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Axis
Features
| Bidder Code |
axis |
Prebid.org Member |
no |
| Prebid.js Adapter |
yes |
Prebid Server Adapter |
yes |
| Media Types |
display, video, native |
Multi Format Support |
will-not-bid |
| TCF-EU Support |
yes |
IAB GVL ID |
1197 |
| GPP Support |
check with bidder |
DSA Support |
check with bidder |
| USP/CCPA Support |
yes |
COPPA Support |
yes |
| Supply Chain Support |
yes |
Demand Chain Support |
check with bidder |
| Safeframes OK |
yes |
Supports Deals |
check with bidder |
| Floors Module Support |
yes |
First Party Data Support |
no |
| User IDs |
none |
ORTB Blocking Support |
partial |
| Privacy Sandbox |
check with bidder |
Prebid Server App Support |
check with bidder |
Overview
For more information, visit the axis-marketplace website
Bid Params
| Name |
Scope |
Description |
Example |
Type |
integration |
required |
Integration |
'000000' |
'string' |
token |
required |
Token |
'000000' |
'string' |
iabCat |
optional |
(Prebid.js only) Array of IAB content categories that describe the content producer |
['IAB1-1', 'IAB3-1', 'IAB4-3'] |
Array(string) |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_axis |
hb_bidder_axis |
hb_adid_axis |
hb_size_axis |
hb_source_axis |
hb_format_axis |
hb_cache_host_axis |
hb_cache_id_axis |
hb_uuid_axis |
hb_cache_path_axis |
hb_deal_axis |
|
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