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PubNative

Features

Bidder Code pubnative Prebid.org Member yes
Media Types display, video, native TCF-EU Support no
User IDs none USP/CCPA Support yes
Supply Chain Support yes COPPA Support yes
Demand Chain Support check with bidder GPP Support check with bidder
Supports Deals check with bidder Prebid.js Adapter no
IAB GVL ID check with bidder Prebid Server Adapter yes
Floors Module Support check with bidder First Party Data Support check with bidder
Multi Format Support check with bidder ORTB Blocking Support check with bidder
Safeframes OK check with bidder

Registration

Before adding PubNative as a new bidder, there are 3 prerequisites:

  • As a Publisher, you need to have Prebid Mobile SDK integrated.
  • You need a configured Prebid Server (either self-hosted or hosted by 3rd party).
  • You need to be integrated with Ad Server SDK or internal product which communicates with Prebid Mobile SDK.

Please see documentation for more info.

Bid Params

Name Scope Description Example Type
zone_id required The ad zone identifier 1 integer
app_auth_token required The app’s authentication token ‘aaaabbbbcccc’ string

Test Parameters

Please consult with our Account Manager for testing. We need to confirm that your ad request is correctly received by our system.

The following test parameters can be used to verify that Prebid Server is working properly with the Pubnative adapter.

The following json can be used to do a request to prebid server for verifying its integration with Pubnative adapter.

{
    "id": "some-impression-id",
    "site": {
      "page": "https://good.site/url"
    },
    "imp": [
      {
        "id": "test-imp-id",
        "banner": {
          "format": [
            {
              "w": 300,
              "h": 250
            }
          ]
        },
        "ext": {
          "pubnative": {
            "zone_id": 1,
            "app_auth_token": "b620e282f3c74787beedda34336a4821"
          }
        }
      }
    ],
    "device": {
      "os": "android",
      "h": 700,
      "w": 375
    },
    "tmax": 500,
    "test": 1
}

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_pubnative hb_bidder_pubnative hb_adid_pubnative
hb_size_pubnative hb_source_pubnative hb_format_pubnative
hb_cache_host_pubnat hb_cache_id_pubnativ hb_uuid_pubnative
hb_cache_path_pubnat hb_deal_pubnative

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