Prebid Server - Adding a New Bidder in Go

This document describes how to add a new bid adapter to the Go version of Prebid Server. Our recommendation is to build new adapters in Go because we port them to Java within a couple of months. But if you’d like to build them yourself in both, there are instructions for building an adapter in PBS-Java.

NOTE: To make everyone’s lives easier, Bidders are expected to make net-price bids (e.g. “If this ad wins, what will the publisher make?”), not gross-price bids. Publishers can correct for gross-price bids by setting Bid Adjustments to account for fees.

Choose a Bidder Name

This name must be unique. Existing BidderNames can be found here.

Throughout the rest of this document, substitute {bidder} with the name you’ve chosen.

Define Your Bidder Params

Bidders may define their own APIs for Publishers to pass custom values subject to these guidelines:

  • Don’t duplicate values already present in the OpenRTB 2.5 spec.
  • Don’t add bidder-specific parameters that already have Prebid conventions: first party data, floors, schain, video params, referrer, COPPA.

Publishers will send values for these parameters in request.imp[i].ext.{bidder} of the Auction endpoint. Prebid Server will preprocess these so that your bidder will access them at request.imp[i].ext.bidder–regardless of what your {bidder} name is.

Implement Your Bidder

Bidder implementations are scattered throughout several files.

  • adapters/{bidder}/{bidder}.go: contains an implementation of the Bidder interface.
  • openrtb_ext/imp_{bidder}.go: contract classes for your Bidder’s params.
  • usersync/usersyncers/{bidder}.go: A Usersyncer which returns cookie sync info for your bidder.
  • usersync/usersyncers/{bidder}_test.go: Unit tests for your Usersyncer
  • static/bidder-params/{bidder}.json: A draft-4 json-schema which validates your Bidder’s params.
  • static/bidder-info/{bidder}.yaml: contains metadata (e.g. contact email, platform & media type support) about the adapter. Note that email cannot be a single individual – we need robust maintainer contact info read by multiple people like “”.

Bidder implementations may assume that any params have already been validated against the defined json-schema.

Prebid Server bid adapters must follow all required conventions defined in the Module Rules. Not doing so could lead to delays in approving your adapter for inclusion in Prebid Server. If you’d like to apply for an exception to one of the rules, make your request in a new Prebid Server issue.

Bid Request Standards

Prebid clients (Prebid.js, Prebid SDK, and AMP) pass a number of parameters that bid adapters should take into account:

  • Currency: The publisher’s desired bid currency is in the OpenRTB cur field. If your bid is in a different currency, you must set the bid currency in the response.
  • Bid Floor: imp[].bidfloor and imp[].bidfloorcur - please make use of this value before responding with a bid.
  • First Party Data: bidders should look in these locations for first party data: imp[]*,*,*, and*.
  • Supply Chain: source.ext.schain
  • GDPR: regs.ext.gdpr and user.ext.consent
  • CCPA: regs.ext.us_privacy
  • COPPA: regs.coppa
  • Test: Bidders should be aware that the OpenRTB test flag indicates non-production traffic.

Bid Response Metadata

In addition to the standard OpenRTB2.5 response fields, Prebid encourages bidders to provide additional metadata in their bid response:

  "seatbid": [{
    "bid": [{
      "ext": {
        "prebid": {
          "meta": {
            "networkId": NETWORK_ID,
            "networkName": NETWORK_NAME
            "agencyId": AGENCY_ID,
            "agencyName": AGENCY_NAME,
            "advertiserId": ADVERTISER_ID,
            "advertiserName": ADVERTISER_NAME,
            "advertiserDomains": [ARRAY_OF_ADVERTISER_DOMAINS]
            "brandId": BRAND_ID,
            "brandName": BRAND_NAME,
            "primaryCatId": IAB_CATEGORY,
            "secondaryCatIds": [ARRAY_OF_IAB_CATEGORIES],


  • advertiserDomains is the same as the OpenRTB 2.5 bid.adomain field but replicated here for downstream convenience
  • See the Prebid.js Bidder Adapter page for details about the requested values for each field.

Please provide as much information as possible in the meta object. Publishers use this data for tracking down bad creatives and ad blocking. The advertiserDomains field is particularly useful. Some of these fields may become required in a future release.

BidResponse Requirements

Note: In order to be part of the auction, all bids must include:

  • An ID
  • An ImpID which matches one of the Imp[i].IDs from the incoming BidRequest
  • A positive Bid.Price
  • A Bid.CrID which uniquely identifies the Creative in the bid.

Bids which don’t satisfy these standards will be filtered out before Prebid Server responds.

