidmyadz hb_bidder_bidmyadz hb_adid_bidmyadz
hb_size_bidmyadz hb_source_bidmyadz hb_format_bidmyadz
hb_cache_host_bidmya hb_cache_id_bidmyadz hb_uuid_bidmyadz
hb_cache_path_bidmya hb_deal_bidmyadz  

Prebid Server Bid Params

Currently adapter doesn’t support multiimpression, so only the first impression will be delivered

Name Scope Description Example Type
placementId required Placement Id will be generated on BidMyAdz Platform. '1234' string

BidsCube

Features

Bidder Code bidscube Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_bidscube hb_bidder_bidscube hb_adid_bidscube
hb_size_bidscube hb_source_bidscube hb_format_bidscube
hb_cache_host_bidscu hb_cache_id_bidscube hb_uuid_bidscube
hb_cache_path_bidscu hb_deal_bidscube  

Note

The BidsCube Bidding adapter requires setup before beginning. Please contact us at support@bidscube.com

Bid Params

Name Scope Description Example Type
placementId required Placement ID '12345' string

Bidstack

Features

Bidder Code bidstack Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 462
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support no COPPA Support no
Supply Chain Support yes Demand Chain Support no
Safeframes OK no Supports Deals no
Floors Module Support yes First Party Data Support no
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_bidstack hb_bidder_bidstack hb_adid_bidstack
hb_size_bidstack hb_source_bidstack hb_format_bidstack
hb_cache_host_bidsta hb_cache_id_bidstack hb_uuid_bidstack
hb_cache_path_bidsta hb_deal_bidstack  

Registration

The Bidstack Bidding adapter requires setup before beginning. Please contact us at tech@bidstack.com

Bid Params

Name Scope Description Example Type
publisherId required Publisher ID 'be224bf2-fd3f-4afb-b6fc-4a97718be2f5' string
placementId optional Placement ID 'some_placement_id' string
consent optional User EULA consent true boolean

BigoAd

Features

Bidder Code bigoad Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID none
GPP Support none DSA Support check with bidder
USP/CCPA Support no COPPA Support yes
Supply Chain Support yes Demand Chain Support no
Safeframes OK no Supports Deals no
Floors Module Support no First Party Data Support no
User IDs none ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_bigoad hb_bidder_bigoad hb_adid_bigoad
hb_size_bigoad hb_source_bigoad hb_format_bigoad
hb_cache_host_bigoad hb_cache_id_bigoad hb_uuid_bigoad
hb_cache_path_bigoad hb_deal_bigoad  

Registration

The BigoAd Bidding adapter requires setup before beginning. Please contact us at bigoads-prebid@bigo.sg

Bid Params

Name Scope Description Example Type
sspid required Ssp ID, This parameter expects all imps to be the same "123" string

Blasto

Features

Bidder Code blasto Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID none
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals yes
Floors Module Support yes First Party Data Support no
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_blasto hb_bidder_blasto hb_adid_blasto
hb_size_blasto hb_source_blasto hb_format_blasto
hb_cache_host_blasto hb_cache_id_blasto hb_uuid_blasto
hb_cache_path_blasto hb_deal_blasto  

Note

The Example Bidding adapter requires setup before beginning. Please contact us at support@blasto.ai. Blasto will only respond to the first impression.

Bid Params for Prebid Server

Blasto supports diffrent regions for the prebid server. By default US East. Please deploy the prebid config in each of your datacenters with the appropriate regional subdomain.

Name Scope Description Example Type
sourceId required Unique hash provided by blasto '6dllcEHSxYdSb6yLmCqE' string
accountId required Unique name provided by blasto 'blasto-test' string

Bid Params for Prebid.js

Name Scope Description Example Type
sourceId required Unique hash provided by blasto '6dllcEHSxYdSb6yLmCqE' string
accountId required Unique name provided by blasto 'blasto-test' string
host optional Blasto server region. US East by default 'us-e-node1' string

BLIINK

Features

Bidder Code bliink Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 658
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support no COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_bliink hb_bidder_bliink hb_adid_bliink
hb_size_bliink hb_source_bliink hb_format_bliink
hb_cache_host_bliink hb_cache_id_bliink hb_uuid_bliink
hb_cache_path_bliink hb_deal_bliink  

Note

The BLIINK Header Bidding adaptor requires setup and approval from the BLIINK team. Please reach out to your account manager for more informations.

Bid Params

Name Scope Description Example Type
tagId required The TagID from BLIINK. '32' string
imageUrl optional The image url on which the ad is displayed in case of in-image ad. 'https://image.png' string
videoUrl optional The Video url on which the ad is displayed in case of video ad. 'https://video.mp4' string

Blockthrough

Features

Bidder Code blockthrough Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display Multi Format Support will-not-bid
TCF-EU Support no IAB GVL ID 815
GPP Support usp DSA Support check with bidder
USP/CCPA Support yes COPPA Support no
Supply Chain Support yes Demand Chain Support no
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
User IDs none ORTB Blocking Support no
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_blockthrough hb_bidder_blockthrou hb_adid_blockthrough
hb_size_blockthrough hb_source_blockthrou hb_format_blockthrou
hb_cache_host_blockt hb_cache_id_blockthr hb_uuid_blockthrough
hb_cache_path_blockt hb_deal_blockthrough  

Note

The BT Bid Adapter makes requests to the BT Server which supports OpenRTB.

Publishers should use the ortb2 method of setting First Party Data. The BT adapter requires setup and approval from the Blockthrough team. Please reach out to marketing@blockthrough.com for more information.

Prebid JS

Bid Params

Name Scope Description Example Type
bidderCode required Bidder configuration. Could configure several bidders this way. bidderA: {publisherId: 55555} object

Bid Config

Make sure to set required orgID, websiteID values received after approval using pbjs.setBidderConfig.

Name Scope Description Example Type
orgID required A unique ID for your organization provided by the Blockthrough team. 4829301576428910 string
websiteID required A unique ID for your site provided by the Blockthrough team. 5654012389765432 string

Example

pbjs.setBidderConfig({
  bidders: ['blockthrough'],
  config: {
    ortb2: {
      site: {
        ext: {
          blockthrough: {
            orgID: '4829301576428910',
            websiteID: '5654012389765432',
          },
        },
      },
    },
  },
});

AdUnits configuration example

var adUnits = [
  {
    code: 'banner-div-1',
    mediaTypes: {
      banner: {
        sizes: [[728, 90]],
      },
    },
    bids: [
      {
        bidder: 'blockthrough',
        params: {
          bidderA: {
            publisherId: 55555,
          },
          bidderB: {
            zoneId: 12,
          },
        },
      },
    ],
  },
];

Blue

Features

Bidder Code blue Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 620
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs id5Id, identityLink, pubProvidedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_blue hb_bidder_blue hb_adid_blue
hb_size_blue hb_source_blue hb_format_blue
hb_cache_host_blue hb_cache_id_blue hb_uuid_blue
hb_cache_path_blue hb_deal_blue  

Note

The bidder requires setup before usage. Please get in touch with our publisher team at celsooliveira@getblue.io to get started.

Bid Params

Name Scope Description Example Type
publisherId required Unique publisher ID 'ABCDEF' string

Bluesea

Features

Bidder Code bluesea Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK no Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
User IDs none ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_bluesea hb_bidder_bluesea hb_adid_bluesea
hb_size_bluesea hb_source_bluesea hb_format_bluesea
hb_cache_host_bluese hb_cache_id_bluesea hb_uuid_bluesea
hb_cache_path_bluese hb_deal_bluesea  

Registration

If you have any question regarding the set up, please reach out to your account manager or prebid@blueseasx.com for more information.

Bid Params

Name Scope Description Example Type
pubid required Unique partner account id '254673' string
token required Token for certification '3l2l2mbl2knw2ggc' string

First Party Data

Publishers can use the ortb2 configuration to provide First Party Data. The following fields are supported:

  • ortb2.site.*
  • ortb2.user.*

Bright Mountain Media

Features

Bidder Code bmtm Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs id5Id, sharedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_bmtm hb_bidder_bmtm hb_adid_bmtm
hb_size_bmtm hb_source_bmtm hb_format_bmtm
hb_cache_host_bmtm hb_cache_id_bmtm hb_uuid_bmtm
hb_cache_path_bmtm hb_deal_bmtm  

Bid Params

Name Scope Description Example Type
placement_id required Placement ID will be generated on Bright Mountain Media Platform 1 integer

Boldwin

Features

Bidder Code boldwin Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 1151
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_boldwin hb_bidder_boldwin hb_adid_boldwin
hb_size_boldwin hb_source_boldwin hb_format_boldwin
hb_cache_host_boldwi hb_cache_id_boldwin hb_uuid_boldwin
hb_cache_path_boldwi hb_deal_boldwin  

Note

The Boldwin Bidding adapter requires setup before beginning. Please contact us at support@bold-win.com

Bid Params

Name Scope Description Example Type
endpointId required Endpoint Id '0' string

For both the Prebid Server and Prebid.js integrations it is required to use only one parameter: endpointId. endpointId - should be sent in the Prebid bid request to Boldwin in case you integrate with Boldwin bidder.

Brave

Features

Bidder Code brave Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 869
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support no
Safeframes OK yes Supports Deals yes
Floors Module Support yes First Party Data Support no
User IDs none ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_brave hb_bidder_brave hb_adid_brave
hb_size_brave hb_source_brave hb_format_brave
hb_cache_host_brave hb_cache_id_brave hb_uuid_brave
hb_cache_path_brave hb_deal_brave  

Note

The Brave Header Bidding adapter requires setup and approval from the Brave team. Please reach out to your account manager or support@thebrave.io for more information

Bid Params

Name Scope Description Example Type
placementId required Brave’s platform placement id 'to0QI2aPgkbBZq6vgf0oHitouZduz0qw' string

BoldwinX

Features

Bidder Code bwx Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-any
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_bwx hb_bidder_bwx hb_adid_bwx
hb_size_bwx hb_source_bwx hb_format_bwx
hb_cache_host_bwx hb_cache_id_bwx hb_uuid_bwx
hb_cache_path_bwx hb_deal_bwx  

Prebid Server Bid Params

Name Scope Description Example Type
pid required unique placement ID aa8210e2013wc095fe9dba67981040b0 string
env optional Environment name bwx-stage string

Cadent Aperture MX

Features

Bidder Code cadent_aperture_mx Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 183
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs identityLink, uid2 ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_cadent_apertur hb_bidder_cadent_ape hb_adid_cadent_apert
hb_size_cadent_apert hb_source_cadent_ape hb_format_cadent_ape
hb_cache_host_cadent hb_cache_id_cadent_a hb_uuid_cadent_apert
hb_cache_path_cadent hb_deal_cadent_apert  

Registration

To use this bidder you will need an account and a valid tagid from our exchange. For further information, please contact your Account Manager or contactaperturemx@cadent.tv.

Bid Params

Name Scope Description Example Type
tagid required The Tag ID from Cadent Aperture MX. test1 string
bidfloor optional The CPM bid floor 0.25 string

Clickonometrics

Features

Bidder Code ccx Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 773
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_ccx hb_bidder_ccx hb_adid_ccx
hb_size_ccx hb_source_ccx hb_format_ccx
hb_cache_host_ccx hb_cache_id_ccx hb_uuid_ccx
hb_cache_path_ccx hb_deal_ccx  

Bid Params

Common params (banner, video)

Name Scope Description Example Type
placementId required Clickonometrics placement ID 12345 integer

Video params

Name Scope Description Example Type
video.playbackmethod optional See OpenRTB docs for info [1, 2, 3, 4] Array<integer>
video.protocols optional See OpenRTB docs for info [2, 3, 5, 6] Array<integer>
video.mimes optional See OpenRTB docs for info ['video/mp4', 'video/x-flv'] Array<string>
video.skip optional See OpenRTB docs for info 1 integer
video.skipafter optional See OpenRTB docs for info 5 integer

CodeFuel

Features

Bidder Code CodeFuel Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support no COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support no First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_CodeFuel hb_bidder_CodeFuel hb_adid_CodeFuel
hb_size_CodeFuel hb_source_CodeFuel hb_format_CodeFuel
hb_cache_host_CodeFu hb_cache_id_CodeFuel hb_uuid_CodeFuel
hb_cache_path_CodeFu hb_deal_CodeFuel  

Description

Module that connects to Codefuel bidder to fetch bids. Display format is supported but not native format. Using OpenRTB standard.

Bid Params

Name Scope Description Example Type
placementId required Placement-Id defined by the caller '0111f8ac-2d40-4613-8557-b47dbf622fff' string

Configuration

    pbjs.setConfig({
    codefuel: {
        bidderUrl: 'https://prebidtest.zemanta.com/api/bidder/prebidtest/bid/'
    }
});

Cointraffic

Features

Bidder Code cointraffic Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_cointraffic hb_bidder_cointraffi hb_adid_cointraffic
hb_size_cointraffic hb_source_cointraffi hb_format_cointraffi
hb_cache_host_cointr hb_cache_id_cointraf hb_uuid_cointraffic
hb_cache_path_cointr hb_deal_cointraffic  

Bid Params

Name Scope Description Example Type
placementId required The placement ID (Tracker key)   string

Coinzilla

Features

Bidder Code coinzilla Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_coinzilla hb_bidder_coinzilla hb_adid_coinzilla
hb_size_coinzilla hb_source_coinzilla hb_format_coinzilla
hb_cache_host_coinzi hb_cache_id_coinzill hb_uuid_coinzilla
hb_cache_path_coinzi hb_deal_coinzilla  

Bid Params

Name Scope Description Example Type
placementId required The placement ID(Zone Id)   string

Colossus

Features

Bidder Code colossus Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs britepoolid, identityLink, unifiedId, id5Id, uid2 ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_colossus hb_bidder_colossus hb_adid_colossus
hb_size_colossus hb_source_colossus hb_format_colossus
hb_cache_host_coloss hb_cache_id_colossus hb_uuid_colossus
hb_cache_path_coloss hb_deal_colossus  

Prebid.Server Bid Params

Name Scope Description Example Type
TagID optional Placement Id will be generated on Colossus SSP Platform. '0' string
groupId optional Group Id will be generated on Colossus SSP Platform. '0' string

You only need to use one parameter: either TagID or groupId

For prebidJS parametres, look into colossusssp.md

Compass

Features

Bidder Code compass Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 883
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_compass hb_bidder_compass hb_adid_compass
hb_size_compass hb_source_compass hb_format_compass
hb_cache_host_compas hb_cache_id_compass hb_uuid_compass
hb_cache_path_compas hb_deal_compass  

Bid Params

Name Scope Description Example Type
placementId optional Placement Id '0' 'string'
endpointId optional Endpoint Id '0' 'string'

Note

For the prebid server and prebid.js you only need to use one parameter: either placementId or endpointId

Concert

Features

Bidder Code concert Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals yes
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs sharedId, unifiedId, uid2 ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_concert hb_bidder_concert hb_adid_concert
hb_size_concert hb_source_concert hb_format_concert
hb_cache_host_concer hb_cache_id_concert hb_uuid_concert
hb_cache_path_concer hb_deal_concert  

Bid Params

Name Scope Description Example Type
partnerId required The partner id assigned by concert. 'partner_name' string
placementId optional The placement id. 1234567 integer
site optional The site name. 'site_name' string
slot optional The slot name. slot_name' string
sizes optional All sizes this ad unit accepts. [[1030, 590]] array

ConnectAd

Features

Bidder Code connectad Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 138
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_connectad hb_bidder_connectad hb_adid_connectad
hb_size_connectad hb_source_connectad hb_format_connectad
hb_cache_host_connec hb_cache_id_connecta hb_uuid_connectad
hb_cache_path_connec hb_deal_connectad  

Prebid Server Note

This bidder requires the client side Prebid.js adapter to work on Prebid Server due to the dependency on the transformBidParams function. See prebid.js #6361 for more details.

Please reach out to your ConnectAd Account Manager before configuring the S2S adapter for approval and setup.

Bid Params

Name Scope Description Example Type
siteId required The site ID from ConnectAd. 12345 integer
networkId required The network ID from ConnectAd. 10047 integer
bidfloor optional Requested Floorprice 0.15 number

Consumable

Features

Bidder Code consumable Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 591
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals yes
Floors Module Support yes First Party Data Support yes
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_consumable hb_bidder_consumable hb_adid_consumable
hb_size_consumable hb_source_consumable hb_format_consumable
hb_cache_host_consum hb_cache_id_consumab hb_uuid_consumable
hb_cache_path_consum hb_deal_consumable  

Note

The Consumable adapter requires setup and approval from your Consumable account manager, even for existing Consumable publishers. Please reach out to your account manager to enable Prebid for your account.

Disclosure

The Consumable bid adapter may cycle the ad initially shown with a new one at various intervals. This means the advertiser meta-data accompanying the bid response may be incomplete at the time of response.

Bid Params

Name Scope Description Example Type
siteId required The site ID from Consumable. 12345 integer
networkId required The network ID from Consumable. 9969 integer
unitId required The unit ID from Consumable. 987654 integer
unitName required The unit name from Consumable. cnsmbl-unit string
placementId required the placementid from Consumable. 0421008445828ceb46f496700a5fa65e string

Table of contents

Introduction

Publishers can use Prebid Server in any of the following ways with Consumable. Consumable’s adapter supports all of the following methods:

  • If you want to call Consumable from a web environment, you can use Prebid.js to call Prebid Server, and then Prebid Server uses our server-side adapter to call Consumable. This reduces workload on the browser. For set up instructions, see Call Consumable from a web browser section on this page.
  • In mobile apps, you can use the Prebid Mobile SDK to call Prebid Server and then Prebid Server uses our server-side adapter to call Consumable. For set up instructions, see Call Consumable from Prebid Mobile SDK section on this page.
  • In CTV apps and other long-form video environments, you (or the SSAI vendor) can make a call to Prebid Server using OpenRTB, and then Prebid Server uses our server-side adapter to call Consumable. For set up instructions, see Call Consumable from CTV/long-form video environment section on this page.

Supported media types

The following table lists the media types that Consumable supports. For information about the the Time-To-Live (TTL) for each media type, see How Consumable counts impressions in our Knowledge Base.

Type Prebid Server support
banner Supported
video Supported, including ad pods for OTT
audio Supported

Setup instructions to call Consumable through Prebid Server

Note: If you are hosting your own Prebid Server instance, you must contact your Consumable Exchange Representative to get an endpoint and setup instructions.

If you are using an existing Prebid Server instance that is already configured to call Consumable, depending on whether you want to call Consumable from the browser, mobile app, CTV, or long-form video, follow any of the below sections to complete the Consumable-specific configuration.

Call Consumable from a web browser

To call Consumable from a web browser using Prebid Server, you must first configure Prebid.js to call Consumable directly from the browser using our client-side adapter. Follow the quick start instructions provided in Prebid’s Getting Started for Developers documentation. Complete the following steps to complete the Consumable-specific configuration:

  1. Build the binary in one of the following ways: Download Prebid.js from the Prebid site to use the standard compiled binary that Prebid includes in the download process and select Consumable Exchange as an adapter.
  2. Define the Consumable-specific parameters at the bidder level which include adding consumable as the bidder and the siteId. For Consumable’s bidder-specific parameters, see the Bid request parameters section below.

    {
        bidder: 'consumable',
        params: {
            "networkId": 11,
            "siteId": 32,
            "unitId": 42,
            "unitName": "cnsmbl-audio-728x90-slider"
        }
    }
    
  3. Define your ad units in the adUnit object. This includes the details about the ad slots such as the media types, ad size, and ad code. For more information about this object, see Prebid’s Ad Unit Reference documentation.
  4. Enable user syncing by adding the following code in the pbjs.setConfig() function. Consumable strongly recommends enabling user syncing through iFrames, though we do also support image-based syncing. This functionality improves DSP user match rates and increases the Consumable bid rate and bid price. Make sure to call pbjs.setConfig() only once. This configuration is optional in Prebid, but required by Consumable.

     pbjs.setConfig({
         userSync: {
             iframeEnabled: true,
             filterSettings: {
                 iframe: {
                     bidders: ['consumable'],
                     filter: 'include'
                 }
             }
         }
     });
    
  5. (Optional) Set up First Party Data (FPD). For more information about the data types we support and the instructions for each option, see the Set up First Party Data (FPD) section in our Prebid.js documentation on the Prebid site.
  6. (Optional) If you want to monetize instream video, you need to enable a cache endpoint in the pbjs.setConfig() function as follows:

     pbjs.setConfig({
         cache: {
             url: 'https://prebid.adnxs.com/pbc/v1/cache'
         }
     });
    

Call Consumable from Prebid Mobile SDK

Before you begin: Contact your Consumable Exchange representative to get your placementId. You must provide this placementID to your Prebid Server host company.

Note: To implement Prebid Mobile SDK, follow Prebid’s Getting Started with Prebid Mobile documentation.

To add Consumable as a bidder to your mobile app:

  1. Inform your Prebid Server hosting company to add consumable as a bidder in the configuration and include the placementId that Consumable provides to you at the time of integration.
  2. Define the Consumable-specific parameters at the bidder level. For information about these parameters, see the Bid request parameters section below.
  3. Include any ad unit level required or optional parameters provided in Prebid’s Prebid Mobile API - iOS and Prebid Mobile API - Android documentation.

Call Consumable from CTV/long-form video environment

Before you begin: Contact your Consumable Exchange Representative to get the placementId. You must provide this placement ID to your Prebid Server host company.

Note: To implement CTV and long-form video using Prebid Server, follow Prebid’s Long Form Video documentation.

To add Consumable as a bidder:

  1. Inform your Prebid Server hosting company to add consumableas a bidder in the configuration and include the placementId that Consumable provides to you at the time of integration.
  2. Define the Consumable-specific parameters at the bidder level. For information about these parameters, see the Bid request parameters section below.
  3. Include any ad unit level required or optional parameters provided in Prebid’s /openrtb2/video documentation.

Bid request parameters

For a list of the OpenRTB fields that Consumable supports in bid requests, see List of supported OpenRTB bid request fields for sellers. The following are the required fields for the various supported media types.

Site (Banner, Video, Audio)

You must include these parameters at the bidder level.

Name Scope Description Example Type
siteId required The site ID from Consumable. 12345 integer
networkId required The network ID from Consumable. 9969 integer
unitId required The unit ID from Consumable. 987654 integer
unitName required The unit name from Consumable. cnsmbl-unit string

App or CTV (Banner, Video, Audio)

You must include these parameters at the bidder level.

Key Scope Type Description
placementId Required String An Consumable-specific identifier that is associated with this ad unit. It will be associated with the single size, if the size is provided. This is similar to a placement ID or an ad unit ID that some other modules have. For example, '0421008445828ceb46f496700a5fa65e'

Examples

Banner

{
  "id": "cons-banner-id",
  "imp": [
    {
      "id": "imp-id",
      "banner": {
        "w": 300,
        "h": 250,
        "id": "1",
        "pos": 0,
        "format": [
          {
            "w": 300,
            "h": 250
          },
          {
            "w": 300,
            "h": 600
          }
        ]
      },
      "instl": 0,
      "tagid": "5602709",
      "bidfloor": 0.02,
      "bidfloorcur": "USD",
      "secure": 1,
      "ext": {
        "consumable": {
          "placementId": "0421008445828ceb46f496700a5fa65e"
        }
      }
    }
  ],
  "app": {
    "bundle": "555555555",
    "storeurl": "https://apps.apple.com/us/app/test-app/id555555555",
    "publisher": {
      "id": "123456"
    },
    "content": {
      "title": "Entertainment",
      "genre": "IAB9-30,IAB6,IAB9-7,IAB1"
    }
  },
  "device": {
    "ua": "Mozilla/5.0 (iPhone; CPU iPhone OS 15_6_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148",
    "ip": "10.20.30.40",
    "ifa": "2E2E2E2E-3B3B-4141-8A8A-181818181818"
  },
  "at": 1,
  "tmax": 200
}

Video

{
  "id": "cons-video-example",
  "imp": [
    {
      "id": "imp-id",
      "video": {
        "mimes": [
          "video/mp4",
          "video/3gpp",
          "video/webm"
        ],
        "minduration": 15,
        "maxduration": 60,
        "startdelay": -1,
        "protocols": [
          2,
          3,
          5,
          6
        ],
        "w": 320,
        "h": 480,
        "placement": 1,
        "linearity": 1,
        "minbitrate": 1000,
        "api": [
          1,
          2,
          3,
          5
        ]
      },
      "secure": 1,
      "ext": {
        "consumable": {
          "placementId": "0421008445828ceb46f496700a5fa65e"
        }
      }
    }
  ],
  "app": {
    "bundle": "555555555",
    "storeurl": "https://apps.apple.com/us/app/test-app/id555555555",
    "publisher": {
      "id": "123456"
    },
    "content": {
      "title": "Entertainment",
      "genre": "IAB9-30,IAB6,IAB9-7,IAB1"
    }
  },
  "device": {
    "ua": "Mozilla/5.0 (iPhone; CPU iPhone OS 15_6_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E18",
    "ip": "10.20.30.40",
    "ifa": "2E2E2E2E-3B3B-4141-8A8A-181818181818"
  },
  "at": 1,
  "tmax": 1000
}

Audio

{
  "id": "cons-audio-example",
  "imp": [
    {
      "id": "imp-id",
      "video": {
        "mimes": [
          "video/mp3"
        ],
        "minduration": 15,
        "maxduration": 60,
        "startdelay": -1,
        "protocols": [
          2,
          3,
          5,
          6
        ],
        "placement": 1,
        "linearity": 1,
        "minbitrate": 1000,
        "api": [
          1,
          2,
          3,
          5
        ]
      },
      "secure": 1,
      "ext": {
        "consumable": {
          "placementId": "0421008445828ceb46f496700a5fa65e"
        }
      }
    }
  ],
  "app": {
    "bundle": "555555555",
    "storeurl": "https://apps.apple.com/us/app/test-app/id555555555",
    "publisher": {
      "id": "123456"
    },
    "content": {
      "title": "Entertainment",
      "genre": "IAB9-30,IAB6,IAB9-7,IAB1"
    }
  },
  "device": {
    "ua": "Mozilla/5.0 (iPhone; CPU iPhone OS 15_6_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E18",
    "ip": "10.20.30.40",
    "ifa": "2E2E2E2E-3B3B-4141-8A8A-181818181818"
  },
  "at": 1,
  "tmax": 1000
}

SSP Copper6

Features

Bidder Code copper6 Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 410 (adtelligent)
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals no
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_copper6 hb_bidder_copper6 hb_adid_copper6
hb_size_copper6 hb_source_copper6 hb_format_copper6
hb_cache_host_copper hb_cache_id_copper6 hb_uuid_copper6
hb_cache_path_copper hb_deal_copper6  

Bid params

Name Scope Description Example Type
aid required The source ID from Copper6 Media. 12412 integer

Description

Copper6 Media header bidding adapter connects with Copper6 Media demand sources in order to fetch bids. This adapter provides a solution for accessing Video demand and display demand.

Test Parameters

    var adUnits = [

      // Video instream adUnit
      {
        code: 'test-div',
        mediaTypes: {
          video: {
            context: 'instream',
            playerSize: [640, 480]
          }
        },
        bids: [{
          bidder: 'copper6',
          params: {
            aid: 472386
          }
        }]
      },

      // Video outstream adUnit
      {
        code: 'test-div',
        mediaTypes: {
          video: {
            context: 'outstream',
            playerSize: [640, 480]
          }
        },
        bids: [{
          bidder: 'copper6',
          params: {
            aid: 472386
          }
        }]
      },

       // Video ADPOD adUnit
      {
        code: 'test-div',
        sizes: [[640, 480]],
        mediaTypes: {
          video: {
            context: 'adpod',
            playerSize: [640, 480]            
          }
        },
        bids: [{
          bidder: 'copper6',
          params: {
            aid: 472386
          }
        }]
      },

      // Banner adUnit
      {
        code: 'test-div',
        mediaTypes:{
            banner:{
                sizes: [[300, 250]]
            }
        }
        bids: [{
          bidder: 'copper6',
          params: {
            aid: 529814
          }
        }]
      }
    ];

Copper6SSP

Features

Bidder Code copper6ssp Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID check with bidder
GPP Support usstate_all DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals no
Floors Module Support yes First Party Data Support no
User IDs all ORTB Blocking Support no
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_copper6ssp hb_bidder_copper6ssp hb_adid_copper6ssp
hb_size_copper6ssp hb_source_copper6ssp hb_format_copper6ssp
hb_cache_host_copper hb_cache_id_copper6s hb_uuid_copper6ssp
hb_cache_path_copper hb_deal_copper6ssp  

Bid Params

Name Scope Description Example Type
placementId optional Placement Id '0' 'string'
endpointId optional Endpoint Id '0' 'string'

Note

For the prebid server and prebid.js you only need to use one parameter: either placementId or endpointId

CPMStar

Features

Bidder Code cpmstar Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 1317
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_cpmstar hb_bidder_cpmstar hb_adid_cpmstar
hb_size_cpmstar hb_source_cpmstar hb_format_cpmstar
hb_cache_host_cpmsta hb_cache_id_cpmstar hb_uuid_cpmstar
hb_cache_path_cpmsta hb_deal_cpmstar  

Bid Params

Name Scope Description Example Type
placementId required The placement ID from CPMStar. 81006 integer

Criteo

Features

Bidder Code criteo Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-any
TCF-EU Support yes IAB GVL ID 91
GPP Support some (check with bidder) DSA Support yes
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
User IDs britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, pubProvidedId, sharedId, unifiedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_criteo hb_bidder_criteo hb_adid_criteo
hb_size_criteo hb_source_criteo hb_format_criteo
hb_cache_host_criteo hb_cache_id_criteo hb_uuid_criteo
hb_cache_path_criteo hb_deal_criteo  

Notes

This bidder adapter automatically includes the Criteo User ID module and performs iFrame syncs.

Prebid-Server support is on alpha test and is currently a non-finished product. Activation requires setup and approval before beginning. Please reach out to your account manager or publishers@criteo.com for more details.

Bid Params

Name Scope Description Example Type
zoneId required (deprecated) The zone ID from Criteo. Should be replaced by networkId when using zone matching. 234234 integer
networkId required The network ID from Criteo. Please reach out your Criteo representative for more details. 456456 integer
pubid required publisher id 'ABC123' string
uid optional Ad Unit ID '8888' string
nativeCallback optional (deprecated) (Prebid.js only) Callback to perform render in native integrations. Please reach out your Criteo representative for more details. function(payload) { console.log(payload); } function
integrationMode optional (Prebid.js only) Integration mode to use for ad render (none or ‘AMP’). Please reach out your Criteo representative for more details. 'AMP' string
publisherSubId optional Custom identifier for reporting. Please reach out your Criteo representative for more details. 'adunit-1' string

First Party Data

Criteo supports both ortb2 and ortb2Imp methods to set First Party Data.

The standard Open RTB properties supported from ortb2 / ortb2Imp are described in the following table.

Name Scope Description Example Type
ortb2.user optional Details via a Open RTB User object about the human user of the device; the advertising audience. N/A object
ortb2.site optional Details via a Open RTB Site object about the publisher’s website. N/A object
ortb2Imp.rwdd optional Indicates whether the user receives a reward for viewing the ad, where 0 = no, 1 = yes. 1 integer

Besides these standard properties, ext field can be used to send any publisher specific data which may have been discussed with a Criteo representative.

Video Object

Name Scope Description Example Type
minduration optional Minimum ad duration in seconds 5 integer
startdelay optional Duration offset (in second) from the start of the content for showing the video ad before the start of the Video. Pre-roll: 0 (default); Mid-roll: >0; Default mid-roll: -1; Post-roll: -2; 5 integer
playbackmethod required Defines how the video inventory is initiated. Page Load with Sound On: 1; Page Load with Sound Off: 2; Click with Sound On: 3; Mouse-Over with Sound On: 4; Entering Viewport with Sound On: 5; Entering Viewport with Sound Off by Default: 6; [4, 5] Array<integer>
placement required Video placement type. In-Stream: 1; In-Banner: 2; In-Article: 3: In-Feed: 4; Interstitial: 5; 1 integer
skip required Ability from the video player for the user to skip the video. Not skippable: 0; Skippable: 1; 1 integer

In addition, Criteo adapter relies on parameters specified in the mediaTypes.video definition of the video ad-units, namely:

Name Scope Description Example Type
context required outstream, instream or long-form instream string
mimes required List of the content MIME types supported by the player ["video/mp4"] Array<string>
playerSize required Width and height of the player [640, 480] Array<integer>
protocols required Supported video bid response protocols. VAST 1.0: 1; VAST 2.0: 2; VAST 3.0: 3; VAST 1.0 Wrapper: 4; VAST 2.0 Wrapper: 5; VAST 3.0 Wrapper: 6; [5, 6] Array<integer>
maxduration required Maximum ad duration in seconds 20 integer
api required API frameworks supported. VPAID 1.0: 1; VPAID 2.0: 2; MRAID 1.0: 3; ORMMA: 4; MRAID 2.0: 5; MRAID 3.0: 6; OMID 1.0: 7; [1, 2] Array<integer>
plcmt optional 1=in-stream, 2=accompanying content, 3=interstitial, 4=no content/standalone. Highly recommended to comply with new IAB video specifications. 1 integer

Example of Video Ad-unit

var adUnits = [
{
    code: 'video1',
    mediaTypes: {
        video: {
            playerSize: [640, 480],
            context: 'instream',
            mimes: ["video/mp4"],
            maxduration: 30,
            api: [1, 2],
            playerSize: [640,480],
            protocols: [2, 3],
            skip: 0,
            playbackmethod: [1],
            placement: 1
        }
    },
    bids: [{
        bidder: 'criteo',
        params: {
            zoneId: 1455580
        }
    }]
}];

Additional Config (Optional)

If you don’t want to use the FastBid adapter feature, you can disable it via this configuration:

pbjs.setConfig({
  'criteo': {
    fastBidVersion: 'none',
  }
});

Criteo teams are planning to completely remove this feature with Prebid 9.0

Criteo Bid Adapter supports the collection of the user’s hashed email, if available.

Please consider passing it to the adapter, following these guidelines.

C-WIRE

Features

Bidder Code cwire Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 1081
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support no COPPA Support check with bidder
Supply Chain Support no Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_cwire hb_bidder_cwire hb_adid_cwire
hb_size_cwire hb_source_cwire hb_format_cwire
hb_cache_host_cwire hb_cache_id_cwire hb_uuid_cwire
hb_cache_path_cwire hb_deal_cwire  

Bid Params

Name Scope Description Example Type
pageId optional C-WIRE page id (compatibility purposes) 2453 integer
placementId optional C-WIRE placement id 113244 integer
domainId required C-WIRE domain id 2453 integer

URL parameters

Additionally, the following parameters can be passed by URL parameters for testing.

Name Scope Description Example Type
cwcreative optional C-WIRE creative id to force &cwcreative=1234 string
cwgroups optional C-WIRE group name to force &cwgroups=test-group string
cwfeatures optional Comma separated list of features &cwfeatures=feature1,feature2 string
cwdebug optional Debug flag &cwdebug=true string

DataBlocks

Features

Bidder Code datablocks Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, native Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs criteo,unifiedId,netId,pubcid ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_datablocks hb_bidder_datablocks hb_adid_datablocks
hb_size_datablocks hb_source_datablocks hb_format_datablocks
hb_cache_host_databl hb_cache_id_databloc hb_uuid_datablocks
hb_cache_path_databl hb_deal_datablocks  

Bid Params

Name Scope Description Example Type
source_id required Website Source Id 111 integer
host optional Network Host to request from ‘prebid.dblks.net’ string
tagid optional Placement ID ‘leaderboard_1’ string
vis_optout optional Opt out of visibility metric true boolean

Deepintent

Features

Bidder Code deepintent Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 541
GPP Support usp, usnat, usstate_all DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_deepintent hb_bidder_deepintent hb_adid_deepintent
hb_size_deepintent hb_source_deepintent hb_format_deepintent
hb_cache_host_deepin hb_cache_id_deepinte hb_uuid_deepintent
hb_cache_path_deepin hb_deal_deepintent  

Bid Params

Name Scope Description Example Type
tagId mandatory Ad Tag Id '1399' string
bidfloor optional bid floor price in USD 1.5 number
height optional height of the creative 350 number
width optional width of the creative 250 number
custom optional custom key value params '{"position":"right-box"}'' object
user optional user params according to IAB standards '{"gender":"F"}'' object
pos optional ad position as per IAB standards 1 number

Configuration

Deepintent recommends the UserSync configuration below. Without it, the Deepintent adapter will not able to perform user syncs, which lowers match rate and reduces monetization.

pbjs.setConfig({
  userSync: {
    filterSettings: {
      iframe: {
        bidders: '*',      // '*' represents all bidders
        filter: 'include'
      }
    }
  }
});

AdUnit Format for Banner

var adUnits = [
  {
    code: "div-22",
    mediaTypes: {
      banner: {
        sizes: [
          [300, 250],
          [300, 600],
        ],
      },
    },
    bids: [
      {
        bidder: "deepintent",
        params: {
          tagId: "1399",
          bidfloor: 1.5,
          height: 300,
          width: 250,
          pos: 1,
          user: {
            gender: "F",
            uid: "publisher_uid",
            buyeruid: "test_buyeruid",
            yob: 2000,
          },
          custom: {
            position: "right-box",
          },
        },
      },
    ],
  },
];

video parameters

Deepintent supports video as of Prebid v1.16.0

Name Scope Description Example
video.mimes required Video MIME types ['video/mp4','video/x-flv']
video.skippable optional If ‘true’, user can skip ad true
video.minduration optional Minimum ad duration in seconds 5
video.maxduration optional Maximum ad duration in seconds 30
video.startdelay optional Start delay in seconds for pre-roll, mid-roll, or post-roll ad placements 5
video.playbackmethod optional Defines whether inventory is user-initiated or autoplay sound on/off
Values:
1: Auto-play, sound on
2: Auto-play, sound off
3: Click-to-play
4: mouse-over
1
video.api optional API frameworks supported
Values:
1: VPAID 1.0
2: VPAID 2.0
3: MRAID-1
4: ORMMA
5: MRAID-2
[1, 2]
video.protocols optional Supported video bid response protocols
Values
1: VAST 1.0
2: VAST 2.0
3: VAST 3.0
4: VAST 1.0 Wrapper
5: VAST 2.0 Wrapper
6: VAST 3.0 Wrapper
[5, 6]
video.battr optional Blocked creative attributes, See OpenRTB 2.5 specification, List 5.3 for values [3, 9]
video.linearity optional Indicates if the impression is linear or nonlinear
Values:
1: Linear/In-Stream
2: Non-Linear/Overlay.
1
video.placement optional Video placement type. See OpenRTB 2.5 specification, List 5.9 for Values 1
video.minbitrate optional Minumim bit rate in Kbps. 50
video.maxbitrate optional Maximum bit rate in Kbps. 70

AdUnit Format for Video

var videoAdUnits = [
  {
    code: "test-div-video",
    mediaTypes: {
      video: {
        playerSize: [640, 480],
        context: "instream",
      },
    },
    bids: [
      {
        bidder: "deepintent",
        params: {
          tagId: "1399", // required
          publisherId: "32572", // required
          adSlot: "38519891@300x250", // required
          bidfloor: 1.5, // optional
          video: {
            mimes: ["video/mp4", "video/x-flv"], // required
            skip: 1, // optional
            minduration: 5, // optional
            maxduration: 30, // optional
            startdelay: 5, // optional
            playbackmethod: [1, 3], // optional
            api: [1, 2], // optional
            protocols: [2, 3], // optional
            battr: [13, 14], // optional
            linearity: 1, // optional
            placement: 2, // optional
            minbitrate: 10, // optional
            maxbitrate: 10, // optional
          },
        },
      },
    ],
  },
];

DEFINE MEDIA

Features

Bidder Code definemedia Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 440
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_definemedia hb_bidder_definemedi hb_adid_definemedia
hb_size_definemedia hb_source_definemedi hb_format_definemedi
hb_cache_host_define hb_cache_id_defineme hb_uuid_definemedia
hb_cache_path_define hb_deal_definemedia  

Registration

Please reach out to our account management team to get started. Contact information is available under a link.

Bid Params

Name Scope Description Example Type
mandantId required Mandant ID 5 integer
adslotId optional Adslot ID 199 integer

Dianomi

Features

Bidder Code dianomi Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 885
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support no
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_dianomi hb_bidder_dianomi hb_adid_dianomi
hb_size_dianomi hb_source_dianomi hb_format_dianomi
hb_cache_host_dianom hb_cache_id_dianomi hb_uuid_dianomi
hb_cache_path_dianom hb_deal_dianomi  

Note

  • Supports display and banner formats.
  • Uses OpenRTB standard.

Registration

The Dianomi Adapter requires setup before beginning. Please contact us at eng@dianomi.com.

Bid params

Name Scope Description Example Type
smartadId required Placement ID 12345 integer
endpoint optional for testing only www-prebid.dianomi.com string

Note: smartadId is a pre agreed ID between the publisher and Dianomi.

Native example

var adUnits = [
    code: 'your-native-container-id',
    mediaTypes: {
        native: {
            image: {
                required: false,
                sizes: [100, 50]
            },
            title: {
                required: false,
                len: 140
            },
            sponsoredBy: {
                required: false
            },
            clickUrl: {
                required: false
            },
            body: {
                required: false
            },
            icon: {
                required: false,
                sizes: [50, 50]
            }
        }
    },
    bids: [{
        bidder: 'dianomi',
        params: {
            smartadId: 9607
        }
    }]
];
var adUnits = [
    code: 'your-banner-container-id',
    mediaTypes: {
      banner: {
        sizes: [[300, 250]]
      } 
    },
    bids: [{
        bidder: 'dianomi',
        params: {
            smartadId: 9607
        }
    }]
];

Video example

var adUnits = [
    code: 'your-video-container-id',
    mediaTypes: {
      video: {
        playerSize: [[640, 480]]
      } 
    },
    bids: [{
        bidder: 'dianomi',
        params: {
            smartadId: 9607
        }
    }]
];

Displayio

Features

Bidder Code displayio Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID none
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs none ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_displayio hb_bidder_displayio hb_adid_displayio
hb_size_displayio hb_source_displayio hb_format_displayio
hb_cache_host_displa hb_cache_id_displayi hb_uuid_displayio
hb_cache_path_displa hb_deal_displayio  

Note

Before configuring the display.io adapter you must reach out your account manager from display.io team (or send a request to contact@display.io) for approval and setup steps.

Prebid.js params

Name Scope Type Description Example
siteId required Number SiteId and PlacementID are your inventory IDs on the display.io platform (please ask your Account Manager for your site and placement IDs). 7753
placementId required Number SiteId and PlacementID are your inventory IDs on the display.io platform (please ask your Account Manager for your site and placement IDs). 5375
adsSrvDomain required String   “appsrv.display.io”
cdnDomain required String   “cdn.display.io”
renderURL optional String   https://cdn.display.io/webis/webis-prebid.min.js
pageCategory optional String Comma-separated list of IAB content categories that describe the current page or view of the site, list of available values. “pageCategory1, pageCategory2”
keywords optional String Comma-separated list of keywords describing the content. “keyword1, keyword2, keyword3”
custom optional Object User-defined targeting key-value pairs. custom applies to a specific unit. {headerTextColor: "red", fixedHeaderSelector: '.site-header'}
custom.headerText optional String Ad container header text. By default, text is “Scroll to continue with content”. Limited to 50 characters. “Our awesome advertisement”
custom.headerTextColor optional String Ad container header text color, “white” by default “#2196f3”
custom.headerBackgroundColor optional String Ad container header background color, “black” by default “#fff”
custom.adContainerBackgroundColor optional String Ad container body background color, “transparent” by default “#000”
custom.fixedHeaderSelector optional String In case your webpage has a fixed header – the header Id attribute or header class attribute should be defined as a value for parameter fixedHeaderSelector. “.site-header”

Prebid Server Params

Name Scope Type Description Example
publisherId required String Publisher Id on the display.io platform (please ask your Account Manager for your publisher id). “101”
inventoryId required String Inventory Id on the display.io platform (please ask your Account Manager for your inventory id). “1011”
placementId required String Placement Id on the display.io platform (please ask your Account Manager for your placement id). “1011”

DistrictM DMX

Features

Bidder Code dmx Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 144
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_dmx hb_bidder_dmx hb_adid_dmx
hb_size_dmx hb_source_dmx hb_format_dmx
hb_cache_host_dmx hb_cache_id_dmx hb_uuid_dmx
hb_cache_path_dmx hb_deal_dmx  

Bid Params

Name Scope Description Example Type
seller_id required The DMX Partner ID provided upon onboarding, this is for specific setup BURL, NURL or ADM support ‘seller_id’ string
publisher_id required Boost MemberId from DistrictM UI ‘member1’ string
tagid required Represent the placement ID from DistrictM or your own ‘123abc’ string
bidfloor optional The minimum price acceptable for a bid ‘1.0’ string
memberid optional MemberId from DistrictM UI (legacy: replaced by publisher_id) ‘member1’ string
dmxid optional Placement ID from DistrictM (legacy: replaced by tagid) ‘123abc’ string

(See districtmDMX for Prebid.js)

driftpixel

Features

Bidder Code driftpixel Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support will-bid-on-any
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_driftpixel hb_bidder_driftpixel hb_adid_driftpixel
hb_size_driftpixel hb_source_driftpixel hb_format_driftpixel
hb_cache_host_driftp hb_cache_id_driftpix hb_uuid_driftpixel
hb_cache_path_driftp hb_deal_driftpixel  

Prebid.js Bid params

Name Scope Description Example Type
pid required Placement ID test-banner string
env required Environment name driftpixel string
ext optional Specific integration config {} object

Prebid Server Bid params

Name Scope Description Example Type
pid required Unique placement ID pid1 string
env optional Driftpixel environment test string

Duration Media

Features

Bidder Code duration Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 816
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_duration hb_bidder_duration hb_adid_duration
hb_size_duration hb_source_duration hb_format_duration
hb_cache_host_durati hb_cache_id_duration hb_uuid_duration
hb_cache_path_durati hb_deal_duration  

Bid Params

Name Scope Description Example Type
siteId required siteId is provided by your Duration Media account manager(s)   integer
placementId optional placementId is provided by your Duration Media account manager(s). This parameter allows to report on a specific ad unit   integer
video optional Object containing video targeting parameters. Note that this parameter is not used in Prebid Server. See Video Object for details. video: { playback_method: ['auto_play_sound_off'] } object

Note

If you are using Google Ad Manager (GAM), it is highly recommended to make sure the “Serve in Safeframe” box in creative settings is unchecked. If you absolutely want to run Duration Media in a Saferame creative, please contact your Duration Media repsentative to coordinate this setup.

