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Bidder Code pgamssp Member no
Media Types display, video, native TCF-EU Support no
User IDs none USP/CCPA Support yes
Supply Chain Support yes COPPA Support yes
Demand Chain Support check with bidder GPP Support check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID check with bidder Prebid Server Adapter yes
Floors Module Support yes First Party Data Support check with bidder
Multi Format Support will-bid-on-one ORTB Blocking Support check with bidder
Safeframes OK yes

Bid Params

Name Scope Description Example Type
placementId optional Placement Id '0' 'string'
endpointId optional Endpoint Id '0' 'string'


For the prebid server and prebid.js you only need to use one parameter: either placementId or endpointId

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_pgamssp hb_bidder_pgamssp hb_adid_pgamssp
hb_size_pgamssp hb_source_pgamssp hb_format_pgamssp
hb_cache_host_pgamss hb_cache_id_pgamssp hb_uuid_pgamssp
hb_cache_path_pgamss hb_deal_pgamssp

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