Prebid.js Analytics Adapters

There are many analytics adapter plugins available to track header bidding performance for your site.

How to Integrate an Analytics Adapter

Each analytics provider has specific instructions for using their system, but these are the general steps:

  • Create an account with the analytics vendor and obtain the necessary IDs
  • Build Prebid.js package with the vendor’s analytics adapter
gulp bundle --modules=exAnalyticsAdapter,xyzBidAdapter
  • If required, load analytics JavaScript from vendor directly on the page
  • Call the pbjs.enableAnalytics() function

e.g.

pbjs.que.push(function() {
  pbjs.enableAnalytics({
    provider: 'NAME',
    options: {
    [...]
    }
  });
});

Analytics Adapters

Analytics Adapter Documentation

adWMG

Features

Module Code adWMG Prebid.org Member no
GDPR Support yes USP/CCPA Support no
IAB GVL ID 959 COPPA Support no

Analytics Options

Name Scope Description Example Type
publisher_id required Publisher ID from WMG Dashboard '5abd0543ba45723db49d97ea' string
site required Domain where Prebid.js working 'test.com' string

Example Configuration

  pbjs.enableAnalytics({
  provider: 'adWMG',
    options : {
          site: 'test.com',
          publisher_id: '5abd0543ba45723db49d97ea'
  }});

Registration

Please visit https://adwmg.com/ for more information.

Adagio

Features

Module Code adagio Prebid.org Member yes
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit https://adagio.io/ for more information.

Adkernel

Features

Module Code adkernelAdn Prebid.org Member no
GDPR Support yes USP/CCPA Support yes
IAB GVL ID 14 COPPA Support yes

Registration

Please visit https://adkernel.com/dsp-suite/ for more information.

Adloox

Features

Module Code adloox Prebid.org Member no
GDPR Support yes USP/CCPA Support yes
IAB GVL ID 93 COPPA Support no

Disclosure

The adapter adds an HTML <script> tag to load Adloox’s post-buy verification JavaScript (https://j.adlooxtracking.com/ads/js/tfav_adl_X.js at ~25kiB gzipped) when the bidWon event for each ad slot.

Registration

The Adloox analytics adapter requires on-boarding and configuration parameters supplied to you by Adloox account team. Please reach out to your account team or info@adloox.com for more information.

Analytics Options

Name Scope Description Example Type
client required Your client name 'adlooxtest' string
clientid required Your client ID 127 integer
platformid required Your platform ID 2 integer
tagid required Your tag configuration ID 1234 integer

For detailed instructions please look to the integration guidelines shipped with the Prebid.js project which also link to our Prebid video and real-time data provider options.

Example Configuration

  pbjs.enableAnalytics({
    provider: 'adloox',
    options: {
      client: 'adlooxtest',  // supplied by Adloox
      clientid: 127,         // supplied by Adloox
      platformid: 0,         // supplied by Adloox
      tagid: 0               // supplied by Adloox
    }
  });

Adomik

Features

Module Code adomik Prebid.org Member yes
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit for more information.

Adxcg

Features

Module Code adxcg Prebid.org Member no
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit for more information.

AdxPremium

Features

Module Code adxpremium Prebid.org Member no
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit https://luponmedia.com/ for more information.

Appier

Features

Module Code appier Prebid.org Member no
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit https://www.appier.com/ for more information.

Appnexus

Features

Module Code appnexus Prebid.org Member yes
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit for more information.

Assertive Yield

Features

Module Code assertiveYield Prebid.org Member no
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit https://assertiveyield.com/ for more information.

ATS Analytics

Features

Module Code ats Prebid.org Member no
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit https://liveramp.com/ for more information.

Concert

Features

Module Code concert Prebid.org Member no
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit for more information.

DataBlocks

Features

Module Code datablocks Prebid.org Member yes
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit https://datablocks.net/ for more information.

ePlanning

Features

Module Code eplanning Prebid.org Member no
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit for more information.

Finteza

Features

Module Code finteza Prebid.org Member no
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit https://www.finteza.com/ for more information.

Google

Features

Module Code google Prebid.org Member no
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit for more information.

Invisibly

Features

Module Code invisibly Prebid.org Member no
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit https://invisibly.com/ for more information.

Kargo

Features

Module Code kargo Prebid.org Member no
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit https://kargo.com/ for more information.

Konduit

Features

Module Code konduit Prebid.org Member no
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit https://konduitvideo.com/ for more information.

Livewrapped

Features

Module Code livewrapped Prebid.org Member yes
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit https://livewrapped.com/ for more information.

LiveYield

Features

Module Code liveyield Prebid.org Member no
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit https://www.pubocean.com/liveyield for more information.

MarsMedia

Features

Module Code marsmedia Prebid.org Member no
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit for more information.

MediaNet

Features

Module Code medianet Prebid.org Member yes
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit https://www.media.net/ for more information.