Test Parameters

var adUnits = [
    {
        code: 'test-div1',
        mediaTypes: {
            banner: {
                sizes: [[300, 250]],  // a display size
            }
        },
        bids: [
            {
                bidder: "duration",
                params: {
                    siteId: 2,
                    placementId: 3
                }
            }
        ]
    },{
        code: 'test-div2',
        mediaTypes: {
            banner: {
                sizes: [[320, 50]],   // a mobile size
            }
        },
        bids: [
            {
                bidder: "duration",
                params: {
                    siteId: 2
                }
            }
        ]
    }
];

Video Object

Name Description Type
skippable Boolean which, if true, means the user can click a button to skip the video ad. Defaults to false. boolean
playback_method Array of strings listing playback methods supported by the publisher. Allowed values: "auto_play_sound_on"; "auto_play_sound_off"; "click_to_play"; "mouseover"; "auto_play_sound_unknown"; "viewport_sound_on", "viewport_sound_off". Array<string>
position Array of strings listing video player position supported by the publisher. Allowed values: "na", "atf", "btf", "head", "foot", "sidebar", "full". Array<string>
mimes Array of strings listing the content MIME types supported, e.g., ["video/x-flv", "video/x-ms-wmv"]. Array<string>
minduration Integer that defines the minimum video ad duration in seconds. integer
maxduration Integer that defines the maximum video ad duration in seconds. integer
frameworks Array of integers listing API frameworks supported by the publisher. Allowed values: None: 0; VPAID 1.0: 1; VPAID 2.0: 2; MRAID 1.0: 3; ORMMA: 4; MRAID 2.0: 5. Array<integer>

DXKulture

Features

Bidder Code dxkulture Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_dxkulture hb_bidder_dxkulture hb_adid_dxkulture
hb_size_dxkulture hb_source_dxkulture hb_format_dxkulture
hb_cache_host_dxkult hb_cache_id_dxkultur hb_uuid_dxkulture
hb_cache_path_dxkult hb_deal_dxkulture  

Integration Note

The DXKulture Header Bidding adapter requires approval from the DXKulture team. Please reach out to devops@dxkulture.com for more information.

Bid Params

Name Scope Description Example Type
placementId required Placement Id '1234abcd' string
publisherId required Publisher Id '12345' string
bidfloor optional Bid Floor 2.3 float
bidfloorcur optional Bid Floor Currency 'USD' string

E-volution tech

Features

Bidder Code e_volution Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 957
GPP Support usstate_all DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals no
Floors Module Support yes First Party Data Support no
User IDs all ORTB Blocking Support no
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_e_volution hb_bidder_e_volution hb_adid_e_volution
hb_size_e_volution hb_source_e_volution hb_format_e_volution
hb_cache_host_e_volu hb_cache_id_e_voluti hb_uuid_e_volution
hb_cache_path_e_volu hb_deal_e_volution  

Note

The E-volution Bidding adapter requires setup before beginning. Please contact us at admin@e-volution.ai

Prebid.JS Bid Params

Name Scope Description Example Type
placementId required E-volution tech placement id '1234asdf' 'string'

Prebid Server Bid Params

Name Scope Description Example Type
key required E-volution integration key 'cf64c93f277afdd928d8260653d7413d' 'string'

Edge226

Features

Bidder Code edge226 Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID 1202
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_edge226 hb_bidder_edge226 hb_adid_edge226
hb_size_edge226 hb_source_edge226 hb_format_edge226
hb_cache_host_edge22 hb_cache_id_edge226 hb_uuid_edge226
hb_cache_path_edge22 hb_deal_edge226  

Bid Params

Name Scope Description Example Type
placementId optional Placement Id '0' 'string'
endpointId optional Endpoint Id '0' 'string'

Note

For the prebid server and prebid.js you only need to use one parameter: either placementId or endpointId

Embi Media

Features

Bidder Code embimedia Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support no First Party Data Support no
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_embimedia hb_bidder_embimedia hb_adid_embimedia
hb_size_embimedia hb_source_embimedia hb_format_embimedia
hb_cache_host_embime hb_cache_id_embimedi hb_uuid_embimedia
hb_cache_path_embime hb_deal_embimedia  

Note

The Embi Media Bidding adapter requires setup before beginning.

Bid Params

Name Scope Description Example Type
host required Ad network’s RTB host 'bidder-embi.media' string
publisherId required Publisher ID 12345 integer

emetriq

Features

Bidder Code emetriq Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-any
TCF-EU Support yes IAB GVL ID 213
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals yes
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_emetriq hb_bidder_emetriq hb_adid_emetriq
hb_size_emetriq hb_source_emetriq hb_format_emetriq
hb_cache_host_emetri hb_cache_id_emetriq hb_uuid_emetriq
hb_cache_path_emetri hb_deal_emetriq  

Bid Params

Name Scope Description Example Type
placement_id (PBS+PBJS) or placementId (PBJS) required Placement id '32068254' string

emetriq is an aliased bidder for AppNexus.

Note

For setup with emetriq, please reach out to admins@emetriq.com

EMTV

Features

Bidder Code emtv Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-not-bid
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_emtv hb_bidder_emtv hb_adid_emtv
hb_size_emtv hb_source_emtv hb_format_emtv
hb_cache_host_emtv hb_cache_id_emtv hb_uuid_emtv
hb_cache_path_emtv hb_deal_emtv  

Bid Params

Name Scope Description Example Type
placementId optional Placement Id '0' 'string'
endpointId optional Endpoint Id '0' 'string'

Note

For the prebid server and prebid.js you only need to use one parameter: either placementId or endpointId

Engage BDR

Features

Bidder Code engagebdr Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_engagebdr hb_bidder_engagebdr hb_adid_engagebdr
hb_size_engagebdr hb_source_engagebdr hb_format_engagebdr
hb_cache_host_engage hb_cache_id_engagebd hb_uuid_engagebdr
hb_cache_path_engage hb_deal_engagebdr  

Bid Params

Name Scope Description Example Type
sspid required SSPID parameter ‘11111’ string

E-Planning

Features

Bidder Code eplanning Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 90
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_eplanning hb_bidder_eplanning hb_adid_eplanning
hb_size_eplanning hb_source_eplanning hb_format_eplanning
hb_cache_host_eplann hb_cache_id_eplannin hb_uuid_eplanning
hb_cache_path_eplann hb_deal_eplanning  

Note

The E-Planning Header Bidding adaptor requires setup and approval from the E-Planning team. Please go to E-Planning website for more details.

Bid Params

Name Scope Description Example Type
ci required Your partner ID (provided by E-Planning) '18f66' string
sv optional Indicates a bidder URL different than default 'pbjs.e-planning.net' string
isv optional Indicates a CDN URL different than default 'i.e-planning.net' string
t optional Indicates bidding for testing purposes 1 integer
ml optional  Uses placement names as ad unit names instead of sizes 1 integer
sn optional  Uses space name instead of sizes adunitName string

Epom

Features

Bidder Code epom Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID 849
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support no COPPA Support yes
Supply Chain Support no Demand Chain Support check with bidder
Safeframes OK yes Supports Deals yes
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_epom hb_bidder_epom hb_adid_epom
hb_size_epom hb_source_epom hb_format_epom
hb_cache_host_epom hb_cache_id_epom hb_uuid_epom
hb_cache_path_epom hb_deal_epom  

Note

The Epom Bidding adapter requires setup before beginning. Please contact us at support@epom.com

Bid Params

Currently, Epom Bidding server do not support any bid parameters. We get all we need from the referring URL

Epsilon

Features

Bidder Code conversant Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 24
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs criteo, id5Id, identityLink, liveIntentId, parrableId, pubCommonId, unifiedId, publinkId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_conversant hb_bidder_conversant hb_adid_conversant
hb_size_conversant hb_source_conversant hb_format_conversant
hb_cache_host_conver hb_cache_id_conversa hb_uuid_conversant
hb_cache_path_conver hb_deal_conversant  

Bid Params

Name Scope Description Example Type
site_id required The site ID from Epsilon. '87293' string
secure required (for secure pages) If impression requires secure HTTPS URL creative assets and markup. 0 for non-secure, 1 for secure. Default is non-secure 1 integer
bidfloor optional Bid floor 0.50 float
tag_id optional Identifies specific ad placement. 'cnvr-test-tag' string
white_label_url optional Override the destination URL the request is sent to. 'https://mydomain.com/hbendpoint' string
pubcid_name optional Name of the pub common id. Epsilon adapter can read the id directly if the UserID module is absent. Default is _pubcid. '_pubcid' string

Video Params

Name Scope Description Example Type
position optional Ad position on screen. See details below. Only supported in bids.params. 1 integer
mimes optional Array of content MIME types supported. Required for video ['video/mp4'] Array<string>
maxduration optional Maximum duration in seconds for this video as an integer. 30 integer
api optional Array of supported API frameworks. See details below. [2] Array<integer>
protocols optional Array of supported video protocols. See details below. [2] Array<integer>

Video parameters can be included in either mediaTypes.video or bids.params except where noted.

The following values are defined in the ORTB 2.5 spec.

position

  • 0 : Unknown
  • 1 : Above the Fold
  • 3 : Below the Fold
  • 4 : Header
  • 5 : Footer
  • 6 : Sidebar
  • 7 : Full Screen

api

  • 1 : VPAID 1.0
  • 2 : VPAID 2.0
  • 3 : MRAID 1.0
  • 4 : ORMMA
  • 5 : MRAID 2.0
  • 6 : MRAID 3.0

protocols

  • 1 : VAST 1.0
  • 2 : VAST 2.0
  • 3 : VAST 3.0
  • 4 : VAST 1.0 Wrapper
  • 5 : VAST 2.0 Wrapper
  • 6 : VAST 3.0 Wrapper
  • 7 : VAST 4.0
  • 8 : VAST 4.0 Wrapper
  • 9 : DAAST 1.0
  • 10 : DAAST 1.0 Wrapper

First Party Data

Publishers should use the ortb2 method of setting for setting First Party Data. Example first party data configuration that is available to all adUnits

pbjs.setConfig({
    debug: true,
    cache: {
    url: 'https://prebid.adnxs.com/pbc/v1/cache'
    },
    ortb2: { 
        site: { 
            content: { 
                series: 'MySeries', 
                season: 'My Season', 
                episode: 3, 
                title: 'My Title' 
            } 
        } 
    }
});

Example AdUnit specific data using the ortb2Imp object

        var videoAdUnit = {
            code: 'video1',
            mediaTypes: {
                video: {
                    playerSize: [[640, 480]]
                }
            },
            ortb2Imp: {
                instl: 1,
                ext: {
                    data: {
                        adUnitSpecificAttribute: "123"
                    }
                }
            },
            bids: [{
                bidder: 'conversant',
                params: {
                    site_id: '108060',
                    mimes: ['video/mp4', 'video/webm']
                }
            }]
        }

        pbjs.que.push(function(){
            pbjs.addAdUnits(videoAdUnits);
        }

Equativ

Features

Bidder Code equativ Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 45
GPP Support tcfeu, usp DSA Support yes
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals no
Floors Module Support yes First Party Data Support no
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_equativ hb_bidder_equativ hb_adid_equativ
hb_size_equativ hb_source_equativ hb_format_equativ
hb_cache_host_equati hb_cache_id_equativ hb_uuid_equativ
hb_cache_path_equati hb_deal_equativ  

Registration

The Equativ bidder adapter requires setup and approval from the Equativ service team. Please reach out to your account manager for more information to start using it.

Bid params

Name Scope Description Example Type
networkId required The network identifier you have been provided with. See Bid Parameter Usage notes below for more information. 1234 integer
siteId required The placement site ID. See Bid Parameter Usage notes below for more information. 1234 integer
pageId required The placement page ID. See Bid Parameter Usage notes below for more information. 1234 integer
formatId required The placement format ID. See Bid Parameter Usage notes below for more information. 1234 integer

Bid Parameter Usage

Different combinations of parameters are required depending upon which ones you choose to use.

There are three options for passing bidder parameters:

  • Option 1. Specify networkId by itself (without siteId, pageId and formatId), or
  • Option 2. Specify siteId and pageId and formatId (all together) without networkId, or
  • Option 3. Specify none of the above parameters, and instead use either ortb2.site.publisher.id, ortb2.app.publisher.id or ortb2.dooh.publisher.id

See Sample Banner Setup for examples of these parameter options.

Supported Media Types

Type Support
banner Supported
video Not currently supported
native Not currently supported

User Syncing

To enable cookie syncing, make sure their configuration setup is properly invoked.

This involves adding an entry for setConfig() that allows user syncing for iframes with 'equativ' included as a bidder:

pbjs.setConfig({
  userSync: {
    filterSettings: {
      iframe: {
        bidders: ['equativ'],
      },
    },
  },
});

And also making sure that storage is enabled for equativ:

pbjs.bidderSettings = {
  equativ: {
    storageAllowed: true,
  },
};

Configuration Example

Sample Banner Setup

As mentioned in the Bid Parameter Usage section, when including 'equativ' as one of your available bidders your adunit setup, there are three general approaches to how you can specify parameters. Below are examples that illustrate them.

Option 1 – Using networkId as the only bid param

<script>
  var adUnits = [
    {
      code: 'div-123',
      mediaTypes: {
        banner: {
          sizes: [
            [600, 500],
            [300, 600],
          ],
        },
      },
      bids: [
        {
          bidder: 'equativ',
          // siteId, pageId and formatId are NOT
          // required if networkId is provided instead
          params: {
            networkId: 42,
          },
        },
      ],
    },
  ];

  pbjs.que.push(function () {
    pbjs.addAdUnits(adUnits);
  });
</script>

Option 2 - Using siteId, pageId and formatId as bid params

<script>
  var adUnits = [
    {
      code: 'div-123',
      mediaTypes: {
        banner: {
          sizes: [
            [600, 500],
            [300, 600],
          ],
        },
      },
      bids: [
        {
          bidder: 'equativ',
          // all 3 of the below params are required
          // when used together in place of networkId
          params: {
            siteId: 1,
            pageId: 2,
            formatId: 3,
          },
        },
      ],
    },
  ];

  pbjs.que.push(function () {
    pbjs.addAdUnits(adUnits);
  });
</script>

Option 3 - Using ortb2 for parameter info

You can also, as an alternative to using bidder params, specify a value for publisher.id that may be nested under an app, site or dooh object. The Equativ adapter will, in turn, look for these property paths under the ortb2 property of the request:

  • ortb2.app.publisher.id
  • ortb2.site.publisher.id
  • ortb2.dooh.publisher.id

Additional Resources

Information about how Equativ supports the oRTB specification, along with additional examples, can be found on our OpenRTB API support site.

eRGADX

Features

Bidder Code ergadx Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 14 (adkernel)
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_ergadx hb_bidder_ergadx hb_adid_ergadx
hb_size_ergadx hb_source_ergadx hb_format_ergadx
hb_cache_host_ergadx hb_cache_id_ergadx hb_uuid_ergadx
hb_cache_path_ergadx hb_deal_ergadx  

Note

The eRGADX bidding adapter requires setup and approval before implementation. Please reach out to prashant.musale@erelego.com for more details.

Bid Params

Name Scope Description Example Type
host required RTB host 'cpm.ergadx.com' string
zoneId required Zone Id 30164 integer

Escalax

Features

Bidder Code escalax Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID none
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals yes
Floors Module Support yes First Party Data Support no
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_escalax hb_bidder_escalax hb_adid_escalax
hb_size_escalax hb_source_escalax hb_format_escalax
hb_cache_host_escala hb_cache_id_escalax hb_uuid_escalax
hb_cache_path_escala hb_deal_escalax  

Note

The Escalax Bidding adapter requires setup before beginning. Please contact us at connect@escalax.io

Bid Params

Name Scope Description Example Type
sourceId required Patner name 'partner' string
accountId required Hash '0800fc577294' string

Evolution Technologies

Features

Bidder Code evtech Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support no First Party Data Support no
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_evtech hb_bidder_evtech hb_adid_evtech
hb_size_evtech hb_source_evtech hb_format_evtech
hb_cache_host_evtech hb_cache_id_evtech hb_uuid_evtech
hb_cache_path_evtech hb_deal_evtech  

Bid Params

Name Scope Description Example Type
host required Ad network’s RTB host 'e-volution.ai' string
publisherId required Publisher ID 12345 integer

FelixAds

Features

Bidder Code felixads Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-any
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support yes
Safeframes OK yes Supports Deals yes
Floors Module Support yes First Party Data Support no
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_felixads hb_bidder_felixads hb_adid_felixads
hb_size_felixads hb_source_felixads hb_format_felixads
hb_cache_host_felixa hb_cache_id_felixads hb_uuid_felixads
hb_cache_path_felixa hb_deal_felixads  

Prebid.js Bid Params

Name Scope Description Example Type
seat required Seat value '9Q20EdGxzgWdfPYShScl' string
token required Token 'eKmw6alpP3zWQhRCe3flOpz0wpuwRFjW' string
iabCat optional Array of IAB content categories that describe the content producer ['IAB1-1', 'IAB3-1', 'IAB4-3'] Array(String)
minBidfloor optional Minimal CPM value 0.03 float
pos optional The position of the placement on the page, see Open RTB spec v2.5. 4 number

Prebid Server Bid Params

Name Scope Description Example Type
seat required Seat value '9Q20EdGxzgWdfPYShScl' string
token required Token 'eKmw6alpP3zWQhRCe3flOpz0wpuwRFjW' string

Filmzie

Features

Bidder Code filmzie Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support no First Party Data Support no
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_filmzie hb_bidder_filmzie hb_adid_filmzie
hb_size_filmzie hb_source_filmzie hb_format_filmzie
hb_cache_host_filmzi hb_cache_id_filmzie hb_uuid_filmzie
hb_cache_path_filmzi hb_deal_filmzie  

Note

The Filmzie Bidding adapter requires setup before beginning.

Bid Params

Name Scope Description Example Type
host required Ad network’s RTB host 'ortb.filmzie.com' string
publisherId required Publisher ID 12345 integer

flipp

Features

Bidder Code flipp Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display Multi Format Support will-not-bid
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support no COPPA Support no
Supply Chain Support no Demand Chain Support check with bidder
Safeframes OK yes Supports Deals no
Floors Module Support no First Party Data Support no
User IDs none ORTB Blocking Support no
Privacy Sandbox check with bidder Prebid Server App Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_flipp hb_bidder_flipp hb_adid_flipp
hb_size_flipp hb_source_flipp hb_format_flipp
hb_cache_host_flipp hb_cache_id_flipp hb_uuid_flipp
hb_cache_path_flipp hb_deal_flipp  

Bid Params

Name Scope Description Example Type
publisherNameIdentifier required Publisher name identifier test-publisher-name string
creativeType required Type of the creative NativeX NativeX\|DTX
siteId required ID associated with the site 123456 integer
zoneIds optional Zones to request from bidder [789, 123] array[integer]
userKey optional User Key to power experience optimization and frequency capping. Publishers: please confirm with legal counsel before using this feature. 4188d8a3-22d1-49cb-8624-8838a22562bd uuidv4
options optional Additional integration specific context options: { "startCompact": true } map[string]interface{}

Current available integration options are as follows:

Name Scope Description Example Type
startCompact optional Height of the experience will be reduced true boolean
dwellExpand optional Auto expand the experience after a certain time passes true boolean
contentCode optional Force show a certain experience. Generally used for testing and debugging purposes. publisher-test string

FreeWheelssp

Features

Bidder Code freewheelssp Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 285
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support partial
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_freewheelssp hb_bidder_freewheels hb_adid_freewheelssp
hb_size_freewheelssp hb_source_freewheels hb_format_freewheels
hb_cache_host_freewh hb_cache_id_freewhee hb_uuid_freewheelssp
hb_cache_path_freewh hb_deal_freewheelssp  

Bid Params

Name Scope Description Example Type
zoneId required The zone ID for the ad. “2003” string
format optional The format to use for displaying the ad. Can be one of the following:
screen-roll
intext-roll
sliderad
floorad
expand-banner
instream
* inbanner
Note: The screen-roll, intext-roll, sliderad and floorad formats are all FreeWheel outstream formats.
Default value: “instream”
“screen-roll” string
bidfloor optional Bid floor price. 13.2118 float
bidfloorcur optional Bid floor currency. “USD” string
vastUrlParams optional Add query parameters to the vast request. Should be a single item level JSON.
Works with formats: instream, inbanner
{ protocolVersion:’3.0’ } object

When the following params are used with instream or inbanner formats, they should be included in the vastUrlParams object. For other formats, they should be included directly in the params object:

Name Scope Description Example Type
soundButton optional If enabled, the sound will be off by default and the user will be able to turn it on/off by clicking on a button. (disabled on iOS devices)
Default value: false
true boolean
defaultMute optional If “soundButton=true” is set, controls if the video will start with the sound muted.
Default value: true
false boolean
timeline optional Display a progress bar to the bottom of the ad unit.
Default value: false
true boolean
protocolVersion optional Specify the VAST version that will be used for the vastVersion parameter value on AdsSetup request.
Default Value: 4.2
3 .0 float
onOver optional Allows to enable the sound only when the mouse is over the ad container.
Works with formats: screen-roll, intext-roll, sliderad, floorad, expand-banner
Default value: false
true boolean
closeTimeout optional The duration in milliseconds before displaying the close button.
Works with formats: screen-roll, intext-roll, sliderad, floorad
Default value: 5000
2000 integer
animated optional Enable an animation on opening and on closing of the video.
Works with formats: intext-roll, sliderad
Default value: true
false boolean
animationSpeed optional If the animated parameter is set to true, allows to choose the animation speed in milliseconds.
Works with formats: intext-roll, sliderad
Default value: 700
500 integer
contentId optional Displays the ad inside the content-id dom element (dom id). Requires an ‘auto’, ‘p’ or ‘article’ param.
Works with format: intext-roll
“element-id” string
auto optional If value is set to “v2”, position the intext-roll automatically. If contentId is set, the auto positioning will find a position inside the ‘contentId’ dom element.
If contentId is not set, the auto positionaing will search the best position to display the ad based on the page semantic. It will select several possible position and show the intext-roll at the time one of them is made visible.
Works with format: intext-roll
Default value: null
“v2” string
article optional Set the location of the ad just after the given article tag in the page (0 is for the first article tag). If content-id is set, the article index is relative to articles inside the ‘content-id’ dom element “element-id”
Works with format: intext-roll
string
p optional Set the location of the ad just after the given paragraph tag in the page (0 is for the first p tag). If content-id is set, the p index is relative to paragraphs inside the ‘content-id’ dom element.
Works with format: intext-roll
“element-id” string
iframeMode optional Indicate to intext-roll that it is served in a friendly hidden iframe. Can be one of the following:
normal - place ad in friendly iframe
dfp - place ad in iframe on dfp platform
Works with format: intext-roll
“normal” string
inRead optional When true, will keep the ad slot window on the page when the ad is done.
Works with format: intext-roll
Default value: false
true boolean
lang optional Text language. Can be one of: [fr,en,es,it,de,nl,pt]
Works with format: intext-roll
Default value: “fr”
“en” string
openingTime optional The time in milliseconds to display the opening animation.
Works with format: intext-roll
Default value: 0
100 integer
pauseRatio optional Specify the viewabilityratio where the ad is paused. This can be a float between 0 and 1, or “never” which means never paused. The default value will pause when the ad has less than 50% viewability.
Works with formats: intext-roll, expand-banner
Default value: 0.5
0.9 float | string
closeAction optional Define what to do for the banner after all ads complete. Can be one of:
collapse - will set the target css display property to “none”.
hide - will leave the target element in place, empty.
Works with formats: intext-roll, expand-banner
Default value: “collapse”
“hide” string
domId optional id of the dom element containing the text. If this targeted div is empty, be sure it has the needed width or a width of 0px will be used. Note that the script tag should be added in the page AFTER the targeted dom element so the target will be ready when the script runs.
Works with formats: intext-roll, expand-banner
“element-id” string
errorAction optional Define what to do for the banner after an ad error. Can be one of:
collapse - will set the target css display property to “none”.
hide - will leave the target element in place, empty.
Works with formats: intext-roll, expand-banner
Default value: “collapse”
“hide” string
stickToTop optional Controls if the ad will stick to the top of the browser window. Can be one of the following:
true - The ad will stick to the top of the browser window upon scroll.
“bottom” - The ad will stick to the top and will be hidden again when reaching the bottom of the page.
* number - The ad will stick to the top for the given distance in pixels.
Works with formats: intext-roll, expand-banner
300 boolean \| string \| number
blurDisplay optional Allow to choose between too blur effects for the sides of the banner. Can be one of:
big - will show the blured video only once in the background.
duplicate - will show the blured video twice: once for each side.
Works with format: expand-banner
Default value: “big”
“duplicate” string
expandDirection optional Allows to force the expansion direction. Can be one of the following:
before - Expand to the left if the banner is vertical and to the top if the banner is horizontal.
after - Expand to the right if the banner is vertical and to the bottom if the banner is horizontal.
center - Expand to left and right if the banner is vertical. Expand to the top and bottom if the banner is horizontal.
auto - Expand based on the space available on the page. Expand to the left and/or right if the banner is vertical. and expand to the top and bottom if the banner is horizontal, depending on the space available.
* none - Banner will not expand
Works with format: expand-banner
Default value: “auto”
“before” string
zIndex optional Force the z-index value on the ad container. The default value is around 4100 (see IAB guidelines). Use this parameter if it doesn’t fit your needs.
Works with format: expand-banner
Default value: ~4100
1000 integer
hAlign optional Horizontal side where to display the video. Can be one of:
left - horizontal align to the left of the page.
middle - horizontal align to the middle of the page.
* right - horizontal align to the right of the page.
Works with format: sliderad
Default value: “right”
“left” string
hSpacing optional Set a horizontal spacing between the hAlign side and the video.
Works with format: sliderad
Default value: 10
20 integer
vAlign optional Vertical side where to display the video. Can be one of:
top - vertical align to the top of the page.
middle - vertical align to the middle of the page.
* bottom - vertical align to the bottom of the page.
Works with format: sliderad
Default value: “bottom”
“top” string
vSpacing optional Set a vertical spacing between the vAlign side and the video.
Works with format: sliderad
Default value: 10
20 integer
mod optional Ad trigger mode. Can be one of:
asap - play the ad asap
click - play the ad when the user clicks a link
* scroll - play the ad when the user scrolls
Works with format: screen-roll
Default value: “asap”
“click” string
opacity optional Define the opacity of the background. This is a number between 0 (completely transparent) and 1 (totally black).
Works with format: screen-roll
Default value: 0.4
.5 float
smartPlay optional Enable to use autoPlay on mobile devices.
Works with format: screen-roll
Default value: false
true boolean
bannerHeight optional The height in pixel of the bottom banner. The video ad takes this height when its not expanded.
Works with format: floorad
Default value: 250
500 integer

FRVR Ad Network

Features

Bidder Code frvradn Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 1107
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_frvradn hb_bidder_frvradn hb_adid_frvradn
hb_size_frvradn hb_source_frvradn hb_format_frvradn
hb_cache_host_frvrad hb_cache_id_frvradn hb_uuid_frvradn
hb_cache_path_frvrad hb_deal_frvradn  

Registration

FRVR Ad Network Bidding adapter requires setup before beginning. Please contact us at info@frvr.com

Bid Params

Name Scope Description Example Type
publisher_id required Publisher ID '11111' string
ad_unit_id required Ad Unit ID '22222' string

FutureAds

Features

Bidder Code futureads Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 511
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs AdmixerID ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_futureads hb_bidder_futureads hb_adid_futureads
hb_size_futureads hb_source_futureads hb_format_futureads
hb_cache_host_future hb_cache_id_futuread hb_uuid_futureads
hb_cache_path_future hb_deal_futureads  

Bid Params

Name Scope Description Example Type
zone required The unique identifier of the ad placement. Could be obtained from the FutureAds UI or from your account manager. “e5ff8e48-4bd0-4a2c-9236-55530ab8981d” string
kvTargeting optional Key/Value - a pair of the unique values that will be used for the custom targeting option. {key1: value2, key2: value2} object

Gamma

Features

Bidder Code gamma Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_gamma hb_bidder_gamma hb_adid_gamma
hb_size_gamma hb_source_gamma hb_format_gamma
hb_cache_host_gamma hb_cache_id_gamma hb_uuid_gamma
hb_cache_path_gamma hb_deal_gamma  

Bid Params

Name Scope Description Example Type
siteId required Site ID 1465446377 integer
zoneId required Zone ID 1515999290 integer

Gamoshi

Features

Bidder Code gamoshi Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 644
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs id5Id, unifiedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_gamoshi hb_bidder_gamoshi hb_adid_gamoshi
hb_size_gamoshi hb_source_gamoshi hb_format_gamoshi
hb_cache_host_gamosh hb_cache_id_gamoshi hb_uuid_gamoshi
hb_cache_path_gamosh hb_deal_gamoshi  

Bid params

Name Scope Description Example Type
supplyPartnerId required ID of the supply partner you created in the Gamoshi dashboard. '12345' string
rtbEndpoint optional If you have a whitelabel account on Gamoshi, specify it here. 'rtb.mybidder.com' string

This adapter only requires you to provide your supply partner ID, and optionally your RTB endpoint, in order to request bids from your Gamoshi account.

Globalsun

Features

Bidder Code globalsun Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-not-bid
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support no
User IDs none ORTB Blocking Support partial
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_globalsun hb_bidder_globalsun hb_adid_globalsun
hb_size_globalsun hb_source_globalsun hb_format_globalsun
hb_cache_host_global hb_cache_id_globalsu hb_uuid_globalsun
hb_cache_path_global hb_deal_globalsun  

Prebid Params

Name Scope Description Example Type
placementId optional Placement Id '0' 'string'

gothamads

Features

Bidder Code gothamads Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID none
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals yes
Floors Module Support yes First Party Data Support no
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_gothamads hb_bidder_gothamads hb_adid_gothamads
hb_size_gothamads hb_source_gothamads hb_format_gothamads
hb_cache_host_gotham hb_cache_id_gothamad hb_uuid_gothamads
hb_cache_path_gotham hb_deal_gothamads  

Note

Gothamads will bid only on first impresion in bid request. The Example Bidding adapter requires setup before beginning. Please contact us at support@gothamads.com

Bid Params

Name Scope Description Example Type
accountId required account id 'hash' string

GreedyGame

Features

Bidder Code greedygame Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support no First Party Data Support no
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_greedygame hb_bidder_greedygame hb_adid_greedygame
hb_size_greedygame hb_source_greedygame hb_format_greedygame
hb_cache_host_greedy hb_cache_id_greedyga hb_uuid_greedygame
hb_cache_path_greedy hb_deal_greedygame  

Note

The GreedyGame Bidding adapter requires setup before beginning. Please contact us at arpit@greedygame.com

Bid Params

Name Scope Description Example Type
host required Ad network’s RTB host 'rtb-greedygame.com' string
publisherId required Publisher ID 12345 integer

TheMediaGrid

Features

Bidder Code grid Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-any
TCF-EU Support yes IAB GVL ID 686
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_grid hb_bidder_grid hb_adid_grid
hb_size_grid hb_source_grid hb_format_grid
hb_cache_host_grid hb_cache_id_grid hb_uuid_grid
hb_cache_path_grid hb_deal_grid  

Table of Contents

Bid Params

Name Scope Description Example Type
uid required Represents the MediaGrid bidder system Ad Slot ID associated with the respective div id from the site page. 1 integer
bidFloor optional Floor of the impression opportunity. If present in the request overrides XML info. 0.8 float

Bidder Config

You can allow writing in localStorage pbjs.setBidderConfig for the bidder grid

pbjs.setBidderConfig({
    bidders: ["grid"],
    config: {
        localStorageWriteAllowed: true
    }
})

If it will be “true” this allow TheMediaGrid Bid Adapter to write userId in first party localStorage

First Party Data

Publishers should use the ortb2 method of setting First Party Data.

Global site or user data using setConfig(), or Bidder-specific using setBidderConfig() supports following fields:

  • ortb2.user.data[]: Standard IAB segment taxonomy user data
  • ortb2.user.ext.device: Non standard arbitrary user device
  • ortb2.user.keywords: Standard IAB OpenRTB 2.5 user.keywords field. It will be included in ext.keywords.user.ortb2
  • ortb2.site.keywords: Standard IAB OpenRTB 2.5 site.keywords field. It will be included in ext.keywords.site.ortb2
  • ortb2.site.cat[]: Standard IAB OpenRTB 2.5 site.cat field. It will be sent as part of site.cat array
  • ortb2.site.pagecat[]: Standard IAB OpenRTB 2.5 site.pagecat field. It will be sent as part of site.cat array
  • ortb2.site.content.genre: Standard IAB OpenRTB 2.5 site.content.genre field

AdUnit-specific data using AdUnit.ortb2Imp supports following fields:

  • ortb2.imp[].ext.data.*
  • ortb2.imp[].instl

Native setup example (s2s only)

Setup native in adUnit mediaTypes, for example:

...
mediaTypes: {
  native: {
    ortb: {
      ver: '1.2',
      "assets": [
        {
          "id": 1,
          "img": {
            "hmin": 180,
            "wmin": 216,
            "type": 3
          },
          "required": 1
        },
        {
          "title": {
            "len": 140
          },
          "id": 2,
          "required": 1
        },
        {
          "id": 3,
          "data": {
            "len": 25,
            "type": 1
          },
          "required": 1
        }
      ],
    }
  }
},
...

GumGum

Features

Bidder Code gumgum Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 61
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs unifiedId, identityLink ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_gumgum hb_bidder_gumgum hb_adid_gumgum
hb_size_gumgum hb_source_gumgum hb_format_gumgum
hb_cache_host_gumgum hb_cache_id_gumgum hb_uuid_gumgum
hb_cache_path_gumgum hb_deal_gumgum  

Note

The GumGum Header Bidding adaptor requires setup and approval from the GumGum team. Please reach out to your account manager or support@gumgum.com for more information.

Client side and server side parameters differ slightly. For Server side (Prebid S2S) implementation, we currently accept the zone parameter. For Client side (Prebid.js) implementation, we accept zone and a long list of other parameters which are listed below.

Server Side Bid Params

Name Scope Description Example Type
zone required for all bid requests tracking a single domain or site Tracking ID 'ggumtest' string
pubId required for all bid requests tracking multiple domains or sites Publisher ID 123 integer
irisid optional Iris.tv ID 'iris_6f9285823a4' string
slot optional Placement ID 40 number
product required for new supported products like ‘skins’ Product Type skins string

Client Side Bid Params

Name Scope Description Example Type
zone required for all bid requests tracking a single domain or site Tracking ID 'ggumtest' string
pubId required for all bid requests tracking multiple domains or sites Publisher ID 123 integer
slot required for slot placement only Slot ID 9 integer
product required for new supported products like ‘skins’ Product Type skins string
iriscat optional Iris.tv segments 'segment1,segment2' string
irisid optional Iris.tv ID '123' string
bidfloor optional CPM bidfloor in USD 0.03 float

Legacy Client Side Bid Params

Name Scope Description Example Type
inScreen required for in-screen placement only Tracking ID 'ggumtest' string
inScreenPubID required for in-screen placement only Publisher ID 123 integer
inSlot required for slot placement only Slot ID 9 integer
video required for video placement only Tracking ID 'ggumtest' string
videoPubID required for video placement only Publisher ID 123 integer
inVideo required for in-video placement only Tracking ID 'ggumtest' string
ICV required for ICV placement only ICV ID 19 integer
bidfloor optional CPM bidfloor in USD 0.03 float

Please note that both video and in-video products require a mediaType of video while all other products require a mediaType of banner.

Client Side Examples

Client side integration currently supports slot, in-screen, video, and in-video products. The following examples are based on the ‘Client Side Bid Params’ table. All bid requests require a zone or pubId parameter:

{
    bidder: 'gumgum',
    params: {
        zone: 'zone_id' // provided by GumGum
    }
}

To enable ad requests at a publisher level, instead of zone use pubId:

{           
    bidder: 'gumgum',       
    params: {       
        pubId: pub_id // provided by GumGum     
    }       
}      

In-Screen

To enable ad requests for in-screen, either zone or pubId must be present in the params object:

{
    bidder: 'gumgum',
    params: {
        zone: 'zone_id' // provided by GumGum
    }
}

Skins

Skins ad requests require the product parameter with the value of skins in the params object:

{
    bidder: 'gumgum',
    params: {
        zone: 'zone_id', // provided by GumGum
        product: 'skins'
    }
}

Slot

Slot ad requests require the slot parameter in the params object:

{
    bidder: 'gumgum',
    params: {
        zone: 'zone_id', // provided by GumGum
        slot: 'slot_id' // provided by GumGum
    }
}

Video and In-Video

For video and in-video products, please follow the configuration shown under the in-screen example. Additionally, you will need to define a ‘video’ field in the ‘mediaTypes’ object. For example:

{
    mediaTypes: {
        video: {
            context: 'instream',
            playerSize: [640, 480],
            minduration: 1,
            maxduration: 2,
            linearity: 1,  // ** Change this to 2 for in-video
            startdelay: 1,
            placement: 1,
            protocols: [1, 2]
        }
    }
}

Please note:

All fields under video (context, playerSize, minDuration etc) are the minimum requirements to make a video ad request. You should replace playerSize, minduration, maxduration, startdelay, placement, and protocols values to your specifications (see OpenRTB spec 2.5 for more information). linearity should be set to 1 for video product, and 2 for in-video.

Server Side Examples

At the moment, the only products supported via Prebid S2S are slot, in-screen, and video. The configuration is similar to client side configuration. Add the following object in your bids array:

{
    bidder: 'gumgum',
    params: {
        zone: 'zone_id', // provided by GumGum
    }
}

Slot

The mediaTypes field should have ‘banner’ with sizes using standard IAB display sizes (as seen in the example below). The zone id is provided by GumGum.

{
    mediaTypes: {
        banner: {
            sizes: [[300, 250], [300, 600]]
        }
    },
    bids: [
        {
            bidder: 'gumgum',
            params: {
                zone: 'zone_id' // zone id is provided by GumGum
            }
        },
    ]
}

In-Screen

The adUnits settings for both in-screen and slot have a similar structure. The only difference between slot and in-screen ad unit configuration is the sizes. In-screen products require a non-standard IAB display size (e.g. [1, 1] as seen in the example below or any other size you choose).

{
    mediaTypes: {
        banner: {
            sizes: [[1, 1]]
        }
    },
    bids: [
        {
            bidder: 'gumgum',
            params: {
                zone: 'zone_id' // zone id is provided by GumGum
            }
        },
    ]
}

Skins

The skins product requires a similar setup to its client side header bidding counterpart:

{
    bids: [
        {
            bidder: 'gumgum',
            params: {
                zone: 'zone_id', // provided by GumGum
                product: 'skins'
            }
        },
    ]
}

Video

The video product requires nearly the same setup as with Prebid client side header bidding:

{
    mediaTypes: {
        video: {
            context: 'instream',
            mimes: ['video/mp4'],
            playerSize: [640, 480],
            w: 640,
            h: 480,
            minduration: 1,
            maxduration: 2,
            linearity: 1,
            startdelay: 1,
            placement: 1,
            protocols: [1, 2]
        }
    },
    bids: [
        {
            bidder: 'gumgum',
            params: {
                zone: 'zone_id' // zone id is provided by GumGum
            }
        },
    ]
}

All fields under video (context, playerSize, minDuration etc) are the minimum requirements to make a video ad request. Please replace playerSize, w, h, mimes, minduration, maxduration, startdelay, and protocols values to your specifications (see OpenRTB spec 2.5 for more information).

HuaweiAds

Features

Bidder Code huaweiads Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 856
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support yes
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK no Supports Deals yes
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_huaweiads hb_bidder_huaweiads hb_adid_huaweiads
hb_size_huaweiads hb_source_huaweiads hb_format_huaweiads
hb_cache_host_huawei hb_cache_id_huaweiad hb_uuid_huaweiads
hb_cache_path_huawei hb_deal_huaweiads  

Note

The Huawei Bidding adapter requires setup and approval before implementation. Please contact us at developereu@huawei.com, also you can submit a ticket online.

Bid Params

Name Scope Description Example Type
publisherid required Publisher Id '2001000399' string
signkey required Sign Key '5d********82c38594f8b2bdfd9f********a398dca734932898e3********8d' string
keyid required Key Id '2' string
slotid required Slot Id 'u42ohmaufh' string
adtype required Ad Type 'banner','native','interstitial','rewarded' string

Notes:

  1. The following parameters need to be registered on the HuaweiAds platform, and at the same time, the permission to access the server interface needs to be opened on the HuaweiAds platform.
  2. You can find publisherid, signkey, and keyid on the platform after registration.
  3. You need to create your advertising creative on the platform and get the corresponding slotid and adtype.
  4. We require OAID (Open Advertising ID) or GAID (Google Advertising ID) in the request. OAID and GAID are non-permanent device identifiers that allow personalized ads to be served to users while protecting user data privacy. In most cases, OAID is used for HMS phones and GAID is used for GMS phones. GAID is collected by default. For OAID on HMS phones, app developers should call the AdvertisingIdClient.getAdvertisingIdInfo(mContext) method to obtain the OAID, then add the OAID to the request using the Prebid SDK as shown below.
  5. The auction will use the Prebid Server time zone, but this can be by developers if they send the clientTime targeting parameter to the HuaweiAds Adx server using the Prebid SDK. For example: TargetingParams.addUserData("clientTime", "2018-11-02 16:34:07.981+0800").

Obtain the OAID

// Add the OAID to user data in prebid initialization
if ( isHmsAvailable() ) {
    TargetingParams.addUserData("oaid", AdvertisingIdClient.Info info = AdvertisingIdClient.getAdvertisingIdInfo(getApplicationContext()).getId());
}

//Determine the HMS availability
public static boolean isHmsAvailable(Context context) {
    boolean isAvailable = false;
    if (null != context) {
        int result = HuaweiApiAvailability.getInstance().isHuaweiMobileServicesAvailable(context);
        isAvailable = (com.huawei.hms.api.ConnectionResult.SUCCESS == result);
    }
    Log.i(TAG, "isHmsAvailable: " + isAvailable);
    return isAvailable;
}

iion

Features

Bidder Code iionads Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support no First Party Data Support no
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_iionads hb_bidder_iionads hb_adid_iionads
hb_size_iionads hb_source_iionads hb_format_iionads
hb_cache_host_iionad hb_cache_id_iionads hb_uuid_iionads
hb_cache_path_iionad hb_deal_iionads  

Bid Params

Name Scope Description Example Type
host required Ad network’s RTB host 'iionads.com' string
adUnitId required Ad Unit Id will be generated on iionads Platform. 42 integer
adUnitType required Type of Ad Unit ('video', 'banner') 'banner' string
publisherId required Publisher ID '12345' string
custom1 optional Custom targeting field 1 'custom1' string
custom2 optional Custom targeting field 2 'custom2' string
custom3 optional Custom targeting field 3 'custom3' string
custom4 optional Custom targeting field 4 'custom4' string
custom5 optional Custom targeting field 5 'custom5' string

iionads server-side Prebid Server adapter requires only publisherId and host parameters. But iionads client-side Prebid.js adapter requires only host, adUnitId, adUnitType.

iionads server-side Prebid Server adapter supports only banner, video, audio, native media types. But iionads client-side Prebid.js adapter supports only banner and video media types, doesn’t support audio and native.

iMedia Digital Services (iMDS)

Features

Bidder Code imds Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support will-bid-on-any
TCF-EU Support no IAB GVL ID none
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support no
Supply Chain Support yes Demand Chain Support no
Safeframes OK yes Supports Deals no
Floors Module Support yes First Party Data Support no
User IDs all ORTB Blocking Support no
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_imds hb_bidder_imds hb_adid_imds
hb_size_imds hb_source_imds hb_format_imds
hb_cache_host_imds hb_cache_id_imds hb_uuid_imds
hb_cache_path_imds hb_deal_imds  

Note

The iMedia Digital Services bidder adapter requires setup and approval from iMedia Digital Services. Please reach out to your account manager for more information and to start using it.

