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Bidder Code blockthrough Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display Multi Format Support will-not-bid
TCF-EU Support no IAB GVL ID 815
GPP Support usp DSA Support check with bidder
USP/CCPA Support yes COPPA Support no
Supply Chain Support yes Demand Chain Support no
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
User IDs none ORTB Blocking Support no
Privacy Sandbox check with bidder Prebid Server App Support check with bidder


The BT Bid Adapter makes requests to the BT Server which supports OpenRTB.

Publishers should use the ortb2 method of setting First Party Data. The BT adapter requires setup and approval from the Blockthrough team. Please reach out to for more information.

Prebid JS

Bid Params

Name Scope Description Example Type
bidderCode required Bidder configuration. Could configure several bidders this way. bidderA: {publisherId: 55555} object

Bid Config

Make sure to set required orgID, websiteID values received after approval using pbjs.setBidderConfig.

Name Scope Description Example Type
orgID required A unique ID for your organization provided by the Blockthrough team. 4829301576428910 string
websiteID required A unique ID for your site provided by the Blockthrough team. 5654012389765432 string


  bidders: ['blockthrough'],
  config: {
    ortb2: {
      site: {
        ext: {
          blockthrough: {
            orgID: '4829301576428910',
            websiteID: '5654012389765432',

AdUnits configuration example

var adUnits = [
    code: 'banner-div-1',
    mediaTypes: {
      banner: {
        sizes: [[728, 90]],
    bids: [
        bidder: 'blockthrough',
        params: {
          bidderA: {
            publisherId: 55555,
          bidderB: {
            zoneId: 12,

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_blockthrough hb_bidder_blockthrou hb_adid_blockthrough
hb_size_blockthrough hb_source_blockthrou hb_format_blockthrou
hb_cache_host_blockt hb_cache_id_blockthr hb_uuid_blockthrough
hb_cache_path_blockt hb_deal_blockthrough

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