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Bidder Code axis Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-not-bid
TCF-EU Support yes IAB GVL ID 1197
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support no
User IDs none ORTB Blocking Support partial
Privacy Sandbox check with bidder Prebid Server App Support check with bidder


For more information, visit the axis-marketplace website

Bid Params

Name Scope Description Example Type
integration required Integration '000000' 'string'
token required Token '000000' 'string'
iabCat optional (Prebid.js only) Array of IAB content categories that describe the content producer ['IAB1-1', 'IAB3-1', 'IAB4-3'] Array(string)

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_axis hb_bidder_axis hb_adid_axis
hb_size_axis hb_source_axis hb_format_axis
hb_cache_host_axis hb_cache_id_axis hb_uuid_axis
hb_cache_path_axis hb_deal_axis

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