Configuration

iMedia Digital Services requires that iframe is used for user syncing.

Example configuration:

pbjs.setConfig({
  userSync: {
    filterSettings: {
      iframe: {
        bidders: '*', // represents all bidders
        filter: 'include'
      }
    }
  }
});

DFP Video Creative

To use video, setup a VAST redirect creative within Google Ad Manager with the following VAST tag URL:

If using the new imds adapter with x8.x or later:

https://track.technoratimedia.com/openrtb/tags?ID=%%PATTERN:hb_uuid_imds%%&AUCTION_PRICE=%%PATTERN:hb_pb_imds%%

If using the legacy synacormedia adapter with v7.x or earlier:

https://track.technoratimedia.com/openrtb/tags?ID=%%PATTERN:hb_uuid_synacormedia%%&AUCTION_PRICE=%%PATTERN:hb_pb_synacormedia%%

Bid params

Name Scope Description Example Type
seatId required The seat ID from iMedia Digital Services. This will be the same for all ad units. 'prebid' string
tagId required The placement ID or tag ID from iMedia Digital Services. 'demo1' string
placementId optional Legacy parameter replaced by tagId 'demo1' string
bidfloor optional Legacy parameter for floor price for the request. Replaced by Price Floors Module 0.1 float

Example Ad Unit

var adUnits = [{
    "code": "test-div",
    "mediaTypes": {
        "video": {
            "pos": 1,
            "playerSize": [300, 250],
            "context": "instream",
            "mimes": ["video/mp4"],
            "protocols": [2, 3, 5, 6, 7, 8],
            "playbackmethod": [2],
            "skip": 0,
            "minduration": 15,
            "maxduration": 30,
            "startdelay": 0,
            "linearity": 1
        }
    },
    "bids": [{
        "bidder": "imds",
        "params": {
            "seatId": "prebid",
            "tagId": "demo1",
            "bidfloor": 0.20
        }
    }]
}]

Impactify

Features

Bidder Code impactify Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 606
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs criteo, id5Id, pubCommonId, unifiedId, uid2, netId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_impactify hb_bidder_impactify hb_adid_impactify
hb_size_impactify hb_source_impactify hb_format_impactify
hb_cache_host_impact hb_cache_id_impactif hb_uuid_impactify
hb_cache_path_impact hb_deal_impactify  

Note

The Impactify adaptator requires setup and validation from the Impactify team. Simply email us your contact details at support@impactify.io and we’ll make sure we’ll connect you within 48h.

Bid Params

Name Scope Description Example Type
appId required Impactify publisher id (Contact us) 'example.com' string
format required Impactify ad format (screen or display) 'screen' string
style required Impactify ad style (inline, impact or static) 'impact' string

Configuration

Impactify recommends the UserSync configuration below. Without it, the Impactify adapter will not be able to perform user syncs, which lowers match rate and reduces monetization.

Note : Impactify adapter needs storage access to work properly (Do not forget to set storageAllowed to true).

For Prebid.js v1.15.0 and later:

pbjs.bidderSettings = {
    impactify: {
        storageAllowed: true // Mandatory
    }
};

pbjs.setConfig({
  userSync: {
    filterSettings: {
      iframe: {
        bidders: '*',      // '*' represents all bidders
        filter: 'include'
      }
    }
  }
});

For Prebid.js v1.14.0 and before:


pbjs.bidderSettings = {
    impactify: {
        storageAllowed: true // Mandatory
    }
};

pbjs.setConfig({
   userSync: {
    iframeEnabled: true,
    enabledBidders: ['impactify']
 }});

Note: Combine the above configuration with any other UserSync configuration. Multiple setConfig() calls overwrite each other and only the last call for a given attribute will take effect.

Improve Digital

Features

Bidder Code improvedigital Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 253
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_improvedigital hb_bidder_improvedig hb_adid_improvedigit
hb_size_improvedigit hb_source_improvedig hb_format_improvedig
hb_cache_host_improv hb_cache_id_improved hb_uuid_improvedigit
hb_cache_path_improv hb_deal_improvedigit  

Bid params

Name Scope Description Example Type
placementId required The placement ID from Improve Digital. 1234567 integer
publisherId required The publisher ID from Improve Digital. 4567 integer
keyValues optional Contains one or more key-value pairings for key-value targeting { testKey1: ['testValueA'], testKey2: ['testValueB', 'testValueC'] } object
bidFloor optional Bid floor price 0.01 float
bidFloorCur optional Bid floor price currency. Supported values: USD (default), EUR, GBP, AUD, DKK, SEK, CZK, CHF, NOK 'USD' string
extend optional See the Extend mode section true boolean
rendererConfig optional Configuration object for JS renderer of the RAZR creatives. Provided by Improve Digital. { key1: value1 } object

Configuration

Sizes

By default, the adapter sends Prebid ad unit sizes to Improve Digital’s ad server. If the ad server should only respond with creative sizes as defined for each placement in the Origin platform, turn off usePrebidSizes adapter parameter like this:

pbjs.setConfig({
    improvedigital: { usePrebidSizes: false }
});

Renderer Config

Global configuration for the special creative format renderer. Please use rendererConfig bid param for ad slot specific configuration.

pbjs.setConfig({
    improvedigital: {
        rendererConfig: {
            // Global config object provided by Improve Digital
        }
    }
});

Extend Mode

Improve Digital Extend mode provides publishers with access to additional demand from other SSPs. Before enabling please contact our team for more information. The Extend mode can be enabled:

  • per ad unit via the extend bid param
  • for all ad units via setConfig():
pbjs.setConfig({
    improvedigital: {
        extend: true
    }
});

Examples

Examples of different ad unit formats can be found in Prebid.js ad unit reference. Improve Digital bidder must be added in the ad unit’s bids array. Example:

pbjs.addAdUnits({
    code: 'banner1',
    sizes: [[728, 90], [970, 250]],
    bids: [
        {
            bidder: 'improvedigital',
            params: {
                placementId: 1111111,
                publisherId: 1234
            }
        }
    ]
});

Example for Key-Values

pbjs.addAdUnits({
    code: 'banner1',
    sizes: [[600, 290]],
    bids: [
        {
            bidder: 'improvedigital',
            params: {
                placementId: 1111111,
                publisherId: 1234,
                keyValues: {
                    testKey1: ["testValueA"],
                    testKey2: ["testValueB", "testValueC"]
                }
            }
        }
    ]
});

Indicue

Features

Bidder Code indicue Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals no
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_indicue hb_bidder_indicue hb_adid_indicue
hb_size_indicue hb_source_indicue hb_format_indicue
hb_cache_host_indicu hb_cache_id_indicue hb_uuid_indicue
hb_cache_path_indicu hb_deal_indicue  

Bid params

Name Scope Description Example Type
aid required The source ID from Indicue Media. 12412 integer

Description

Indicue Media header bidding adapter connects with Indicue Media demand sources in order to fetch bids. This adapter provides a solution for accessing Video demand and display demand.

Test Parameters

    var adUnits = [

      // Video instream adUnit
      {
        code: 'test-div',
        mediaTypes: {
          video: {
            context: 'instream',
            playerSize: [640, 480]
          }
        },
        bids: [{
          bidder: 'indicue',
          params: {
            aid: 472386
          }
        }]
      },

      // Video outstream adUnit
      {
        code: 'test-div',
        mediaTypes: {
          video: {
            context: 'outstream',
            playerSize: [640, 480]
          }
        },
        bids: [{
          bidder: 'indicue',
          params: {
            aid: 472386
          }
        }]
      },

       // Video ADPOD adUnit
      {
        code: 'test-div',
        sizes: [[640, 480]],
        mediaTypes: {
          video: {
            context: 'adpod',
            playerSize: [640, 480]            
          }
        },
        bids: [{
          bidder: 'indicue',
          params: {
            aid: 472386
          }
        }]
      },

      // Banner adUnit
      {
        code: 'test-div',
        mediaTypes:{
            banner:{
                sizes: [[300, 250]]
            }
        }
        bids: [{
          bidder: 'indicue',
          params: {
            aid: 529814
          }
        }]
      }
    ];

InfyTV

Features

Bidder Code infytv Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_infytv hb_bidder_infytv hb_adid_infytv
hb_size_infytv hb_source_infytv hb_format_infytv
hb_cache_host_infytv hb_cache_id_infytv hb_uuid_infytv
hb_cache_path_infytv hb_deal_infytv  

Note

The Example Bidding adapter requires setup before beginning. Please contact us at adops@infy.tv

Bid Params

Name Scope Description Example Type
publisherId required Publisher ID '11111' string
placementId optional Placement ID '11111' string

InMobi

Features

Bidder Code inmobi Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 333
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support no COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_inmobi hb_bidder_inmobi hb_adid_inmobi
hb_size_inmobi hb_source_inmobi hb_format_inmobi
hb_cache_host_inmobi hb_cache_id_inmobi hb_uuid_inmobi
hb_cache_path_inmobi hb_deal_inmobi  

Note

The InMobi Prebid adapter requires a setup to create placement IDs. Please contact your InMobi partner manager for setup assistance. For queries, write to us at prebid-support@inmobi.com

User Sync Disclosure

Third-party cookie syncing helps publishers leverage their audience data, enhance targeting capabilities, and drive better ad performance. InMobi third party cookie syncing improves monetization for publishers by giving them a competitive positioning in the digital advertising ecosystem. Ids for third parties can be synced through our pixel: https://sync.inmobi.com/prebid?gdpr={GDPR}&gdpr_consent={GDPR_CONSENT}&us_privacy={US_PRIVACY}&redirect={RedirectURL} . The RedirectURL should contain uuid macro, which is {ID5UID}.

To opt out of InMobi ads on web inventory the user needs to visit the Opt-out page on InMobi website https://www.inmobi.com/page/opt-out/.

Bid Params

Name Scope Description Example Type
plc required Placement ID '1234' string

InteractiveOffers

Features

Bidder Code interactiveOffers Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_interactiveOff hb_bidder_interactiv hb_adid_interactiveO
hb_size_interactiveO hb_source_interactiv hb_format_interactiv
hb_cache_host_intera hb_cache_id_interact hb_uuid_interactiveO
hb_cache_path_intera hb_deal_interactiveO  

Note

Module that connects to interactiveOffers demand sources. Param partnerId is required.

Bid Params

Name Scope Description Example Type
partnerId required Partner id ‘abc123’ string

Example:

{
    bidder: "interactiveOffers",
    params: {
        partnerId: "abc123"
    }
}

intertech

Features

Bidder Code intertech Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, native Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_intertech hb_bidder_intertech hb_adid_intertech
hb_size_intertech hb_source_intertech hb_format_intertech
hb_cache_host_intert hb_cache_id_intertec hb_uuid_intertech
hb_cache_path_intert hb_deal_intertech  

Registration

The Intertech Bidding adapter requires setup before beginning. Please contact us at prebid@intertechsrvcs.com.

Bid params

Name Scope Description Example Type
pageId required Page ID 123456 Integer
impId required Block ID 12 Integer

Invibes

Features

Bidder Code invibes Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, native Multi Format Support will-bid-on-any
TCF-EU Support yes IAB GVL ID 436
GPP Support tcfeu DSA Support check with bidder
USP/CCPA Support no COPPA Support no
Supply Chain Support no Demand Chain Support no
Safeframes OK no Supports Deals no
Floors Module Support no First Party Data Support no
User IDs none ORTB Blocking Support no
Privacy Sandbox check with bidder Prebid Server App Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_invibes hb_bidder_invibes hb_adid_invibes
hb_size_invibes hb_source_invibes hb_format_invibes
hb_cache_host_invibe hb_cache_id_invibes hb_uuid_invibes
hb_cache_path_invibe hb_deal_invibes  

Disclosure

The bidder will use the Local Storage if allowed by the publisher and user gives consent on page with the following purposes: - set an internal Invibes ID - get the internal Invibes ID if it was set priorly for the user

The bidder will NOT set any cookies. The bidder will also try to read from Cookies if publisher gibes the internal ID if this wasn’t found in LocalStorage.

Bid Params

Name Scope Description Example Type
placementId required The Invibes placement ID '1234567' string
domainId optional Id of domain 1001 integer
customEndpoint optional Custom test domain https://bid.videostep.com/Bid/VideoAdContent integer
debug optional Debug paramentes (only prebid server) { "testBvid": "1234", "testLog": true } object

IQX

Features

Bidder Code iqx Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-any
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_iqx hb_bidder_iqx hb_adid_iqx
hb_size_iqx hb_source_iqx hb_format_iqx
hb_cache_host_iqx hb_cache_id_iqx hb_uuid_iqx
hb_cache_path_iqx hb_deal_iqx  

Prebid.js Bid params

Name Scope Description Example Type
pid required Placement ID test-banner string
env required Environment name iqx string
ext optional Specific integration config {} object

Prebid Server Bid Params

Name Scope Description Example Type
env required Environment name iqx-stage string
pid required unique placement ID aa8217e20131c095fe9dba67981040b0 string

IQzone

Features

Bidder Code iqzone Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID check with bidder
GPP Support usstate_all DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals no
Floors Module Support yes First Party Data Support no
User IDs all ORTB Blocking Support no
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_iqzone hb_bidder_iqzone hb_adid_iqzone
hb_size_iqzone hb_source_iqzone hb_format_iqzone
hb_cache_host_iqzone hb_cache_id_iqzone hb_uuid_iqzone
hb_cache_path_iqzone hb_deal_iqzone  

Bid Params

Name Scope Description Example Type
placementId optional Placement Id '0' 'string'
endpointId optional Endpoint Id '0' 'string'

Note

For the prebid server and prebid.js you only need to use one parameter: either placementId or endpointId

Index Exchange (Prebid Server)

Features

Bidder Code ix Prebid.org Member yes
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support true
TCF-EU Support yes IAB GVL ID 10
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support no
Safeframes OK yes Supports Deals yes
Floors Module Support yes First Party Data Support yes
User IDs idl, netId, fabrickId, zeotapIdPlus, uid2, TDID, id5Id, lotamePanoramaId, publinkId, hadronId, pubcid, utiq, criteoID, euid, imuid, 33acrossId, nonID, pairid ORTB Blocking Support check with bidder
Privacy Sandbox paapi Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_ix hb_bidder_ix hb_adid_ix
hb_size_ix hb_source_ix hb_format_ix
hb_cache_host_ix hb_cache_id_ix hb_uuid_ix
hb_cache_path_ix hb_deal_ix  

Table of contents

Introduction

Publishers can use Prebid Server in any of the following ways with Index Exchange (Index). Index’s adapter supports all of the following methods:

  • If you want to call Index from a web environment, you can use Prebid.js to call Prebid Server, and then Prebid Server uses our server-side adapter to call Index. This reduces workload on the browser. For set up instructions, see Call Index from a web browser section on this page.
  • In mobile apps, you can use the Prebid Mobile SDK to call Prebid Server and then Prebid Server uses our server-side adapter to call Index. For set up instructions, see Call Index from Prebid Mobile SDK section on this page.
  • In CTV apps and other long-form video environments, you (or the SSAI vendor) can make a call to Prebid Server using OpenRTB, and then Prebid Server uses our server-side adapter to call Index. For set up instructions, see Call Index from CTV/long-form video environment section on this page.
  • In any other server-to-server OpenRTB environment, you can send OpenRTB bid requests to the Prebid Server host of your choice. For set up instructions, see Call Index from any other server-to-server OpenRTB environment section on this page.

Note about sending multiple ad slots in a single bid request: Index accepts up to 100 valid ad slots in a single bid request. If a single bid request contains more than 100 ad slots (including invalid ad slots), only the first 100 valid ad slots are accepted and the rest are ignored. For example, streaming TV media owners can signal multiple ad pods for long-form programming in a single request.

Supported media types

The following table lists the media types that Index supports. For information about the the Time-To-Live (TTL) for each media type, see How Index counts impressions in our Knowledge Base.

Type Prebid Server support
banner Supported
video Supported, including ad pods for OTT
native Supported

Configure the Index adapter in your Prebid Server instance

Before you begin: Contact your Index Exchange Representative to get an endpoint and setup instructions.

If you are hosting your own Prebid Server instance, depending on whether you are using Prebid Server Go or Prebid Server Java version, complete one of the following steps:

  • If you are using the Prebid Server Go version, in the static/bidder-info/ix.yaml file, complete the following:

    • Enable the adapter by deleting the disabled: true entry.
    • Add the following new entry and include the regional endpoint provided to you by Index:

       endpoint: "https://<ENDPOINT URL>"
      
    • Edit the below existing entry and include your publisher ID in the s parameter:

       userSync:  
        redirect:  
         url: "https://ssum.casalemedia.com/usermatchredir?s=<PUBLISHER ID>&gdpr={{.GDPR}}&gdpr_consent={{.GDPRConsent}}&us_privacy={{.USPrivacy}}&cb={{.RedirectURL}}"
      
    • Edit the below existing entry and include your publisher ID in the s parameter:

       userSync:  
        redirect:  
         iframe: "https://ssum.casalemedia.com/usermatch?s=<PUBLISHER ID>&gdpr={{.GDPR}}&gdpr_consent={{.GDPRConsent}}&us_privacy={{.USPrivacy}}&cb={{.RedirectURL}}"
      
  • If you are using Prebid Server Java version, edit the prebid-server-java entry in the src/main/resources/bidder-config/ix.yaml file as follows:

    • Edit the below existing entry and include the endpoint URL provided to you by Index.

      adapters: 
       ix: 
         endpoint: "https://<ENDPOINT URL>"
      
    • Edit the below existing entry and include your publisher ID in the s parameter:

       adapters: 
         ix: 
          usersync: 
           redirect: 
            url: "https://ssum.casalemedia.com/usermatchredir?s=<PUBLISHER ID>&gdpr={{.GDPR}}&gdpr_consent={{.GDPRConsent}}&us_privacy={{.USPrivacy}}&cb={{.RedirectURL}}" 
      
    • Add the below entry and include your publisher ID in the s parameter:

      adapters: 
        ix: 
         usersync: 
          iframe: 
           url: "https://ssum.casalemedia.com/usermatch?s=<PUBLISHER ID>&gdpr={{.GDPR}}&gdpr_consent={{.GDPRConsent}}&us_privacy={{.USPrivacy}}&cb={{.RedirectURL}}"
      

Publisher instructions to call Index through Prebid Server

If you are using an existing Prebid Server instance that is already configured to call Index, depending on whether you want to call Index from the browser, mobile app, CTV, or long-form video, follow any of the below sections to complete the Index-specific configuration.

Call Index from a web browser

To call Index from a web browser using Prebid Server, you must first configure Prebid.js to call Index directly from the browser using our client-side adapter. Follow the quick start instructions provided in Prebid’s Getting Started for Developers documentation. Complete the following steps to complete the Index-specific configuration:

  1. Build the binary in one of the following ways:
    • Download Prebid.js from the Prebid site to use the standard compiled binary that Prebid includes in the download process and select Index Exchange as an adapter.
    • Build it on your own from the source code by following the instructions in Prebid.js project README. If you use this method, you will need to include several modules in your build process. See the Index modules to include in your build process section in our Prebid.js documentation on the Prebid site.
  2. Define the Index-specific parameters at the bidder level which include adding ix as the bidder and the siteId. For Index’s bidder-specific parameters, see the Bid request parameters section below.

     {
         bidder: 'ix',
         params: {
             siteId: '9999990'
         }
     }
    
  3. Define your ad units in the adUnit object. This includes the details about the ad slots such as the media types, ad size, and ad code. For more information about this object, see Prebid’s Ad Unit Reference documentation.
  4. Enable user syncing by adding the following code in the pbjs.setConfig() function. Index strongly recommends enabling user syncing through iFrames, though we do also support image-based syncing. This functionality improves DSP user match rates and increases the Index bid rate and bid price. Make sure to call pbjs.setConfig() only once. This configuration is optional in Prebid, but required by Index.

     pbjs.setConfig({
         userSync: {
             iframeEnabled: true,
             filterSettings: {
                 iframe: {
                     bidders: ['ix'],
                     filter: 'include'
                 }
             }
         }
     });
    
  5. (Optional) Set up First Party Data (FPD). For more information about the data types we support and the instructions for each option, see the Set up First Party Data (FPD) section in our Prebid.js documentation on the Prebid site.
  6. (Optional) If you want to monetize instream video, you need to enable a cache endpoint in the pbjs.setConfig() function as follows:

     pbjs.setConfig({
         cache: {
             url: 'https://prebid.adnxs.com/pbc/v1/cache'
         }
     });
    
  7. (Optional) If you want to monetize outstream video, you can choose among the following options:
  8. (Optional) Configure Prebid Native with Index. For more information, see the Prebid Native section in our Prebid.js documentation on the Prebid site. Prebid Native is available from Prebid.js version 7.4.0 or higher.

Call Index from Prebid Mobile SDK

Before you begin: Contact your Index Exchange representative to get your siteId. You must provide this site ID to your Prebid Server host company.

Note: To implement Prebid Mobile SDK, follow Prebid’s Getting Started with Prebid Mobile documentation.

To add Index as a bidder to your mobile app:

  1. Inform your Prebid Server hosting company to add ixas a bidder in the configuration and include the siteId that Index provides to you at the time of integration.
  2. Define the Index-specific parameters at the bidder level. For information about these parameters, see the Bid request parameters section below.
  3. Include any ad unit level required or optional parameters provided in Prebid’s Prebid Mobile API - iOS and Prebid Mobile API - Android documentation.

Call Index from CTV/long-form video environment

Before you begin: Contact your Index Exchange Representative to get the siteId. You must provide this site ID to your Prebid Server host company.

Note: To implement CTV and long-form video using Prebid Server, follow Prebid’s Long Form Video documentation.

To add Index as a bidder:

  1. Inform your Prebid Server hosting company to add ixas a bidder in the configuration and include the siteId that Index provides to you at the time of integration.
  2. Define the Index-specific parameters at the bidder level. For information about these parameters, see the Bid request parameters section below.
  3. Include any ad unit level required or optional parameters provided in Prebid’s /openrtb2/video documentation.

Call Index from any other server-to-server OpenRTB environment

To request bids from Index:

  • In requests that you make to your Prebid Server host, add imp.ext.ix and include the siteId that Index provides to you at the time of integration.

Example:

    "imp": [{
           "ext": {
              "ix": {
                "siteId": "9999990"
              }
        }
      }],

Bid request parameters

For a list of the OpenRTB fields that Index supports in bid requests, see List of supported OpenRTB bid request fields for sellers. The following are the required fields for the various supported media types.

You must include these parameters at the bidder level.

Key Scope Type Description
siteId Required String An Index-specific identifier that is associated with this ad unit. This is similar to a placement ID or an ad unit ID that some other modules have. For example, '9999990', '9999991', '9999992'

Video

You must include these parameters at the bidder level.

Key Scope Type Description
siteId Required String An Index-specific identifier that is associated with this ad unit. It will be associated with the single size, if the size is provided. This is similar to a placement ID or an ad unit ID that some other modules have. For example, '9999990', '9999991', '9999992'
Note: You can re-use the existing siteId within the same flex position or video size, if the video adapts to the containing <div> element.

If you are using Index’s outstream ad unit and have placed the video object at the bidder level, you must include the Index required parameters at the bidder level. You can include the optional parameters to specify the outstream ad unit configurations.

Key Scope Type Description
video.w Required Integer The width of the video player in pixels that will be passed to demand partners. You must define the size of the video player using the video.w and video.h parameters. We strongly recommend video sizes to be 256 x 256 or greater, 300 x 250, or 320 x 180.
video.h Required Integer The height of the video player in pixels that will be passed to demand partners. You must define the size of the video player using the video.w and video.h parameters. We strongly recommend video sizes to be 256 x 256 or greater, 300 x 250, or 320 x 180.
video.playerSize Required Integer[] The video player size that will be passed to demand partners.
video.playerConfig Optional Hash The Index-specific outstream ad unit configurations.
video.playerConfig.floatOnScroll Optional Boolean A boolean specifying whether you want to use the player’s floating capabilities, where:
- true: Use the Index player’s float capabilities.
Note: If you set floatOnScroll to true, Index updates the placement value to 5.
Note: We do not recommend using the player’s default float capabilities if you have more than one outstream ad unit per page.
-false: Do not use the Index player’s float capabilities (default).
video.playerConfig.floatSize Optional Integer[] The height and width of the floating player in pixels. If you do not specify a float size, the player adjusts to the aspect ratio of the player size that is defined when it is not floating. Index recommends that you review and test the float size to your user experience preference.
video.plcmt Required Integer[] The video’s placement type, where:
- 1 = Instream
- 2 = Accompanying Content
- 3 = Interstitial
- 4 = No Content/Standalone

Examples

Banner

{
  "id": "ix-banner-id",
  "imp": [
    {
      "id": "imp-id",
      "banner": {
        "w": 300,
        "h": 250,
        "id": "1",
        "pos": 0,
        "format": [
          {
            "w": 300,
            "h": 250
          },
          {
            "w": 300,
            "h": 600
          }
        ]
      },
      "instl": 0,
      "tagid": "5602709",
      "bidfloor": 0.02,
      "bidfloorcur": "USD",
      "secure": 1,
      "ext": {
        "ix": {
          "siteId": "9999990"
        }
      }
    }
  ],
  "app": {
    "bundle": "555555555",
    "storeurl": "https://apps.apple.com/us/app/test-app/id555555555",
    "publisher": {
      "id": "123456"
    },
    "content": {
      "title": "Entertainment",
      "genre": "IAB9-30,IAB6,IAB9-7,IAB1"
    }
  },
  "device": {
    "ua": "Mozilla/5.0 (iPhone; CPU iPhone OS 15_6_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148",
    "ip": "10.20.30.40",
    "ifa": "2E2E2E2E-3B3B-4141-8A8A-181818181818"
  },
  "at": 1,
  "tmax": 200
}

Video

{
  "id": "ix-video-example",
  "imp": [
    {
      "id": "imp-id",
      "video": {
        "mimes": [
          "video/mp4",
          "video/3gpp",
          "video/webm"
        ],
        "minduration": 15,
        "maxduration": 60,
        "startdelay": -1,
        "protocols": [
          2,
          3,
          5,
          6
        ],
        "w": 320,
        "h": 480,
        "placement": 1,
        "linearity": 1,
        "minbitrate": 1000,
        "api": [
          1,
          2,
          3,
          5
        ]
      },
      "secure": 1,
      "ext": {
        "ix": {
          "siteId": "9999990"
        }
      }
    }
  ],
  "app": {
    "bundle": "555555555",
    "storeurl": "https://apps.apple.com/us/app/test-app/id555555555",
    "publisher": {
      "id": "123456"
    },
    "content": {
      "title": "Entertainment",
      "genre": "IAB9-30,IAB6,IAB9-7,IAB1"
    }
  },
  "device": {
    "ua": "Mozilla/5.0 (iPhone; CPU iPhone OS 15_6_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E18",
    "ip": "10.20.30.40",
    "ifa": "2E2E2E2E-3B3B-4141-8A8A-181818181818"
  },
  "at": 1,
  "tmax": 1000
}

JANet

Features

Bidder Code janet Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 410 (adtelligent)
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_janet hb_bidder_janet hb_adid_janet
hb_size_janet hb_source_janet hb_format_janet
hb_cache_host_janet hb_cache_id_janet hb_uuid_janet
hb_cache_path_janet hb_deal_janet  

Bid params

Name Scope Description Example Type
aid required The source ID from janet. 529814 integer

Description

JANet header bidding adapter connects with JANet demand sources in order to fetch bids. This adapter provides a solution for accessing Video demand and display demand.

Test Parameters

    var adUnits = [

      // Video instream adUnit
      {
        code: 'test-div',
        mediaTypes: {
          video: {
            context: 'instream',
            playerSize: [640, 480]
          }
        },
        bids: [{
          bidder: 'janet',
          params: {
            aid: 472386
          }
        }]
      },

      // Video outstream adUnit
      {
        code: 'test-div',
        mediaTypes: {
          video: {
            context: 'outstream',
            playerSize: [640, 480]
          }
        },
        bids: [{
          bidder: 'janet',
          params: {
            aid: 472386
          }
        }]
      },

       // Video ADPOD adUnit
      {
        code: 'test-div',
        sizes: [[640, 480]],
        mediaTypes: {
          video: {
            context: 'adpod',
            playerSize: [640, 480]            
          }
        },
        bids: [{
          bidder: 'janet',
          params: {
            aid: 472386
          }
        }]
      },

      // Banner adUnit
      {
        code: 'test-div',
        mediaTypes:{
            banner:{
                sizes: [[300, 250]]
            }
        }
        bids: [{
          bidder: 'janet',
          params: {
            aid: 529814
          }
        }]
      }
    ];

Additional Configuration

It is possible to configure requests to be split into chunks so as to have fewer bid requests in a single http request (default value is 10).

    pbjs.setBidderConfig({
        config: {              
            janet: {
                chunkSize: 1   // makes 1 http request per 1 adunit configured
            }
        }
    });

JDPMedia

Features

Bidder Code jdpmedia Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support true
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support yes
Safeframes OK yes Supports Deals yes
Floors Module Support yes First Party Data Support no
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_jdpmedia hb_bidder_jdpmedia hb_adid_jdpmedia
hb_size_jdpmedia hb_source_jdpmedia hb_format_jdpmedia
hb_cache_host_jdpmed hb_cache_id_jdpmedia hb_uuid_jdpmedia
hb_cache_path_jdpmed hb_deal_jdpmedia  

Prebid.js Bid Params

Name Scope Description Example Type
seat required Seat value '9Q20EdGxzgWdfPYShScl' string
token required Token 'eKmw6alpP3zWQhRCe3flOpz0wpuwRFjW' string
iabCat optional Array of IAB content categories that describe the content producer ['IAB1-1', 'IAB3-1', 'IAB4-3'] Array(String)
minBidfloor optional Minimal CPM value 0.03 float
pos optional The position of the placement on the page, see Open RTB spec v2.5. 4 number

Prebid Server Bid Params

Name Scope Description Example Type
seat required Seat value '9Q20EdGxzgWdfPYShScl' string
token required Token 'eKmw6alpP3zWQhRCe3flOpz0wpuwRFjW' string

Jixie

Features

Bidder Code jixie Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals no
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs uid2, unifiedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_jixie hb_bidder_jixie hb_adid_jixie
hb_size_jixie hb_source_jixie hb_format_jixie
hb_cache_host_jixie hb_cache_id_jixie hb_uuid_jixie
hb_cache_path_jixie hb_deal_jixie  

Registration

To use this bidder you will need an account and a valid unit from us. For further information, please contact contact@jixie.io

Bid Params

Name Scope Description Example Type
unit required The unit from jixie '1000012-VyuoGmDQQQ' string
accountid optional The accountid from jixie '12345678901234567890' string
jxprop1 optional special property #1 'somethingspecial1' string
jxprop2 optional special property #2 'somethingspecial2' string

Kargo

Features

Bidder Code kargo Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-any
TCF-EU Support yes IAB GVL ID 972
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support no
Supply Chain Support yes Demand Chain Support yes
Safeframes OK no Supports Deals yes
Floors Module Support yes First Party Data Support no
User IDs unifiedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_kargo hb_bidder_kargo hb_adid_kargo
hb_size_kargo hb_source_kargo hb_format_kargo
hb_cache_host_kargo hb_cache_id_kargo hb_uuid_kargo
hb_cache_path_kargo hb_deal_kargo  

Note

Kargo is an invitation-only marketplace. Please reach out to your Kargo account manager to get setup. Also, you must test on a mobile device, or emulate a mobile device by manipulating the user agent string sent to the server.

Bidder Settings

The Kargo bid adapter uses browser local storage. Since Prebid.js 7.x, the access to it must be explicitly set.

// https://docs.prebid.org/dev-docs/publisher-api-reference/bidderSettings.html
pbjs.bidderSettings = {
  kargo: {
    storageAllowed: true
  }
}

Bid Params

Name Scope Description Example Type
placementId required The placementId of the ad slot. '_jWuc8Hks' string

ORTB Blocking

Kargo supports blocking advertisers in badv and categories in bcat parameters. The blocked advertisers/categories list has no length limitation, but response timeout is more likely to occur as the number of entries grow. Blocked advertisers list (badv) is an array of domains as strings. Blocked categories list (bcat) is an array of IAB categories as strings.

For example:

Globally defined ORTB Blocking

pbjs.setConfig({
  ortb2: {
    badv: ["domain1.com", "domain2.com"],
    bcat: ["IAB23-1", "IAB23-5", "IAB25-3", "IAB25-2"]
  }
)};

ORTB Blocking specific only to the Kargo bidder

pbjs.setBidderConfig({
  bidders: ['kargo'],
  config:{
    ortb2: {
      badv: ["domain1.com", "domain2.com"],
      bcat: ["IAB23-1", "IAB23-5", "IAB25-3", "IAB25-2"]
    }
  }
});

Kidoz

Features

Bidder Code kidoz Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support yes
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_kidoz hb_bidder_kidoz hb_adid_kidoz
hb_size_kidoz hb_source_kidoz hb_format_kidoz
hb_cache_host_kidoz hb_cache_id_kidoz hb_uuid_kidoz
hb_cache_path_kidoz hb_deal_kidoz  

Registration

Kidoz is exclusively for Mobile app COPPA compatible ads, 100% kid relevant and appropriate.

In order for a company to receive bids from Kidoz, they must first open a publisher account at Kidoz.net (https://accounts.kidoz.net/publishers/register) and accept the Kidoz Terms and Conditions and Privacy Policy. Kidoz publishers must confirm that all of their content properties are COPPA and GDPR compliant and perform no monitoring or tracking of U13 users in their operations. New publishers are provided a Publisher ID and AccessToken, this can also be used to login to their dashboard at the Kidoz.net portal to monitor their account activity.

Bid Params

Name Scope Description Example Type
access_token required Kidoz access_token ‘123abc’ string
publisher_id required Kidoz publisher_id ‘44444’ string

Kivi

Features

Bidder Code kiviads Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-not-bid
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support no
Safeframes OK yes Supports Deals no
Floors Module Support yes First Party Data Support no
User IDs none ORTB Blocking Support partial
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_kiviads hb_bidder_kiviads hb_adid_kiviads
hb_size_kiviads hb_source_kiviads hb_format_kiviads
hb_cache_host_kiviad hb_cache_id_kiviads hb_uuid_kiviads
hb_cache_path_kiviad hb_deal_kiviads  

Bid Params

Name Scope Description Example Type
placementId optional Placement Id '0' 'string'
endpointId optional Endpoint Id '0' 'string'

Note

For the prebid server and prebid.js you only need to use one parameter: either placementId or endpointId

Krushmedia

Features

Bidder Code krushmedia Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_krushmedia hb_bidder_krushmedia hb_adid_krushmedia
hb_size_krushmedia hb_source_krushmedia hb_format_krushmedia
hb_cache_host_krushm hb_cache_id_krushmed hb_uuid_krushmedia
hb_cache_path_krushm hb_deal_krushmedia  

Bid Params

Name Scope Description Example Type
key required Unique client id on krushmedia platform 0 string

Kubient

Features

Bidder Code kubient Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 794
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_kubient hb_bidder_kubient hb_adid_kubient
hb_size_kubient hb_source_kubient hb_format_kubient
hb_cache_host_kubien hb_cache_id_kubient hb_uuid_kubient
hb_cache_path_kubien hb_deal_kubient  

Note

The Kubient Bidder Adapter requires setup and approval before beginning. Please reach out to prebid@kubient.com for more details.

Banner Settings:

var adUnits = [ { code: ‘banner-ad-unit’, mediaTypes: { banner: { sizes: [[300, 100]] } }, bids: [{ bidder: ‘kubient’, params: { zoneid: “5fbb948f1e22b”, } }] } ];

Video Settings:

var adUnits = [ { code: ‘video-ad-unit’, mediaTypes: { video: { playerSize: [300, 250], // required context: ‘instream’, // required mimes: [‘video/mp4’,’video/x-flv’], // required protocols: [ 2, 3 ], // required, set at least 1 value in array placement: 1, // optional, defaults to 2 when context = outstream api: [ 1, 2 ], // optional skip: 0, // optional minduration: 5, // optional maxduration: 30, // optional playbackmethod: [1,3], // optional battr: [ 13, 14 ], // optional linearity: 1, // optional minbitrate: 10, // optional maxbitrate: 10 // optional } }, bids: [{ bidder: ‘kubient’, params: { zoneid: “60ad1c0b35864”, } }] } ];

Bid Params

Name Scope Description Example Type
zoneid required The AdUnit or Tag specific ID '5fbb948f1e22b' string

LemmaDigital

Features

Bidder Code lemmadigital Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs all ORTB Blocking Support partial
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_lemmadigital hb_bidder_lemmadigit hb_adid_lemmadigital
hb_size_lemmadigital hb_source_lemmadigit hb_format_lemmadigit
hb_cache_host_lemmad hb_cache_id_lemmadig hb_uuid_lemmadigital
hb_cache_path_lemmad hb_deal_lemmadigital  

Bid params

Name Scope Description Example Type
pid required (for prebid-server) Lemmadigital publisher Id provided by your Lemma representative 1 integer
aid required (for prebid-server) Lemmadigital ad unit Id provided by your Lemma representative 3768 integer
pubId required (for prebid.js) Lemmadigital publisher Id provided by your Lemma representative 1 integer
adunitId required (for prebid.js) Lemmadigital ad unit Id provided by your Lemma representative 3768 string
device_type optional (for prebid.js) Device Type '2' integer
latitude optional (for prebid.js) Latitude '40.712775' string
longitude optional (for prebid.js) Longitude '-74.005973' string
currency optional (for prebid.js) Currency 'USD' string
bidFloor optional (for prebid.js) Bid Floor 1.00 integer
category optional (for prebid.js) Allowed categories [ 'IAB1-5', 'IAB1-6' ] array of strings
page_category optional (for prebid.js) Allowed page categories [ 'IAB1-5', 'IAB1-6' ] array of strings

Description

Get access to multiple demand partners across lemmadigital AdExchange and maximize your yield with lemmadigital header bidding adapter.

lemmadigital header bidding adapter connects with lemmadigital demand sources in order to fetch bids. This adapter provides a solution for accessing Video demand and display demand.

video parameters

The Lemmadigital adapter supports video

Name Scope Description Example
video.mimes required Video MIME types ['video/mp4','video/x-flv']
video.skippable optional If ‘true’, user can skip ad true
video.minduration optional Minimum ad duration in seconds 5
video.maxduration optional Maximum ad duration in seconds 30
video.protocols optional Supported video bid response protocols
Values
1: VAST 1.0
2: VAST 2.0
3: VAST 3.0
4: VAST 1.0 Wrapper
5: VAST 2.0 Wrapper
6: VAST 3.0 Wrapper
[5, 6]

AdUnit Format for Video

var videoAdUnits = [
{
    code: 'test-div-video',
    mediaTypes: {
        video: {
            playerSize: [640, 480],   // required
            context: 'instream'
        }
    },
    bids: [{
      bidder: 'lemmadigital',
      params: {
        pubId: 1,                     // required
        adunitId: '3769'              // required
        latitude: 37.3230,            // optional
        longitude: -122.0322,         // optional
        device_type: 4,               // optional
        video: {
          mimes: ['video/mp4','video/x-flv'],   // required
          skip: 1,                              // optional
          minduration: 5,                       // optional
          maxduration: 30,                      // optional
          protocols: [ 2, 3 ],                  // optional
        }
      },
    }]
}]

AdUnit Format for Banner

var bannerAdUnits = [
{
    code: 'test-div-banner',
    mediaTypes: {
      banner: {
        sizes: [[300, 250], [300, 600]],  // required
      }
    },
    bids: [{
      bidder: 'lemmadigital',
      params: {
        pubId: 1,                     // required
        adunitId: '3769'              // required
        latitude: 37.3230,            // optional
        longitude: -122.0322,         // optional
        device_type: 2,               // optional
      },
    }]
}]

Additional Configuration

Lemmadigital recommends setting UserSync by iframe for monetization.

Prebid Server Test Request

The following test request can be used to verify that Prebid Server is working properly with the lemmadigital adapter. This example includes an imp object with a Lemma test publisher id, and ad id.

{
        "id": "test-request-id",
        "imp": [{
            "id": "test-imp-id",
            "banner": {
                "format": [{
                    "w": 1920,
                    "h": 1080
                }],
                "w": 1920,
                "h": 1080
            },
            "ext": {
                "lemmadigital": {
                    "aid": 3768,
                    "pid": 1
                }
            },
            "bidfloor": 0.1
        }],
        "device": {
            "ua": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/63.0.3239.132 Safari/537.36"
        },
        "site": {
            "id": "siteID",
            "publisher": {
                "id": "1"
            }
        }
}

Lifestreet

Features

Bidder Code lifestreet Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 67
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_lifestreet hb_bidder_lifestreet hb_adid_lifestreet
hb_size_lifestreet hb_source_lifestreet hb_format_lifestreet
hb_cache_host_lifest hb_cache_id_lifestre hb_uuid_lifestreet
hb_cache_path_lifest hb_deal_lifestreet  

Bid Params

Name Scope Description Example Type
slot required Ad Slot 'slot166704' string
adkey required Ad Key '78c' string
ad_size required Ad Size '160x600' string

Limelight Digital

Features

Bidder Code limelightDigital Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support no First Party Data Support no
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_limelightDigit hb_bidder_limelightD hb_adid_limelightDig
hb_size_limelightDig hb_source_limelightD hb_format_limelightD
hb_cache_host_limeli hb_cache_id_limeligh hb_uuid_limelightDig
hb_cache_path_limeli hb_deal_limelightDig  

Bid Params

Name Scope Description Example Type
host required Ad network’s RTB host 'exchange.ortb.net' string
adUnitId required Ad Unit Id will be generated on Limelight Digital Platform. 42 integer
adUnitType required Type of Ad Unit ('video', 'banner') 'banner' string
publisherId required Publisher ID '12345' string
custom1 optional Custom targeting field 1 'custom1' string
custom2 optional Custom targeting field 2 'custom2' string
custom3 optional Custom targeting field 3 'custom3' string
custom4 optional Custom targeting field 4 'custom4' string
custom5 optional Custom targeting field 5 'custom5' string

Limelight Digital server-side Prebid Server adapter requires only publisherId and host parameters. But Limelight Digital client-side Prebid.js adapter requires only host, adUnitId, adUnitType.

Limelight Digital server-side Prebid Server adapter supports only banner, video, audio, native media types. But Limelight Digital client-side Prebid.js adapter supports only banner and video media types, doesn’t support audio and native.