Oolo

Features

Module Code oolo Prebid.org Member yes
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit https://www.oolo.io/ for more information.

OpenX

Features

Module Code openx Prebid.org Member yes
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit https://www.openx.com/publishers/header-bidding/ for more information.

Optimon

Features

Module Code optimon Prebid.org Member no
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit optimon.io for more information.

PrebidManager

Features

Module Code prebidmanager Prebid.org Member no
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit http://prebidmanager.com/ for more information.

PubMatic

Features

Module Code pubmatic Prebid.org Member yes
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID 76 COPPA Support Check with vendor

Registration

The PubMatic Analytics adapter requires setup and approval from the PubMatic team. Please reach out to your account team for more information.

Analytics Options

Name Scope Description Example Type
publisherId required The PubMatic Publisher ID 1001 int

Example Configuration

    pbjs.enableAnalytics({
        provider: 'pubmatic',
        options: {
            "publisherId": 12345 // please contact PubMatic to get a publisherId for yourself
        }
    });

PubPerf

Features

Module Code pubperf Prebid.org Member no
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit http://www.pubperf.com/ for more information.

PubStack

Features

Module Code pubstack Prebid.org Member yes
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit https://pubstack.io/?source=prebid.org-analytics for more information.

PubWise

Features

Module Code pubwise Prebid.org Member yes
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit https://www.pubwise.io/ for more information.

Pubxai

Features

Module Code pubxai Prebid.org Member yes
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit http://pubx.ai/ for more information.

PulsePoint

Features

Module Code pulsepoint Prebid.org Member no
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit https://www.pulsepoint.com/ for more information.

RealVu

Features

Module Code realvu Prebid.org Member no
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit https://www.realvu.com/rvaa/ for more information.

Relevant

Features

Module Code relevant Prebid.org Member no
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit https://www.relevant-digital.com/relevantyield for more information.

Rivr

Features

Module Code rivr Prebid.org Member no
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit https://www.rivr.ai/ for more information.

Roxot

Features

Module Code roxot Prebid.org Member no
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit for more information.

Rubicon Project

Features

Module Code rubicon Prebid.org Member yes
GDPR Support yes USP/CCPA Support yes
IAB GVL ID 52 COPPA Support yes

Registration

The Rubicon Project analytics adapter requires setup and approval from the Magnite team, even for existing accounts. Please reach out to your account team or globalsupport@magnite.com for more information.

Analytics Options

Name Scope Description Example Type
accountId required The Magnite publisher account ID '1001' string
endpoint required The URL where analytics data is sent 'https://example.rp.com' string
sampling optional Sample rate for analytics data. Allowed values are 1, 2.5, 5, 10, 100 (no sampling). 5 integer

Example Configuration

  pbjs.enableAnalytics({
    provider: 'rubicon',
    options: {
        accountId: MAGNITE-ACCOUNT-ID,
        endpoint: 'OBTAIN-FROM-MAGNITE'
    }
  });

Scaleable

Features

Module Code scaleable Prebid.org Member no
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit https://scaleable.ai/ for more information.

Sharethrough

Features

Module Code sharethrough Prebid.org Member no
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit for more information.

Sigmoid

Features

Module Code sigmoid Prebid.org Member no
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit for more information.

Sonobi

Features

Module Code sonobi Prebid.org Member no
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit for more information.

Sortable

Features

Module Code sortable Prebid.org Member no
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit https://www.sortable.com/ for more information.

Sovrn

Features

Module Code sovrn Prebid.org Member yes
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit https://www.sovrn.com/analytics/ for more information.

STAQ

Features

Module Code staq Prebid.org Member no
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit https://www.staq.com/ for more information.

Tercept

Features

Module Code tercept Prebid.org Member no
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit https://www.tercept.com/ for more information.

ucFunnel

Features

Module Code ucfunnel Prebid.org Member no
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit https://www.ucfunnel.com/ for more information.

YieldOne

Features

Module Code yieldone Prebid.org Member no
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit https://www.platform-one.co.jp/ for more information.

YuktaMedia

Features

Module Code yuktamedia Prebid.org Member no
GDPR Support Check with vendor USP/CCPA Support Check with vendor
IAB GVL ID Check with vendor COPPA Support Check with vendor

Registration

Please visit https://yuktamedia.com/prebid/ for more information. The YuktaMedia Analytics adapter requires setup and approval from the YuktaMedia team. Please reach out at info@yuktamedia.com for more information.

Analytics Options

Name Scope Description Example Type
pubId required YuktaMedia Publisher ID 1001 int
pubKey required YuktaMedia Publisher Key bsbbksbkbJB string

Configuration Example

    pbjs.enableAnalytics({
        provider: 'yuktamedia',
        options: {
          pubId: 1234, // pubId and pubKey be given by YuktaMedia. 
          pubKey: 'some string', // Please contact us to get pubId and pubKey.
          enableUTMCollection: true,
          enableSession: true,
          enableUserIdCollection: true
        }
    });