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Yandex

Features

Bidder Code yandex Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, native Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox topics Prebid Server App Support check with bidder

Prebid Client

This Adapter integrates with Yandex’s ad services.

For detailed auction analytics, check out our Analytics Adapter.

To improve the personalization of ads for publishers’ users, check out our User ID Module.

Client Bid Params

Name Scope Description Example Type
placementId required Ad unit ID. Prebid versions > 7.30 R-A-1234567-1 String
cur optional CPM currency to be received. Prebid versions > 8.4 CHF, GBP, USD, EUR, TRY String
pageId optional, deprecated in favor of placementId Page ID 123 Integer
impId optional, deprecated in favor of placementId Imp ID 1 Integer

Client Test Parameters

// Simple banner
const adUnits = [{
  code: 'banner-1',
  mediaTypes: {
    banner: {
      sizes: [[240, 400]],
    }
  },
  bids: [
    {
      bidder: 'yandex',
      params: {
        placementId: 'R-A-1234567-1',
        cur: 'USD',
      },
    }
  ]
}];

// Native
const adUnits = [{
  code: 'native-1',
  mediaTypes: {
    native: {
      sendTargetingKeys: false,
      ortb: {
        assets: [{
            id: 1,
            required: 1,
            img: {
              type: 3,
              w: 300,
              h: 300,
            }
          },
          {
            id: 2,
            required: 1,
            title: {
              len: 80
            }
          },
          {
            id: 3,
            required: 1,
            data: {
              type: 1
            }
          }
        ]
      }
    }
  },
  bids: [
    {
      bidder: 'yandex',
      params: {
        placementId: 'R-A-346580-140',  // native adunit ID
        cur: 'USD' // EUR, TRY, etc.
      },
    }
  ]
}];

Topics Iframe Configuration

Topics First Party Data (FPD) Module topicsFpdModule should be included in prebid final package to call topics API.

pbjs.setConfig({
  userSync: {
    // ...,
    topics: {
      bidders: [{
        bidder: 'yandex',
        iframeURL: 'https://yandex.ru/ads/prebid/topics_frame.html'
      }]
    }
    // ...
  }
})

Prebid Server

We maintain both PBS Java and PBS Go adapters, but PBS Go is recommended for integration and will receive updates first

Server Bid Params

These params are basically the same that you’d use for

Name Scope Description Example Type Supported in
placement_id required Ad unit ID. Prebid versions > 7.30 R-A-1234567-1 String PBS Go
page_id optional, deprecated in favor of placement_id Page ID 123 Integer PBS Go, PBS Java
imp_id optional, deprecated in favor of placement_id Imp ID 1 Integer PBS Go, PBS Java

Prebid Server Test Request

The following test parameters can be used to verify that Prebid Server is working properly with the server-side adapter.

"imp": [{
  "id": "imp_id",
  "banner": {
    "w": 300,
    "h": 600
  },
  "ext": {
    "bidder": {
      "placement_id": "R-A-1234567-1"
    }
  }
}]

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_yandex hb_bidder_yandex hb_adid_yandex
hb_size_yandex hb_source_yandex hb_format_yandex
hb_cache_host_yandex hb_cache_id_yandex hb_uuid_yandex
hb_cache_path_yandex hb_deal_yandex

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