LM KiviAds

Features

Bidder Code lm_kiviads Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support will-bid-on-any
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_lm_kiviads hb_bidder_lm_kiviads hb_adid_lm_kiviads
hb_size_lm_kiviads hb_source_lm_kiviads hb_format_lm_kiviads
hb_cache_host_lm_kiv hb_cache_id_lm_kivia hb_uuid_lm_kiviads
hb_cache_path_lm_kiv hb_deal_lm_kiviads  

Prebid.js Bid params

Name Scope Description Example Type
pid required Placement ID test-banner string
env required Environment name lm_kiviads string
ext optional Specific integration config {} object

Prebid Server Bid Params

Name Scope Description Example Type
env required Environment name lm_kiviads-stage string
pid required Unique placement ID cs230510321b516f0eb9a10e5913d3b1 string

LockerDome

Features

Bidder Code lockerdome Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_lockerdome hb_bidder_lockerdome hb_adid_lockerdome
hb_size_lockerdome hb_source_lockerdome hb_format_lockerdome
hb_cache_host_locker hb_cache_id_lockerdo hb_uuid_lockerdome
hb_cache_path_locker hb_deal_lockerdome  

Bid Params

Name Scope Description Example Type
adUnitId required The ad unit ID from LockerDome 'LD10809467961050726' string

Logan

Features

Bidder Code logan Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_logan hb_bidder_logan hb_adid_logan
hb_size_logan hb_source_logan hb_format_logan
hb_cache_host_logan hb_cache_id_logan hb_uuid_logan
hb_cache_path_logan hb_deal_logan  

Disclosure

Note: This bidder appears to only consider gdprApplies if a consent string is available. This may result in some incorrect GDPR processing, such as when the consent string is not yet available but the publisher has decided GDPR always applies. See https://github.com/prebid/Prebid.js/issues/7775

Bid Params

Name Scope Description Example Type
placementId required Placement Id will be generated on Logan Platform. '0' string

Logicad for Publishers

Features

Bidder Code logicad Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, native Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals no
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_logicad hb_bidder_logicad hb_adid_logicad
hb_size_logicad hb_source_logicad hb_format_logicad
hb_cache_host_logica hb_cache_id_logicad hb_uuid_logicad
hb_cache_path_logica hb_deal_logicad  

Bid Params

Name Scope Description Example Type
tid required Logicad for Publishers placement ID 'PJ2P' string
page optional Url of the webpage where the request is originating from 'url' string
cur optional Currency of request and response (Default: JPY ) 'JPY' string
test optional Indicates bidding for testing purposes true boolean

Loopme

Features

Bidder Code loopme Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-any
TCF-EU Support yes IAB GVL ID 109
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs none ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_loopme hb_bidder_loopme hb_adid_loopme
hb_size_loopme hb_source_loopme hb_format_loopme
hb_cache_host_loopme hb_cache_id_loopme hb_uuid_loopme
hb_cache_path_loopme hb_deal_loopme  

Prebid Server Bid Params

Name Scope Description Example Type
publisherId required A ID which identifies Loopme partner. '45qkf5s9zf' string
bundleId optional A ID which identifies app/site in Loopme. 'v5qvf9fx4f' string
placementId optional A placement ID in Loopme. 'x6fnvfd7ty' string

Loyal

Features

Bidder Code loyal Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-not-bid
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals no
Floors Module Support yes First Party Data Support no
User IDs none ORTB Blocking Support no
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_loyal hb_bidder_loyal hb_adid_loyal
hb_size_loyal hb_source_loyal hb_format_loyal
hb_cache_host_loyal hb_cache_id_loyal hb_uuid_loyal
hb_cache_path_loyal hb_deal_loyal  

Bid Params

Name Scope Description Example Type
placementId optional Placement Id '0' 'string'
endpointId optional Endpoint Id '0' 'string'

Note

For the prebid server and prebid.js you only need to use one parameter: either placementId or endpointId

Lunamedia

Features

Bidder Code lunamedia Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video Multi Format Support will-bid-on-any
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_lunamedia hb_bidder_lunamedia hb_adid_lunamedia
hb_size_lunamedia hb_source_lunamedia hb_format_lunamedia
hb_cache_host_luname hb_cache_id_lunamedi hb_uuid_lunamedia
hb_cache_path_luname hb_deal_lunamedia  

Prebid Server Bid Params

Name Scope Description Example Type
pubid required An id used to identify LunaMedia publisher. 'd2b5502f83b65719d29ed4fa86e411ea' string
placement optional A placement created on adserver. 'cs230510321b516f0eb9a10e5913d3b1' string

mabidder

Features

Bidder Code mabidder Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_mabidder hb_bidder_mabidder hb_adid_mabidder
hb_size_mabidder hb_source_mabidder hb_format_mabidder
hb_cache_host_mabidd hb_cache_id_mabidder hb_uuid_mabidder
hb_cache_path_mabidd hb_deal_mabidder  

Bid Params

Name Scope Description Example Type
ppid required Mabidder publisher placement ID “1234” string

Madvertise

Features

Bidder Code madvertise Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 153
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_madvertise hb_bidder_madvertise hb_adid_madvertise
hb_size_madvertise hb_source_madvertise hb_format_madvertise
hb_cache_host_madver hb_cache_id_madverti hb_uuid_madvertise
hb_cache_path_madver hb_deal_madvertise  

Prebid.js Bid Params

Name Scope Description Example Type
zoneId required Prebid version 5.x+ Zone code. This parameter should be the unique Publisher ID of your mobile application or website. /1111111/banner string
s required in-scope only for 4.x Zone code. This parameter should be the unique Publisher ID of your mobile application or website. Replace by zoneId starting 5.x /1111111/banner string
lat optional Latitude 48.866667 float
long optional Longitude 2.333333 float
age optional Age 19 integer
gender optional Gender m or f 'f' string
locale optional Locale 'fr' string
floor optional Bid floor 1.0 float

Example

{
    bidder: 'madvertise',
    params: { 
            zoneId: "/4543756/prebidadaptor/madvertiseHB",
            tgt:'aa=a;bb=b'
    }
}

Prebid Server Bid Params

Name Scope Description Example Type
zoneId required The zone ID provided by Madvertise. '/1111111/banner' string

Example

{
    "id": "some-request-id",
    "test": 1,
    "site": {
        "page": "prebid.org"
    },
    "imp": [
        {
            "id": "some-impression-id",
            "banner": {
                "format": [
                    {
                        "w": 320,
                        "h": 50
                    }
                ]
            },
            "ext": {
                "prebid": {
                    "bidder": {
                        "madvertise": {
                            "zoneId": "/1111111/banner"
                        }
                    }
                }
            }
        }
    ],
    "tmax": 1000
}

MarkApp

Features

Bidder Code markapp Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-any
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support yes
Safeframes OK yes Supports Deals yes
Floors Module Support yes First Party Data Support no
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_markapp hb_bidder_markapp hb_adid_markapp
hb_size_markapp hb_source_markapp hb_format_markapp
hb_cache_host_markap hb_cache_id_markapp hb_uuid_markapp
hb_cache_path_markap hb_deal_markapp  

Prebid.js Bid Params

Name Scope Description Example Type
seat required Seat value '9Q20EdGxzgWdfPYShScl' string
token required Token 'eKmw6alpP3zWQhRCe3flOpz0wpuwRFjW' string
iabCat optional Array of IAB content categories that describe the content producer ['IAB1-1', 'IAB3-1', 'IAB4-3'] Array(String)
minBidfloor optional Minimal CPM value 0.03 float
pos optional The position of the placement on the page, see Open RTB spec v2.5. 4 number

Prebid Server Bid Params

Name Scope Description Example Type
seat required Seat value '9Q20EdGxzgWdfPYShScl' string
token required Token 'eKmw6alpP3zWQhRCe3flOpz0wpuwRFjW' string

Marsmedia

Features

Bidder Code marsmedia Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 776
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_marsmedia hb_bidder_marsmedia hb_adid_marsmedia
hb_size_marsmedia hb_source_marsmedia hb_format_marsmedia
hb_cache_host_marsme hb_cache_id_marsmedi hb_uuid_marsmedia
hb_cache_path_marsme hb_deal_marsmedia  

Bid Params

Name Scope Description Example Type
zoneId required The zone ID from Mars Media Group. 9999 integer
var adUnits = [
{
  code: 'marsmedia-ad-123456-1', // ad slot HTML element ID  
  mediaTypes: {
    banner: {  
      sizes: [
          [300, 250]
      ]
    }   
  } 
  bids: [{
    bidder: 'marsmedia',
    params: {
        zoneId: 9999    // required 
    }
  }]
}

Instream Video - Ad Unit Setup

var adUnits = [
{
  code: 'marsmedia-ad-123456-1', // ad slot HTML element ID  
  mediaTypes: {
    video: {                                // We recommend setting the following video params
                                            // in Ad Unit rather than bidder params as per Prebid 4.0 recommendation. 
      playerSize: [300, 250],               // required
      context: 'instream',                  // required
      mimes: ['video/mp4','video/x-flv'],   // required
      protocols: [ 2, 3 ],                  // required, set at least 1 value in array
      placement: 1,                         // optional, defaults to 1 when context = instream
      startdelay: 0,                        // optional, defaults to 0 when context = instream
      api: [ 1, 2 ],                        // optional
      skip: 0,                              // optional
      minduration: 5,                       // optional
      maxduration: 30,                      // optional
      playbackmethod: [1,3],                // optional
      battr: [ 13, 14 ],                    // optional
      linearity: 1,                         // optional
      minbitrate: 10,                       // optional
      maxbitrate: 10                        // optional
    }   
  }, 
  bids: [{
    bidder: 'marsmedia',
    params: {
        zoneId: 9999    // required    
    }
  }],
  ...
}

MediaFuse

Features

Bidder Code mediafuse Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_mediafuse hb_bidder_mediafuse hb_adid_mediafuse
hb_size_mediafuse hb_source_mediafuse hb_format_mediafuse
hb_cache_host_mediaf hb_cache_id_mediafus hb_uuid_mediafuse
hb_cache_path_mediaf hb_deal_mediafuse  

Prebid Server Note

This bidder requires the client side Prebid.js adapter to work on Prebid Server due to the dependency on the transformBidParams function. See prebid.js #6361 for more details.

Prebid Server Test Request

The following test parameters can be used to verify that Prebid Server is working properly with the server-side Mediafuse adapter. This example includes an Mediafuse test placement ID and sizes that would match with the test creative.

var adUnits = [
   // Banner adUnit
   {
      code: 'banner-div',
      mediaTypes: {
        banner: {
          sizes: [[300, 250], [300,600]]
        }
      },
      bids: [{
         bidder: 'mediafuse',
         params: {
           placementId: 13144370
         }
       }]
   },
   // Native adUnit
   {
      code: 'native-div',
      sizes: [[1, 1]],
      mediaTypes: {
        native: {
          title: {
            required: true
          },
          body: {
            required: true
          },
          image: {
            required: true
          },
          sponsoredBy: {
            required: true
          },
          icon: {
            required: false
          }
        }
      },
      bids: [{
        bidder: 'mediafuse',
        params: {
          placementId: 13232354,
          allowSmallerSizes: true
        }
      }]
   },
   // Video instream adUnit
   {
      code: 'video-instream',
      sizes: [[640, 480]],
      mediaTypes: {
        video: {
          playerSize: [[640, 480]],
          context: 'instream'
        },
      },
      bids: [{
        bidder: 'mediafuse',
        params: {
          placementId: 13232361,
          video: {
            skippable: true,
            playback_methods: ['auto_play_sound_off']
          }
        }
      }]
   },
   // Video outstream adUnit
   {
     code: 'video-outstream',
     sizes: [[300, 250]],
     mediaTypes: {
       video: {
         playerSize: [[300, 250]],
         context: 'outstream',
         // Certain ORTB 2.5 video values can be read from the mediatypes object; below are examples of supported params.
         // To note - mediafuse supports additional values for our system that are not part of the ORTB spec.  If you want
         // to use these values, they will have to be declared in the bids[].params.video object instead using the mediafuse syntax.
         // Between the corresponding values of the mediaTypes.video and params.video objects, the properties in params.video will 
         // take precedence if declared; eg in the example below, the `skippable: true` setting will be used instead of the `skip: 0`.
         minduration: 1,
         maxduration: 60,
         skip: 0,   // 1 - true, 0 - false
         skipafter: 5,
         playbackmethod: [2], // note - we only support options 1-4 at this time
         api: [1,2,3]   // note - option 6 is not supported at this time
       }
     },
     bids: [
       {
         bidder: 'mediafuse',
         params: {
           placementId: 13232385,
           video: {
             skippable: true,
             playback_method: 'auto_play_sound_off'
           }
         }
       }
     ]
   },
   // Banner adUnit in a App Webview
   // Only use this for situations where prebid.js is in a webview of an App
   // See Prebid Mobile for displaying ads via an SDK
   {
     code: 'banner-div',
     mediaTypes: {
       banner: {
         sizes: [[300, 250], [300,600]]
       }
     }
     bids: [{
       bidder: 'mediafuse',
       params: {
         placementId: 13144370,
         app: {
           id: "B1O2W3M4AN.com.prebid.webview",
           geo: {
             lat: 40.0964439,
             lng: -75.3009142
           },
           device_id: {
             idfa: "4D12078D-3246-4DA4-AD5E-7610481E7AE", // Apple advertising identifier
             aaid: "38400000-8cf0-11bd-b23e-10b96e40000d", // Android advertising identifier
             md5udid: "5756ae9022b2ea1e47d84fead75220c8", // MD5 hash of the ANDROID_ID
             sha1udid: "4DFAA92388699AC6539885AEF1719293879985BF", // SHA1 hash of the ANDROID_ID
             windowsadid: "750c6be243f1c4b5c9912b95a5742fc5" // Windows advertising identifier
           }
         }
       }
     }]
   }
];

MediaGo

Features

Bidder Code mediago Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 1020
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs all (with commercial activation) ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_mediago hb_bidder_mediago hb_adid_mediago
hb_size_mediago hb_source_mediago hb_format_mediago
hb_cache_host_mediag hb_cache_id_mediago hb_uuid_mediago
hb_cache_path_mediag hb_deal_mediago  

Modules

SharedID: We need you to include SharedID module,which is used to get prebid user commonid.It can better differentiating users to bid on ads.

Note

The MediaGo Bidding adapter requires setup before beginning. Please contact us at ext_mediago_cm@baidu.com

Bid Params

Name Scope Description Example Type
token required publisher token, This parameter expects all imps to be the same '1e100887dd614b7f69fdd1360437' string
region recommend Server region for PBS request: US for US Region, EU for EU Region, APAC for APAC Region, default is US. This parameter expects all imps to be the same. This parameter is available for PBS only. 'US' string
test recommend 0(default): production env mode.
1: dev env mode and no charge.we will bid Higher frequency to make debug easier. This parameter is available for PBJS only.
1/0 Number
bidfloor recommend Sets a floor price for the bid. This parameter is available for PBJS only. 0.05 float
placementId recommend The AD placement ID 12341234 string

Media.net

Features

Bidder Code medianet Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 142
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_medianet hb_bidder_medianet hb_adid_medianet
hb_size_medianet hb_source_medianet hb_format_medianet
hb_cache_host_median hb_cache_id_medianet hb_uuid_medianet
hb_cache_path_median hb_deal_medianet  

Bid Params

Name Scope Description Example Type
cid required The customer id provided by Media.net. '8CUX0H51C' string
crid required The placement id provided by Media.net '1234567' string
bidfloor optional Bidfloor for the impression 1.0 float
video required for video Ad units Object containing video targeting parameters. See Video Object for details. video: { maxduration: 60 } object

Video Object

Name Type Description Example
mimes array of strings (Recommended) Specifies the video content MIME types supported; for example, video/x-ms-wmv and video/x-flv. [“video/x-ms-wmv”,”video/x-flv”]
minduration integer (Recommended) Specifies the minimum video ad duration, in seconds. 10
maxduration integer (Recommended) Specifies the maximum video ad duration, in seconds. 60
w integer (Recommended) Specifies the width of the video player, in pixels. Required if playerSize not present in mediaTypes.video 640
h integer (Recommended) Specifies the height of the video player, in pixels. Required if playerSize not present in mediaTypes.video 480
startdelay integer (Recommended) Specifies the start delay of the video ad 0
battr array of integers Specifies the video creative attributes to block. Refer to section 5.3 of the IAB specification for a list of attributes. [ 13, 14 ]
playbackmethod array of integers Specifies the allowed playback methods. If not specified, all are assumed to be allowed. Currently supported values are: 1: Autoplay, sound on; 2: Autoplay, sound off; 3: Click to play; 4: Mouse over to play [1, 3]
api array of integers Specifies the supported API frameworks for this impression. If an API is not explicitly listed, it is assumed not to be supported. Currently supported values are: 1: VPAID 1.0; 2: VPAID 2.0; 3: MRAID-1; 4: ORMMA; 5: MRAID-2 [1, 2]
protocols array of integers Array of supported video protocols. Currently supported values are: 1: VAST 1.0; 2: VAST 2.0; 3: VAST 3.0; 4: VAST 1.0 Wrapper; 5: VAST 2.0 Wrapper; 6: VAST 3.0 Wrapper; 7: VAST 4.0 [1, 2]
placement integer Placement type for the impression. Possible options: 1: In-Stream; 2: In-banner; 3: Outstream/In-article; 4: In-feed; 5: Interstitial/Slider/Floating; 6: Long-Form; 1

Besides the above-mentioned parameters, we support all other OpenRTB 2.x video objects as optional parameters.

In addition to bids[].params.video, Media.net adapter consumes parameters specified in the mediaTypes.video.

Example of Instream Video Ad-unit

var videoAdUnit = {
  code: 'video1',
  mediaTypes: {
    video: {
      context: "instream",
      playerSize: [640, 480],
      mimes: ['video/mp4'],
      placement: 1
    }
  },
  bids: [{
    bidder: 'medianet',
    params: {
      cid: '8CUX0H51C',
      crid: '776755783',  
      // Site member is to be used only for testing
      site: {
        page: 'http://smoketesting.net/prebidtest/',
        domain: 'smoketesting.net',
        ref: 'http://smoketesting.net/prebidtest/'
      }
    }
  }]
};

Example of Native Ad-unit

var adUnits = [{
  code: 'div-gpt-ad-1544091247692-0',
  mediaTypes: {
    native: {
      image: {
        required: true,
        sizes: [300, 250],
        wmin: 50,
      },
      title: {
        required: true,
        len: 80
      }
    }
  },
  bids: [{
    bidder: 'medianet',
    params: {
      cid: '8CUX0H51C',
      crid: '776755783',
      // Site member is to be used only for testing
      site: {
        page: 'http://smoketesting.net/prebidtest/',
        domain: 'smoketesting.net',
        ref: 'http://smoketesting.net/prebidtest/'
      }
    }
  }]
}];

Example of Banner Ad-unit

var adUnits = [{
  code: 'div-gpt-ad-1460505748561-0',
  mediaTypes: {
    banner: {
      sizes: [
        [728, 90],
        [300, 600],
        [300, 250]
      ],
    }
  },
  bids: [{
    bidder: 'medianet',
    params: {
      cid: '8CUX0H51C',
      crid: '451466393',
      // Site member is to be used only for testing
      site: {
        page: 'http://smoketesting.net/prebidtest/',
        domain: 'smoketesting.net',
        ref: 'http://smoketesting.net/prebidtest/'
      }
    }
  }]
}];

Protected Audience API (FLEDGE)

To enable PAAPI auctions follow the instructions below:

  1. Add the paapiForGpt and paapi modules to your prebid bundle.
  2. Add the following configuration for the module
pbjs.que.push(function() {
  pbjs.setConfig({
    paapi: {
      enabled: true,
      bidders: ['medianet'],
      defaultForSlots: 1
    }
  });
});

For a detailed guide to enabling PAAPI auctions follow Prebid’s documentation on paapiForGpt

MeloZen

Features

Bidder Code melozen Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support no
Safeframes OK check with bidder Supports Deals no
Floors Module Support yes First Party Data Support no
User IDs none ORTB Blocking Support no
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_melozen hb_bidder_melozen hb_adid_melozen
hb_size_melozen hb_source_melozen hb_format_melozen
hb_cache_host_meloze hb_cache_id_melozen hb_uuid_melozen
hb_cache_path_meloze hb_deal_melozen  

Note

The MeloZen Bidding adapter requires setup before beginning. Please contact us at DSP@meldong.com

Bid Params

Name Scope Description Example Type
pubId required The publisher’s ID provided by MeloZen '386276e072' string

MetaX

Features

Bidder Code metax Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 1301
GPP Support tcfeu, usp DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support no
Safeframes OK no Supports Deals check with bidder
Floors Module Support no First Party Data Support check with bidder
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_metax hb_bidder_metax hb_adid_metax
hb_size_metax hb_source_metax hb_format_metax
hb_cache_host_metax hb_cache_id_metax hb_uuid_metax
hb_cache_path_metax hb_deal_metax  

Note

The MetaX Bidding adapter requires setup before beginning. Please contact us at adops@metaxsoft.com

Bid Params

Name Scope Description Example Type
publisherId required MetaX’s publisher ID. 12345678 integer
adunit required MetaX’s AdUnit. 223344 integer

Mgid

Features

Bidder Code mgid Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, native Multi Format Support will-bid-on-any
TCF-EU Support yes IAB GVL ID 358
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs none ORTB Blocking Support partial
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_mgid hb_bidder_mgid hb_adid_mgid
hb_size_mgid hb_source_mgid hb_format_mgid
hb_cache_host_mgid hb_cache_id_mgid hb_uuid_mgid
hb_cache_path_mgid hb_deal_mgid  

Table of Contents

Description

One of the easiest way to gain access to MGID demand sources - MGID header bidding adapter.

MGID header bidding adapter connects with MGID demand sources to fetch bids for display placements. Please reach out to your account manager or prebid@mgid.com for more information.

Bid params

Name Scope Description Example Type
accountId required The account ID from Mgid '123' string
placementId optional The placement ID from Mgid '123456' string
bidFloor optional Lowest value of expected bid price 1.1 float
currency optional Currency of request and response 'GBP' string

Test Parameters

300x600 banner test

var adUnits = [{
  code: 'div-prebid',
  mediaTypes: {
    banner: {
      sizes: [[300, 600]]
    }
  },
  // Replace this object to test a new Adapter!
  bids: [{
    bidder: 'mgid',
    params : {
      accountId : "219" //test accountId, please replace after test
    }
  }]
}];

300x250 banner test

var adUnits = [{
  code: 'div-prebid',
  mediaTypes: {
    banner: {
      sizes: [[300, 250]]
    }
  },
  // Replace this object to test a new Adapter!
  bids: [{
    bidder: 'mgid',
    params : {
      accountId : "219" //test accountId, please replace after test
    }
  }]
}];

native test

var adUnits = [{
  code: 'div-prebid',
  mediaTypes: {
    native: {
        image: {
            sendId: true,
            required: true,
            sizes: [80, 80]
        },
        clickUrl: {
            sendId: true,
            required: false
        },
        title: {
            required: true,
            len: 80
        },
        sponsored: {
            required: false
        }
    }
  },
  // Replace this object to test a new Adapter!
  bids: [{
    bidder: 'mgid',
    params : {
        accountId : "219" //test accountId, please replace after test
    }
  }]
}];

User Sync

Mgid recommends UserSync configuration to be enabled. Without it, Mgid adapter will not be able to perform user syncs, which lowers match rate and reduces monetization.

For Prebid.js v1.15.0 and later:

pbjs.setConfig({
  userSync: {
    filterSettings: {
      iframe: {
        bidders: '*',      // '*' represents all bidders
        filter: 'include'
      }
    }
  }
});

For Prebid.js v1.14.0 and before:

pbjs.setConfig({
   userSync: {
    iframeEnabled: true,
    enabledBidders: ['mgid']
 }});

Note: Combine the above configuration with any other UserSync configuration. Multiple setConfig() calls overwrite each other and only the last call for a given attribute will take effect.

MgidX

Features

Bidder Code mgidX Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-not-bid
TCF-EU Support yes IAB GVL ID 358
GPP Support usstate_all DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals no
Floors Module Support yes First Party Data Support no
User IDs all ORTB Blocking Support no
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_mgidX hb_bidder_mgidX hb_adid_mgidX
hb_size_mgidX hb_source_mgidX hb_format_mgidX
hb_cache_host_mgidX hb_cache_id_mgidX hb_uuid_mgidX
hb_cache_path_mgidX hb_deal_mgidX  

Bid Params

Name Scope Description Example Type
placementId optional Placement Id '0' 'string'
endpointId optional Endpoint Id '0' 'string'
region optional Region (for Prebid.js) 'us-east' (default) or 'eu' 'string'

Note

For the prebid server and prebid.js you only need to use one parameter: either placementId or endpointId

MinuteMedia

Features

Bidder Code minutemedia Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support will-bid-on-any
TCF-EU Support yes IAB GVL ID 918
GPP Support tcfeu, usstate_all, usp DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_minutemedia hb_bidder_minutemedi hb_adid_minutemedia
hb_size_minutemedia hb_source_minutemedi hb_format_minutemedi
hb_cache_host_minute hb_cache_id_minuteme hb_uuid_minutemedia
hb_cache_path_minute hb_deal_minutemedia  

Note

The MinuteMedia adapter requires setup and approval. Please reach out to hb@minutemedia.com to setup an MinuteMedia account.

Bid Parameters

Name Scope Type Description Example
org required String MinuteMedia publisher Id provided by your MinuteMedia representative “1234567890abcdef12345678”
floorPrice optional Number Minimum price in USD.

WARNING:
Misuse of this parameter can impact revenue
2.00
placementId optional String A unique placement identifier “12345678”
testMode optional Boolean This activates the test mode false

Example

var adUnits = [{
      code: 'banner-div',
      mediaTypes: {
          banner: {
              sizes: [
                  [300, 250],
                  [728, 90]
              ]
          }
      },
      bids: [{
          bidder: 'minutemedia',
          params: {
              org: '1234567890abcdef12345678', // Required
              floorPrice: 0.05, // Optional
              placementId: '12345678', // Optional
              testMode: false // Optional
          }
      }]
  },
  {
      code: 'dfp-video-div',
      sizes: [
          [640, 480]
      ],
      mediaTypes: {
          video: {
              playerSize: [
                  [640, 480]
              ],
              context: 'instream'
          }
      },
      bids: [{
          bidder: 'minutemedia',
          params: {
              org: '1234567890abcdef12345678', // Required
              floorPrice: 5.00, // Optional
              placementId: '12345678', // Optional
              testMode: false // Optional
          }
      }]
  }
];

Configuration

MinuteMedia recommends setting UserSync by iframe for monetization.

Missena

Features

Bidder Code missena Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID 867
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK no Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_missena hb_bidder_missena hb_adid_missena
hb_size_missena hb_source_missena hb_format_missena
hb_cache_host_missen hb_cache_id_missena hb_uuid_missena
hb_cache_path_missen hb_deal_missena  

Note

The Missena Bidding adapter requires setup before beginning. Please contact us at jney@missena.com

Bid params

Name Scope Description Example Type
apiKey required Missena’s publisher token 'PA-34745704' string
placement optional Placement Type, default: ‘sticky’ 'sticky' string

Mobfox_PB

Features

Bidder Code mobfoxpb Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 311
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_mobfoxpb hb_bidder_mobfoxpb hb_adid_mobfoxpb
hb_size_mobfoxpb hb_source_mobfoxpb hb_format_mobfoxpb
hb_cache_host_mobfox hb_cache_id_mobfoxpb hb_uuid_mobfoxpb
hb_cache_path_mobfox hb_deal_mobfoxpb  

Prebid.JS Bid Params

Name Scope Description Example Type
placementId required Placement Id will be generated on Mobfox Platform. '0' string

Prebid Server Bid Params

Currently adapter doesn’t support multiimpression, so only the first impression will be delivered

Name Scope Description Example Type
TagID optional Placement Id will be generated on Mobfox Platform. For direct integration '0' string
key optional Endpoint id will be generated on Mobfox Platform. For s2s integration '0' string

Note

For the prebid server you only need to use one parameter: either TagID or key

MobileFuse

Features

Bidder Code mobilefuse Prebid.org Member yes
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-any
TCF-EU Support no IAB GVL ID 909
GPP Support tcfca, usnat, usstate_all, usp DSA Support no
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support no
Safeframes OK check with bidder Supports Deals yes
Floors Module Support yes First Party Data Support no
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_mobilefuse hb_bidder_mobilefuse hb_adid_mobilefuse
hb_size_mobilefuse hb_source_mobilefuse hb_format_mobilefuse
hb_cache_host_mobile hb_cache_id_mobilefu hb_uuid_mobilefuse
hb_cache_path_mobile hb_deal_mobilefuse  

Bid Params

Name Scope Description Example Type
placement_id required An ID which identifies this specific inventory placement 1111 integer
pub_id required An ID which identifies the publisher selling the inventory 2222 integer

Monetix Ads

Features

Bidder Code monetixads Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-any
TCF-EU Support yes IAB GVL ID 1281 (admatic)
GPP Support tcfeu, tcfca, usnat, usstate_all, usp DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support no
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs criteo, id5Id, sharedId, unifiedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_monetixads hb_bidder_monetixads hb_adid_monetixads
hb_size_monetixads hb_source_monetixads hb_format_monetixads
hb_cache_host_moneti hb_cache_id_monetixa hb_uuid_monetixads
hb_cache_path_moneti hb_deal_monetixads  

Description

Monetix Ads header bidding adapter connects with Monetix Ads demand sources to fetch bids for network ID. Please reach out to your account manager or team@monetixads.com for more information.

Bid params

Name Scope Description Example Type
networkId required The network ID from Monetix Ads 12345 number
host required RTB Host rtb.network.monetixads.com string

Test Parameters

300x250 banner test

var adUnits = [{
  code: 'your-slot_1-div',
  mediaTypes: {
    banner: { sizes: [[300, 250]] },
  },
  bids: [{
      bidder: 'monetixads',
      params: { 
          networkId: 12345,
          host: 'rtb.network.monetixads.com'
      }
  }]
},{
  code: 'your-slot_2-div',
  mediaTypes: {
    native: { ... },
  },
  bids: [{
      bidder: 'monetixads',
      params: { 
          networkId: 12345,
          host: 'rtb.network.monetixads.com'
      }
  }]
},{
  code: 'your-slot_3-div',
  mediaTypes: {
    video: { ... },
  },
  bids: [{
      bidder: 'monetixads',
      params: { 
          networkId: 12345,
          host: 'rtb.network.monetixads.com'
      }
  }]
}];

UserSync example

pbjs.setConfig({
  userSync: {
    iframeEnabled: true,
    syncEnabled: true,
    syncDelay: 1,
    aliasSyncEnabled: true
  }
});

Motorik

Features

Bidder Code motorik Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID none
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals yes
Floors Module Support yes First Party Data Support no
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_motorik hb_bidder_motorik hb_adid_motorik
hb_size_motorik hb_source_motorik hb_format_motorik
hb_cache_host_motori hb_cache_id_motorik hb_uuid_motorik
hb_cache_path_motori hb_deal_motorik  

Note

The Example Bidding adapter requires setup before beginning. Please contact us at support@motorik.io. Motorik will only respond to the first impression. Multiple ad formats in single request are not supported.

Bid Params

Name Scope Description Example Type
placementId required placement id 'a7402708185f6a0c00700fd21c4260d2' string
accountId required account id 'motorikTest' string

Nativo

Features

Bidder Code nativo Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 263
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_nativo hb_bidder_nativo hb_adid_nativo
hb_size_nativo hb_source_nativo hb_format_nativo
hb_cache_host_nativo hb_cache_id_nativo hb_uuid_nativo
hb_cache_path_nativo hb_deal_nativo  

Note

The Nativo Bidder adapter requires setup before beginning. Please contact us at prebiddev@nativo.com beforehand.

Bid Params

Name Scope Description Example Type
placementId optional Publication placement ID value from the Nativo Platform 13144370 integer
url optional Publication url value associated with placement ID value in the Nativo Platform https://test-sites.internal.nativo.net/testing/prebid_adpater.html string

NetAddiction

Features

Bidder Code netaddiction Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-any
TCF-EU Support yes IAB GVL ID 1281 (admatic)
GPP Support tcfeu, tcfca, usnat, usstate_all, usp DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support no
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs criteo, id5Id, sharedId, unifiedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_netaddiction hb_bidder_netaddicti hb_adid_netaddiction
hb_size_netaddiction hb_source_netaddicti hb_format_netaddicti
hb_cache_host_netadd hb_cache_id_netaddic hb_uuid_netaddiction
hb_cache_path_netadd hb_deal_netaddiction  

Description

NetAddiction header bidding adapter connects with NetAddiction demand sources to fetch bids for network ID. Please reach out to your account manager or publishers-support@netaddiction.it for more information.

Bid params

Name Scope Description Example Type
networkId required The network ID from NetAddiction 12345 number
host required RTB Host netaddiction.rtb.netaddiction.tech string

Test Parameters

300x250 banner test

var adUnits = [{
  code: 'your-slot_1-div',
  mediaTypes: {
    banner: { sizes: [[300, 250]] },
  },
  bids: [{
      bidder: 'netaddiction',
      params: { 
          networkId: 12345,
          host: 'rtb.network.netaddiction.tech'
      }
  }]
},{
  code: 'your-slot_2-div',
  mediaTypes: {
    native: { ... },
  },
  bids: [{
      bidder: 'netaddiction',
      params: { 
          networkId: 12345,
          host: 'rtb.network.netaddiction.tech'
      }
  }]
},{
  code: 'your-slot_3-div',
  mediaTypes: {
    video: { ... },
  },
  bids: [{
      bidder: 'netaddiction',
      params: { 
          networkId: 12345,
          host: 'rtb.network.netaddiction.tech'
      }
  }]
}];

UserSync example

pbjs.setConfig({
  userSync: {
    iframeEnabled: true,
    syncEnabled: true,
    syncDelay: 1,
    aliasSyncEnabled: true
  }
});

NextMillennium

Features

Bidder Code nextMillennium Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID dev-docs/bidders/nextMillennium.md
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support no
Supply Chain Support no Demand Chain Support no
Safeframes OK no Supports Deals no
Floors Module Support no First Party Data Support no
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_nextMillennium hb_bidder_nextMillen hb_adid_nextMillenni
hb_size_nextMillenni hb_source_nextMillen hb_format_nextMillen
hb_cache_host_nextMi hb_cache_id_nextMill hb_uuid_nextMillenni
hb_cache_path_nextMi hb_deal_nextMillenni  

Bid Params

Name Scope Description Example Type
placement_id required Placement ID, provided by nextMillennium '12345' String
group_id optional Group ID, provided by nextMillennium '12345' String

Required one of the two parameters placement_id or group_id.

Further information for the auction on NextMillennium side is generated automatically.

For video ad requests, we recommend that you configure the mediaTypes.video parameters in your Ad Units (https://docs.prebid.org/dev-docs/adunit-reference.html#video).

Additional options

disabledSendingStatisticData

The disabledSendingStatisticData parameter disables sending statistics data to the nextMillennium server, such as bidRequested, bidResponse, noBid and bidTimeout events. An example of enabling this option:

pbjs.setBidderConfig({
  bidders: ['nextMillennium'],
  config: {
    disabledSendingStatisticData: true,
  },
})

Currency

By default, the currency used for requires is USD. But you can use any other currency in the request. To do this, you must set this currency through the Prebid.js configuration and all responses will be returned in this currency.

pbjs.setConfig({
    // ...
    "currency": {
       "adServerCurrency": "JPY",
    }
    // ...
});

OpenRTB 2.5 supported parameters

The adapter for Prebid.js supports the following options:

  • site.pagecat
  • site.content.cat
  • site.content.language
  • device.sua
  • site.keywords
  • site.content.keywords
  • user.keywords
  • bcat
  • badv
  • wlang
  • wlangb

You can set these parameters through the Prebid.js configuration setup functions: pbjs.setConfig or pbjs.setBidderConfig. An example of setting openrtb parameters for the entire prebid.js script.

pbjs.setConfig({
  ortb2: {
    site: {
      pagecat: ['IAB2-11', 'IAB2-12', 'IAB2-14'],
      content: {
        cat: ['IAB2-11', 'IAB2-12', 'IAB2-14'],
        language: 'EN'
      },
    }
  }
});

An example of setting openrtb parameters only for the NextMillennium adapter.

pbjs.setBidderConfig({
  bidders: ['bidderB'],
  config: {
    ortb2: {
      site: {
        pagecat: ['IAB2-11', 'IAB2-12', 'IAB2-14'],
        content: {
          cat: ['IAB2-11', 'IAB2-12', 'IAB2-14'],
          language: 'EN'
        },
      }
    }
  }
});

NinthDecimal

Features

Bidder Code ninthdecimal Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_ninthdecimal hb_bidder_ninthdecim hb_adid_ninthdecimal
hb_size_ninthdecimal hb_source_ninthdecim hb_format_ninthdecim
hb_cache_host_ninthd hb_cache_id_ninthdec hb_uuid_ninthdecimal
hb_cache_path_ninthd hb_deal_ninthdecimal  

Bid Params

Name Scope Description Example Type
pubid required An id used to identify NinthDecimal publisher ‘abcd1234’ string
placement optional A placement created on adserver. ‘1111’ string

Nobid

Features

Bidder Code nobid Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 816
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_nobid hb_bidder_nobid hb_adid_nobid
hb_size_nobid hb_source_nobid hb_format_nobid
hb_cache_host_nobid hb_cache_id_nobid hb_uuid_nobid
hb_cache_path_nobid hb_deal_nobid  

Bid Params

Name Scope Description Example Type
siteId required siteId is provided by your NoBid account manager(s)   integer
placementId optional placementId is provided by your NoBid account manager(s). This parameter allows to report on a specific ad unit   integer
video optional Object containing video targeting parameters. Note that this parameter is not used in Prebid Server. See Video Object for details. video: { playback_method: ['auto_play_sound_off'] } object

Note

If you are using Google Ad Manager (GAM), it is highly recommended to make sure the “Serve in Safeframe” box in creative settings is unchecked. If you absolutely want to run NoBid in a Saferame creative, please contact your Nobid repsentative to coordinate this setup.

Test Parameters

    var adUnits = [
        {
            code: 'test-div1',
            mediaTypes: {
                banner: {
                    sizes: [[300, 250]],  // a display size
                }
            },
            bids: [
                {
                    bidder: "nobid",
                    params: {
                        siteId: 2,
                        placementId: 3
                    }
                }
            ]
        },{
            code: 'test-div2',
            mediaTypes: {
                banner: {
                    sizes: [[320, 50]],   // a mobile size
                }
            },
            bids: [
                {
                    bidder: "nobid",
                    params: {
                        siteId: 2
                    }
                }
            ]
        }
    ];

Video Object

Name Description Type
skippable Boolean which, if true, means the user can click a button to skip the video ad. Defaults to false. boolean
playback_method Array of strings listing playback methods supported by the publisher. Allowed values: "auto_play_sound_on"; "auto_play_sound_off"; "click_to_play"; "mouseover"; "auto_play_sound_unknown"; "viewport_sound_on", "viewport_sound_off". Array<string>
position Array of strings listing video player position supported by the publisher. Allowed values: "na", "atf", "btf", "head", "foot", "sidebar", "full". Array<string>
mimes Array of strings listing the content MIME types supported, e.g., ["video/x-flv", "video/x-ms-wmv"]. Array<string>
minduration Integer that defines the minimum video ad duration in seconds. integer
maxduration Integer that defines the maximum video ad duration in seconds. integer
frameworks Array of integers listing API frameworks supported by the publisher. Allowed values: None: 0; VPAID 1.0: 1; VPAID 2.0: 2; MRAID 1.0: 3; ORMMA: 4; MRAID 2.0: 5. Array<integer>

Online Media Solutions

Features

Bidder Code oms Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 883
GPP Support tcfeu, usnat DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
User IDs id5Id, identityLink, pubProvidedId ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_oms hb_bidder_oms hb_adid_oms
hb_size_oms hb_source_oms hb_format_oms
hb_cache_host_oms hb_cache_id_oms hb_uuid_oms
hb_cache_path_oms hb_deal_oms  

Note

The bidder requires setup before usage. Please get in touch with our team at prebid@onlinemediasolutions.com to get started.

Prebid.JS Bid Params

Name Scope Description Example Type
publisherId required Unique publisher ID 12345 integer
bidFloor optional The minimum bid value desired 1.23 float

Prebid Server Bid Params

Name Scope Description Example Type
pid required Unique publisher ID '12345' string

OneTag

Features

Bidder Code onetag Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 241
GPP Support some (check with bidder) DSA Support yes
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedId ORTB Blocking Support check with bidder
Privacy Sandbox topics Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_onetag hb_bidder_onetag hb_adid_onetag
hb_size_onetag hb_source_onetag hb_format_onetag
hb_cache_host_onetag hb_cache_id_onetag hb_uuid_onetag
hb_cache_path_onetag hb_deal_onetag  

Bid Params

Name Scope Description Example Type
pubId required The publisher’s ID provided by OneTag '386276e072' string
ext optional A set of custom key-value pairs { customKey: customValue } object

Video Additional Information

Note that right now video support is only provided when the context is “instream” or “outstream”.

OpenWeb

Features

Bidder Code openweb Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support will-bid-on-any
TCF-EU Support yes IAB GVL ID 280
GPP Support tcfeu, usstate_all, usp DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK no Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_openweb hb_bidder_openweb hb_adid_openweb
hb_size_openweb hb_source_openweb hb_format_openweb
hb_cache_host_openwe hb_cache_id_openweb hb_uuid_openweb
hb_cache_path_openwe hb_deal_openweb  

Note

The OpenWeb adapter requires setup and approval. Please reach out to monetization@openweb.com to setup an OpenWeb account.

Bid Parameters

Name Scope Type Description Example
org required String OpenWeb publisher Id provided by your OpenWeb representative “1234567890abcdef12345678”
placementId required String A unique placement identifier “12345678”
floorPrice optional Number Minimum price in USD.

WARNING:
Misuse of this parameter can impact revenue
2.00
testMode optional Boolean This activates the test mode false

Example

var adUnits = [{
      code: 'banner-div',
      mediaTypes: {
          banner: {
              sizes: [
                  [300, 250],
                  [728, 90]
              ]
          }
      },
      bids: [{
          bidder: 'openweb',
          params: {
              org: '1234567890abcdef12345678', // Required
              placementId: '12345678', // Required
              floorPrice: 0.05, // Optional
              testMode: false // Optional
          }
      }]
  },
  {
      code: 'dfp-video-div',
      sizes: [
          [640, 480]
      ],
      mediaTypes: {
          video: {
              playerSize: [
                  [640, 480]
              ],
              context: 'instream'
          }
      },
      bids: [{
          bidder: 'openweb',
          params: {
              org: '1234567890abcdef12345678', // Required
              placementId: '12345678', // Required
              floorPrice: 5.00, // Optional
              testMode: false // Optional
          }
      }]
  }
];

Configuration

OpenWeb recommends setting UserSync by iframe for monetization.

OpenX

Features

Bidder Code openx Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 69
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
User IDs admixerId, adtelligentId, amxId, britepoolId, criteo, dapId, deepintentId, dmdId, fabrickId, hadronId, id5Id, identityLink, idxId, imuId, intentIqId, kinessoId, liveIntentId, lotamePanoramaId, merkleId, mwOpenLinkId, naveggId, netId, novatiq, parrableId, pubCommonId, publinkId, quantcastId, sharedId, tapadId, uid2, unifiedId, verizonMediaId, zeotapIdPlus ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_openx hb_bidder_openx hb_adid_openx
hb_size_openx hb_source_openx hb_format_openx
hb_cache_host_openx hb_cache_id_openx hb_uuid_openx
hb_cache_path_openx hb_deal_openx  

Registration

If you have any questions regarding set up, please reach out to your account manager or support@openx.com.

Please note that OpenX is transitioning its serving architecture and currently has 2 bid adapters as of Prebid 7. The legacy adapter is named openxBidAdapter. The newer of the two is openxOrtbBidAdapter. Publishers are welcome to test with openxOrtbBidAdapter and give feedback. After the transition openxOrtbBidAdapter will replace openxBidAdapter.

IMPORTANT: only include either openxBidAdapter or openxOrtbBidAdapter in your build.

Prebid Server Note

This bidder requires the client side Prebid.js adapter to work on Prebid Server due to the dependency on the transformBidParams function. See prebid.js #6361 for more details.

Bid Parameters

Name Scope Description Example Type
delDomain or platform** required OpenX delivery domain provided by your OpenX representative. “PUBLISHER-d.openx.net” String
unit required OpenX ad unit ID provided by your OpenX representative. “1611023122” String
customParams optional User-defined targeting key-value pairs. customParams applies to a specific unit. {key1: "v1", key2: ["v2","v3"]} Object
customFloor optional Minimum price in USD. customFloor applies to a specific unit. For example, use the following value to set a $1.50 floor: 1.50

WARNING:
Misuse of this parameter can impact revenue.

Note:
OpenX suggests using the Price Floor Module instead of customFloor. The Price Floor Module is prioritized over customFloor if both are present.
1.50 Number
doNotTrack optional Prevents advertiser from using data for this user.

