Bidder Code madvertise Member no
Media Types display GDPR Support yes
User IDs none COPPA Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_madvertise hb_bidder_madvertise hb_adid_madvertise
hb_size_madvertise hb_source_madvertise hb_format_madvertise
hb_cache_host_madver hb_cache_id_madverti hb_uuid_madvertise

"Deal ID" Ad Server Key


Bid Params

Name Scope Description Example Type
s required Zone code. This parameter should be the unique Publisher ID of your mobile application or website. '/4543756/prebidadaptor/madvertiseHB' string
donottrack optional Possible values are 0 or 1. If the of value is 1, the user does not want to be tracked (opt out). 1 integer
lat optional Latitude 48.866667 float
long optional Longitude 2.333333 float
age optional Age 19 integer
gender optional Gender m or f 'f' string
locale optional Locale 'fr' string
floor optional Bid floor 1.0 float