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Loyal
Features
| Bidder Code |
loyal |
Prebid.org Member |
no |
| Prebid.js Adapter |
yes |
Prebid Server Adapter |
yes |
| Media Types |
display, video, native |
Multi Format Support |
will-not-bid |
| TCF-EU Support |
no |
IAB GVL ID |
check with bidder |
| GPP Support |
check with bidder |
DSA Support |
check with bidder |
| USP/CCPA Support |
yes |
COPPA Support |
yes |
| Supply Chain Support |
yes |
Demand Chain Support |
check with bidder |
| Safeframes OK |
yes |
Supports Deals |
no |
| Floors Module Support |
yes |
First Party Data Support |
no |
| User IDs |
none |
ORTB Blocking Support |
no |
| Privacy Sandbox |
check with bidder |
Prebid Server App Support |
yes |
Bid Params
| Name |
Scope |
Description |
Example |
Type |
placementId |
optional |
Placement Id |
'0' |
'string' |
endpointId |
optional |
Endpoint Id |
'0' |
'string' |
Note
For the prebid server and prebid.js you only need to use one parameter: either placementId or endpointId
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_loyal |
hb_bidder_loyal |
hb_adid_loyal |
hb_size_loyal |
hb_source_loyal |
hb_format_loyal |
hb_cache_host_loyal |
hb_cache_id_loyal |
hb_uuid_loyal |
hb_cache_path_loyal |
hb_deal_loyal |
|
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