WARNING:
Impacts all bids in the request. May impact revenue.
true Boolean
coppa optional Enables Child’s Online Privacy Protection Act (COPPA) regulations. WARNING:
Impacts all bids in the request. May impact revenue.
true Boolean

** platform is deprecated. Please use delDomain instead. If you have any questions please contact your representative.

AdUnit Format for Banner

var adUnits = [
  {
    code: 'test-div',
    sizes: [[728, 90]],  // a display size
    mediaTypes: {'banner': {}},
    bids: [
      {
        bidder: 'openx',
        params: {
          unit: '539439964',
          delDomain: 'se-demo-d.openx.net',
          customParams: {
            key1: 'v1',
            key2: ['v2', 'v3']
          },
        }
      }, {
        bidder: 'openx',
        params: {
          unit: '539439964',
          delDomain: 'se-demo-d.openx.net',
          customParams: {
            key1: 'v1',
            key2: ['v2', 'v3']
          },
        }
      }
    ]
  }
];

Video

Name Scope Description Example Type
unit required OpenX ad unit ID provided by your OpenX representative. “1611023122” String
delDomain or platform** required OpenX delivery domain provided by your OpenX representative. “PUBLISHER-d.openx.net” String

** platform is deprecated. Please use delDomain instead. If you have any questions please contact your representative.

mediaTypes.video

The following video parameters are supported here so publishers may fully declare their video inventory:

Name Scope Description Example Type
context required instream or outstream “outstream” string
playerSize required width, height of the player in pixels [640,360] - will be translated to w and h in bid request array
mimes required List of content MIME types supported by the player (see openRTB v2.5 for options) [“video/mp4”] array
protocols recommended Supported video bid response protocol values
1: VAST 1.0
2: VAST 2.0
3: VAST 3.0
4: VAST 1.0 Wrapper
5: VAST 2.0 Wrapper
6: VAST 3.0 Wrapper
7: VAST 4.0
8: VAST 4.0 Wrapper
[2,3,5,6] array
api recommended Supported API framework values:
1: VPAID 1.0
2: VPAID 2.0
3: MRAID-1
4: ORMMA
5: MRAID-2
[2] array
linearity recommended OpenRTB2 linearity. 1: linear (in-stream ad), 2: non-linear (overlay ad) 1 integer
maxduration recommended Maximum video ad duration in seconds. 30 integer
minduration recommended Minimum video ad duration in seconds 6 integer
playbackmethod recommended Playback methods that may be in use. Only one method is typically used in practice. (see openRTB v2.5 section 5.10 for options) [2] array
minbitrate optional Minimum bit rate in Kbps. 300 integer
maxbitrate optional Maximum bit rate in Kbps. 9600 integer
battr optional Blocked creative attributes [13,14] array
startdelay recommended Indicates the start delay in seconds for pre-roll, mid-roll, or post-roll ad placements.
>0: Mid-Roll (value indicates start delay in second)
0: Pre-Roll
-1: Generic Mid-Roll
-2: Generic Post-Roll
0 integer
placement recommended Placement type for the impression. (see openRTB v2.5 section 5.9 for options) 1 integer
         

AdUnit Format for Video

var videoAdUnits = [
{
    code: 'test-div-video',
    mediaTypes: {
        video: {
            playerSize: [640, 480],           // required
            context: 'instream',
            mimes: ['video/mp4','video/x-flv'],   // required
            minduration: 5,                       // optional
            maxduration: 30,                      // optional
            startdelay: 5,                        // optional
            playbackmethod: [1,3],                // optional
            api: [ 1, 2 ],                        // optional
            protocols: [ 2, 3 ],                  // optional
            battr: [ 13, 14 ],                    // optional
            linearity: 1,                         // optional
            placement: 2,                         // optional
            minbitrate: 10,                       // optional
            maxbitrate: 10                        // optional
        }
    },
    bids: [{
      bidder: 'openx',
      params: {
        unit: '1611023124',
        delDomain: 'PUBLISHER-d.openx.net'
      }
    }]
}]

Example

var adUnits = [
  {
    code: 'test-div',
    sizes: [[728, 90]],  // a display size
    mediaTypes: {'banner': {}},
    bids: [
      {
        bidder: 'openx',
        params: {
          unit: '539439964',
          delDomain: 'se-demo-d.openx.net',
          customParams: {
            key1: 'v1',
            key2: ['v2', 'v3']
          },
        }
      }, {
        bidder: 'openx',
        params: {
          unit: '539439964',
          delDomain: 'se-demo-d.openx.net',
          customParams: {
            key1: 'v1',
            key2: ['v2', 'v3']
          },
        }
      }
    ]
  },
  {
    code: 'video1',
    mediaTypes: {
      video: {
        playerSize: [640, 480],
        context: 'instream',
        mimes: ['video/x-ms-wmv, video/mp4']
      }
    },
    bids: [{
      bidder: 'openx',
      params: {
        unit: '1611023124',
        delDomain: 'PUBLISHER-d.openx.net'
      }
    }]
  }
];

First Party Data

OpenX supports FPD configured under ortb2.userand ortb2.site.content as described here. Ad unit specific FPD is not supported, and segment taxonomies (segtax) are simply passed through. If you have any questions, please reach out to us at [prebid@openx.com]

Example:

pbjs.setConfig({
   ...
   ortb2: {
       site: {
            content: {
                data: [{
                    name: "www.dataprovider1.com",
                    ext: { segtax: 4 },
                    segment: [
                        { id: "687" },
                        { id: "123" }
                    ]
                }]
            },
       },
       user: {
           data: [{
               name: "dataprovider.com",
               ext: { segtax: 4 },
               segment: [
                    { id: "1" }
               ]
           }],
       }
   }
   ...
});

Configuration

Add the following code to enable user syncing. By default, Prebid.js version 0.34.0+ turns off user syncing through iframes. OpenX strongly recommends enabling user syncing through iframes. This functionality improves DSP user match rates and increases the OpenX bid rate and bid price. Be sure to call pbjs.setConfig() only once.

pbjs.setConfig({
   userSync: {
      iframeEnabled: true
   }
});

Additional Details

OperaAds

Features

Bidder Code operaads Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 1135
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support no COPPA Support yes
Supply Chain Support yes Demand Chain Support no
Safeframes OK no Supports Deals no
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_operaads hb_bidder_operaads hb_adid_operaads
hb_size_operaads hb_source_operaads hb_format_operaads
hb_cache_host_operaa hb_cache_id_operaads hb_uuid_operaads
hb_cache_path_operaa hb_deal_operaads  

Registration

If you have any questions regarding set up, please reach out to your account manager or adtech-prebid-group@opera.com.

Bid Parameters

Name Scope Description Example Type
placementId required Placement Id s12345678 string
endpointId required Endpoint ID ep1234566 string
publisherId required Publisher ID pub123456 string

Opt Out Advertising

Features

Bidder Code optout Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 227
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_optout hb_bidder_optout hb_adid_optout
hb_size_optout hb_source_optout hb_format_optout
hb_cache_host_optout hb_cache_id_optout hb_uuid_optout
hb_cache_path_optout hb_deal_optout  

Bid Params

Name Scope Description Example Type
publisher required Opt Out publisher ID 8 string
adslot required Opt Out Adslot prebid_demo string

Oraki

Features

Bidder Code oraki Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID check with bidder
GPP Support usstate_all DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals no
Floors Module Support yes First Party Data Support no
User IDs all ORTB Blocking Support no
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_oraki hb_bidder_oraki hb_adid_oraki
hb_size_oraki hb_source_oraki hb_format_oraki
hb_cache_host_oraki hb_cache_id_oraki hb_uuid_oraki
hb_cache_path_oraki hb_deal_oraki  

Bid Params

Name Scope Description Example Type
placementId optional Placement Id '0' 'string'
endpointId optional Endpoint Id '0' 'string'

Note

For the prebid server and prebid.js you only need to use one parameter: either placementId or endpointId

Orbidder

Features

Bidder Code orbidder Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 559
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_orbidder hb_bidder_orbidder hb_adid_orbidder
hb_size_orbidder hb_source_orbidder hb_format_orbidder
hb_cache_host_orbidd hb_cache_id_orbidder hb_uuid_orbidder
hb_cache_path_orbidd hb_deal_orbidder  

Bid Params

Name Scope Description Example Type
accountId required Orbidder Account ID “someAccount” string
placementId required Placement Id “somePlacement” string
bidfloor optional Placement floor price 1.23 float
keyValues optional Custom key/value object { “key”: “value” } object

Outbrain

Features

Bidder Code outbrain Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 164
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs id5Id, identityLink ORTB Blocking Support partial
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_outbrain hb_bidder_outbrain hb_adid_outbrain
hb_size_outbrain hb_source_outbrain hb_format_outbrain
hb_cache_host_outbra hb_cache_id_outbrain hb_uuid_outbrain
hb_cache_path_outbra hb_deal_outbrain  

Registration

The Outbrain Adapter requires setup before beginning. Please contact us at prebid.org@outbrain.com.

Configuration

Prebid.js

The Outbrain adapter does not work without setting the correct bidder and usersync URLs. You will receive the URLs when contacting us.

pbjs.setConfig({
    outbrain: {
      bidderUrl: 'http://bidder-url.com',
      usersyncUrl: 'http://usersync-url.com'
    }
});

Prebid server

Similar to the Prebid.js configuration described above, our prebid server adapter requires you to configure the bidder and usersync URLs. You will receive the URLs when contacting us.

Please note that you need to replace the <PREBID_SERVER_EXTERNAL_URL> part with the actual external URL of the prebid server host.

adapters:
  outbrain:
    endpoint: http://bidder-url.com
    syncurl: http://usersync-url.com?gdpr={{.GDPR}}&gdpr_consent={{.GDPRConsent}}&us_privacy={{.USPrivacy}}&cb=<PREBID_SERVER_EXTERNAL_URL>%2Fsetuid%3Fbidder%3Doutbrain%26uid%3D__ZUID__

First Party Data

Publishers can use the ortb2 configuration parameter to provide First Party Data.

OpenRTB Parameters

The following table contains currently supported parameters.

Name Scope Description Example Type
bcat optional Blocked advertiser categories using the IAB content categories ['IAB1-1'] string array
badv optional Block list of advertisers by their domains ['example.com'] string array
wlang optional Allow list of languages for creatives using ISO-639-1-alpha-2. Omission implies no specific restrictions. ['en', 'de'] string array

Example configuration:

pbjs.setConfig({
    ortb2: {
      bcat: ['IAB1-1'],
      badv: ['example.com'],
      wlang: ['en', 'de']
    }
});

Bid Params

Name Scope Description Example Type
publisher.id required The publisher account ID '2706' string
publisher.name optional The publisher name 'Publisher Name' string
publisher.domain optional The publisher domain 'publisher.com' string
tagid optional Identifier for specific ad placement or ad tag 'tag-id' string
bcat optional (Deprecated) ['IAB1-1'] string array
badv optional (Deprecated) ['example.com'] string array

Note: Providing bcat and badv via Bid Params is deprecated, the First Party Data method should be preferred (see above). When both methods are provided, first party data values will be used and bid param values will be ignored.

Native example

var adUnits = [
    code: '/19968336/prebid_native_example_1',
    mediaTypes: {
        native: {
            image: {
                required: false,
                sizes: [100, 50]
            },
            title: {
                required: false,
                len: 140
            },
            sponsoredBy: {
                required: false
            },
            clickUrl: {
                required: false
            },
            body: {
                required: false
            },
            icon: {
                required: false,
                sizes: [50, 50]
            }
        }
    },
    bids: [{
        bidder: 'outbrain',
        params: {
            publisher: {
              id: '2706',
              name: 'Publishers Name',
              domain: 'publisher.com'
            },
            tagid: 'tag-id',
            bcat: ['IAB1-1'],
            badv: ['example.com']
        }
    }]
];
var adUnits = [
    code: '/19968336/prebid_display_example_1',
    mediaTypes: {
      banner: {
        sizes: [[300, 250]]
      } 
    },
    bids: [{
        bidder: 'outbrain',
        params: {
            publisher: {
              id: '2706',
              name: 'Publishers Name',
              domain: 'publisher.com'
            },
            tagid: 'tag-id',
            bcat: ['IAB1-1'],
            badv: ['example.com']
        }
    }]
];

Video example

var adUnits = [
    code: '/19968336/prebid_video_example_1',
    mediaTypes: {
        video: {
            context: "outstream",
            playerSize: [[640, 480]],
            mimes: ['video/mp4'],
            protocols: [1, 2, 3, 4, 5, 6, 7, 8],
            playbackmethod: [1],
            skip: 1,
            api: [2],
            minbitrate: 1000,
            maxbitrate: 3000,
            minduration: 3,
            maxduration: 10,
            startdelay: 2,
            placement: 4,
            linearity: 1
        },
    },
    bids: [{
        bidder: 'outbrain',
        params: {
            publisher: {
              id: '2706',
              name: 'Publishers Name',
              domain: 'publisher.com'
            },
            tagid: 'tag-id',
            bcat: ['IAB1-1'],
            badv: ['example.com']
        }
    }]
];

Outbrain - Old

Features

Bidder Code outbrain Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 164
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support partial
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_outbrain hb_bidder_outbrain hb_adid_outbrain
hb_size_outbrain hb_source_outbrain hb_format_outbrain
hb_cache_host_outbra hb_cache_id_outbrain hb_uuid_outbrain
hb_cache_path_outbra hb_deal_outbrain  

Registration

The Outbrain Adapter requires setup before beginning. Please contact us at prebid.org@outbrain.com.

Configuration

Prebid.js

The Outbrain adapter does not work without setting the correct bidder and usersync URLs. You will receive the URLs when contacting us.

pbjs.setConfig({
    outbrain: {
      bidderUrl: 'http://bidder-url.com',
      usersyncUrl: 'http://usersync-url.com'
    }
});

Prebid server

Similar to the Prebid.js configuration described above, our prebid server adapter requires you to configure the bidder and usersync URLs. You will receive the URLs when contacting us.

Please note that you need to replace the <PREBID_SERVER_EXTERNAL_URL> part with the actual external URL of the prebid server host.

adapters:
  outbrain:
    endpoint: http://bidder-url.com
    syncurl: http://usersync-url.com?gdpr={{.GDPR}}&gdpr_consent={{.GDPRConsent}}&us_privacy={{.USPrivacy}}&cb=<PREBID_SERVER_EXTERNAL_URL>%2Fsetuid%3Fbidder%3Doutbrain%26uid%3D__ZUID__

First Party Data

Publishers can use the ortb2 configuration parameter to provide First Party Data.

OpenRTB Parameters

The following table contains currently supported parameters.

Name Scope Description Example Type
bcat optional Blocked advertiser categories using the IAB content categories ['IAB1-1'] string array
badv optional Block list of advertisers by their domains ['example.com'] string array
wlang optional Allow list of languages for creatives using ISO-639-1-alpha-2. Omission implies no specific restrictions. ['en', 'de'] string array

Example configuration:

pbjs.setConfig({
    ortb2: {
      bcat: ['IAB1-1'],
      badv: ['example.com'],
      wlang: ['en', 'de']
    }
});

Bid Params

Name Scope Description Example Type
publisher.id required The publisher account ID '2706' string
publisher.name optional The publisher name 'Publisher Name' string
publisher.domain optional The publisher domain 'publisher.com' string
tagid optional Identifier for specific ad placement or ad tag 'tag-id' string
bcat optional (Deprecated) ['IAB1-1'] string array
badv optional (Deprecated) ['example.com'] string array

Note: Providing bcat and badv via Bid Params is deprecated, the First Party Data method should be preferred (see above). When both methods are provided, first party data values will be used and bid param values will be ignored.

Native example

var adUnits = [
    code: '/19968336/prebid_native_example_1',
    mediaTypes: {
        native: {
            image: {
                required: false,
                sizes: [100, 50]
            },
            title: {
                required: false,
                len: 140
            },
            sponsoredBy: {
                required: false
            },
            clickUrl: {
                required: false
            },
            body: {
                required: false
            },
            icon: {
                required: false,
                sizes: [50, 50]
            }
        }
    },
    bids: [{
        bidder: 'outbrain',
        params: {
            publisher: {
              id: '2706',
              name: 'Publishers Name',
              domain: 'publisher.com'
            },
            tagid: 'tag-id',
            bcat: ['IAB1-1'],
            badv: ['example.com']
        }
    }]
];
var adUnits = [
    code: '/19968336/prebid_display_example_1',
    mediaTypes: {
      banner: {
        sizes: [[300, 250]]
      } 
    },
    bids: [{
        bidder: 'outbrain',
        params: {
            publisher: {
              id: '2706',
              name: 'Publishers Name',
              domain: 'publisher.com'
            },
            tagid: 'tag-id',
            bcat: ['IAB1-1'],
            badv: ['example.com']
        }
    }]
];

OwnAdX

Features

Bidder Code ownadx Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID check with bidder
GPP Support None DSA Support check with bidder
USP/CCPA Support no COPPA Support no
Supply Chain Support no Demand Chain Support no
Safeframes OK no Supports Deals no
Floors Module Support yes First Party Data Support no
User IDs none ORTB Blocking Support no
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_ownadx hb_bidder_ownadx hb_adid_ownadx
hb_size_ownadx hb_source_ownadx hb_format_ownadx
hb_cache_host_ownadx hb_cache_id_ownadx hb_uuid_ownadx
hb_cache_path_ownadx hb_deal_ownadx  

Note

The OwnAdX Bidding adapter requires setup before beginning. Please contact us at support@techbravo.com.

Bid Params

Name Scope Description Example Type
sspId required Supply side ID '1816w0' string
seatId required Seat Id '4' string
tokenId required Token Id 'QjBZdHs6bhFHBT1nd1AJ' string

Pangle

Features

Bidder Code pangle Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-any
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support yes
Supply Chain Support no Demand Chain Support check with bidder
Safeframes OK no Supports Deals no
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs sharedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_pangle hb_bidder_pangle hb_adid_pangle
hb_size_pangle hb_source_pangle hb_format_pangle
hb_cache_host_pangle hb_cache_id_pangle hb_uuid_pangle
hb_cache_path_pangle hb_deal_pangle  

Note

The Pangle Bidding adapter requires setup before beginning. Please contact the Pangle team.

Media type support:

  • Pangle Prebid.js adapter supports banner and video, native is not supported yet.
  • Pangle Prebid Server adapter supports banner, video and native media types.

Bid Params

Name Scope Description Example Type
token required Prebid.js: please fill ‘pangle’ by default. Prebid Server: access token, please contact Pangle team to get your token ‘Pangle’ string
appid optional (Required for Prebid.js) The app id on Pangle platform, please get them from the platform or contact Pangle team ‘5123400’ string
placementid optional (Required for Prebid.js) The placement id created on Pangle platform, please get them from the platform or contact Pangle team ‘912340000’ string
test optional For testing, please set it to ‘1’ so that you can test the integration. Pangle strongly recommends testing before going live. 1 number

Pangle server-side Prebid Server adapter supports banner, video, native media types. But Pangle client-side Prebid.js adapter supports banner and video media types, doesn’t support native.

Test Parameters

var adUnits = [
    // Banner adUnit
    {
        code: 'test-div',
        mediaTypes: {
            banner: {
                sizes: [[300, 250]],  // a display size
            }
        },
        bids: [
           {
               bidder: "pangle",
               params: {
                    token: "aaaaa",
                    placementid: '1234', // string 
                    appid: '1234' // string 
                }
           }
       ]
    },
    // Video adUnit
    {
        code: 'div-1',
        mediaTypes: {
            video: {
                context: 'outstream',
                playerSize: [[300, 250]],
                mimes: ['video/mp4'],
            },
        },
        bids: [
            {
                bidder: 'pangle',
                params: {
                    appid: '8149678',
                    placementid: '980589944',
                    token: '111111',
                },
            },
        ],
    },
    // multi format adUnit
    {
        code: 'div-1',
        mediaTypes: {
            banner: {
                sizes: [[300, 250]]
            },
            video: {
                context: 'outstream',
                playerSize: [[300, 250]],
                mimes: ['video/mp4'],
            },
        },
        bids: [
            {
                bidder: 'pangle',
                params: {
                    token: "Pangle",
                    appid: "8168169", //{YOUR_APP_ID}
                    placementid: "980649718", //{YOUR_PLACEMENT_ID}
                    test: 1 // For test ads
                },
            },
        ],
    },
];

User Sync

Add the following code to enable user sync. Pangle strongly recommends enabling user syncing through iFrames. This functionality improves partners’ user match rates and increases the Pangle bid rate and bid price. Be sure to call pbjs.setConfig() only once.

pbjs.setConfig({
    userSync: {
        iframeEnabled: true,
        userIds: [
          {
            name: 'sharedId',
            storage: {
              name: 'sharedId', // name of the 1st party cookie
              type: 'cookie',
              expires: 365,
            },
          },
        ],
    }
});

PGAMSSP

Features

Bidder Code pgamssp Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID check with bidder
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_pgamssp hb_bidder_pgamssp hb_adid_pgamssp
hb_size_pgamssp hb_source_pgamssp hb_format_pgamssp
hb_cache_host_pgamss hb_cache_id_pgamssp hb_uuid_pgamssp
hb_cache_path_pgamss hb_deal_pgamssp  

Bid Params

Name Scope Description Example Type
placementId required Placement Id '0' 'string'

Pixad

Features

Bidder Code pixad Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-any
TCF-EU Support yes IAB GVL ID 1281 (admatic)
GPP Support tcfeu, tcfca, usnat, usstate_all, usp DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support no
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs criteo, id5Id, sharedId, unifiedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_pixad hb_bidder_pixad hb_adid_pixad
hb_size_pixad hb_source_pixad hb_format_pixad
hb_cache_host_pixad hb_cache_id_pixad hb_uuid_pixad
hb_cache_path_pixad hb_deal_pixad  

Description

Pixad header bidding adapter connects with Pixad demand sources to fetch bids for network ID. Please reach out to your account manager or prebid@pixad.com.tr for more information.

Bid params

Name Scope Description Example Type
networkId required The network ID from Pixad 12345 number
host required RTB Host rtb.network.pixad.com.tr string

Test Parameters

300x250 banner test

var adUnits = [{
  code: 'your-slot_1-div',
  mediaTypes: {
    banner: { sizes: [[300, 250]] },
  },
  bids: [{
      bidder: 'pixad',
      params: { 
          networkId: 12345,
          host: 'rtb.network.pixad.com.tr'
      }
  }]
},{
  code: 'your-slot_2-div',
  mediaTypes: {
    native: { ... },
  },
  bids: [{
      bidder: 'pixad',
      params: { 
          networkId: 12345,
          host: 'rtb.network.pixad.com.tr'
      }
  }]
},{
  code: 'your-slot_3-div',
  mediaTypes: {
    video: { ... },
  },
  bids: [{
      bidder: 'pixad',
      params: { 
          networkId: 12345,
          host: 'rtb.network.pixad.com.tr'
      }
  }]
}];

UserSync example

pbjs.setConfig({
  userSync: {
    iframeEnabled: true,
    syncEnabled: true,
    syncDelay: 1,
    aliasSyncEnabled: true
  }
});

Playdigo

Features

Bidder Code playdigo Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-not-bid
TCF-EU Support yes IAB GVL ID 1302
GPP Support usstate_all DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals no
Floors Module Support yes First Party Data Support no
User IDs none ORTB Blocking Support no
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_playdigo hb_bidder_playdigo hb_adid_playdigo
hb_size_playdigo hb_source_playdigo hb_format_playdigo
hb_cache_host_playdi hb_cache_id_playdigo hb_uuid_playdigo
hb_cache_path_playdi hb_deal_playdigo  

Bid Params

Name Scope Description Example Type
placementId optional Placement Id '0' 'string'
endpointId optional Endpoint Id '0' 'string'

Note

For the prebid server and prebid.js you only need to use one parameter: either placementId or endpointId

PubMatic

Features

Bidder Code pubmatic Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 76
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support yes
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_pubmatic hb_bidder_pubmatic hb_adid_pubmatic
hb_size_pubmatic hb_source_pubmatic hb_format_pubmatic
hb_cache_host_pubmat hb_cache_id_pubmatic hb_uuid_pubmatic
hb_cache_path_pubmat hb_deal_pubmatic  

Prebid Server Note

{% include dev-docs/pbjs-adapter-required-for-pbs.md %}

Bid Params

Name Scope Description Example Type
publisherId required Publisher ID '32572' string
adSlot optional Ad Slot Name (see below) '38519891' string
pmzoneid optional Zone ID 'zone1,zone2' string
lat optional Latitude
(Supported until Prebid version 7.54.4 and starting from Prebid version 8.11.0 we have option to configure this using ortb2.(device OR user))
'40.712775' string
lon optional Longitude
(Supported until Prebid version 7.54.4 and starting from Prebid version 8.11.0 we have option to configure this using ortb2.(device OR user))
'-74.005973' string
yob optional Year of Birth '1982' string
gender optional Gender 'M' string
kadpageurl optional Overrides Page URL 'http://www.yahoo.com/' string
kadfloor optional Bid Floor '1.75' string
currency optional Bid currency 'AUD' (Value configured only in the 1st adunit will be passed on.
Values if present in subsequent adunits, will be ignored.)
string
dctr optional Deal Custom Targeting
(Value configured in each adunit will be passed on inside adunit configs i.e. imp.ext), 'key1=123|key2=345'
string  
acat optional Allowed categories
(List of allowed categories for a given auction to be sent in either using ortb2 config (request.ext.prebid.bidderparams.pubmatic.acat) or using slot level params. If categories sent using both then priority will be given to ortb2 over slot level params.)
[ 'IAB1-5', 'IAB1-6', 'IAB1-7' ] array of strings
bcat optional Blocked IAB Categories
(Values from all slots will be combined and only unique values will be passed. An array of strings only. Each category should be a string of a length of more than 3 characters.)
[ 'IAB1-5', 'IAB1-6', 'IAB1-7' ] array of strings
deals optional PMP deals
(Values from each slot will be passed per slot. An array of strings only. Each deal-id should be a string of a length of more than 3 characters.)
[ 'deal-id-5', 'deal-id-6', 'deal-id-7' ] array of strings
outstreamAU optional Oustream AdUnit described in Blue BillyWig UI. This field is mandatory if mimeType is described as video and context is outstream (i.e., for outstream videos) 'renderer_test_pubmatic' string

Configuration

PubMatic recommends the UserSync configuration below. Without it, the PubMatic adapter will not able to perform user syncs, which lowers match rate and reduces monetization.

pbjs.setConfig({
  userSync: {
    filterSettings: {
      iframe: {
        bidders: '*',      // '*' represents all bidders
        filter: 'include'
      }
    }
  }
});

Note: Combine the above the configuration with any other UserSync configuration. Multiple setConfig() calls overwrite each other and only last call for a given attribute will take effect.

adSlot Specification and Multi-Size Ad Units

The adSlot parameter supports two different formats:

Format Example
Without Size '38519891'
With Size '38519891@300x205'

adSlot parameter is optional. To omit the adSlot parameter, your publisher account must have default site and tag enabled. Consult your account manager to find out if default site and tag is enabled on your account. If used, both formats are supported. Without Size is the recommended option. Both options will send the ad request with all sizes specified in the Prebid ad unit configuration.

video parameters

The PubMatic adapter supports video as of Prebid v1.16.0

Name Scope Description Example
video.mimes required Video MIME types ['video/mp4','video/x-flv']
video.skippable optional If ‘true’, user can skip ad true
video.minduration optional Minimum ad duration in seconds 5
video.maxduration optional Maximum ad duration in seconds 30
video.startdelay optional Start delay in seconds for pre-roll, mid-roll, or post-roll ad placements 5
video.playbackmethod optional Defines whether inventory is user-initiated or autoplay sound on/off
Values:
1: Auto-play, sound on
2: Auto-play, sound off
3: Click-to-play
4: mouse-over
1
video.api optional API frameworks supported
Values:
1: VPAID 1.0
2: VPAID 2.0
3: MRAID-1
4: ORMMA
5: MRAID-2
[1, 2]
video.protocols optional Supported video bid response protocols
Values
1: VAST 1.0
2: VAST 2.0
3: VAST 3.0
4: VAST 1.0 Wrapper
5: VAST 2.0 Wrapper
6: VAST 3.0 Wrapper
[5, 6]
video.battr optional Blocked creative attributes, See OpenRTB 2.5 specification, List 5.3 for values [3, 9]
video.linearity optional Indicates if the impression is linear or nonlinear
Values:
1: Linear/In-Stream
2: Non-Linear/Overlay.
1
video.placement optional Video placement type. See OpenRTB 2.5 specification, List 5.9 for Values 1
video.plcmt optional Video placement type. See OpenRTB 2.6 specification - github, For values plcmt subtypes 1
video.minbitrate optional Minumim bit rate in Kbps. 50
video.maxbitrate optional Maximum bit rate in Kbps. 70

AdUnit Format for Video

var videoAdUnits = [
{
    code: 'test-div-video',
    mediaTypes: {
        video: {
            playerSize: [640, 480],           // required
            context: 'instream',
            mimes: ['video/mp4','video/x-flv'],   // required
            skip: 1,                              // optional
            minduration: 5,                       // optional
            maxduration: 30,                      // optional
            startdelay: 5,                        // optional
            playbackmethod: [1,3],                // optional
            api: [ 1, 2 ],                        // optional
            protocols: [ 2, 3 ],                  // optional
            battr: [ 13, 14 ],                    // optional
            linearity: 1,                         // optional            
            placement: 2,                         // optional
            plcmt: 1,                             // optional
            minbitrate: 10,                       // optional
            maxbitrate: 10                        // optional
        }
    },
    bids: [{
      bidder: 'pubmatic',
      params: {
        publisherId: '32572',                     // required
        adSlot: '38519891@300x250'                // required
      }
    }]
}]

AdUnit Format for Native

var adUnits = [
{
    code: 'test-div',    
    mediaTypes: {
       native: {
            image: {
                required: true,
                sizes: [150, 50]
            },
            title: {
                required: true,
                len: 80
            },
            sponsoredBy: {
                required: true
            },
            body: {
                required: true
            }
        }
    },
    bids: [{
      bidder: 'pubmatic',
      params: {
        publisherId: '156295',               // required
        adSlot: 'pubmatic_test2@1x1',       // required
      }
    }]
}];

Configuration for video

For Video ads, prebid cache needs to be enabled for PubMatic adapter.

pbjs.setConfig({
    cache: {
        url: 'https://prebid.adnxs.com/pbc/v1/cache'
    }
});

Prebid Server Test Request

The following test parameters can be used to verify that Prebid Server is working properly with the PubMatic adapter. This example includes an imp object with an PubMatic test publisher ID, ad slot, and sizes that would match with the test creative.

{
"imp":[
      {
         "id":"some-impression-id",
         "banner":{
            "format":[
               {
                  "w":300,
                  "h":250
               },
               {
                  "w":300,
                  "h":600
               }
            ]
         },
         "ext":{
            "pubmatic":{
               "publisherId": "156276",
               "adSlot":"pubmatic_test"
            }
         }
      }
   ]
}

First Party Data

Publishers should use the ortb2 method of setting First Party Data. The following fields are supported:

  • ortb2.site.*
  • ortb2.user.*

AdUnit-specific data is supported using AdUnit.ortb2Imp.ext.*

PubNative

Features

Bidder Code pubnative Prebid.org Member yes
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_pubnative hb_bidder_pubnative hb_adid_pubnative
hb_size_pubnative hb_source_pubnative hb_format_pubnative
hb_cache_host_pubnat hb_cache_id_pubnativ hb_uuid_pubnative
hb_cache_path_pubnat hb_deal_pubnative  

Registration

Before adding PubNative as a new bidder, there are 3 prerequisites:

  • As a Publisher, you need to have Prebid Mobile SDK integrated.
  • You need a configured Prebid Server (either self-hosted or hosted by 3rd party).
  • You need to be integrated with Ad Server SDK or internal product which communicates with Prebid Mobile SDK.

Please see documentation for more info.

Bid Params

Name Scope Description Example Type
zone_id required The ad zone identifier 1 integer
app_auth_token required The app’s authentication token ‘aaaabbbbcccc’ string

Test Parameters

Please consult with our Account Manager for testing. We need to confirm that your ad request is correctly received by our system.

The following test parameters can be used to verify that Prebid Server is working properly with the Pubnative adapter.

The following json can be used to do a request to prebid server for verifying its integration with Pubnative adapter.

{
    "id": "some-impression-id",
    "site": {
      "page": "https://good.site/url"
    },
    "imp": [
      {
        "id": "test-imp-id",
        "banner": {
          "format": [
            {
              "w": 300,
              "h": 250
            }
          ]
        },
        "ext": {
          "pubnative": {
            "zone_id": 1,
            "app_auth_token": "b620e282f3c74787beedda34336a4821"
          }
        }
      }
    ],
    "device": {
      "os": "android",
      "h": 700,
      "w": 375
    },
    "tmax": 500,
    "test": 1
}

Pubrise

Features

Bidder Code pubrise Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID check with bidder
GPP Support usstate_all DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals no
Floors Module Support yes First Party Data Support no
User IDs all ORTB Blocking Support no
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_pubrise hb_bidder_pubrise hb_adid_pubrise
hb_size_pubrise hb_source_pubrise hb_format_pubrise
hb_cache_host_pubris hb_cache_id_pubrise hb_uuid_pubrise
hb_cache_path_pubris hb_deal_pubrise  

Bid Params

Name Scope Description Example Type
placementId optional Placement Id '0' 'string'
endpointId optional Endpoint Id '0' 'string'

Note

For the prebid server and prebid.js you only need to use one parameter: either placementId or endpointId

PulsePoint

Features

Bidder Code pulsepoint Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 81
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_pulsepoint hb_bidder_pulsepoint hb_adid_pulsepoint
hb_size_pulsepoint hb_source_pulsepoint hb_format_pulsepoint
hb_cache_host_pulsep hb_cache_id_pulsepoi hb_uuid_pulsepoint
hb_cache_path_pulsep hb_deal_pulsepoint  

Prebid Server Note

{% include dev-docs/pbjs-adapter-required-for-pbs.md %}

Bid Params

Name Scope Description Example Type
cp required Publisher Id 12345 integer
ct required Ad Tag Id 12345 integer
battr optional Blocked Creative Attributes [ 1, 2, 5 ] array of integers
deals required Required for PMP requests. Array of OpenRTB Deal object. [{ id: 'DEAL_ONE', bidfloor: 1.23 }, ...] array of objects

PubWise

Features

Bidder Code pwbid Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 842
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, pubProvidedId, sharedId, unifiedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_pwbid hb_bidder_pwbid hb_adid_pwbid
hb_size_pwbid hb_source_pwbid hb_format_pwbid
hb_cache_host_pwbid hb_cache_id_pwbid hb_uuid_pwbid
hb_cache_path_pwbid hb_deal_pwbid  

Note

The PubWise bid adapter is now availalbe self service. Visit http://www.PubWise.io/ to get started.

Global Bid params

siteID is sufficient for bidding.

Name Scope Description Example Type
siteId required The site ID provided by the PubWise system 'XXXXXX' string
bidFloor optional Value to pass as the bidfloor for this bid 2.50 currency
isTest optional A boolean to indicate 100% fill test placement request false boolean

video parameters

The PubWise adapter supports video as of Prebid v7.39.0. Outstream is NOT supported currently.

Name Scope Description Example
video.mimes required Video MIME types ['video/mp4','video/x-flv']
video.skippable optional If ‘true’, user can skip ad true
video.minduration optional Minimum ad duration in seconds 5
video.maxduration optional Maximum ad duration in seconds 30
video.startdelay optional Start delay in seconds for pre-roll, mid-roll, or post-roll ad placements 5
video.playbackmethod optional Defines whether inventory is user-initiated or autoplay sound on/off
Values:
1: Auto-play, sound on
2: Auto-play, sound off
3: Click-to-play
4: mouse-over
1
video.api optional API frameworks supported
Values:
1: VPAID 1.0
2: VPAID 2.0
3: MRAID-1
4: ORMMA
5: MRAID-2
[1, 2]
video.protocols optional Supported video bid response protocols
Values
1: VAST 1.0
2: VAST 2.0
3: VAST 3.0
4: VAST 1.0 Wrapper
5: VAST 2.0 Wrapper
6: VAST 3.0 Wrapper
[5, 6]
video.battr optional Blocked creative attributes, See OpenRTB 2.5 specification, List 5.3 for values [3, 9]
video.linearity optional Indicates if the impression is linear or nonlinear
Values:
1: Linear/In-Stream
2: Non-Linear/Overlay.
1
video.placement optional Video placement type. See OpenRTB 2.5 specification, List 5.9 for Values 1
video.minbitrate optional Minumim bit rate in Kbps. 50
video.maxbitrate optional Maximum bit rate in Kbps. 70

Example

var adUnits = [
    {
        code: "div-gpt-ad-1460505748561-0",
        mediaTypes: {
        banner: {
            sizes: [[300, 250]]
        }
        },
        bids: [{
            bidder: 'pwbid',
            params: {
                siteId: "xxxxxx",
                isTest: true
            }
        }]
    }
]

Native

var adUnits = [
    {
        code: 'div-gpt-ad-1460505748561-1',
        sizes: [[1, 1]],
        mediaTypes: {
            native: {
                title: {
                    required: true,
                    len: 80
                },
                body: {
                    required: true
                },
                image: {
                    required: true,
                    sizes: [150, 50]
                },
                sponsoredBy: {
                    required: true
                },
                icon: {
                    required: false
                }
            }
        },
        bids: [{
            bidder: 'pwbid',
            params: {
                siteId: "xxxxxx",
                isTest: true,
            },
        }]
    }
]

Video

var videoAdUnits = [
{
    code: 'div-gpt-ad-1460505748561-1',
    mediaTypes: {
        video: {
            playerSize: [640, 480],           // required
            context: 'instream',
            mimes: ['video/mp4','video/x-flv'],   // required
            skip: 1,                              // optional
            minduration: 5,                       // optional
            maxduration: 30,                      // optional
            startdelay: 5,                        // optional
            playbackmethod: [1,3],                // optional
            api: [ 1, 2 ],                        // optional
            protocols: [ 2, 3 ],                  // optional
            battr: [ 13, 14 ],                    // optional
            linearity: 1,                         // optional
            placement: 2,                         // optional
            minbitrate: 10,                       // optional
            maxbitrate: 10                        // optional
        }
    },
    bids: [{
      bidder: 'pwbid',
      params: {
        siteId: 'xxxxxx',                       // required
        isTest: 'true'                          // required
      }
    }]
}]

QT

Features

Bidder Code qt Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 1331
GPP Support usstate_all DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals no
Floors Module Support yes First Party Data Support no
User IDs all ORTB Blocking Support no
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_qt hb_bidder_qt hb_adid_qt
hb_size_qt hb_source_qt hb_format_qt
hb_cache_host_qt hb_cache_id_qt hb_uuid_qt
hb_cache_path_qt hb_deal_qt  

Bid Params

Name Scope Description Example Type
placementId optional Placement Id '0' 'string'
endpointId optional Endpoint Id '0' 'string'

Note

For the prebid server and prebid.js you only need to use one parameter: either placementId or endpointId

Quantumdex

Features

Bidder Code quantumdex Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_quantumdex hb_bidder_quantumdex hb_adid_quantumdex
hb_size_quantumdex hb_source_quantumdex hb_format_quantumdex
hb_cache_host_quantu hb_cache_id_quantumd hb_uuid_quantumdex
hb_cache_path_quantu hb_deal_quantumdex  

Description

Quantumdex is an aliased bidder of Apacdex bid adapter. Please refer to Apacdex documentation for bid parameters and implementation guide.

Readpeak

Features

Bidder Code readpeak Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 290
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals yes
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_readpeak hb_bidder_readpeak hb_adid_readpeak
hb_size_readpeak hb_source_readpeak hb_format_readpeak
hb_cache_host_readpe hb_cache_id_readpeak hb_uuid_readpeak
hb_cache_path_readpe hb_deal_readpeak  

Bid Params

Name Scope Description Example Type
publisherId required Publisher ID provided by Readpeak 'c2aca92893d1b989' string
siteId recommended Site/Media ID provided by Readpeak '5d1aef6a9088ced0' string
bidfloor optional CPM Bid Floor 0.5 float
tagId optional Ad placement identifier 'placement-1' string

Relevant Digital

Features

Bidder Code relevantdigital Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support true
TCF-EU Support yes IAB GVL ID 1100
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support no
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals yes
Floors Module Support yes First Party Data Support yes
User IDs all ORTB Blocking Support no
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_relevantdigita hb_bidder_relevantdi hb_adid_relevantdigi
hb_size_relevantdigi hb_source_relevantdi hb_format_relevantdi
hb_cache_host_releva hb_cache_id_relevant hb_uuid_relevantdigi
hb_cache_path_releva hb_deal_relevantdigi  

Bid Params

Name Scope Description Example Type
placementId required The placement id. '6204e83a077_620f9e8e4fe' String
pbsHost required if not set in config Host name of the server. 'pbs-example.relevant-digital.com' String
accountId required if not set in config The account id. '6204e5fa70e3ad108' String
useSourceBidderCode optional Set to true in order to use the bidder code of the actual server-side bidder in bid responses. You MUST also use allowAlternateBidderCodes: true in bidderSettings if you enabled this - as otherwise the bids will be rejected. true Boolean

Config Parameters

Name Scope Description Example Type
pbsHost required if not set in bid parameters Host name of the server. 'pbs-example.relevant-digital.com' String
accountId required if not set in bid parameters The account id. '6204e5fa70e3ad108' String
pbsBufferMs optional How much less in milliseconds the server’s internal timeout should be compared to the normal Prebid timeout. Default is 250. To be increased in cases of frequent timeouts. 250 Integer
useSourceBidderCode optional Set to true in order to use the bidder code of the actual server-side bidder in bid responses. You MUST also use allowAlternateBidderCodes: true in bidderSettings if you enabled this - as otherwise the bids will be rejected. true Boolean

Example setup using pbjs.setConfig()

This is the recommended method to set the global configuration parameters.

pbjs.setConfig({
  relevantdigital: {
    pbsHost: 'pbs-example.relevant-digital.com',
    accountId: '6204e5fa70e3ad10821b84ff',
  },
});

var adUnits = [
  {
    code: 'test-div',
    mediaTypes: { banner: { sizes: [[300, 250], [320, 320]] }},
    bids: [
      {
        bidder: 'relevantdigital',
        params: {
          placementId: '6204e83a077c5825441b8508_620f9e8e4fe67c1f87cd30ed',
        }
      }
   ],
  }
];

Example setup using only bid params

This method to set the global configuration parameters (like pbsHost) in params could simplify integration of a provider for some publishers. Setting different global config-parameters on different bids is not supported in general*, as the first settings found will be used and any subsequent global settings will be ignored.

 * The exception is useSourceBidderCode which can be overriden individually per ad unit.

var adUnits = [
  {
    code: 'test-div',
    mediaTypes: { banner: { sizes: [[300, 250], [320, 320]] }},
    bids: [
      {
        bidder: 'relevantdigital',
        params: {
          placementId: '6204e83a077c5825441b8508_620f9e8e4fe67c1f87cd30ed',
          pbsHost: 'pbs-example.relevant-digital.com',
          accountId: '6204e5fa70e3ad10821b84ff',
        }
      }
   ],
  }
];

Example setup with multiple providers

Notice: Placements below are not live test placements


pbjs.aliasBidder('relevantdigital', 'providerA');
pbjs.aliasBidder('relevantdigital', 'providerB');

pbjs.setConfig({
  providerA: {
    pbsHost: 'pbs-example-a.relevant-digital.com',
    accountId: '620533ae7f5bbe1691bbb815',
  },
  providerB: {
    pbsHost: 'pbs-example-b.relevant-digital.com',
    accountId: '990533ae7f5bbe1691bbb815',
  },  
});

var adUnits = [
  {
    code: 'test-div',
    mediaTypes: { banner: { sizes: [[300, 250], [320, 320]] }},
    bids: [
      {
        bidder: 'providerA',
        params: {
          placementId: '610525862d7517bfd4bbb81e_620523b7d1dbed6b0fbbb817',
        }
      },
      {
        bidder: 'providerB',
        params: {
          placementId: '990525862d7517bfd4bbb81e_770523b7d1dbed6b0fbbb817',
        }
      },      
   ],
  }
];

ResetDigital

Features

Bidder Code resetdigital Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support will-bid-on-any
TCF-EU Support yes IAB GVL ID 1162
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals yes
Floors Module Support yes First Party Data Support check with bidder
User IDs check with bidder ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_resetdigital hb_bidder_resetdigit hb_adid_resetdigital
hb_size_resetdigital hb_source_resetdigit hb_format_resetdigit
hb_cache_host_resetd hb_cache_id_resetdig hb_uuid_resetdigital
hb_cache_path_resetd hb_deal_resetdigital  

Note

Prebid adapter for Reset Digital requires approval and account setup, please contact us at biddersupport@resetdigital.co. Video is supported but requires a publisher supplied renderer at this time.