Long-Form Video Support

If long-form video will be supported ensure the bidder has the following:

Field Type Description
bid.bidVideo.PrimaryCategory string The category for the bid. This should be able to be translated to Primary ad server format []string The category for the bid. Should be an array with length 1 containing the value in IAB format
TypedBid.BidVideo.Duration int Ad duration in seconds float Bid price

To learn more about IAB categories, refer site provided by IAB categories

Test Your Bidder

Automated Tests

Bidder tests live in two files:

  • adapters/{bidder}/{bidder}_test.go: contains unit tests for your Bidder implementation.
  • adapters/{bidder}/params_test.go: contains unit tests for your Bidder’s JSON Schema params.

Since most Bidders communicate through HTTP using JSON bodies, you should use the JSON-test utilities. This comes with several benefits, which are described in the source code docs.

If your HTTP requests don’t use JSON, you’ll need to write your tests in the code. We expect to see at least 90% code coverage on each Bidder.

Bidders should also define an adapters/{bidder}/{bidder}test/params/race/{mediaType}.json file for any supported Media Types (banner, video, audio, or native). These files should contain a JSON object with all the bidder params (required & optional) which are expected in supporting that video type. This will be used in automated tests which check for race conditions across Bidders.

Manual Tests

Build and start your server:

go build .

Then POST an OpenRTB Request to https://localhost:8000/openrtb2/auction.

If at least one request.imp[i].ext.{bidder} is defined in your Request, then your bidder should be called.

To test user syncs, save a UID using the FamilyName of your Usersyncer. The next time you use /openrtb2/auction, the OpenRTB request sent to your Bidder should have BidRequest.User.BuyerUID with the value you saved.

Automated Tests

This project uses TravisCI to make sure that every PR passes automated tests. To reproduce these tests locally, use:

./validate --nofmt --cov

Writing Tests

Tests for some-file.go should be placed in the file some-file_test.go in the same package. For more info on how to write tests in Go, see the Go docs.

Adapter Tests

If your adapter makes HTTP calls using standard JSON, you should use the RunJSONBidderTest function.

This will be much more thorough, convenient, maintainable, and reusable than writing standard Go tests for your adapter.

Concurrency Tests

Code which creates new goroutines should include tests which thoroughly exercise its concurrent behavior. The names of functions which test concurrency should start with TestRace. For example TestRaceAuction or TestRaceCurrency.

The ./ script will run these using the Race Detector.

Add your Bidder to the Server

Document Your Adapter

There are two documents required before we’ll accept your pull request:

  1. Repo metadata - create a new file based on one of the other ones there. Note that you must provide an email that’s not a single individual – we need robust maintainer contact info read by multiple people like “”.
  2. User documentation - required to appear in the Prebid Server adapters page.
    1. If you already have a Prebid.js bid adapter, update your bidders existing file in to add the pbs: true variable in the header section.
    2. If you don’t have a Prebid.js bid adapter, create a new file in based on the example below.
layout: bidder
title: example
description: Prebid example Bidder Adapter
biddercode: example
gdpr_supported: true/false
tcf2_supported: true/false
gvl_id: 111
usp_supported: true/false
coppa_supported: true/false
schain_supported: true/false
userId: (list of supported vendors)
media_types: banner, video, native
safeframes_ok: true/false
bidder_supports_deals: true/false
pbjs: true/false
pbs: true/false
prebid_member: true/false

### Note:

The Example Bidding adapter requires setup before beginning. Please contact us at

### Bid Params

{: .table .table-bordered .table-striped }
| Name          | Scope    | Description           | Example   | Type      |
| `placement`      | required | Placement id         | `'11111'`    | `string` |

Notes on the metadata fields:

  • Add pbs: true. If you also have a Prebid.js bid adapter, add pbjs: true. Default is false for both.
  • If you support the GDPR consentManagement module and TCF1, add gdpr_supported: true. Default is false.
  • If you support the GDPR consentManagement module and TCF2, add tcf2_supported: true. Default is false.
  • If you’re on the IAB’s Global Vendor List, place your ID in gvl_id. No default.
  • If you support the US Privacy consentManagementUsp module, add usp_supported: true. Default is false.
  • If you support one or more userId modules, add userId: (list of supported vendors). Default is none.
  • If you support video and/or native mediaTypes add media_types: video, native. Note that display is added by default. If you don’t support display, add “no-display” as the first entry, e.g. media_types: no-display, native. No defaults.
  • If you support COPPA, add coppa_supported: true. Default is false.
  • If you support the supply chain feature, add schain_supported: true. Default is false.
  • If your bidder doesn’t work well with safeframed creatives, add safeframes_ok: false. This will alert publishers to not use safeframed creatives when creating the ad server entries for your bidder. No default.
  • If your bidder supports deals, set bidder_supports_deals: true. No default value.
  • If you’re a member of, add prebid_member: true. Default is false.


Finally, Contribute your Bidder to the project.