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Bidder Code axis Member no
Media Types display, video, native TCF-EU Support yes
User IDs none USP/CCPA Support yes
Supply Chain Support yes COPPA Support yes
Demand Chain Support check with bidder GPP Support check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID 1197 Prebid Server Adapter yes
Floors Module Support yes First Party Data Support no
Multi Format Support will-not-bid ORTB Blocking Support partial
Safeframes OK yes


For more information, visit the axis-marketplace website

Bid Params

Name Scope Description Example Type
integration required Integration '000000' 'string'
token required Token '000000' 'string'
iabCat optional (Prebid.js only) Array of IAB content categories that describe the content producer ['IAB1-1', 'IAB3-1', 'IAB4-3'] Array(string)

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_axis hb_bidder_axis hb_adid_axis
hb_size_axis hb_source_axis hb_format_axis
hb_cache_host_axis hb_cache_id_axis hb_uuid_axis
hb_cache_path_axis hb_deal_axis

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