Bid Params

Name Scope Description Example Type
pubId required Publisher Account ID provided by ResetDigital '123pubId' string
siteID optional Publisher Site ID '123siteId' string
zoneId optional Used for extra fields {} object
zoneId.placementId optional ID used for reporting purposes "<id>" string
zoneId.deals optional Deal IDs comma-separated "deal123,deal456" string
zoneId.test optional Flag to force bidder response with a creative 1 integer
forceBid optional Returns test bid true boolean
position optional Override the Prebid.js page position. Valid values are “atf” and “btf”. 'atf' string
inventory optional This parameter allows the definition of an object defining arbitrary key-value pairs concerning the page for use in targeting. The values must be arrays of strings. {"rating":["5-star"],"prodtype":["tech","mobile"]} object
visitor optional This parameter allows the definition of an object defining arbitrary key-value pairs concerning the visitor for use in targeting. The values must be arrays of strings. {"ucat":["new"], "search":["iphone"]} object
keywords optional This can be used to influence reports for client-side display. To get video or server-side reporting, please use First Party data or the inventory/visitor parameters. ["travel", "tourism"] Array<string>
bidFloor optional Override the Prebid.js bid floor – no bids will be made under this value. 0.50 float
latLong optional Override the Prebid.js latitude and longitude for the visitor. [40.7608, 111.8910] Array<float>

mediaTypes.video

The following video parameters are supported here so publishers may fully declare their video inventory:

Name Scope Description Example Type
context required instream or outstream “outstream” string
playerSize required width, height of the player in pixels [640,360] - will be translated to w and h in bid request array
mimes required List of content MIME types supported by the player (see openRTB v2.5 for options) [“video/mp4”] array
protocols required Supported video bid response protocol values
1: VAST 1.0
2: VAST 2.0
3: VAST 3.0
4: VAST 1.0 Wrapper
5: VAST 2.0 Wrapper
6: VAST 3.0 Wrapper
7: VAST 4.0
8: VAST 4.0 Wrapper
[2,3,5,6] array
api required Supported API framework values:
1: VPAID 1.0
2: VPAID 2.0
3: MRAID-1
4: ORMMA
5: MRAID-2
[2] array
linearity required OpenRTB2 linearity. 1: linear (in-stream ad), 2: non-linear (overlay ad) 1 integer
maxduration recommended Maximum video ad duration in seconds. 30 integer
minduration recommended Minimum video ad duration in seconds 6 integer
playbackmethod recommended Playback methods that may be in use. Only one method is typically used in practice. (see openRTB v2.5 section 5.10 for options) [2] array
skip optional Indicates if the player will allow the video to be skipped, where 0 = no, 1 = yes. 1 integer
skipafter optional Number of seconds a video must play before skipping is enabled; only applicable if the ad is skippable. 6 integer
minbitrate optional Minimum bit rate in Kbps. 300 integer
maxbitrate optional Maximum bit rate in Kbps. 9600 integer
startdelay recommended Indicates the start delay in seconds for pre-roll, mid-roll, or post-roll ad placements.
>0: Mid-Roll (value indicates start delay in second)
0: Pre-Roll
-1: Generic Mid-Roll
-2: Generic Post-Roll
0 integer
placement recommended Placement type for the impression. (see openRTB v2.5 section 5.9 for options) 1 integer

Code Examples

Define the ad units for banner ads:

var adUnits = [
    {
        code: 'your-div', // Replace with the actual ad unit code``
        mediaTypes: {
            banner: {
                sizes: [[300, 250]] // Define the sizes for banner ads
            }
        },
        bids: [
            {
                bidder: "resetdigital",
                params: {
                    pubId: "your-pub-id", // Replace with your publisher ID
                    siteID: "your-site-id", // Replace with your site ID
                    endpoint: 'https://ads.resetsrv.com', // Optional: Endpoint URL for the ad server
                    forceBid: true, // Optional parameter to force the bid
                    zoneId: {
                        placementId: "abc123", // Optional ID used for reports
                        deals: "deal123,deal456", // Optional string of deal IDs, comma-separated
                        test: 1 // Set to 1 to force the bidder to respond with a creative
                    }
                }
            }
        ]
    }
];

Video Ad Unit

Define the ad units for video ads

var videoAdUnits = [
    {
        code: 'your-div', // Replace with the actual video ad unit code
        mediaTypes: {
            video: {
                playerSize: [640, 480] // Define the player size for video ads
            }
        },
        bids: [
            {
                bidder: "resetdigital",
                params: {
                    pubId: "your-pub-id", // (required) Replace with your publisher ID
                    site_id: "your-site-id", // Replace with your site ID
                    forceBid: true, // Optional parameter to force the bid
                    zoneId: { // (optional) Zone ID parameters
                        placementId: "<id>", // Optional ID used for reports
                        deals: "<deal ids>", // Optional string of deal IDs, comma-separated
                        test: 1 // Set to 1 to force the bidder to respond with a creative
                    }
                }
            }
        ]
    }
];

RevContent

Features

Bidder Code revcontent Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, native Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID 203
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support no COPPA Support no
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_revcontent hb_bidder_revcontent hb_adid_revcontent
hb_size_revcontent hb_source_revcontent hb_format_revcontent
hb_cache_host_revcon hb_cache_id_revconte hb_uuid_revcontent
hb_cache_path_revcon hb_deal_revcontent  

Note

To use RevContent bidder, you need to have an existing RevContent account. To create a new account visit https://www.RevContent.com. If you are an existing user, contact the account rep for api access and information.

For prebid server, Revcontent only uses basic OpenRTB requests, so only the endpoint will need to be customized. Your request must contain either app.name or site.domain to be considered valid. Revcontent will provide you with a custom endpoint that will contain your account details that you will specify in your adapater configuration, and you must manually enable the adapter. For example, your pbs.yaml would contain the following:

adapters:
  revcontent:
    disabled: false
    endpoint: https://trends.revcontent.com/rtb?apiKey=<api key here>&userId=<account user id here>

Prebid.js Bid Params

Name Scope Description Example Type
apiKey required API key. '8a33sdfsdfdsfsdfssss544f8sdfsdfsdfd3b1c' string
userId required Account User ID 69565 number
widgetId recommended Widget ID. 599995 number
domain recommended Domain Name - Default referral hostname 'test.com' string
endpoint optional Api Endpoint - Used for testing 'trends.revcontent.com' string
bidfloor optional Bid Floor 0.1 float
template optional Format of the display ad '<a href="{clickUrl}">{title}</a>' string

RhythmOne

Features

Bidder Code rhythmone Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 36
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_rhythmone hb_bidder_rhythmone hb_adid_rhythmone
hb_size_rhythmone hb_source_rhythmone hb_format_rhythmone
hb_cache_host_rhythm hb_cache_id_rhythmon hb_uuid_rhythmone
hb_cache_path_rhythm hb_deal_rhythmone  

The rhythmone bidder is deprecated, and will be removed in a future release of Prebid.js and Prebid Server.

Bid Params

Name Scope Description Example Type
placementId required The ID issued by RhythmOne to the publisher '34887' string
zone optional Optional string issued by RhythmOne to the publisher '1r' string
path optional Optional string issued by RhythmOne to the publisher 'mvo' string

Rich Audience

Features

Bidder Code richaudience Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 108
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK no Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs criteo, id5Id, identityLink, liveIntentId, pubCommonId, unifiedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_richaudience hb_bidder_richaudien hb_adid_richaudience
hb_size_richaudience hb_source_richaudien hb_format_richaudien
hb_cache_host_richau hb_cache_id_richaudi hb_uuid_richaudience
hb_cache_path_richau hb_deal_richaudience  

Bid Params

Name Scope Description Example Type
pid required The placement ID from Rich Audience. 'ADb1f40rmi' string
supplyType required Define if site or app. 'site / app' string
ifa optional Identifier For Advertisers 'AAAAAAAAA-BBBB-CCCC-1111-222222220000234234234234234' string
bidfloor optional Bid Floor 0.80 float
keywords optional A key-value applied only to the configured bid. This value is optional. Strings separated by semicolon. car=mercedes;car=audi; string
player optional Object containing video targeting parameters. See Video Object for details. player: {init: 'open', end: 'close', skin: 'dark'} object

Video Object

Name Scope Description Example Type
init optional Start mode of the player open or close 'open / close' string
end optional End mode of the player open or close 'open / close' string
skin optional Choose the background color 'dark / light' string

Rise

Features

Bidder Code rise Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support will-bid-on-any
TCF-EU Support yes IAB GVL ID 1043
GPP Support tcfeu, usstate_all, usp DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_rise hb_bidder_rise hb_adid_rise
hb_size_rise hb_source_rise hb_format_rise
hb_cache_host_rise hb_cache_id_rise hb_uuid_rise
hb_cache_path_rise hb_deal_rise  

Note

The Rise adapter requires setup and approval. Please reach out to [prebid-rise-engage@risecodes.com] to setup an Rise account.

Bid Parameters

Name Scope Type Description Example
org required String Rise publisher Id provided by your Rise representative “1234567890abcdef12345678”
floorPrice optional Number Minimum price in USD.

WARNING:
Misuse of this parameter can impact revenue
2.00
placementId optional String A unique placement identifier “12345678”
testMode optional Boolean This activates the test mode false
rtbDomain optional String Sets the seller end point “www.test.com”
is_wrapper private Boolean Please don’t use unless your account manager asked you to false

Example

var adUnits = [{
        code: 'banner-div',
        mediaTypes: {
            banner: {
                sizes: [
                    [300, 250],
                    [728, 90]
                ]
            }
        },
        bids: [{
            bidder: 'rise',
            params: {
                org: '1234567890abcdef12345678', // Required
                floorPrice: 0.05, // Optional
                placementId: '12345678', // Optional
                testMode: false, // Optional,
                rtbDomain: 'www.test.com' //Optional
            }
        }]
    },
    {
        code: 'dfp-video-div',
        sizes: [
            [640, 480]
        ],
        mediaTypes: {
            video: {
                playerSize: [
                    [640, 480]
                ],
                context: 'instream'
            }
        },
        bids: [{
            bidder: 'rise',
            params: {
                org: '1234567890abcdef12345678', // Required
                floorPrice: 5.00, // Optional
                placementId: '12345678', // Optional
                testMode: false, // Optional,
                rtbDomain: 'www.test.com' //Optional
            }
        }]
    }
];

Configuration

Rise recommends setting UserSync by iframe for monetization.

Versions

Prebid versions 5.0-5.3 are not supported Banner >= 6.14.0

Roundel

Features

Bidder Code roundel Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 10
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs identityLink, netId, fabrickId, zeotapIdPlus ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_roundel hb_bidder_roundel hb_adid_roundel
hb_size_roundel hb_source_roundel hb_format_roundel
hb_cache_host_rounde hb_cache_id_roundel hb_uuid_roundel
hb_cache_path_rounde hb_deal_roundel  

Overview

Roundel is an aliased bidder for Index Exchange and must be configured alongside the IdentityLink user ID module.

Bid Params

Bidder params for roundel follow the same structure as the Index Exchange bidder. Please reference configuration examples here.

RTBHouse

Features

Bidder Code rtbhouse Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 16
GPP Support check with bidder DSA Support yes
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs id5Id, identityLink, pubProvidedId ORTB Blocking Support partial
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_rtbhouse hb_bidder_rtbhouse hb_adid_rtbhouse
hb_size_rtbhouse hb_source_rtbhouse hb_format_rtbhouse
hb_cache_host_rtbhou hb_cache_id_rtbhouse hb_uuid_rtbhouse
hb_cache_path_rtbhou hb_deal_rtbhouse  

Bid Params

Name Scope Description Example Type
publisherId required Unique publisher ID 'ABCDEF' string
region required Assigned region 'prebid-eu' string
bidfloor optional Minimal CPM value 0.01 float
channel optional Inventory channel identifier, limited to 50 characters Partner 1 - News string

Please note

  • Since 4.43 the bidfloor param will be ignored if a value is specified via floor module.

  • The channel param is available starting from Prebid 6.6.0. Please reach your RTBHouse representative for details on how to enable and use the channel param.

ORTB Blocking

RTB House supports blocking advertisers in badv and categories in bcat parameters. The blocked advertisers/categories list has no length limitation, but response timeout is more likely to occur as the number of entries grow. Blocked advertisers list (badv) is an array of domains as strings. Blocked categories list (bcat) is an array of IAB categories as strings.

For example:

Globally defined ORTB Blocking

pbjs.setConfig({
  ortb2: {
    badv: ["domain1.com", "domain2.com"],
    bcat: ["IAB23-1", "IAB23-5", "IAB25-3", "IAB25-2"]
  }
)};

ORTB Blocking specific only to rtbhouse bidder

pbjs.setBidderConfig({
  bidders: ['rtbhouse'],
  config:{
    ortb2: {
      badv: ["domain1.com", "domain2.com"],
      bcat: ["IAB23-1", "IAB23-5", "IAB25-3", "IAB25-2"]
    }
  }
});

Setting up the Prebid Server Adapter

If you’re a Prebid Server host company looking to enable the RTB House server-side adapter, you’ll need to contact prebid@rtbhouse.com. They will guide you through the process. Do not use the default bidder config file as it will require custom partner code to be entered. It will be provided by RTB House.

Protected Audience API (PAAPI) support

There’s an option to receive demand for Protected Audience API (FLEDGE/PAAPI) ads using RTB House bid adapter. Prebid’s paapiForGpt module and Google Ad Manager is currently required.

The following steps should be taken to setup Protected Audience for RTB House:

  1. Reach out to your RTB House representative for setup coordination.

  2. Build and enable PAAPI module as described in paapiForGpt module documentation.

    a. Make sure to enable RTB House bidder to participate in PAAPI. If there are any other bidders to be allowed for that, add them to the bidders array:

     pbjs.setConfig({
         paapi: {
            enabled: true,
            bidders: ["rtbhouse"]           
         }    
     })
    

    b. If you as a publisher have your own decisionLogicUrl you may utilize it by setting up a dedicated fledgeConfig object:

     pbjs.setBidderConfig({
         bidders: ["rtbhouse"],
         config: {
             fledgeConfig: {
                 seller: 'https://seller.domain',
                 decisionLogicUrl: 'https://seller.domain/decisionLogicFile.js',
                 sellerTimeout: 100
             }
         }
     });
    

    The decisionLogicUrl must be in the same domain as seller and has to respond with X-Allow-FLEDGE: true http header.

    sellerTimeout is optional, defaults to 50 as per spec, will be clamped to 500 if greater.

Rubicon Project

Features

Bidder Code rubicon Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 52
GPP Support tcfeu, usnat, usstate_all, usp DSA Support yes
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals yes
Floors Module Support yes First Party Data Support yes
User IDs all ORTB Blocking Support partial
Privacy Sandbox paapi, topics Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_rubicon hb_bidder_rubicon hb_adid_rubicon
hb_size_rubicon hb_source_rubicon hb_format_rubicon
hb_cache_host_rubico hb_cache_id_rubicon hb_uuid_rubicon
hb_cache_path_rubico hb_deal_rubicon  

Registration

For both Prebid.js and Prebid Server, the Rubicon Project adapter requires setup and approval from the Magnite team, even for existing accounts. Please reach out to your account manager for more information.

Bid Params

Name Scope Description Example Type
accountId required The publisher account ID 4934 integer
siteId required A unique ID for your site 13945 integer
zoneId required A unique ID for your site’s ad placements 23948 integer
position optional Set the page position. Valid values are “atf” and “btf”. 'atf' string
userId optional Site-specific user ID may be reflected back in creatives for analysis. Note that userId needs to be the same for all slots. '12345abc' string
floor optional Sets the global floor – no bids will be made under this value. 0.50 float
latLong optional Sets the latitude and longitude for the visitor (avail since PBJS 1.10) [40.7608, 111.8910] Array<float>
inventory optional See below for details on First Party Data. In release 4.29 and earlier, this parameter allows the definition of an object defining arbitrary key-value pairs concerning the page for use in targeting. The values must be arrays of strings. {"rating":["5-star"], "prodtype":["tech","mobile"]} object
visitor optional See below for details on First Party Data. In release 4.29 and earlier, this parameter allows the definition of an object defining arbitrary key-value pairs concerning the visitor for use in targeting. The values must be arrays of strings. {"ucat":["new"], "search":["iphone"]} object
keywords optional See below for details on First Party Data. In release 4.29 and earlier, this can be used to influence reports for client-side display. To get video or server-side reporting, please use First Party data or the inventory/visitor parameters. ["travel", "tourism"] Array<string>
video required for video Video targeting parameters. See the video section below. {"language": "en"} object
pchain optional deprecated option that was an early alternative to schain “GAM:11111-reseller1:22222” string
bidonmultiformat optional By default, the Magnite exchange will bid on only one media type in this order: video, banner, native. Setting this flag to true will cause it to bid on all mediatypes. boolean true

First Party Data

In release 4.30 and later, publishers should use the ortb2 method of setting First Party Data. The following fields are supported:

  • ortb2.site.ext.data.*
  • ortb2.site.keywords
  • ortb2.site.content.data[]
  • ortb2.user.ext.data.*
  • ortb2.user.data[]

With regards to Contextual and Audience segments, the Magnite exchange supports the IAB standard taxonomies. See the segment management user guide for more information.

Example first party data that’s available to all bidders and all adunits:

pbjs.setConfig({
  ortb2: {
    site: {
      keywords: "kw1,kw2",              // sent to Rubicon as 'keywords' available in reports for client-side display ads
      ext: {
        data: {
           prodtype: ["tech","mobile"]  // site.ext.data is sent to Rubicon as "inventory" data
        }
      }
    },
    user: {
      ext: {
        data: {
          ucat:["new"]                  // user.ext.data is sent to Rubicon as "visitor" data
        }
      }
    }
  }
};

Example of first party data available only to the Rubicon Project bidder. Applies across all ad units.

pbjs.setBidderConfig({
  bidders: ["rubicon"],
  config: {
    ortb2: {
      site: {
        keywords: "kw1,kw2",             // sent to Rubicon as 'keywords' available in reports for client-side display ads
        ext: {
          data: {
            prodtype: ["tech","mobile"]  // site.ext.data is sent to Rubicon as "inventory" data
          }
        }
      },
      user: {
        ext: {
          data: {
            ucat:["new"]                  // user.ext.data is sent to Rubicon as "visitor" data
          }
        }
      }
    }
  }
};

For Prebid.js 4.29 and before, use the bidder specific AdUnit parameters noted above:

var adUnit = {
    ...
    bids: [{
        bidder: 'rubicon',
        params: {
            accountId: 7780,                     // replace account/site/zone params
            siteId: 87184,
            zoneId: 413290,
            inventory: {
                prodtype: ["tech","mobile"]
            },
            visitor: {
                ucat:["new"]
            }
        }
    }]
};

ORTB Blocking

Rubicon supports passing up to 50 domains in badv for anything hitting Prebid Server, which includes these scenarios:

  1. client-side video
  2. s2sConfig
  3. App
  4. AMP

For example:

pbjs.setConfig({
  ortb2: {
    badv: ["domain1.com", "domain2.com"]
  }
});

Media Types

Video

mediaTypes.video

The following video parameters are supported here so publishers may fully declare their video inventory. These apply to both instream and outstream.

Name Scope Description Example Type
context required instream or outstream “outstream” string
playerSize required width, height of the player in pixels [640,360] - will be translated to w and h in bid request array
mimes required List of content MIME types supported by the player (see openRTB v2.5 for options) [“video/mp4”] array
protocols required Supported video bid response protocol values
1: VAST 1.0
2: VAST 2.0
3: VAST 3.0
4: VAST 1.0 Wrapper
5: VAST 2.0 Wrapper
6: VAST 3.0 Wrapper
7: VAST 4.0
8: VAST 4.0 Wrapper
[2,3,5,6] array
linearity required OpenRTB2 linearity. 1: linear (in-stream ad), 2: non-linear (overlay ad) 1 integer
maxduration recommended Maximum video ad duration in seconds. 30 integer
minduration recommended Minimum video ad duration in seconds 6 integer
playbackmethod recommended Playback methods that may be in use. Only one method is typically used in practice. (see openRTB v2.5 section 5.10 for options) [2] array
api optional Supported API framework values:
1: VPAID 1.0
2: VPAID 2.0
3: MRAID-1
4: ORMMA
5: MRAID-2
[2] array
skip optional Indicates if the player will allow the video to be skipped, where 0 = no, 1 = yes. 1 integer
skipafter optional Number of seconds a video must play before skipping is enabled; only applicable if the ad is skippable. 6 integer
minbitrate optional Minimum bit rate in Kbps. 300 integer
maxbitrate optional Maximum bit rate in Kbps. 9600 integer
startdelay recommended Indicates the start delay in seconds for pre-roll, mid-roll, or post-roll ad placements.
>0: Mid-Roll (value indicates start delay in second)
0: Pre-Roll
-1: Generic Mid-Roll
-2: Generic Post-Roll
0 integer
placement recommended Placement type for the impression. (see OpenRTB v2.5 section 5.9 for options) 1 integer
plcmt recommended Placement type for the impression. (See OpenRTB v2.6 Plcmt Subtypes - Video) 1 integer
bids.params.video

The following Rubicon Project-specific video parameters are supported:

Name Scope Description Example Type
size_id optional Integer indicating the Rubicon Project video ad format ID. If not set, will be inferred from mediaTypes.video.context, placement, startDelay 201 integer
language recommended Indicates the language of the content video, in ISO 639-1/alpha2. Highly recommended for successful monetization for pre-, mid-, and post-roll video ads. Not applicable for interstitial and outstream. 'en' string

Here’s a video example for Prebid.js 2.5 or later:

var videoAdUnit = {
    code: 'myVideoAdUnit',
    mediaTypes: {
        video: {
            context: 'instream',
            playerSize: [640, 480],
            mimes: ['video/mp4', 'video/x-ms-wmv'] // you must review all video
            protocols: [2,3,5,6],                  // parameters to ensure validity
            api: [2],                              // for your player and DSPs
            maxduration:30,          
            linearity: 1
        }
    },
    bids: [{
        bidder: 'rubicon',                        
        params: {
            accountId: 7780,                       // replace params
            siteId: 87184,
            zoneId: 413290,
            video: {
                language: 'en'
            }
        }
    }]
};

This example adunit will also work in Prebid.js 2.4 and earlier, but mimes, protocols and api are not required.

We recommend discussing video demand with your Magnite account representative.

Lists of values are in the OpenRTB 2.5 documentation as referenced above.

Outstream Video

As of Prebid.js 4.37 Magnite’s Rubicon Project adapter supports outstream video in two ways: using your own renderer or using ours. See the Prebid.org Outstream documentation for more information on using your own renderer.

Outstream Renderer

The Magnite outstream renderer is a JavaScript tag that will load our outstream video player and render when it is 50% or more in view, pause when it’s more than 50% out of view, and close when the ad has completed playing.

The renderer appearance can be configured with the following parameters, all of them optional. If any parameter is missing, the default value will be used. All options are case-sensitive and unknown options will be ignored. Additional advanced options are available by calling your Magnite account representative.

pbjs.setConfig({
  rubicon: {
    rendererConfig: {
      align: 'center',         // player placement: left|center|right (default is center)
      position: 'append',       // position relative to ad unit: append|prepend|before|after (default is after)
      closeButton: true,       // display 'Close' button (default is false)
      label: 'Advertisement',  // custom text to display above the player (default is '-')
      collapse: true           // remove the player from the page after ad playback (default is true)
    }
  }
});

Native

Note: the client-side adapter supports native as of PBJS 7.39.

We recommend using the ORTB Native spec 1.2, but do support versions 1.0 and 1.1. Here the parameters required for each version:

Native Version Required Fields
1.0 and 1.1 layout, adunit, assets
1.2 context, plcmttype, assets, eventtrackers. privacy is a recommended field.

Here’s an example for Prebid.js 7.39 or later:

var nativeAdUnit = {
    code: 'myNativeAdUnit',
    mediaTypes: {
        native: {
            sendTargetingKeys: false,
            ortb: {
                ver:"1.2",
                context: 2,       // required for 1.2
                plcmttype: 11,    // required for 1.2
                privacy: 1,       // recommended for 1.2
                assets: [{
                    id: 1,
                    required: 1,
                    img: {
                        type: 3,
                        w: 150,
                        h: 50,
                    }
                },{
                ... other assets ...
                }],
                eventtrackers: [{ // required for 1.2
                    event:1, methods:[1,2]
                }]
        }
    },
    bids: [{
        bidder: 'rubicon',                        
        params: {
            accountId: 7780,       // replace params
            siteId: 87184,
            zoneId: 413290
        }
    }]
};

Setting up the Prebid Server Adapter

If you’re a Prebid Server host company looking to enable the Rubicon server-side adapter, you’ll need to contact your Magnite account team. They will provide:

  • a Magnite DV+ XAPI login and password that you’ll place in the PBS config
  • a partner code you can use for cookie-syncing with Magnite’s service

Configuration Options

Single-Request

By default, the Rubicon Project adapter sends one request to rubiconproject.com for each AdUnit. For example, if there are 4 PBJS AdUnits defined on the page, you’ll see 4 calls out to rubiconproject.com/fastlane.json.

As of PBJS 1.12, the Rubicon Project adapter supports Single Request mode, where all AdUnit requests are made in a single call to rubiconproject.com. To turn this feature on, call setConfig:

pbjs.setConfig({
   rubicon: {singleRequest: true}
});

Net Revenue

Bids through the Magnite Exchange are by default ‘net’. For certain use cases it is possible for publishers to define a bid as either ‘net’ or ‘gross’. In either case the Rubicon platform does not signal externally to other systems either bid state.

For Prebid, the Rubicon Project bid adapter reports the revenue type as ‘gross’ by default before 2.35 and ‘net’ by default in 2.35 and later (as the vast majority of accounts are net and all new accounts are net).

It’s important to note that what the Rubicon Prebid bid adapter reports is not directly related to the setting with the Magnite exchange. If you are a publisher who has set your Magnite exchange revenue type set to ‘gross’ and you’d like the Rubicon bid adapter to also report ‘gross’, you can change the 2.35+ default ‘net’ setting in Prebid.js with:

pbjs.setConfig({ rubicon: {netRevenue: false} });

Notes

  1. There can only be one siteId and zoneId in an AdUnit bid. To get bids on multiple sitesIds or zoneIds, just add more ‘rubicon’ entries in the bids array.
  2. PAAPI and Topics support released in PBJS 8.23

SA Lunamedia

Features

Bidder Code sa_lunamedia Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 998
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_sa_lunamedia hb_bidder_sa_lunamed hb_adid_sa_lunamedia
hb_size_sa_lunamedia hb_source_sa_lunamed hb_format_sa_lunamed
hb_cache_host_sa_lun hb_cache_id_sa_lunam hb_uuid_sa_lunamedia
hb_cache_path_sa_lun hb_deal_sa_lunamedia  

Prebid Server Bid Params

Name Scope Description Example Type
key required Placement integration key '1234' string
type required Supported values are publisher and network. 'publisher' string

Screencore

Features

Bidder Code screencore Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID none
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals yes
Floors Module Support yes First Party Data Support no
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_screencore hb_bidder_screencore hb_adid_screencore
hb_size_screencore hb_source_screencore hb_format_screencore
hb_cache_host_screen hb_cache_id_screenco hb_uuid_screencore
hb_cache_path_screen hb_deal_screencore  

Note

The Screencore Bidding adapter requires setup before beginning. Please contact us at connect@screencore.io. Screencore will bid on first impression in request.

Bid Params

Name Scope Description Example Type
placementId required placement id 'hash' string
accountId required account id 'id' string

Seeding Alliance

Features

Bidder Code seedingAlliance Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 371
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support no COPPA Support no
Supply Chain Support no Demand Chain Support no
Safeframes OK yes Supports Deals no
Floors Module Support yes First Party Data Support no
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_seedingAllianc hb_bidder_seedingAll hb_adid_seedingAllia
hb_size_seedingAllia hb_source_seedingAll hb_format_seedingAll
hb_cache_host_seedin hb_cache_id_seedingA hb_uuid_seedingAllia
hb_cache_path_seedin hb_deal_seedingAllia  

Bid params

Name Scope Description Example Type
adUnitId required ID of the Ad Unit 8ao string
accountId optional Your identifier for the account (Prebid Server only) 12345 string
url optional URL from the Page example.tld string

Sharethrough

Features

Bidder Code sharethrough Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 80
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
User IDs all ORTB Blocking Support partial
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_sharethrough hb_bidder_sharethrou hb_adid_sharethrough
hb_size_sharethrough hb_source_sharethrou hb_format_sharethrou
hb_cache_host_sharet hb_cache_id_sharethr hb_uuid_sharethrough
hb_cache_path_sharet hb_deal_sharethrough  

Before You Begin

The Sharethrough bidder adapter requires additional setup and approval from the Sharethrough Integrations team. Please reach out to your account manager for more information to start using it.

Bid Params

Name Scope Description Example Type
pkey required The placement key 'DfFKxpkRGPMS7A9f71CquBgZ' string
bcat optional (deprecated) Array of blocked IAB Categories ['IAB1-2', 'IAB1-3'] string[]
badv optional (deprecated) Array of blocked Advertisers by their domains ['ford.com', 'pepsi.com'] string[]

Note: Providing bcat and badv via Bid Params is deprecated, the First Party Data method should be preferred (see below). When both methods are provided (i.e. when badv and bcat are specified both as bid params and through the first party ortb2 method), first party data values will be used and bid param values will be ignored.

Configuration

Sample banner setup:

<script>
  var adUnits = [
    {
      code: "div-123",
      ortb2Imp: {
        ext: {
            gpid: "/1111/homepage-leftnav#div-123",
        }
      },
      mediaTypes: {
        banner: {
          sizes: [[250,250],[300,300]]
        }
      },
      bids: [
        {
          bidder: "sharethrough",
          params: {
            pkey: "pkey1",
            // you can set badv and bcat here too, but it is not recommended
            // see the "ORTB Blocking" section for a preferred alternate setup for
            // badv and bcat
          }
        }
      ]
    }
  ]

  pbjs.que.push(function() {
    pbjs.addAdUnits(adUnits);
  });
</script>

First Party Data

Publishers should use the ortb2 method of setting First Party Data. The following fields are supported:

  • ortb2.site.*
  • ortb2.user.*

For example:

pbjs.setConfig({
  ortb2: {
    site: {
      name: "example",
      cat: ["IAB2"],
      keywords: "power tools, drills",
      content: {
        userrating: "4"
      }
    },
    user: {
      yob: 1985,
      gender: "m",
      keywords: "a,b",
      ext: {
        data: {
          registered: true,
          interests: ["cars"]
        }
      }
    }
  }
});

ORTB Blocking

Sharethrough supports blocking advertiser domains (badv) and/or IAB Categories (bcat) via First Party Data.

For example:

pbjs.setConfig({
  ortb2: {
    bcat: ["IAB1", "IAB2-1"],
    badv: ["domain1.com", "domain2.com"],
  }
});

Additional Notes

Request and Response Attributes

  • TTL is 360 for display and native, 3600 for video (in milliseconds).
  • Safeframes are supported.
  • Advertiser domains are available in bid responses at meta.advertiserDomains
  • Bids are returned in net - that is, the bids returned reflect the bid amount with revenue sharing already taken into account. No adjustment is necessary.
  • Sharethrough is GDPR and COPPA compliant.

Supported Media Types

  • Banner
  • Native
  • Video (instream and outstream)

Default Ad Server Key Value

  • sharethrough

Prebid Module Support

For publishers using PBJS version 5 and above, current module support includes:

  • Price Floors
  • Supply Chain Object
  • User ID

SilverMob

Features

Bidder Code silvermob Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 1058
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals yes
Floors Module Support yes First Party Data Support no
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_silvermob hb_bidder_silvermob hb_adid_silvermob
hb_size_silvermob hb_source_silvermob hb_format_silvermob
hb_cache_host_silver hb_cache_id_silvermo hb_uuid_silvermob
hb_cache_path_silver hb_deal_silvermob  

Note

The SilverMob Bidding adapter requires setup before beginning. Please contact us at partners@silvermob.com

Bid Params

Name Scope Description Example Type
zoneid required Placement id '3011' string
host required Data center location 'us' string

Silverpush

Features

Bidder Code silverpush Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID check with bidder
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support no
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_silverpush hb_bidder_silverpush hb_adid_silverpush
hb_size_silverpush hb_source_silverpush hb_format_silverpush
hb_cache_host_silver hb_cache_id_silverpu hb_uuid_silverpush
hb_cache_path_silver hb_deal_silverpush  

Registration

The Silverpush Bidding adapter requires setup before beginning. Please contact us at prebid@silverpush.co.

Bid Parameters

Name Scope Description Example Type
publisherId required Publisher id provided by silverpush “123456” String
bidFloor optional Minimum price in USD. bidFloor applies to a specific unit. For example, use the following value to set a $1.50 floor: 1.50.
1.50 Number

mediaTypes.banner

The following banner parameters are supported here so publishers may fully declare their banner inventory:

Name Scope Description Example Type
sizes required Avalaible sizes supported for banner ad unit [ [300, 250], [300, 600] ] [[Integer, Integer], [Integer, Integer]]

AdUnit Format for Banner

const adUnits = [{
    code: 'div-1',
    mediaTypes: {
        banner: {
            sizes: [ [300, 250], [300,600] ]
        }
    },
    bids: [{
      bidder: 'silverpush',
      params: {
          publisherId: "123456",
          bidFloor: 1.2
      }
    }]
}];

Video

Name Scope Description Example Type
publisherId required Publisher id provided by silverpush “123456” String
bidFloor optional Minimum price in USD. bidFloor applies to a specific unit. For example, use the following value to set a $1.50 floor: 1.50. 1.50 Number

mediaTypes.video

The following video parameters are supported here so publishers may fully declare their video inventory:

Name Scope Description Example Type
context required instream or outstream “outstream” string
playerSize required Avalaible sizes supported for video ad unit. [300, 250] [Integer, Integer]
mimes required List of content MIME types supported by the player. [“video/mp4”] [String]
protocols required Supported video bid response protocol values. [2,3,5,6] [integers]
api required Supported API framework values. [2] [integers]
maxduration required Maximum video ad duration in seconds. 30 Integer
minduration required Minimum video ad duration in seconds. 6 Integer
startdelay required Indicates the start delay in seconds for pre-roll, mid-roll, or post-roll ad placements. 0 Integer
placement required Placement type for the impression. 1 Integer
minbitrate optional Minimum bit rate in Kbps. 300 Integer
maxbitrate optional Maximum bit rate in Kbps. 9600 Integer
playbackmethod optional Playback methods that may be in use. Only one method is typically used in practice. [2] [Integers]
linearity optional OpenRTB2 linearity. in-strea,overlay… 1 Integer
skip optional Indicates if the player will allow the video to be skipped, where 0 = no, 1 = yes . 1 Integer
skipafter optional Number of seconds a video must play before skipping is enabled; only applicable if the ad is skippable. 5 Integer
delivery optional OpenRTB2 delivery. Supported delivery methods (e.g., streaming, progressive). If none specified, assume all are supported. 1 [Integer]

AdUnit Format for Video

var videoAdUnits = [{
    code: 'video-1',
    mediaTypes: {
        video: {
            api: [1, 2, 4, 6],
            mimes: ['video/mp4'],
            context: 'instream', // or 'outstream'
            playerSize: [ 640, 480 ],
            protocols: [4,5,6,7],
            placement: 1,
            minduration: 0,
            maxduration: 60,
            startdelay: 0
        }
    },
    bids: [
        {
            bidder: 'silverpush',
            params: {
                publisherId: "123456",
                bidfloor: 2.5
            }
        }
    ]
}]

First Party Data

Publishers should use the ortb2 method of setting First Party Data. The following fields are supported:

  • ortb2.user.ext.data

Prebid Server

pbjs.setConfig({
    s2sConfig : {
        accountId:"someaccountId" // replace with accountId
        bidders : ['silverpush'],
        timeout : 1000, //default value is 1000
        adapter : 'prebidServer', //if we have any other s2s adapter, default value is s2s
    },
    ortb2: {
        user: {
            ext: {
                data: {
                    eids: [{
                        source: "pubcid.org",
                        uids:[
                            {
                                id:"01EAJWWNEPN3CYMM5N8M5VXY22",
                                atype:1
                            }
                        ]
                }]}
            }
        }   
    }
});

Additional Details

For any queries, reach us at prebid@silverpush.co.

Smaato

Features

Bidder Code smaato Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 82
GPP Support some (check with bidder) DSA Support yes
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_smaato hb_bidder_smaato hb_adid_smaato
hb_size_smaato hb_source_smaato hb_format_smaato
hb_cache_host_smaato hb_cache_id_smaato hb_uuid_smaato
hb_cache_path_smaato hb_deal_smaato  

Table of Contents

Registration

The Smaato adapter requires setup and approval from the Smaato team, even for existing Smaato publishers. Please reach out to your account team or prebid@smaato.com for more information.

Note

The Smaato adapter will convert bidfloors to ‘USD’ currency as needed.

Bid Params

Name Scope Description Example Type
publisherId required Your Smaato publisher id '1100012345' string
adspaceId required Your Smaato adspace id. Required for non adpod requests '11002234' string
adbreakId required Your Smaato adbreak id. Required for adpod (long-form video) requests '41002234' string
app optional Object containing mobile app parameters. See the App Object for details. app : { ifa: '56700000-9cf0-22bd-b23e-46b96e40003a'} object

Note

In case of AdPods, the Smaato adapter will only read the first imp[].skadn entry for each AdPod, such that there should only be one skadn occurrence per AdPod.

App Object

Smaato supports using prebid within a mobile app’s webview.

Name Description Example Type
ifa String that contains the advertising identifier of the user (e.g. idfa or aaid). '56700000-9cf0-22bd-b23e-46b96e40003a' string
geo Object that contains the latitude (lat) and longitude (lon) of the user. { lat: 33.3, lon: -88.8 } object

Example Ad Units

Example Banner Ad Unit

var adUnit = {
    "code": "banner unit",
    "mediaTypes": {
        "banner": {
            "sizes": [320, 50]
        }
    },
    "bids": [{
        "bidder": "smaato",
        "params": {
            "publisherId": "1100012345",
            "adspaceId": "11002234"
        }
    }]
}

Example Video Ad Unit

var adUnit = {
    "code": "video unit",
    "mediaTypes": {
        "video": {
            "context": "instream",
            "playerSize": [640, 480],
            "mimes": ["video/mp4"],
            "minduration": 5,
            "maxduration": 30,
            "startdelay": 0,
            "linearity": 1,
            "protocols": [7],
            "skip": 1,
            "skipmin": 5,
            "api": [7],
            "ext": {"rewarded": 0}
        }
    },
    "bids": [{
        "bidder": "smaato",
        "params": {
            "publisherId": "1100012345",
            "adspaceId": "11002234"
        }
    }]
};

Example Native Ad Unit

var adUnit = {
    "code": "native unit",
    "mediaTypes": {
        native: {
            sendTargetingKeys: false,
            image: {
                required: true,
                sizes: [150, 50]
            },
            icon: {
                required: true,
                sizes: [50, 50]
            },
            title: {
                required: true,
                len: 80
            },
            sponsoredBy: {
                required: true
            },
            body: {
                required: true
            },
            cta: {
                required: false
            },
            rating: {
                required: false
            }
        }
    },
    "bids": [{
        "bidder": "smaato",
        "params": {
            "publisherId": "1100012345",
            "adspaceId": "11002234"
        }
    }]
};

Example AdPod (long-form) Video Ad Unit

var adUnit = {
    "code": "adpod unit",
    "mediaTypes": {
        "video": {
            "context": "adpod",
            "playerSize": [640, 480],
            "adPodDurationSec": 300,
            "durationRangeSec": [15, 30],
            "requireExactDuration": false,
            "mimes": ["video/mp4"],
            "startdelay": 0,
            "linearity": 1,
            "protocols": [7],
            "skip": 1,
            "skipmin": 5,
            "api": [7],
        }
    },
    "bids": [{
        "bidder": "smaato",
        "params": {
            "publisherId": "1100042525",
            "adbreakId": "400000000"
        }
    }]
};

First Party Data

Publishers should use the ortb2 method of setting First Party Data. The following fields are supported:

  • ortb2.site.keywords
  • ortb2.site.content
  • ortb2.user.keywords
  • ortb2.user.yob
  • ortb2.user.gender
  • ortb2.user.ext.eids
  • ortb2.device.geo
  • ortb2.device.ifa

The IAB standard taxonomies are not supported.

Example first party data that’s available to all bidders and all adunits:

pbjs.setConfig({
    ortb2: {
        site: {
            keywords: "kw1,kw2", 
            content: {
                title: "title1",
                series: "series1"
                }
            }, 
        user: {
            keywords: "a,b", 
            gender: "M", 
            yob: 1984
        },
        device: {
            ifa: "identifier",
            geo: {
                lat: 53.5488,
                lon: 9.9872
            }
        }
    }
});

Test Parameters

Following example includes sample imp object with publisherId and adSlot which can be used to test Smaato Adapter

"imp":[
      {
         "id":"1C86242D-9535-47D6-9576-7B1FE87F282C",
         "banner":{
            "format":[
               {
                  "w":300,
                  "h":50
               },
               {
                  "w":300,
                  "h":250
               }
            ]
         },
         "ext":{
            "smaato":{
               "publisherId":"1100042525",
               "adspaceId":"130563103"
            }
         }
      }
   ]

Smart AdServer

Features

Bidder Code smartadserver Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 45
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_smartadserver hb_bidder_smartadser hb_adid_smartadserve
hb_size_smartadserve hb_source_smartadser hb_format_smartadser
hb_cache_host_smarta hb_cache_id_smartads hb_uuid_smartadserve
hb_cache_path_smarta hb_deal_smartadserve  

Registration

The Smart AdServer bidder adapter requires setup and approval from the Equativ (former Smart AdServer) service team. Please reach out to your account manager for more information and start using it.

Bid params

Name Scope Description Example Type
networkId required for Prebid Server The network identifier you have been provided with 1234 integer
siteId required for Prebid.js The placement site ID 1234 integer
pageId required for Prebid.js The placement page ID 1234 integer
formatId required for Prebid.js The placement format ID 1234 integer
domain optional The network domain (default see example) 'http://prg.smartadserver.com', 'https://prg.smartadserver.com' string
target optional The keyword targeting 'sport=tennis' string
bidfloor optional Bid floor for this placement in USD or in the currency specified by the currency parameter. (Default: 0.0) 0.42 float
appName optional Mobile application name 'Smart AdServer Preview' string
buId optional Mobile application bundle ID 'com.smartadserver.android.dashboard' string
ckId optional Unique Smart AdServer user ID 1234567890123456789 integer
video optional Parameter object for instream video. See video Object {} object
schain optional Supply Chain '1.0,1!exchange1.com,1234,1,bid-request-1,publisher,publisher.com' string

Note: The site, page and format identifiers have to all be provided (for Prebid.js) or all empty (for Prebid Server).

Video Object

Name Scope Description Example Type
protocol optional Maximum open RTB video protocol supported 8 (VAST 4.0 wrapper) integer
startDelay optional Allowed values: 1 (generic pre-roll, default), 2 (generic mid-roll), 3 (generic post-roll) 1 integer

Supported Media Types (Prebid.js)

Type Support
banner Supported
video Supported
native Not currently supported

Supported Media Types (Prebid Server)

Type Support
banner Supported
video Supported
native Supported

Examples

Without site/page/format:

  "imp": [{
    "id": "some-impression-id",
    "banner": {
      "format": [{
        "w": 600,
        "h": 500
      }, {
        "w": 300,
        "h": 600
      }]
    },
    "ext": {
      "smartadserver": {
        "networkId": 73
      }
    }
  }]

With site/page/format:

  "imp": [{
    "id": "some-impression-id",
    "banner": {
      "format": [{
        "w": 600,
        "h": 500
      }, {
        "w": 300,
        "h": 600
      }]
    },
    "ext": {
      "smartadserver": {
                            "networkId": 73
                            "siteId": 1,
                            "pageId": 2,
                            "formatId": 3
      }
    }
  }]

SmartHub

Features

Bidder Code smarthub Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_smarthub hb_bidder_smarthub hb_adid_smarthub
hb_size_smarthub hb_source_smarthub hb_format_smarthub
hb_cache_host_smarth hb_cache_id_smarthub hb_uuid_smarthub
hb_cache_path_smarth hb_deal_smarthub  

Prebid.js Bid Params

Name Scope Description Example Type
partnerName required Unique partner name 'partnertest' string
seat required Seat value '9Q20EdGxzgWdfPYShScl' string
token required Token 'eKmw6alpP3zWQhRCe3flOpz0wpuwRFjW' string
iabCat optional Array of IAB content categories that describe the content producer ['IAB1-1', 'IAB3-1', 'IAB4-3'] Array(String)
minBidfloor optional Minimal CPM value 0.03 float
pos optional The position of the placement on the page, see Open RTB spec v2.5. 4 number

Prebid Server Bid Params

Name Scope Description Example Type
partnerName required Unique partner name 'partnertest' string
seat required Seat value '9Q20EdGxzgWdfPYShScl' string
token required Token 'eKmw6alpP3zWQhRCe3flOpz0wpuwRFjW' string

smartx

Features

Bidder Code smartx Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 115
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK no Supports Deals check with bidder
Floors Module Support no First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_smartx hb_bidder_smartx hb_adid_smartx
hb_size_smartx hb_source_smartx hb_format_smartx
hb_cache_host_smartx hb_cache_id_smartx hb_uuid_smartx
hb_cache_path_smartx hb_deal_smartx  

Registration

This adapter requires setup and approval from the smartclip team. Please contact us at — bidding@smartclip.tv

Prebid Server Bid Params

Name Scope Description Example Type
tagId required A unique ID. 'Nu68JuOWAvrbzoyrOR9a7A' string
publisherId required A unique PublisherID. Is provided by smartclip 'publisher_Id' string
siteId required A unique SiteID or AppID. Is provided by smartclip 'site_id' string
secure optional Boolean identifying whether the requests should be https or not (used to override the protocol if the page isn’t secure). true boolean
mimes optional List of MIME types to allow in ad. ['application/javascript', 'video/mp4', 'video/webm'] array
price_floor optional Set the current channel price floor in real time. 10 integer
min_duration optional Minimum video ad duration in seconds 15 integer
max_duration optional Maximum video ad duration in seconds 60 integer

Prebid.js Bid Params

Name Scope Description Example Type
tagId required A unique ID. 'Nu68JuOWAvrbzoyrOR9a7A' string
publisherId required A unique PublisherID. Is provided by smartclip 'publisher_Id' string
siteId required A unique SiteID or AppID. Is provided by smartclip 'site_id' string
bidfloor required Value of Bidfloor. 0.3 float
bidfloorcur required Used Currency. (e.g. EUR, USD etc.) 'EUR' string
context optional Token that describes which context to play: ‘instream’ or ‘outstream’ 'outstream' string
secure optional Boolean identifying whether the requests should be https or not (used to override the protocol if the page isn’t secure). true boolean
mimes optional List of MIME types to allow in ad. ['application/javascript', 'video/mp4', 'video/webm'] array
price_floor optional Set the current channel price floor in real time. 10 integer
min_duration optional Minimum video ad duration in seconds 15 integer
max_duration optional Maximum video ad duration in seconds 60 integer
sitekey optional Sitekey provided by smartclip. 'foo.bar.baz' string
outstream_options required Object to set options on the smartx renderer, see below. Only required when setting mediaType.video.context = ‘outstream’. {} object

outstream_options

Name Scope Description Example Type
slot required ID of element that video ad should be rendered into. 'adSlot1' string
minAdWidth optional If the visible area is narrower than this size, no ad will be requested. The value is given in pixels. Default is 280. 290 integer
maxAdWidth optional The player will fill the whole width of the element it gets, to have it narrower a different maximum width can be defined in pixels. Default is 800. 900 integer
title optional The player can show a freely definable text, a macro [remainingTime] in this string will be replaced with the remaining play time of the ad in seconds. 'Advertisement [remainingTime]s' string
skipOffset optional In order to enable skipping from the start set the delay to 0, to show the skip button after 5 seconds set it to 5. Setting a general skipOffset is discouraged. Note that linear creatives carrying a skipsoffet attribute will override the general player setting. By default the player does not set a general skipoffset, so a skip button will only be shown, if an ad has a specific skipoffset attached. 0 integer
startOpen optional Per default the player will start fully expanded, if a valid ad can be played. Setting this option to false will trigger an expand animation instead once the player comes into view. Default is true. 'false' string
endingScreen optional By default the player will not close, but show the ending screen when an advertisement is complete (last frame of the ad and a replay button, if an advertisment comes with an endcard that will be shown). If set to false the player will collapse. Some VPAID creatives can cause issues with ending screen or replay behaviour. Default is true. 'true' string
desiredBitrate optional You can specify a target bitrate for the creative, higher values will increase video quality but will cost bandwidth. Value is given in kpbs. Default is 700. 800 integer
visibilityThreshold optional Defines the percentage of the player which has to be in the visible area to play and pause the advertisment. The default is 50. 50 integer

SmartyAds

Features

Bidder Code smartyads Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 534
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals yes
Floors Module Support check with bidder First Party Data Support no
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_smartyads hb_bidder_smartyads hb_adid_smartyads
hb_size_smartyads hb_source_smartyads hb_format_smartyads
hb_cache_host_smarty hb_cache_id_smartyad hb_uuid_smartyads
hb_cache_path_smarty hb_deal_smartyads  

Note

The Example Bidding adapter requires setup before beginning. Please contact us at sales@smartyads.com

Prebid.JS Bid Params

Name Scope Description Example Type
sourceid required placement ID '0' string
host required const value, set to “prebid” 'prebid' string
accountid optional publisher ID '1901' string
traffic optional Configures the mediaType that should be used. Values can be 'banner', 'native' or 'video' 'banner' string

Prebid Server Bid Params

Name Scope Description Example Type
host required Region id 'ns1' string
sourceid required Partner id 'smartyads' string
accountid required Endpoint id 'hash' string

Smile Wanted

Features

Bidder Code smilewanted Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID 639
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals yes
Floors Module Support yes First Party Data Support check with bidder
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_smilewanted hb_bidder_smilewante hb_adid_smilewanted
hb_size_smilewanted hb_source_smilewante hb_format_smilewante
hb_cache_host_smilew hb_cache_id_smilewan hb_uuid_smilewanted
hb_cache_path_smilew hb_deal_smilewanted  

Disclosure

Note: This bidder appears to only consider gdprApplies if a consent string is available.. This may result in some incorrect TCF2 processing, such as when the consent string is not yet available but the publisher has decided GDPR always applies. See https://github.com/prebid/Prebid.js/issues/7775

Note

To use us as a bidder you must have an account and an active “zoneId” on our Smile Wanted platform.

Bid params

Name Scope Description Example Type
zoneId required The placement zone ID 'test.com_header_bidding_display_atf' string

Testing

You can add #sw_test_campaign to the end of any URL. This will have the effect of responding with a Smile Wanted creative with a high CPM, which means you’ll win every auction so you can see if the ad displays correctly. (Please note that impressions and revenues of this test ad will not be recorded and not be paid.)

User Sync

Add the following code to enable user sync. Smile Wanted strongly recommends enabling user syncing through iFrames. This functionality improves partners’ user match rates and increases the Smile Wanted bid rate and bid price. Be sure to call pbjs.setConfig() only once.

pbjs.setConfig({
    userSync: {
        iframeEnabled: true,
        filterSettings: {
            iframe: {
                bidders: '*',   // '*' means all bidders
                filter: 'include'
            }
        }
    }
});

Smrtconnect

Features

Bidder Code smrtconnect Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID none
GPP Support none DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support no
Safeframes OK no Supports Deals yes
Floors Module Support yes First Party Data Support no
User IDs none ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_smrtconnect hb_bidder_smrtconnec hb_adid_smrtconnect
hb_size_smrtconnect hb_source_smrtconnec hb_format_smrtconnec
hb_cache_host_smrtco hb_cache_id_smrtconn hb_uuid_smrtconnect
hb_cache_path_smrtco hb_deal_smrtconnect  

Note

Bidding adapter requires setup before beginning. Please contact us at prebid@smrtconnect.com

Bid Params

Name Scope Description Example Type
supply_id required Supply Id '1' string

Sonobi

Features

Bidder Code sonobi Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 104
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedId, lotamePanoramaID ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_sonobi hb_bidder_sonobi hb_adid_sonobi
hb_size_sonobi hb_source_sonobi hb_format_sonobi
hb_cache_host_sonobi hb_cache_id_sonobi hb_uuid_sonobi
hb_cache_path_sonobi hb_deal_sonobi  

Note

The Sonobi Bidder adapter requires setup and approval from your Sonobi Account Manager. If you require assistance implementing our adapter please don’t hesitate to contact us at apex.prebid@sonobi.com.

Bid Params

Name Scope Description Example Type
placement_id required* The placement ID '1a2b3c4d5e6f1a2b3c4d' string
ad_unit required* The adunit ID '/1234567/example/adUnit/code' string
floor optional Bid floor for this placement in USD 0.50 float
sizes optional Adunit sizes that will override global sizes [[300, 250], [300, 600]] Array<Array>
hfa optional Publisher Unique Identifier '123985' string
referrer optional Overrides the default value for the ref param in a bid request 'prebid.org' string
keywords optional Comma separated list of keywords about the site 'sports,news,food' string
bid_request_url optional String representing the url the Sonobi adapter should make to request bids 'https://iad-2-apex.go.sonobi.com/trinity.json' string

Configuration

Youmust* only include one ID field - either placement_id or ad_unit, not both. If you have questions on which parameter to use, please reach out to your Account Manager.

The ad_unit and placement_id are mutually exclusive but at least one is required. If you pass both, ad_unit takes precedence.

If you pass the optional sizes Array in your bid params it will override the global config sizes for the Sonobi Adapter only.

The hfa parameter requires your Sonobi Account Manager to enable this feature for you. Please contact them for further information.

Prebid Server Bid Params

Name Scope Description Example Type
TagID required The placement ID or The adunit ID '1a2b3c4d5e6f1a2b3c4d' or '/1234567/example/adUnit/code' string

Sovrn

Features

Bidder Code sovrn Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 13
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_sovrn hb_bidder_sovrn hb_adid_sovrn
hb_size_sovrn hb_source_sovrn hb_format_sovrn
hb_cache_host_sovrn hb_cache_id_sovrn hb_uuid_sovrn
hb_cache_path_sovrn hb_deal_sovrn  

Bid Params

Name Scope Description Example Type
tagid required The sovrn Ad Tag ID '315045' string
bidfloor optional Bid floor in dollars 0.04 float
adunitcode optional Ad unit identifier 'example_code' string

Bid Params for video ads. These params should be added to mediatype.video.

Name Scope Description Example Type
mimes required Content MIME types supported ['video/mp4'] string array
minduration recommended Minimum video ad duration in seconds 5 integer
maxduration required Maximum video ad duration in seconds 10 integer
protocols required The array of supported video protocols [1, 2] integer array
w recommended Width of the video player in device independent pixels (DIPS) 5 integer
h recommended Height of the video player in device independent pixels (DIPS) 5 integer
startdelay recommended Indicates the start delay in seconds for pre-roll, mid-roll, or post-roll ad placements 5 integer
placement recommended Placement type for the impression. Refer to List 5.9 5 integer
linearity recommended Indicates if the impression must be linear, nonlinear, etc. Allowed by default 0 integer
skip optional Indicates if the player will allow the video to be skipped, where 0 = no, 1 = yes 0 integer
skipmin optional Only if the ad is skippable. Videos of total duration greater than this number of seconds can be skippable 5 integer
skipafter optional Only if the ad is skippable. Number of seconds a video must play before skipping is enabled 5 integer
sequence optional For multiple ad in the same bid request. This value allow will for the coordinated delivery of multiple ad 5 integer
battr optional Blocked creative attributes [1] integer array
maxextended optional Max extended ad duration beyond the maxduration if extension is allowed. Blank or 0 - blocked. -1 - allowed without time limit 5 integer
minbitrate optional Minimum bit rate in Kbps 5 integer
maxbitrate optional Maximum bit rate in Kbps 5 integer
boxingallowed optional Indicates if letter-boxing of 4:3 content into a 16:9 window is allowed, where 0 = no, 1 = yes 5 integer
playbackmethod optional Playback methods that may be in use. See Video Playback Methods [1] integer array
playbackend optional The event that causes playback to end. Refer to Playback Cessation Modes 5 integer
delivery optional Supported delivery methods (1 = streaming, 2 = progressive, 3 = download). If none specified, assume all are supported. [1, 2] integer array
pos recommended Ad position on screen. Refer to Ad Position 5 integer
api recommended List of supported API frameworks for this impression. Refer to API Frameworks [1, 2, 3] integer array

Note

Protocols list

MIME types

With VPAID2

video/mp4, video/3gpp, application/javascript

Without VPAID2

video/mp4, video/3gpp

Video Playback Methods

Value Description
1 Initiates on Page Load with Sound On
2 Initiates on Page Load with Sound Off by Default
3 Initiates on Click with Sound On
4 Initiates on Mouse-Over with Sound On
5 Initiates on Entering Viewport with Sound On
6 Initiates on Entering Viewport with Sound Off by Default

Playback Cessation Modes

Value Description
1 On Video Completion or when Terminated by User
2 On Leaving Viewport or when Terminated by User
3 On Leaving Viewport Continues as a Floating/Slider Unit until Video Completion or when Terminated by User

Ad Position

Value Description
0 Unknown
1 Above the Fold
2 DEPRECATED
3 Below the Fold
4 Header
5 Footer
6 Sidebar
7 Full Screen

API Frameworks

Value Description
1 VPAID 1.0
2 VPAID 2.0
3 MRAID-1
4 ORMMA
5 MRAID-2
6 MRAID-3

Source: OpenRTB scpecification

Example

Video instream adUnit

    var instreamAdUnit = {
      code: 'instream-div',
      sizes: [[640, 480]],
      mediaTypes: {
        video: {
          mimes: ['video/mp4'],
          minduration: 4,
          maxduration: 6,
          context: 'instream'
        }
      },
      bids: [{
        bidder: 'sovrn',
        params: {
          tagid: '315045'
        }
      }]
    }

Video outstream adUnit

    var outstreamAdUnit = {
      code: 'outstream-div',
      sizes: [[640, 480]],
      mediaTypes: {
        video: {
          mimes: ['video/mp4'],
          minduration: 4,
          maxduration: 6,
          context: 'outstream'
        }
      },
      bids: [{
        bidder: 'sovrn',
        params: {
          tagid: '315045'
        }
      }]
    }
    var bannerAdUnit = {
      code: 'banner-div',
      sizes: [[300, 250]],
      bids: [{
        bidder: 'sovrn',
        params: {
          tagid: '315045'
        }
      }]
    }

sspBC

Features

Bidder Code sspBC Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 676
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_sspBC hb_bidder_sspBC hb_adid_sspBC
hb_size_sspBC hb_source_sspBC hb_format_sspBC
hb_cache_host_sspBC hb_cache_id_sspBC hb_uuid_sspBC
hb_cache_path_sspBC hb_deal_sspBC  

Bid Params

Name Scope Description Example Type
id optional placement id '006' string
siteId optional site id '235911' string
publisherId optional publisher id '728' string
domain optional site domain 'somesite.com' string
page optional page url 'somesite.com/index.html' string
tmax optional tmax for server connection 400 integer

stailamedia

Features

Bidder Code stailamedia Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-any
TCF-EU Support yes IAB GVL ID 32
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals yes
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_stailamedia hb_bidder_stailamedi hb_adid_stailamedia
hb_size_stailamedia hb_source_stailamedi hb_format_stailamedi
hb_cache_host_staila hb_cache_id_stailame hb_uuid_stailamedia
hb_cache_path_staila hb_deal_stailamedia  

Bid Params

Name Scope Description Example Type
placement_id (PBS+PBJS) or placementId (PBJS) required Placement id '33037108' string

stailamedia is an aliased bidder for AppNexus.

Note

For setup with stailamedia, please reach out to prebid@stailamedia.com

Streamkey

Features

Bidder Code streamkey Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 410 (adtelligent)
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_streamkey hb_bidder_streamkey hb_adid_streamkey
hb_size_streamkey hb_source_streamkey hb_format_streamkey
hb_cache_host_stream hb_cache_id_streamke hb_uuid_streamkey
hb_cache_path_stream hb_deal_streamkey  

Bid params

Name Scope Description Example Type
aid required The traffic source ID 232131 integer

Test Parameters

    var adUnits = [

      // Video instream adUnit
      {
        code: 'div-test-div',
        sizes: [[640, 480]],
        mediaTypes: {
          video: {
            context: 'instream'
          }
        },
        bids: [{
          bidder: 'streamkey',
          params: {
            aid: 331133
          }
        }]
      },

      // Video outstream adUnit
      {
        code: 'outstream-test-div',
        sizes: [[640, 480]],
        mediaTypes: {
          video: {
            context: 'outstream'
          }
        },
        bids: [{
          bidder: 'streamkey',
          params: {
            aid: 331133
          }
        }]
      },
    ];

Streamlyn

Features

Bidder Code streamlyn Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support no First Party Data Support no
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_streamlyn hb_bidder_streamlyn hb_adid_streamlyn
hb_size_streamlyn hb_source_streamlyn hb_format_streamlyn
hb_cache_host_stream hb_cache_id_streamly hb_uuid_streamlyn
hb_cache_path_stream hb_deal_streamlyn  

Bid Params

Name Scope Description Example Type
host required Ad network’s RTB host 'rtba.bidsxchange.com' string
publisherId required Publisher ID '12345' string
custom1 optional Custom targeting field 1 'custom1' string
custom2 optional Custom targeting field 2 'custom2' string
custom3 optional Custom targeting field 3 'custom3' string
custom4 optional Custom targeting field 4 'custom4' string
custom5 optional Custom targeting field 5 'custom5' string

Streamlyn server-side Prebid Server adapter requires only publisherId and host parameters.

Streamlyn server-side Prebid Server adapter supports only banner, video, audio, native media types.

StroeerCore

Features

Bidder Code stroeerCore Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 136
GPP Support check with bidder DSA Support yes
USP/CCPA Support no COPPA Support no
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals yes
Floors Module Support yes First Party Data Support no
User IDs criteo, id5Id, netId, pubCommonId, sharedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_stroeerCore hb_bidder_stroeerCor hb_adid_stroeerCore
hb_size_stroeerCore hb_source_stroeerCor hb_format_stroeerCor
hb_cache_host_stroee hb_cache_id_stroeerC hb_uuid_stroeerCore
hb_cache_path_stroee hb_deal_stroeerCore  

Bid Params

Name Scope Description Example Type
sid required Slot ID '06b782cc-091b-4f53-9cd2-0291679aa1ac' string
sfp optional Params for rendering special ad formats like Dynamic Sitebar. Contact your Account Manager for more information. {} object

Ad Unit Configuration

  • The server will ignore sizes that are not supported by the slot or by the platform (such as 987x123).
Example
var adUnits = [
  { 
    code: 'your-banner-adunit-code',
    mediaTypes: {
      banner: {
        sizes: [[300, 250]],
      }
    },
    bids: [{
      bidder: 'stroeerCore',
      params: {
        sid: '06b782cc-091b-4f53-9cd2-0291679aa1ac'
      }    
    }]
  }
];

Video

  • Both instream and outstream contexts are supported.
  • We do not provide an outstream renderer. You will need to set up your own. See Show Outstream Video Ads for more information.
  • On mediaTypes.video, the fields context and mediaTypes are required.
Example
var adUnits = [
  {
    code: 'your-video-adunit-code',
    mediaTypes: {
      video: {
        context: 'instream',
        playerSize: [640, 480],
        mimes: ['video/mp4', 'video/quicktime', 'video/x-ms-wmv']
      }
    },
    bids: [{
      bidder: 'stroeerCore',
      params: {
        sid: '35d4225e-f8e3-4f45-b1ea-77913afd00d1'
      }
    }]
  }
];

SUNT Content

Features

Bidder Code suntContent Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 1097
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support no COPPA Support no
Supply Chain Support no Demand Chain Support no
Safeframes OK yes Supports Deals no
Floors Module Support yes First Party Data Support no
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_suntContent hb_bidder_suntConten hb_adid_suntContent
hb_size_suntContent hb_source_suntConten hb_format_suntConten
hb_cache_host_suntCo hb_cache_id_suntCont hb_uuid_suntContent
hb_cache_path_suntCo hb_deal_suntContent  

Bid params

Name Scope Description Example Type
adUnitId required ID of the Ad Unit 8ao string
url optional URL from the Page example.tld string

Synacor Media

Features

Bidder Code synacormedia Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support will-bid-on-any
TCF-EU Support no IAB GVL ID none
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support no
Supply Chain Support yes Demand Chain Support no
Safeframes OK yes Supports Deals no
Floors Module Support yes First Party Data Support no
User IDs all ORTB Blocking Support no
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_synacormedia hb_bidder_synacormed hb_adid_synacormedia
hb_size_synacormedia hb_source_synacormed hb_format_synacormed
hb_cache_host_synaco hb_cache_id_synacorm hb_uuid_synacormedia
hb_cache_path_synaco hb_deal_synacormedia  

Note

The Synacor Media bidder adapter has been renamed to the iMedia Digital Services (iMDS) adapter, using an bidder code of imds. Please update your implementation accordingly.

Taboola

Features

Bidder Code taboola Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display Multi Format Support will-not-bid
TCF-EU Support yes IAB GVL ID 42
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support no Demand Chain Support yes
Safeframes OK yes Supports Deals no
Floors Module Support yes First Party Data Support yes
User IDs none ORTB Blocking Support partial
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_taboola hb_bidder_taboola hb_adid_taboola
hb_size_taboola hb_source_taboola hb_format_taboola
hb_cache_host_tabool hb_cache_id_taboola hb_uuid_taboola
hb_cache_path_tabool hb_deal_taboola  

Note

  • Prebid.js Supports display format only.
  • Prebid Server Supports native+display formats.
  • Uses OpenRTB standard.

Bidder Config

We recommend allowing us access to localStorage. You can allow writing in localStorage pbjs.bidderSettings for the bidder taboola

pbjs.bidderSettings = {
    taboola: {
        storageAllowed : true
    }
}

Registration

The Taboola Adapter requires setup before beginning. Please contact us at prebid@taboola.com.

Prebid Server

Please provide to your relevant Taboola contact person the prebid server host domain, so we enable it before the integration starts.

First Party Data

Publishers can use the ortb2 configuration parameter to provide First Party Data.

OpenRTB Parameters

The following table contains currently supported parameters we parse.

Name Scope Description Example Type
bcat optional List of blocked advertiser categories (IAB) ['IAB1-1'] string array
badv optional Blocked Advertiser Domains ['example.com'] string array
wlang optional Allow List of languages for creatives using ISO-639-1-alpha-2 ['fr', 'en'] string array

Notes:

  • will extract the page,ref,domain if passed within ortb2.site
  • will extract the pageType if passed within the preferred field ortb2.ext.data.pageType or ortb2.ext.data.section

Example configuration:

pbjs.setConfig({
    ortb2: {
      bcat: ['IAB1-1'],
      badv: ['example.com'],
      wlang: ['fr', 'en']
    }
});

Bid Params

Name Scope Description Example Type
tagId required Tag ID / Unique Placement Name
'Below The Article' String
publisherId required Numeric Publisher ID
(as provided by Taboola)
'1234567' String
pageType optional, recommended Kind of content present in the page 'homepage' String
position optional, recommended Identify the placement position on screen. Possible values: 0 - 7

0 Unknown
1 Above The Fold
2 Locked (i.e., fixed position)
3 Below The Fold
4 Header
5 Footer
6 Sidebar
7 Fullscreen
2 Integer
publisherDomain optional Publisher Domain (server-side adapter only) 'example.com' String
bidfloor optional CPM bid floor 0.25 Float
bcat optional List of blocked advertiser categories (IAB) ['IAB1-1'] Array
badv optional Blocked Advertiser Domains 'example.com' String Url

Notes:

  • Preferred to provide the bcat and badv within the first party data (above). When both methods are provided, first party data values will be prioritized.
  • If pageType or publisherDomain provided within the first party data (as explained above), first party data properties will be prioritized.
  • tagId is an identifier for specific ad placement, and should be the same unique tagId per placement/ad unit in all Bid Requests.

Example Ad Unit

 var adUnits = [{
  code: 'your-unit-container-id',
  mediaTypes: {
    banner: {
      sizes: [[300, 250], [300,600]]
    }
  },
  bids: [{
    bidder: 'taboola',
    params: {
      tagId: 'Placement Name',
      publisherId: 'your-publisher-id',
      publisherDomain: 'example.com',// Optional (server-side adapter only)
      pageType: 'news',// Optional
      position: 6,// Optional
      bidfloor: 0.25, // Optional - default is null
      bcat: ['IAB1-1'], // Optional - default is []
      badv: ['example.com']  // Optional - default is []
    }
  }]
}];

tappx

Features

Bidder Code tappx Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 628
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_tappx hb_bidder_tappx hb_adid_tappx
hb_size_tappx hb_source_tappx hb_format_tappx
hb_cache_host_tappx hb_cache_id_tappx hb_uuid_tappx
hb_cache_path_tappx hb_deal_tappx  

Registration

Please contact tappx@tappx.com to get set up.

Bid Params

Name Scope Description Example Type
tappxkey required An ID which identifies the adunit ‘key1’ string
endpoint required Endpoint provided to publisher ‘endpoint1’ string
host required(pbjs) optional(pbserver) Tappx host ‘host1’ string
bidfloor optional Minimum bid for this impression expressed in CPM (USD) 1.2 number
mktag optional An ID which identifies a group of adunits ‘key1’ string
bcid optional Block list of CID [“1234”] array of strings
bcrid optional Block list of CRID [“1234”] array of strings

Test Parameters

Use the official test parameter specified in the oRTB standard (https://github.com/InteractiveAdvertisingBureau/openrtb/blob/master/OpenRTB%20v3.0%20FINAL.md#object_request)

Other notes

  • Parameters host is required in prebidjs and the old versions of prebid server. In case of doubt, always add the parameter.

Teads

Features

Bidder Code teads Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support will-not-bid
TCF-EU Support yes IAB GVL ID 132
GPP Support tcfeu, tcfca, usnat, usstate_all, usp DSA Support yes
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals yes
Floors Module Support yes First Party Data Support no
User IDs uid2Id, identityLinkId, lotamePanoramaId, id5Id, criteoId, connectId, quantcastId, publinkId, sharedId, merkleId, kinessoId ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_teads hb_bidder_teads hb_adid_teads
hb_size_teads hb_source_teads hb_format_teads
hb_cache_host_teads hb_cache_id_teads hb_uuid_teads
hb_cache_path_teads hb_deal_teads  

Notes

  1. The Teads Bidding adapter requires setup before beginning. Please contact us on https://teads.tv/teads-contact/
  2. When this adapter is enabled and Prebid.js is used in an iOS WebView, the WebView should allow videos to play inline. This is required because the Teads adapter delivers video ads and starts by detecting the autoplay capability of the device.

Bid Params

Name Scope Description Example Type
pageId required(pbjs) Teads page id 2453 integer
placementId required(pbs,pbjs) Teads placement id 113244 integer

TGM

Features

Bidder Code tgm Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support no First Party Data Support no
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_tgm hb_bidder_tgm hb_adid_tgm
hb_size_tgm hb_source_tgm hb_format_tgm
hb_cache_host_tgm hb_cache_id_tgm hb_uuid_tgm
hb_cache_path_tgm hb_deal_tgm  

Bid Params

Name Scope Description Example Type
host required Ad network’s RTB host 'ads-gmd.ortb.net' string
adUnitId required Ad Unit Id will be generated on TGM Platform. 42 integer
adUnitType required Type of Ad Unit ('video', 'banner') 'banner' string
publisherId required Publisher ID '12345' string
custom1 optional Custom targeting field 1 'custom1' string
custom2 optional Custom targeting field 2 'custom2' string
custom3 optional Custom targeting field 3 'custom3' string
custom4 optional Custom targeting field 4 'custom4' string
custom5 optional Custom targeting field 5 'custom5' string

TGM server-side Prebid Server adapter requires only publisherId and host parameters. But TGM client-side Prebid.js adapter requires only host, adUnitId, adUnitType.

TGM server-side Prebid Server adapter supports only banner, video, audio, native media types. But TGM client-side Prebid.js adapter supports only banner and video media types, doesn’t support audio and native.

TheAdx

Features

Bidder Code theadx Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support will-not-bid
TCF-EU Support yes IAB GVL ID 556
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals yes
Floors Module Support yes First Party Data Support no
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_theadx hb_bidder_theadx hb_adid_theadx
hb_size_theadx hb_source_theadx hb_format_theadx
hb_cache_host_theadx hb_cache_id_theadx hb_uuid_theadx
hb_cache_path_theadx hb_deal_theadx  

Bid Params

Name Scope Description Example Type
pid required Publisher GUID from theadx.com '1000' int
wid required Web Site ID from theadx.com '2000' int
tagId required Tag ID from theadx.com '3000' int
         

TPMN

Features

Bidder Code tpmn Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID check with bidder
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support no First Party Data Support no
User IDs none ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_tpmn hb_bidder_tpmn hb_adid_tpmn
hb_size_tpmn hb_source_tpmn hb_format_tpmn
hb_cache_host_tpmn hb_cache_id_tpmn hb_uuid_tpmn
hb_cache_path_tpmn hb_deal_tpmn  

Note

TPMN Support media types

Name banner video native audio
Prebid.js O O X X
Prebid Server Adapter O O O X

Registration

To use this bidder you will need an account and a valid unit from us. For further information, please contact info@tpmn.io

Prebid.js Bid Params

Name Scope Description Example Type
inventoryId required Inventory ID 1 integer

User Sync

Add the following code to enable user sync. TPMN strongly recommends enabling user syncing through iFrames. This functionality improves partners’ user match rates and increases the TPMN bid rate and bid price. Even if iFrame is not active, user sync of some partners is performed. Be sure to call pbjs.setConfig() only once.

pbjs.setConfig({
    userSync: {
        iframeEnabled: true,
        filterSettings: {
            iframe: {
                bidders: '*',   // '*' means all bidders
                filter: 'include'
            }
        }
    }
});

Prebid Server Adapter Bid Params

Name Scope Description Example Type
inventoryId required Inventory ID 1 integer

Prebid Server Adapter Test Request

The following test parameters can be used to verify that Prebid Server is working properly with the TPMN adapter.

{
    "id": "request_id",
    "imp": [
        {
            "id": "imp_id",
            "banner": {
                "w": 300,
                "h": 250
            },
            "ext": {
                "tpmn": {
                    "inventoryid": 1
                }
            }
        }
    ],
    "device": {
        "os": "some-Os",
        "ua": "some-agent"
    },
    "tmax": 500,
    "test": 1     
}

TrafficGate

Features

Bidder Code trafficgate Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support will-bid-on-any
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support no
Safeframes OK yes Supports Deals yes
Floors Module Support no First Party Data Support no
User IDs none ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_trafficgate hb_bidder_trafficgat hb_adid_trafficgate
hb_size_trafficgate hb_source_trafficgat hb_format_trafficgat
hb_cache_host_traffi hb_cache_id_trafficg hb_uuid_trafficgate
hb_cache_path_traffi hb_deal_trafficgate  

Note

{% include dev-docs/pbjs-adapter-required-for-pbs.md %}

The TrafficGate Bidding adapter requires setup before beginning. Please contact us at support@bidscube.com

Bid Params

Name Scope Description Example Type
placementId required Placement ID '12345' string
host required Host 'example' string
customFloor optional Custom Bid Floor 2.55 number

AdUnit Format for Banner

var adUnits = [{
    code: 'test-banner-div ',
    mediaTypes: {
        banner: {
            sizes: [[300, 250]],
        }
    },
    bids: [{
        bidder: 'trafficgate',
        params: {
            placementId: '16',
            host: 'example'
        }
    }]
}];

Video

mediaTypes.video

The following video parameters are supported here so publishers may fully declare their video inventory:

Name Scope Description Example Type
context required instream or outstream “outstream” string
playerSize required width, height of the player in pixels [640,360] - will be translated to w and h in bid request array
mimes required List of content MIME types supported by the player (see openRTB v2.5 for options) [“video/mp4”] array
protocols recommended Supported video bid response protocol values
1: VAST 1.0
2: VAST 2.0
3: VAST 3.0
4: VAST 1.0 Wrapper
5: VAST 2.0 Wrapper
6: VAST 3.0 Wrapper
7: VAST 4.0
8: VAST 4.0 Wrapper
[2,3,5,6] array
api recommended Supported API framework values:
1: VPAID 1.0
2: VPAID 2.0
3: MRAID-1
4: ORMMA
5: MRAID-2
[2] array
linearity recommended OpenRTB2 linearity. 1: linear (in-stream ad), 2: non-linear (overlay ad) 1 integer
maxduration recommended Maximum video ad duration in seconds. 30 integer
minduration recommended Minimum video ad duration in seconds 6 integer
playbackmethod recommended Playback methods that may be in use. Only one method is typically used in practice. (see openRTB v2.5 section 5.10 for options) [2] array
minbitrate optional Minimum bit rate in Kbps. 300 integer
maxbitrate optional Maximum bit rate in Kbps. 9600 integer
battr optional Blocked creative attributes [13,14] array
startdelay recommended Indicates the start delay in seconds for pre-roll, mid-roll, or post-roll ad placements.
>0: Mid-Roll (value indicates start delay in second)
0: Pre-Roll
-1: Generic Mid-Roll
-2: Generic Post-Roll
0 integer
placement recommended Placement type for the impression. (see openRTB v2.5 section 5.9 for options) 1 integer
         

AdUnit Format for Video

var videoAdUnits = [{
    code: 'test-div-video',
    mediaTypes: {
        video: {
            playerSize: [640, 480],               // required
            context: 'instream',                  // required
            mimes: ['video/mp4','video/x-flv'],   // required
            minduration: 5,                       // optional
            maxduration: 30,                      // optional
            startdelay: 5,                        // optional
            playbackmethod: [1,3],                // optional
            api: [ 1, 2 ],                        // optional
            protocols: [ 2, 3 ],                  // optional
            battr: [ 13, 14 ],                    // optional
            linearity: 1,                         // optional
            placement: 2,                         // optional
            minbitrate: 10,                       // optional
            maxbitrate: 10                        // optional
        }
    },
    bids: [{
        bidder: 'trafficgate',
        params: {
            placementId: '10',
            host: 'example'
        }
    }]
}]

Tredio

Features

Bidder Code tredio Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support true
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support yes
Safeframes OK yes Supports Deals yes
Floors Module Support yes First Party Data Support no
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_tredio hb_bidder_tredio hb_adid_tredio
hb_size_tredio hb_source_tredio hb_format_tredio
hb_cache_host_tredio hb_cache_id_tredio hb_uuid_tredio
hb_cache_path_tredio hb_deal_tredio  

Prebid.js Bid Params

Name Scope Description Example Type
seat required Seat value '9Q20EdGxzgWdfPYShScl' string
token required Token 'eKmw6alpP3zWQhRCe3flOpz0wpuwRFjW' string
iabCat optional Array of IAB content categories that describe the content producer ['IAB1-1', 'IAB3-1', 'IAB4-3'] Array(String)
minBidfloor optional Minimal CPM value 0.03 float
pos optional The position of the placement on the page, see Open RTB spec v2.5. 4 number

Prebid Server Bid Params

Name Scope Description Example Type
seat required Seat value '9Q20EdGxzgWdfPYShScl' string
token required Token 'eKmw6alpP3zWQhRCe3flOpz0wpuwRFjW' string

TripleLift

Features

Bidder Code triplelift Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 28
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals yes
Floors Module Support yes First Party Data Support yes
User IDs criteo, identityLink, unifiedId, pubCommonId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_triplelift hb_bidder_triplelift hb_adid_triplelift
hb_size_triplelift hb_source_triplelift hb_format_triplelift
hb_cache_host_triple hb_cache_id_tripleli hb_uuid_triplelift
hb_cache_path_triple hb_deal_triplelift  

Table of Contents

Overview

Publishers may integrate with Triplelift through our Prebid.js and/or Prebid Server adapters. See below for more information.

The Triplelift Prebid Server bidding adapter and user sync endpoint require setup before beginning. Please contact us at prebid@triplelift.com.

Bid Params

Name Scope Description Example Type
inventoryCode required TripleLift inventory code for this ad unit (provided to you by your partner manager) 'pubname_top_banner' string
floor optional Bid floor 1.00 float

Video

Triplelift bid params for video mediaTypes are identical, but be sure to include the appropriate video.placement value to indicate instream/outstream format. Speak with your partner manager about which value to place here based on what formats are enabled.

See the Ad Unit Reference for more info.

Name Scope Description Example Type
adUnit.mediaTypes.video.placement required Instream: 1; Outstream: 3, 4, 5. 3 int
adUnit.mediaTypes.video.playerSize required Video player dimensions or size in pixels [640, 480] integer array

Example Configuration

var adUnits = [
    {
        code: 'top-banner',
        mediaTypes: {
            banner: {
                sizes: [
                    [728, 90],
                    [970, 250]
                ]
            }
    },
    bids: [{
        bidder: 'triplelift',
        params: {
            inventoryCode: 'pubname_top_banner'
        }
    }]
}];

Video (Instream)

var videoAdUnit = {
    code: 'video1',
    mediaTypes: {
        video: {
            playerSize: [640, 480],
            context: 'instream',
            placement: 1,
            mimes: ['video/mp4']
        }
    },
    bids: [{
        bidder: 'triplelift',
        params: {
            inventoryCode: 'pubname_instream1'
        }
    }]
};

Video (Outstream)

var videoAdUnit = {
    code: 'video1',
    mediaTypes: {
        video: {
            playerSize: [640, 480],
            context: 'outstream',
            placement: 3,
            mimes: ['video/mp4']
        }
    },
    bids: [{
        bidder: 'triplelift',
        params: {
            inventoryCode: 'pubname_outstream',
        }
    }]
};

First Party Data

Publishers should use the ortb2 method of setting First Party Data. The following fields are supported:

  • ortb2.site.*: Standard IAB OpenRTB 2.5 site fields
  • ortb2.user.*: Standard IAB OpenRTB 2.5 user fields

AdUnit-specific data is supported using AdUnit.ortb2Imp.ext.*

Programmatic DMP

Triplelift provides audience and contextual targeting via the integration of a Programmatic DMP tag. Please reach out to your Triplelift representative to discuss specifics of the integration.

Requirements

  • Prebid v7.1.0 or later
  • In Prebid’s bidderSettings, the storageAllowed parameter must be set to true. In Prebid v7.0 and later, storageAllowed defaults to false, so you will need to explicitly set this value to true.

          pbjs.bidderSettings = {
              triplelift: {
                  storageAllowed: true
              }
          }
    
  • The Programmatic DMP tag must be included at the top of every webpage in order to collect audience and contextual information on the respective page.
  • The Programmatic DMP tag should be as high up in <head> as possible.

TripleLift Native

Features

Bidder Code triplelift_native Prebid.org Member yes
Prebid.js Adapter no Prebid Server Adapter yes
Media Types native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 28
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals yes
Floors Module Support yes First Party Data Support yes
User IDs criteo, identityLink, unifiedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_triplelift_nat hb_bidder_triplelift hb_adid_triplelift_n
hb_size_triplelift_n hb_source_triplelift hb_format_triplelift
hb_cache_host_triple hb_cache_id_tripleli hb_uuid_triplelift_n
hb_cache_path_triple hb_deal_triplelift_n  

This is a Prebid Server adapter for running component native only. For the standard Prebid JS Triplelift bid adapter, see the “Triplelift” bidder. If you are interested in running component native via Prebid JS, please contact us at prebid@triplelift.com.

The Triplelift Prebid Server bidding adapter and user sync endpoint require setup before beginning. Please contact us at prebid@triplelift.com.

Table of Contents

Bid Params

Name Scope Description Example Type
inventoryCode required TripleLift inventory code for this ad unit (provided to you by your partner manager) ‘code1’ string
floor optional the bid floor, in usd 1.2 number

First Party Data

Triplelift supports standard IAB OpenRTB 2.5 First Party Data fields, including:

  • site.*
  • user.*

TrustedStack

Features

Bidder Code trustedstack Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-any
TCF-EU Support no IAB GVL ID 1288
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
User IDs britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_trustedstack hb_bidder_trustedsta hb_adid_trustedstack
hb_size_trustedstack hb_source_trustedsta hb_format_trustedsta
hb_cache_host_truste hb_cache_id_trusteds hb_uuid_trustedstack
hb_cache_path_truste hb_deal_trustedstack  

Bid Params

Name Scope Description Example Type
cid required The customer id provided by TrustedStack. 'trustedstack_test_customer' string
crid required The placement id provided by TrustedStack. 'trustedstack_crid' string
bidfloor optional Bidfloor for the impression 1.0 float
video required for video Ad units Object containing video targeting parameters. See Video Object for details. video: { maxduration: 60 } object

Video Object

Name Type Description Example
mimes array of strings (Recommended) Specifies the video content MIME types supported; for example, video/x-ms-wmv and video/x-flv. [“video/x-ms-wmv”,”video/x-flv”]
minduration integer (Recommended) Specifies the minimum video ad duration, in seconds. 10
maxduration integer (Recommended) Specifies the maximum video ad duration, in seconds. 60
w integer (Recommended) Specifies the width of the video player, in pixels. Required if playerSize not present in mediaTypes.video 640
h integer (Recommended) Specifies the height of the video player, in pixels. Required if playerSize not present in mediaTypes.video 480
startdelay integer (Recommended) Specifies the start delay of the video ad 0
battr array of integers Specifies the video creative attributes to block. Refer to section 5.3 of the IAB specification for a list of attributes. [ 13, 14 ]
playbackmethod array of integers Specifies the allowed playback methods. If not specified, all are assumed to be allowed. Currently supported values are: 1: Autoplay, sound on; 2: Autoplay, sound off; 3: Click to play; 4: Mouse over to play [1, 3]
api array of integers Specifies the supported API frameworks for this impression. If an API is not explicitly listed, it is assumed not to be supported. Currently supported values are: 1: VPAID 1.0; 2: VPAID 2.0; 3: MRAID-1; 4: ORMMA; 5: MRAID-2 [1, 2]
protocols array of integers Array of supported video protocols. Currently supported values are: 1: VAST 1.0; 2: VAST 2.0; 3: VAST 3.0; 4: VAST 1.0 Wrapper; 5: VAST 2.0 Wrapper; 6: VAST 3.0 Wrapper; 7: VAST 4.0 [1, 2]
placement integer Placement type for the impression. Possible options: 1: In-Stream; 2: In-banner; 3: Outstream/In-article; 4: In-feed; 5: Interstitial/Slider/Floating; 6: Long-Form; 1

Besides the above-mentioned parameters, we support all other OpenRTB 2.x video objects as optional parameters.

In addition to bids[].params.video, TrustedStack adapter consumes parameters specified in the mediaTypes.video.

Example of Instream Video Ad-unit

var videoAdUnit = {
  code: 'video1',
  mediaTypes: {
    video: {
      context: "instream",
      playerSize: [640, 480],
      mimes: ['video/mp4'],
      placement: 1
    }
  },
  bids: [{
    bidder: 'trustedstack',
    params: {
      cid: 'trustedstack_test_customer',
      crid: 'trustedstack_crid',  
    }
  }]
};

Example of Banner Ad-unit

var adUnits = [{
  code: 'div-gpt-ad-6874091242345-0',
  mediaTypes: {
    banner: {
      sizes: [
        [728, 90],
        [300, 600],
        [300, 250]
      ],
    }
  },
  bids: [{
    bidder: 'trustedstack',
    params: {
      cid: 'trustedstack_test_customer',
      crid: 'trustedstack_crid'
    }
  }]
}];

TrustX

Features

Bidder Code trustx Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support will-bid-on-any
TCF-EU Support yes IAB GVL ID 686 (grid)
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_trustx hb_bidder_trustx hb_adid_trustx
hb_size_trustx hb_source_trustx hb_format_trustx
hb_cache_host_trustx hb_cache_id_trustx hb_uuid_trustx
hb_cache_path_trustx hb_deal_trustx  

Table of Contents

Bid Params

Name Scope Description Example Type
uid required Represents the TrustX bidder system Ad Slot ID associated with the respective div id from the site page. 42 integer
keywords optional A set of key-value pairs applied to all ad slots on the page. Values can be empty. keywords: { topic: ['stress', 'fear'] } object
bidFloor optional Floor of the impression opportunity. If present in the request overrides XML info. 0.8 float

Parameter keywords must have following format:

{
   "site":{
      "publisher1":[
         {
            "name":"SomeKeywordsBlockName",
            "segment1Name":[
               "segment2Value"
            ],
            "segment2Name":[
               "segment2Value1",
               "segment2Value2",
               ...
            ],
            ...
         }
      ],
      ...
   }
}

Bidder Config

You can allow writing in localStorage pbjs.setBidderConfig for the bidder trustx

pbjs.setBidderConfig({
    bidders: ["trustx"],
    config: {
        localStorageWriteAllowed: true
    }
})

If it will be “true” this allow TheMediaGrid Bid Adapter to write userId in first party localStorage

If you want to make alias on TrustX Bid Adapter, you must set forceBidderName in bidderConfig as "trustx".

pbjs.setBidderConfig({
    bidders: ["aliasName"],
    config: {
        forceBidderName: 'trustx'
    }
})

First Party Data

Publishers should use the ortb2 method of setting First Party Data.

Global site or user data using setConfig(), or Bidder-specific using setBidderConfig() supports following fields:

  • ortb2.user.data[]: Standard IAB segment taxonomy user data
  • ortb2.user.ext.device: Non standard arbitrary user device
  • ortb2.user.keywords: Standard IAB OpenRTB 2.5 user.keywords field. It will be included in ext.keywords.user.ortb2
  • ortb2.site.keywords: Standard IAB OpenRTB 2.5 site.keywords field. It will be included in ext.keywords.site.ortb2
  • ortb2.site.cat[]: Standard IAB OpenRTB 2.5 site.cat field. It will be sent as part of site.cat array
  • ortb2.site.pagecat[]: Standard IAB OpenRTB 2.5 site.pagecat field. It will be sent as part of site.cat array
  • ortb2.site.content.genre: Standard IAB OpenRTB 2.5 site.content.genre field

AdUnit-specific data using AdUnit.ortb2Imp supports following fields:

  • ortb2.imp[].ext.data.*
  • ortb2.imp[].instl

The Trade Desk

Features

Bidder Code ttd Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support will-not-bid
TCF-EU Support yes IAB GVL ID 21
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support no
Safeframes OK check with bidder Supports Deals yes
Floors Module Support yes First Party Data Support no
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_ttd hb_bidder_ttd hb_adid_ttd
hb_size_ttd hb_source_ttd hb_format_ttd
hb_cache_host_ttd hb_cache_id_ttd hb_uuid_ttd
hb_cache_path_ttd hb_deal_ttd  

Disclosure

This adapter is known to use an HTTP 1 endpoint. Header bidding often generates multiple requests to the same host and bidders are encouraged to change to HTTP 2 or above to help improve publisher page performance via multiplexing.

Note: The Trade Desk Header Bidding adapter requires setup and approval before beginning. Please reach out to OpenPathPublishers@thetradedesk.com for more details.

Bid Params

Name Scope Description Example Type
supplySourceId required The TTD-provided supply source name. 'supplier' String
publisherId required The publisher ID. If there is a sellers.json, this should be the same as the seller_id in the sellers.json for the site being trafficked. If there is no sellers.json, this should be hardcoded to “1”. '1427ab10f2e448057ed3b422' String
placementId optional This field is optional if GPID is passed through the GPT module https://docs.prebid.org/dev-docs/modules/gpt-pre-auction.html. If that module isn’t used, the GPID value should be passed in this field. '/1111/home#header' String
banner optional Display banner targeting parameters. See the banner section below. {} object
bidfloor optional Sets a bid floor price 0.95 Float

The following banner parameters are supported:

Name Scope Description Example Type
expdir optional Directions in which the banner may expand. See “Expandable Direction” in the OpenRTB 2.5 docs for possible values. [1, 3] Array[integer]

mediaTypes.banner Parameters

The TTD adapter for banner uses certain parameters in the AdUnit’s mediaTypes.banner definition. Specifically, sizes is required for banner ad units. pos is recommended.

Here’s a banner ad unit example:

var bannerAdUnit = {
    code: 'myBannerAdUnit',
    mediaTypes: {
        banner: {
            sizes: [400, 600],
            pos: 1
        }
    },
    bids: [
        {
            bidder: 'ttd',
            params: {
                supplySourceId: 'supplier'
                publisherId: '1427ab10f2e448057ed3b422',
                siteId: 'site-123',
                placementId: 'sidebar_1',
                banner: {
                    expdir: [1, 3]
                },
                bidfloor: 0.95
            }
        }
    ]
}

Video

mediaTypes.video Parameters

The TTD adapter for video requires certain parameters in the AdUnit’s mediaTypes.video definition. Specifically, maxduration, api, mimes, placement, and protocols are all required for video ad units. playerSize, startdelay, playbackmethod, and pos are recommended. minduration, minbitrate, maxbitrate, skip, skipmin, and skipafter are optional.

Note: TTD does not currently support adpod video contexts.

Here’s a video ad unit example:

var videoAdUnit = {
    code: 'myVideoAdUnit',
    mediaTypes: {
        video: {
            minduration: 1,
            maxduration: 60,
            playerSize: [640, 480],
            api: [1, 3],
            mimes: ['video/mp4'],
            placement: 3,
            protocols: [2, 3, 5, 6],
            startdelay: -1,
            playbackmethod: [1],
            pos: 1,
            minbitrate: 0,
            maxbitrate: 5000,
            skip: 1,
            skipmin: 5,
            skipafter: 10
        }
    },
    bids: [
        {
            bidder: "ttd",
            params: {
                supplySourceId: 'supplier',
                publisherId: '1427ab10f2e448057ed3b422',
                siteId: 'site-123',
                placementId: 'video1',
                bidfloor: 0.95
            }
        }
    ]
}

Lists of api, playbackmethod, protocols, pos, and expdir potential values are in the OpenRTB 2.5 docs, copied here for convenience:

api

  • 1 : VPAID 1.0
  • 2 : VPAID 2.0
  • 3 : MRAID-1
  • 4 : ORMMA
  • 5 : MRAID-2
  • 6 : MRAID-3
  • 7 : OMID-1

playbackmethod

  • 1 : Initiates on Page Load with Sound On
  • 2 : Initiates on Page Load with Sound Off by Default
  • 3 : Initiates on Click with Sound On
  • 4 : Initiates on Mouse-Over with Sound On
  • 5 : Initiates on Entering Viewport with Sound On
  • 6 : Initiates on Entering Viewport with Sound Off by Default

protocols

  • 1 : VAST 1.0
  • 2 : VAST 2.0
  • 3 : VAST 3.0
  • 4 : VAST 1.0 Wrapper
  • 5 : VAST 2.0 Wrapper
  • 6 : VAST 3.0 Wrapper
  • 7 : VAST 4.0
  • 8 : VAST 4.0 Wrapper
  • 9 : DAAST 1.0
  • 10 : DAAST 1.0 Wrapper
  • 11 : VAST 4.1
  • 12 : VAST 4.1 Wrapper

pos

  • 0 : Unknown
  • 1 : Above the Fold
  • 3 : Below the Fold
  • 4 : Header
  • 5 : Footer
  • 6 : Sidebar
  • 7 : Full Screen

expdir

  • 1 : Left
  • 2 : Right
  • 3 : Up
  • 4 : Down
  • 5 : Full Screen

First Party Data (Supported starting prebid v7.49)

Publishers should set First Party Data in the ortb2 and ortb2Imp objects. These fields are supported:

  • ortb2.site.ext.data
  • ortb2.user.ext.data
  • AdUnit.ortb2Imp.ext.data (for AdUnit data)

ucfunnel

Features

Bidder Code ucfunnel Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 607
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs unifiedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_ucfunnel hb_bidder_ucfunnel hb_adid_ucfunnel
hb_size_ucfunnel hb_source_ucfunnel hb_format_ucfunnel
hb_cache_host_ucfunn hb_cache_id_ucfunnel hb_uuid_ucfunnel
hb_cache_path_ucfunn hb_deal_ucfunnel  

Prebid JS

Bid params (Prebid.js)

Name Scope Description Example Type
adid required The ad unit ID retrived from ucfunnel dashboard   string
var adUnits = [{
    code: 'div-gpt-ad-1460505748511-01',
    sizes: [
        [300, 250]
    ],
    bids: [{
        bidder: 'ucfunnel',
        params: {
            adid: '123456789'
        }
    }]
}]

Sizes set in the adUnit object will also apply to the ucfunnel bid requests.

Examples

Prebid server

Bid params (Prebid Server)

Name Scope Description Example Type
adunitid required ID for ad unit   string
partnerid required ID for partner   string

Undertone

Features

Bidder Code undertone Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 677
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_undertone hb_bidder_undertone hb_adid_undertone
hb_size_undertone hb_source_undertone hb_format_undertone
hb_cache_host_undert hb_cache_id_underton hb_uuid_undertone
hb_cache_path_undert hb_deal_undertone  

Bid Params

Name Scope Description Example Type
placementId required Your placement ID (provided by undertone) 1234 integer
publisherId required publisher ID (provided by undertone) 12345 integer

Video Object

Name Scope Description Example Type
playbackMethod optional Playback method supported by the publisher.
1: Auto-play sound on
2: Auto-play sound off
3: Click-to-play sound on
4: Mouse-over sound on
1 integer
maxDuration optional Maximum video ad duration in seconds. 30 integer
skippable optional Skippability of the inventory. Possible values: true - only skippable inventory is allowed, false - skippable inventory is not allowed, null/missing - all inventory is allowed (default value). true boolean

Supported from version 3.27.0 and above

Configuration

To maximize revenue efficiency, please enable iframe-based user syncing. This functionality will improve user match rates and will help increasing the bid rate.

Example code to enable iframe user-sync for Undertone:

pbjs.setConfig({
  userSync: {
    filterSettings: {
      iframe: {
        bidders: ['undertone'],
        filter: 'include'
      }
    }
  }
});

Note: Combine the above the configuration with any other UserSync configuration. Multiple setConfig() calls overwrite each other and only last call for a given attribute will take effect.

UNICORN

Features

Bidder Code unicorn Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_unicorn hb_bidder_unicorn hb_adid_unicorn
hb_size_unicorn hb_source_unicorn hb_format_unicorn
hb_cache_host_unicor hb_cache_id_unicorn hb_uuid_unicorn
hb_cache_path_unicor hb_deal_unicorn  

bid params

Name Scope Description Example Type
placementId optional Your placement ID 'rectangle-ad-1' string
accountId required Account ID for charge request (provided by UNICORN) 12345 integer
publisherId optional Account specific publisher id. '67890' string
mediaId optional Publisher specific media id. 'example' string
bcat optional for Prebid.js Blocked IAB categories ['IAB-1', 'IAB-2'] [string]

publisherId as integer is also supported on Prebid.js

Unruly

Features

Bidder Code unruly Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 36
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_unruly hb_bidder_unruly hb_adid_unruly
hb_size_unruly hb_source_unruly hb_format_unruly
hb_cache_host_unruly hb_cache_id_unruly hb_uuid_unruly
hb_cache_path_unruly hb_deal_unruly  

Bid Params

Name Scope Description Example Type
siteId required The site ID from Unruly(Nexxen). This will be provided to you by your Unruly account manager, this is prefered. 123456 integer
siteid deprecated The site ID from Unruly. This will be provided to you by your Unruly account manager, this is backward compability. 123456 integer
featureOverrides optional This param is a generic object for configuring Unruly outstream demand. To run UNmissable, set ‘canRunUnmissable’ to true. "featureOverrides": {"canRunUnmissable": true} object

Protected Audience API (PAAPI) support

There’s an option to receive demand for Protected Audience API (FLEDGE/PAAPI) ads using Unruly’s (Nexxen) bid adapter. Prebid’s paapiForGpt module and Google Ad Manager is currently required.

The following steps should be taken to setup Protected Audience for Unruly(Nexxen):

  1. Reach out to your account manager to coordinate set up:

  2. Build and enable PAAPI module as described in paapiForGpt module documentation.

    Make sure to enable Unruly bidder to participate in PAAPI. If there are any other bidders to be allowed for that, add them to the bidders array:

     pbjs.setConfig({
        paapi: {
          bidders: ["unruly"],
          enabled: true
        }    
     })
    

First Party Data

Publishers should use the ortb2 method of setting First Party Data. The following fields are supported:

  • ortb2.site.*

AdUnit-specific data is supported using AdUnit.ortb2Imp.ext.*

Example of first party data available only to the Unruly (Nexxen) bidder. Applies across all ad units. We support up to 5 custom keys.

pbjs.setBidderConfig({
  bidders: ["unruly"],
  config: {
    ortb2: {
      site: {
        ext: {
          data: {
            customkey1: "value1",
            customkey2: "value2",
            customkey3: "value3",
            customkey4: "value4",
            customkey5: "value5"
          }
        }
      }
    }
  }
});

Valueimpression

Features

Bidder Code valueimpression Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_valueimpressio hb_bidder_valueimpre hb_adid_valueimpress
hb_size_valueimpress hb_source_valueimpre hb_format_valueimpre
hb_cache_host_valuei hb_cache_id_valueimp hb_uuid_valueimpress
hb_cache_path_valuei hb_deal_valueimpress  

Description

Valueimpression is an aliased bidder of Apacdex bid adapter. Please refer to Apacdex documentation for bid parameters and implementation guide.

Vidazoo

Features

Bidder Code vidazoo Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 744
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_vidazoo hb_bidder_vidazoo hb_adid_vidazoo
hb_size_vidazoo hb_source_vidazoo hb_format_vidazoo
hb_cache_host_vidazo hb_cache_id_vidazoo hb_uuid_vidazoo
hb_cache_path_vidazo hb_deal_vidazoo  

Bid Params

Name Scope Description Example Type
cId required The connection ID from Vidazoo. '562524b21b1c1f08117fc7f9' string
pId required The publisher ID from Vidazoo (pbjs only). '59ac17c192832d0011283fe3' string
bidFloor optional The minimum bid value desired. Vidazoo will not respond with bids lower than this value. 0.90 float
subDomain optional Sets the server subdomain, default: ‘prebid’. 'prebid' string

VideoByte

Features

Bidder Code videobyte Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 104
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_videobyte hb_bidder_videobyte hb_adid_videobyte
hb_size_videobyte hb_source_videobyte hb_format_videobyte
hb_cache_host_videob hb_cache_id_videobyt hb_uuid_videobyte
hb_cache_path_videob hb_deal_videobyte  

Note

The VideoByte Prebid.js client adapter only supports video ads while our Prebid Server adapter supports both display and video.

See Videobyte Prebid Client Documentation for more details about Prebid Client integration.

See Videobyte Prebid Server Documentation for more details about Prebid Server integration.

Bid Params

Name Scope Description Example Type
pubId required Publisher ID 'vb12345' string
placementId optional Placement ID '1234567' string
nid optional Network ID '1234' string

VideoHeroes

Features

Bidder Code videoheroes Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_videoheroes hb_bidder_videoheroe hb_adid_videoheroes
hb_size_videoheroes hb_source_videoheroe hb_format_videoheroe
hb_cache_host_videoh hb_cache_id_videoher hb_uuid_videoheroes
hb_cache_path_videoh hb_deal_videoheroes  

Note

The VideoHeroes Header Bidding adapter requires setup and approval from the VideoHeroes team. Please reach out to your account manager or support@videoheroes.tv for more information

Bid Params

Name Scope Description Example Type
placementId required VideoHeroes platform placement id '1a8d9c22db19906cb8a5fd4518d05f62' string

Vidoomy

Features

Bidder Code vidoomy Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 380
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_vidoomy hb_bidder_vidoomy hb_adid_vidoomy
hb_size_vidoomy hb_source_vidoomy hb_format_vidoomy
hb_cache_host_vidoom hb_cache_id_vidoomy hb_uuid_vidoomy
hb_cache_path_vidoom hb_deal_vidoomy  

Note

Vidoomy, for more info please contact support@vidoomy.com

Client Side Bid Params

Name Scope Description Example Type
id required id '123123' string
pid required pid '123123' string
bidfloor optional CPM bidfloor in USD 0.08 float

Server Side Bid Params (Prebid Server)

Name Scope Description Example Type
zoneId required Zone Id '123123' string
bcat optional List of blocked advertiser categories (IAB) ['IAB1-1'] string array
badv optional Blocked Advertiser Domains ['example.com'] string array
bapp optional blocked advertiser mobile app bundles ['app.com'] string array
btype optional blocked creative types (e.g. XHTML) [1, 2, 3] int array
battr optional blocked creative attributes (e.g. audio) [1, 2, 3] int array

Notes:

  • Preferred to provide the bcat, badv, bapp, btype and battr within the first party data (above). When both methods are provided, first party data values will be prioritized.

First Party Data

Publishers can use the ortb2 configuration parameter to provide First Party Data.

OpenRTB Parameters

The following table contains currently supported parameters we parse.

Name Scope Description Example Type
bcat optional List of blocked advertiser categories (IAB) ['IAB1-1'] Array
badv optional Blocked Advertiser Domains ['example.com'] Array
bapp optional blocked advertiser mobile app bundles ['app.com'] Array
btype optional blocked creative types (e.g. XHTML) [1, 2, 3] Array
battr optional blocked creative attributes (e.g. audio) [1, 2, 3] Array

Notes:

  • will extract the bcat,badv,bapp,btype,battr if passed within ortb2

Example configuration:

pbjs.setConfig({
    ortb2: {
      bcat: ['IAB1-1'],
      badv: ['example.com'],
      bapp: ['app.com'],
      btype: [1, 2, 3],
      battr: [1, 2, 3]
    }
});

Viewdeos Server

Features

Bidder Code viewdeos Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 924
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_viewdeos hb_bidder_viewdeos hb_adid_viewdeos
hb_size_viewdeos hb_source_viewdeos hb_format_viewdeos
hb_cache_host_viewde hb_cache_id_viewdeos hb_uuid_viewdeos
hb_cache_path_viewde hb_deal_viewdeos  

Bid params

Name Scope Description Example Type
aid required The source ID from member zone 350975 integer

Test Parameters

    var adUnits = [
      // Banner adUnit
      {
        code: 'div-test-div',
        mediaTypes: {
          banner: {
            sizes:[[300, 250]]
          }
        },
        bids: [{
          bidder: 'viewdeos',
          params: {
            aid: 672854
          }
        }]
      }
    ];

VimayX

Features

Bidder Code vimayX Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-any
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support yes
Safeframes OK yes Supports Deals yes
Floors Module Support yes First Party Data Support no
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_vimayX hb_bidder_vimayX hb_adid_vimayX
hb_size_vimayX hb_source_vimayX hb_format_vimayX
hb_cache_host_vimayX hb_cache_id_vimayX hb_uuid_vimayX
hb_cache_path_vimayX hb_deal_vimayX  

Prebid.js Bid Params

Name Scope Description Example Type
seat required Seat value '9Q20EdGxzgWdfPYShScl' string
token required Token 'eKmw6alpP3zWQhRCe3flOpz0wpuwRFjW' string
iabCat optional Array of IAB content categories that describe the content producer ['IAB1-1', 'IAB3-1', 'IAB4-3'] Array(String)
minBidfloor optional Minimal CPM value 0.03 float
pos optional The position of the placement on the page, see Open RTB spec v2.5. 4 number

Prebid Server Bid Params

Name Scope Description Example Type
seat required Seat value '9Q20EdGxzgWdfPYShScl' string
token required Token 'eKmw6alpP3zWQhRCe3flOpz0wpuwRFjW' string

VisibleMeasures

Features

Bidder Code visiblemeasures Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-not-bid
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_visiblemeasure hb_bidder_visiblemea hb_adid_visiblemeasu
hb_size_visiblemeasu hb_source_visiblemea hb_format_visiblemea
hb_cache_host_visibl hb_cache_id_visiblem hb_uuid_visiblemeasu
hb_cache_path_visibl hb_deal_visiblemeasu  

Bid Params

Name Scope Description Example Type
placementId optional Placement Id '0' 'string'
endpointId optional Endpoint Id '0' 'string'

Note

For the prebid server and prebid.js you only need to use one parameter: either placementId or endpointId

YOC VIS.X

Features

Bidder Code visx Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 154
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals yes
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_visx hb_bidder_visx hb_adid_visx
hb_size_visx hb_source_visx hb_format_visx
hb_cache_host_visx hb_cache_id_visx hb_uuid_visx
hb_cache_path_visx hb_deal_visx  

Note

To be able to use the full bandwidth of VIS.X high impact ad products, we strongly recommend disabling SafeFrames:

  • If you are using Google Ad Manager (GAM), make sure the “Serve in Safeframe” box in creative settings is unchecked,
  • If you are using AppNexus Seller Tag, make sure the enableSafeFrame parameter is set to False.

If you require SafeFrames to be activated, please reach out to your YOC account manager to obtain further details.

If a single bid request contains more than 20 impression objects, this request will be ignored.

The YOC VIS.X adapter requires setup and approval from your YOC account manager team, even for existing YOC publishers. Please reach out to your account manager to enable Prebid.js for your account.

Configuration: Currency

Name Scope Description Example Type
uid required The publisher’s ad unit ID in VIS.X. The parameter can be either an integer or string for Prebid.js, however integer is preferred. 903536 integer

Configuration

The YOC VIS.X adapter has the ability to work in different currencies. Currently, this adapter supports EUR, USD, GBP, PLN, CHF, SEK. Defaults to EUR. If your Ad Server uses EUR, you don’t need any additional currency settings. If you would like to trade with VIS.X in a currency different from EUR, you should implement some additional settings.

  1. Download and configure the Prebid.js Currency module

http://prebid.org/dev-docs/modules/currency.html

  1. Setup the currency in Currency config

a) If your Ad Server uses the currency from the list of VIS.X supported currencies (e.g. GBP), use the following settings:

pbjs.setConfig({
    currency: {
        adServerCurrency: 'GBP',
        bidderCurrencyDefault: {
            visx: 'GBP'
        }
    }
});

b) If your Ad Server uses an unsupported currency for VIS.X (e.g. JPY), use the following settings:

pbjs.setConfig({
    currency: {
        adServerCurrency: 'JPY',
        bidderCurrencyDefault: {
            visx: 'EUR'
        }
    }
});

Best practices:

  • Please make sure that the currency module is set up and configured in order to trade with YOC in a currency that is not supported by the YOC VIS.X bidder.
  • You should set EUR in bidderCurrencyDefault parameter if you use unsupported currencies for VIS.X.
  • Feel free to reach out to your contact at YOC if you need additional support setting up Prebid.js and the currency config.

Configuration: Video

The YOC VIS.X Prebid.js adapter responds with VAST XML (in the vastXml field) and expects client-side caching enabled. To enable it, use the following settings:

pbjs.setConfig({
        cache: {
            url: 'https://prebid.adnxs.com/pbc/v1/cache'
        }
});

Requirements

  • In Prebid’s bidderSettings, the storageAllowed parameter must be set to true. In Prebid v7.0 and later, storageAllowed defaults to false, so you will need to explicitly set this value to true.

          pbjs.bidderSettings = {
              visx: {
                  storageAllowed: true
              }
          }
    

Bid params

Name Scope Description Example Type
uid required The publisher’s ad unit ID in VIS.X. The parameter can be either an integer or string for Prebid.js, however integer is preferred. 903536 integer

Media type Banner object params

Name Scope Description Example Type
sizes required All sizes this ad unit can accept. [[300, 250], [300, 600]] array of integer arrays

Media type Video object params

Name Scope Description Example Type
context required The video context, only ‘instream’ is allowed. 'instream' string
playerSize required The size (width, height) of the video player on the page, in pixels. [640, 480] integer array
mimes optional Content MIME types supported. ['video/mp4', 'video/x-ms-wmv'] string array

Example of Banner Ad unit

var bannerAdUnit = {
    code: 'bannerAdUnit1',
    mediaTypes: {
        banner: {
            sizes: [[320, 480], [728, 90]]    // required
        }
    },
    bids: [{
        bidder: 'visx',
        params: {
            uid: 903536                     // required
        }
    }]
};

Example of Video Ad unit

var videoAdUnit = {
    code: 'videoAdUnit1',
    mediaTypes: {
        video: {
            context: 'instream',              // required
            playerSize: [400, 300],           // required
            mimes: ['video/mp4']              // optional, required by Prebid Server
        }
    },
    bids: [{
        bidder: 'visx',
        params: {
            uid: 921068                     // required
        }
    }]
};

VOX

Features

Bidder Code vox Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 206
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_vox hb_bidder_vox hb_adid_vox
hb_size_vox hb_source_vox hb_format_vox
hb_cache_host_vox hb_cache_id_vox hb_uuid_vox
hb_cache_path_vox hb_deal_vox  

Note

You can use this adapter to get a bid from partners.hybrid.ai Please reach out to your partners account team before using this plugin to get placementId.

Bid Params

Name Scope Description Example Type
placementId required The place id. ‘5af45ad34d506ee7acad0c26’ string
placement required Adunit placement, possible values: banner, video, inImage ‘banner’ string
imageUrl required for inImage URL of the image on which the banner will be displayed 'https://example.com/images/image.jpg' string
displaySizes optional, only supported by inImage format An array of strings. Each string should be in <Width>x<Height> format (currently, this parameter is supported only by PrebidServer vox adapter) ["123x90", "720x100"] string[]

Sample Banner Ad Unit

var adUnits = [{
    code: 'banner_ad_unit',
    mediaTypes: {
        banner: {
            sizes: [[728, 90]]
        }
    },
    bids: [{
        bidder: "vox",
        params: {
            placement: "banner",                      // required
            placementId: "5af45ad34d506ee7acad0c26"   // required
        }
    }]
}];

Sample Video Ad Unit

var adUnits = [{
    code: 'video_ad_unit',
    mediaTypes: {
        video: {
            context: 'outstream',      // required, possible values: instream, outstream
            playerSize: [[640, 480]]   // required
        }
    },
    bids: [{
        bidder: "vox",
        params: {
            placement: "video",                       // required
            placementId: "5af45ad34d506ee7acad0c26"   // required
        }
    }]
}];

Sample In-Image Ad Unit

var adUnits = [{
    code: 'test-div',
    mediaTypes: {
        banner: {
            sizes: [0, 0]
        }
    },
    bids: [{
        bidder: "vox",
        params: {
            placement: "inImage",
            placementId: "102030405060708090000020",
            imageUrl: "https://hybrid.ai/images/image.jpg"
        }
    }]
}];

VRTCAL Markets Inc.

Features

Bidder Code vrtcal Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 706
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_vrtcal hb_bidder_vrtcal hb_adid_vrtcal
hb_size_vrtcal hb_source_vrtcal hb_format_vrtcal
hb_cache_host_vrtcal hb_cache_id_vrtcal hb_uuid_vrtcal
hb_cache_path_vrtcal hb_deal_vrtcal  

Bid Params

Name Scope Description Example Type
(none) optional no params required '' n/a

vungle

Features

Bidder Code vungle Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID check with bidder
GPP Support None DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support no
Safeframes OK no Supports Deals yes
Floors Module Support yes First Party Data Support no
User IDs none ORTB Blocking Support partial
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_vungle hb_bidder_vungle hb_adid_vungle
hb_size_vungle hb_source_vungle hb_format_vungle
hb_cache_host_vungle hb_cache_id_vungle hb_uuid_vungle
hb_cache_path_vungle hb_deal_vungle  

Note

The Vungle Bidding adapter requires setup before beginning. Please contact us at vxssp@liftoff.io.

Bid Params

Name Scope Description Example Type
bid_token required super token ‘aaaa123’ string
app_store_id optional pub appstore id ‘5123400’ string
placement_reference_id optional placement reference id ‘912340000’ string

xe.works

Features

Bidder Code xe Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support will-bid-on-any
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_xe hb_bidder_xe hb_adid_xe
hb_size_xe hb_source_xe hb_format_xe
hb_cache_host_xe hb_cache_id_xe hb_uuid_xe
hb_cache_path_xe hb_deal_xe  

Note

The Xe.works adapter requires setup before beginning. Please contact us at team@xe.works

Prebid.js Bid params

Name Scope Description Example Type
placement required Placement ID test-banner string
env required Environment name xe string
ext optional Specific integration config {} object

Prebid Server Bid Params

Name Scope Description Example Type
env required Environment name xe-stage string
pid required Uniq placement ID dc230510222b516f0eb9a10e5913d3b5 string

XTRM QB

Features

Bidder Code xtrmqb Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support no First Party Data Support no
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_xtrmqb hb_bidder_xtrmqb hb_adid_xtrmqb
hb_size_xtrmqb hb_source_xtrmqb hb_format_xtrmqb
hb_cache_host_xtrmqb hb_cache_id_xtrmqb hb_uuid_xtrmqb
hb_cache_path_xtrmqb hb_deal_xtrmqb  

Bid Params

Name Scope Description Example Type
host required Ad network’s RTB host 'ortb.tech' string
publisherId required Publisher ID 12345 integer

Yahoo Advertising

Features

Bidder Code yahooAds Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 25
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support no
User IDs All ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_yahooAds hb_bidder_yahooAds hb_adid_yahooAds
hb_size_yahooAds hb_source_yahooAds hb_format_yahooAds
hb_cache_host_yahooA hb_cache_id_yahooAds hb_uuid_yahooAds
hb_cache_path_yahooA hb_deal_yahooAds  

Important Notice (JS vs PBS)

There are differences between our Prebid.js & Prebid-Server Yahoo Advertising adapters. The Prebid-server adapter currently does not support:

  1. Integration via the pubId method.

Prebid.js Mandatory Bid Params

The Prebid.js Yahoo Advertising bid adapter supports 2 alternate integration types:

  1. dcn & pos (Site/App & Position explicit targeting) - For legacy “aol”, “oneMobile” adapter partners/publishers.
  2. pubId (Publisher ID) - For new partners/publishers joining Yahoo Advertising and legacy “oneVideo” partners/publishers migrating to Yahoo Advertising.

Prebid-Server Mandatory Bid Params

Prebid-server Yahoo Advertising bid adapter supports one integration method:

  • dcn & pos (Site/App & Position explicit targeting) - For legacy “aol”, “oneMobile” adapter partners/publishers.

DCN & POS Integration Parameters (JS & PBS)

For legacy “aol”, “oneMobile” adapter partners/publishers.

Name Scope Description Example Type
dcn Required Site ID provided by Yahoo Advertising ‘site1’ string
pos Required Placement ID provided by Yahoo Advertising ‘placement1’ string

PubId Integration Parameters (JS Only)

For new partners/publishers joining Yahoo Advertising and legacy “oneVideo” partners/publishers migrating to Yahoo Advertising.

Name Scope Description Example Type
pubId Required Your Publisher External ID provided by Yahoo Advertising ‘DemoPublisher’ string
siteId Optional Ability to target a specific Site using an External ID provided by Yahoo Advertising ‘1234567’ string
placementId Optional Ability to target a specific Placement using an External ID provided by Yahoo Advertising ‘header’ string

Prebid.js Adapter Supported Features

For further setup details & examples please see https://github.com/prebid/Prebid.js/blob/master/modules/yahooAdsBidAdapter.md

  • Media Types: Banner & Video
  • Outstream renderer
  • Multi-format adUnits
  • Schain module
  • Price floors module
  • Advertiser domains
  • End-2-End self-served testing mode
  • Outstream renderer/Player
  • User ID Modules - ConnectId and others
  • First Party Data (ortb2 & ortb2Imp)
  • Custom TTL (time to live)

Yandex

Features

Bidder Code yandex Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, native Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox topics Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_yandex hb_bidder_yandex hb_adid_yandex
hb_size_yandex hb_source_yandex hb_format_yandex
hb_cache_host_yandex hb_cache_id_yandex hb_uuid_yandex
hb_cache_path_yandex hb_deal_yandex  

Prebid Client

This Adapter integrates with Yandex’s ad services.

For detailed auction analytics, check out our Analytics Adapter.

To improve the personalization of ads for publishers’ users, check out our User ID Module.

Client Bid Params

Name Scope Description Example Type
placementId required Ad unit ID. Prebid versions > 7.30 R-A-1234567-1 String
cur optional CPM currency to be received. Prebid versions > 8.4 CHF, GBP, USD, EUR, TRY String
pageId optional, deprecated in favor of placementId Page ID 123 Integer
impId optional, deprecated in favor of placementId Imp ID 1 Integer

Client Test Parameters

// Simple banner
const adUnits = [{
  code: 'banner-1',
  mediaTypes: {
    banner: {
      sizes: [[240, 400]],
    }
  },
  bids: [
    {
      bidder: 'yandex',
      params: {
        placementId: 'R-A-1234567-1',
        cur: 'USD',
      },
    }
  ]
}];

// Native
const adUnits = [{
  code: 'native-1',
  mediaTypes: {
    native: {
      sendTargetingKeys: false,
      ortb: {
        assets: [{
            id: 1,
            required: 1,
            img: {
              type: 3,
              w: 300,
              h: 300,
            }
          },
          {
            id: 2,
            required: 1,
            title: {
              len: 80
            }
          },
          {
            id: 3,
            required: 1,
            data: {
              type: 1
            }
          }
        ]
      }
    }
  },
  bids: [
    {
      bidder: 'yandex',
      params: {
        placementId: 'R-A-346580-140',  // native adunit ID
        cur: 'USD' // EUR, TRY, etc.
      },
    }
  ]
}];

Topics Iframe Configuration

Topics First Party Data (FPD) Module topicsFpdModule should be included in prebid final package to call topics API.

pbjs.setConfig({
  userSync: {
    // ...,
    topics: {
      bidders: [{
        bidder: 'yandex',
        iframeURL: 'https://yandex.ru/ads/prebid/topics_frame.html'
      }]
    }
    // ...
  }
})

Prebid Server

We maintain both PBS Java and PBS Go adapters, but PBS Go is recommended for integration and will receive updates first

Server Bid Params

These params are basically the same that you’d use for

Name Scope Description Example Type Supported in
placement_id required Ad unit ID. Prebid versions > 7.30 R-A-1234567-1 String PBS Go
page_id optional, deprecated in favor of placement_id Page ID 123 Integer PBS Go, PBS Java
imp_id optional, deprecated in favor of placement_id Imp ID 1 Integer PBS Go, PBS Java

Prebid Server Test Request

The following test parameters can be used to verify that Prebid Server is working properly with the server-side adapter.

"imp": [{
  "id": "imp_id",
  "banner": {
    "w": 300,
    "h": 600
  },
  "ext": {
    "bidder": {
      "placement_id": "R-A-1234567-1"
    }
  }
}]

YeahMobi

Features

Bidder Code yeahmobi Prebid.org Member yes
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, native Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_yeahmobi hb_bidder_yeahmobi hb_adid_yeahmobi
hb_size_yeahmobi hb_source_yeahmobi hb_format_yeahmobi
hb_cache_host_yeahmo hb_cache_id_yeahmobi hb_uuid_yeahmobi
hb_cache_path_yeahmo hb_deal_yeahmobi  

Bid Params

Name Scope Description Example Type
pubId required Publisher ID ‘pub1’ string
zoneId required Zone Id ‘zone1’ string

Yieldlab

Features

Bidder Code yieldlab Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-any
TCF-EU Support yes IAB GVL ID 70
GPP Support check with bidder DSA Support yes
USP/CCPA Support no COPPA Support no
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals yes
Floors Module Support yes First Party Data Support yes
User IDs britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedId ORTB Blocking Support no
Privacy Sandbox check with bidder Prebid Server App Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_yieldlab hb_bidder_yieldlab hb_adid_yieldlab
hb_size_yieldlab hb_source_yieldlab hb_format_yieldlab
hb_cache_host_yieldl hb_cache_id_yieldlab hb_uuid_yieldlab
hb_cache_path_yieldl hb_deal_yieldlab  

Bid Params

Name Scope Description Example Type
adslotId required Yieldlab Adslot ID '12345' string
supplyId required Yieldlab Supply ID. Please reach out to your account management for more information. '12345' string
targeting optional Key-Value Targeting { 'key1': 'value1', 'key2': 'value2' } object
extId optional External Id 'abc' string
iabContent optional Object of content information, see IAB Content Object for details. It will override the content object passed in First Party Data { 'id': 'foo', 'title': 'bar' } object
customParams optional Custom parameters to append to the query string of the bidding endpoint. { 'param': 'value1', 'param2': 'value2' } object

IAB Content Object

Yieldlab supports passing the IAB content object according to section 3.2.16 of the OpenRTB 2.6 specification. The following attributes are supported, and all of them are optional:

  • id
  • episode
  • title
  • series
  • season
  • artist
  • genre
  • album
  • isrc
  • producer
    • id
    • name
    • cattax
    • cat
    • domain
  • url
  • cattax
  • cat
  • prodq
  • context
  • contentrating
  • userrating
  • qagmediarating
  • keywords
  • livestream
  • sourcerelationship
  • len
  • language
  • embeddable
  • data
    • id
    • name
    • segment
      • id
      • name
      • value
      • ext
  • network
    • id
    • name
    • domain
  • channel
    • id
    • name
    • domain

Yieldmo

Features

Bidder Code yieldmo Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 173
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs pubCommonId, unifiedId, criteo, sharedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_yieldmo hb_bidder_yieldmo hb_adid_yieldmo
hb_size_yieldmo hb_source_yieldmo hb_format_yieldmo
hb_cache_host_yieldm hb_cache_id_yieldmo hb_uuid_yieldmo
hb_cache_path_yieldm hb_deal_yieldmo  

Registration

Note: In order to use Yieldmo adapter please reach out to your Yieldmo account’s person or support@yieldmo.com for more information.

Bid Params

Name Scope Description Example Type
placementId required Yieldmo placement id '825209316101005155' string
bidFloor optional Bid Floor 0.1 float
lr_env optional Live Ramp ATS envelope e3b0c44298fc1c149a string

video parameters

The Yieldmo adapter supports in-stream video as of Prebid v4.18. Out-stream will be supported as of Prebid v4.35.0.

Name Scope Description Example Type
placement required Video placement type. In-Stream: 1; Out-stream types: In-Article - 3: In-Feed - 4; Interstitial - 5;

Currently we are not supporting 2 - in-banner.

See OpenRTB 2.5 specification, List 5.9 for more details
1 integer
maxduration required Maximum ad duration in seconds 20 integer
minduration optional Minimum ad duration in seconds 5 integer
pos optional Ad position on screen; see OpenRTB 2.5 specification, List 5.4 for more details 1 integer
startdelay required for in-stream Duration offset (in second) from the start of the content for showing the video ad before the start of the Video. Pre-roll: 0 (default); Mid-roll: >0; Default mid-roll: -1; Post-roll: -2;

For out-stream is’ always 0
5 integer
protocols required Supported video bid response protocols. VAST 1.0: 1; VAST 2.0: 2; VAST 3.0: 3; VAST 1.0 Wrapper: 4; VAST 2.0 Wrapper: 5; VAST 3.0 Wrapper: 6; [2, 3] Array<integer>
api required API frameworks supported. VPAID 1.0: 1; VPAID 2.0: 2; MRAID-1: 3; ORMMA: 4; MRAID-2: 5; MRAID-3: 6; [1, 2] Array<integer>
playbackmethod required Playback methods that may be in use; see OpenRTB 2.5 specification, List 5.10 for more details. Out-stream is only always 2 [2,6] Array<integer>
skippable optional If ‘true’, user can skip ad true boolean
skipafter optional Number of seconds a video must play before skipping is enabled; only applicable if the ad is skippable 5 integer
mimes required List of the content MIME types supported by the player ["video/mp4"] Array<string>

Following video parameters might be also defined in mediaTypes.video in order to simplify bidders configuration. If the same parameters was also defined in params.video it will be overriten by params.video. More details - https://docs.prebid.org/dev-docs/adunit-reference.html

In addition, Yieldmo adapter relies on parameters specified in the mediaTypes.video definition of the video ad-units, namely:

Name Scope Description Example Type
playerSize required Width and height of the player [640, 480] Array<integer>
context required instream or outstream are only supported instream string

Example of in-stream Video Ad-unit

var videoAdUnits = [{
  code: 'div-video-ad-1234567890',
  mediaTypes: {
    video: {
      playerSize: [640, 480],           // required
      context: 'instream',
      mimes: ['video/mp4'],             // required, array of strings
      placement: 1,                     // required, integer
      maxduration: 30,                  // required, integer
      minduration: 15,                  // optional, integer
      pos: 1,                           // optional, integer
      startdelay: 10,                   // required if placement == 1
      protocols: [2, 3],                // required, array of integers
      api: [2, 3],                      // required, array of integers
      playbackmethod: [2,6],            // required, array of integers
      skip: 1,                          // optional, boolean
      skipafter: 10                     // optional, integer
    }
  },
  bids: [{
    bidder: 'yieldmo',
    params: {
      placementId: '1524592390382976659',// required,
    }
  }]
}];

Example of out-stream Video Ad-unit

var videoAdUnit = [{
  code: 'div-video-ad-1234567890',
  mediaTypes: {
      video: {
          playerSize: [640, 480],        // required
          context: 'outstream',
          mimes: ['video/mp4'],          // required, array of strings
          placement: 3,                  // required, integer ( 3,4,5 )
          maxduration: 30,               // required, integer
          protocols: [2, 3],             // required, array of integers
          api: [2, 3],                   // required, array of integers
          playbackmethod: [1,2]          // required, array of integers
      }
  },
  bids: [{
    bidder: 'yieldmo',
    params: {
      placementId: '1524592390382976659',  // required
    }
  }]
}];

Prebid out-stream demo

YieldOne

Features

Bidder Code yieldone Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support will-bid-on-any
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs identityLink, imuid, AudienceOne ID, ID5 ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_yieldone hb_bidder_yieldone hb_adid_yieldone
hb_size_yieldone hb_source_yieldone hb_format_yieldone
hb_cache_host_yieldo hb_cache_id_yieldone hb_uuid_yieldone
hb_cache_path_yieldo hb_deal_yieldone  

Note

THE YieldOne adapter requires setup and approval from the YieldOne team.
Please reach out to your account team or y1s@platform-one.co.jp for more information.

Bid Params

Name Scope Description Example Type
placementId required The placement ID "36891" string
playerSize optional Video Resolution Size
(This field is mandatory if mediaTypes.video.playerSize is [1, 1])
[640, 360] array of number
playerParams optional Video Player Params (see below) {} object
playerParams.wrapperWidth optional Video Player Width "320px" string
playerParams.wrapperHeight optional Video Player Height "180px" string

Multi-Format Ad Units

If you use Multi-Format Ad Units, “video” bid object should be placed before “banner” bid object.
And if Bid Params contains playerParams, it will request a “video” media type ad.
If it does not, it will request a “banner” media type ad.

AdUnit Format Example

AdUnit Format for Banner

var bannerAdUnits = [{
    code: "test-div-banner",
    mediaTypes: {
        banner: {
            sizes: [
                [300, 250],
                [1, 1]
            ]
        },
    },
    bids: [{
        bidder: "yieldone",
        params: {
            placementId: "36891" // required
        }
    }]
}]

AdUnit Format for Video

var videoAdUnits = [{
    code: "test-div-video",
    mediaTypes: {
        video: {
            playerSize: [640, 360],
            context: "outstream"
        }
    },
    bids: [{
        bidder: "yieldone",
        params: {
            placementId: "36892",       // required
            playerParams: {             // optional
                wrapperWidth: "320px",  // optional
                wrapperHeight: "180px"  // optional
            },
        }
    }]
}]

AdUnit Format for Multi Ads

var multiAdUnits = [{
    code: "test-div-multi",
    mediaTypes: {
        banner: {
            sizes: [
                [300, 250],
                [1, 1]
            ]
        },
        video: {
            playerSize: [640, 360],
            context: "outstream"
        }
    },
    bids: [{
        // * "video" bid object should be placed before "banner" bid object.
        // This bid will request a "video" media type ad.
        bidder: "yieldone",
        params: {
            placementId: "36892",       // required
            playerParams: {             // required
                wrapperWidth: "320px",  // optional
                wrapperHeight: "180px"  // optional
            },
        }
    },
    {
        // This bid will request a "banner" media type ad.
        bidder: "yieldone",
        params: {
            placementId: "36891"        // required
        }
    }]
}];

AdUnit Format for Video (mediaTypes.video.playerSize: [1,1])

var videoAdUnits = [{
    code: "test-div-video",
    mediaTypes: {
        video: {
            playerSize: [1, 1],
            context: "outstream"
        }
    },
    bids: [{
        bidder: "yieldone",
        params: {
            placementId: "36892",       // required
            playerSize: [640, 360],     // required
            playerParams: {             // optional
                wrapperWidth: "320px",  // optional
                wrapperHeight: "180px"  // optional
            },
        }
    }]
}]

AdUnit Format for Multi Ads (mediaTypes.video.playerSize: [1,1])

var multiAdUnits = [{
    code: "test-div-multi",
    mediaTypes: {
        banner: {
            sizes: [
                [300, 250],
                [1, 1]
            ]
        },
        video: {
            playerSize: [1, 1],
            context: "outstream"
        }
    },
    bids: [{
        // * "video" bid object should be placed before "banner" bid object.
        // This bid will request a "video" media type ad.
        bidder: "yieldone",
        params: {
            placementId: "36892",       // required
            playerSize: [640, 360],     // required
            playerParams: {             // required
                wrapperWidth: "320px",  // optional
                wrapperHeight: "180px"  // optional
            },
        }
    },
    {
        // This bid will request a "banner" media type ad.
        bidder: "yieldone",
        params: {
            placementId: "36891"        // required
        }
    }]
}];

ZeroClickFraud

Features

Bidder Code zeroclickfraud Prebid.org Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_zeroclickfraud hb_bidder_zeroclickf hb_adid_zeroclickfra
hb_size_zeroclickfra hb_source_zeroclickf hb_format_zeroclickf
hb_cache_host_zerocl hb_cache_id_zeroclic hb_uuid_zeroclickfra
hb_cache_path_zerocl hb_deal_zeroclickfra  

Bid Params

Name Scope Description Example Type
sourceId required Website Source Id 111 integer
host required Network Host to request from ‘host1’ string

Zeta Global SSP

Features

Bidder Code zeta_global_ssp Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 469
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals no
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_zeta_global_ss hb_bidder_zeta_globa hb_adid_zeta_global_
hb_size_zeta_global_ hb_source_zeta_globa hb_format_zeta_globa
hb_cache_host_zeta_g hb_cache_id_zeta_glo hb_uuid_zeta_global_
hb_cache_path_zeta_g hb_deal_zeta_global_  

Registration

All references to the OpenRTB spec refer to OpenRtb v2.5 (https://www.iab.com/wp-content/uploads/2016/03/OpenRTB-API-Specification-Version-2-5-FINAL.pdf)

The Zeta Global SSP adapter requires setup and approval from the Zeta Global SSP team. Please reach out to your account team or rcomolli@zetaglobal.com for more information.

Bid Params

Prebid.js Bid Params

Name Scope Description Example Type
sid required Seller ID. The identifier associated with the seller or reseller account within the advertising system 123 integer
tagid optional Identifier for specific ad placement or ad tag that was used to initiate the auction "footer" string
tags optional The object containing set of Zeta’s custom tags witch publisher have to supply tags: {} object
site optional The object containing site data (See OpenRTB spec) site: {} object
app optional The object containing app data (See OpenRTB spec) app: {} object
bidfloor optional The minimum bid value desired 0.2 float
test optional Flag which will induce a sample bid response when true; only set to true for testing purposes (1 = true, 0 = false) 1 integer

Prebid Server Bid Params

Prebid Server Adapter does not support any parameters. You must get sid value from Zeta Global and use it instead of the placeholder in the URL.