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MediaFuse

Features

Bidder Code mediafuse Prebid.org Member yes
Media Types display, video TCF-EU Support no
User IDs none USP/CCPA Support yes
Supply Chain Support yes COPPA Support yes
Demand Chain Support check with bidder GPP Support check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID check with bidder Prebid Server Adapter yes
Floors Module Support check with bidder First Party Data Support check with bidder
Multi Format Support check with bidder ORTB Blocking Support check with bidder
Safeframes OK yes Privacy Sandbox check with bidder

Prebid Server Note

This bidder requires the client side Prebid.js adapter to work on Prebid Server due to the dependency on the transformBidParams function. See prebid.js #6361 for more details.

Prebid Server Test Request

The following test parameters can be used to verify that Prebid Server is working properly with the server-side Mediafuse adapter. This example includes an Mediafuse test placement ID and sizes that would match with the test creative.

var adUnits = [
   // Banner adUnit
   {
      code: 'banner-div',
      mediaTypes: {
        banner: {
          sizes: [[300, 250], [300,600]]
        }
      },
      bids: [{
         bidder: 'mediafuse',
         params: {
           placementId: 13144370
         }
       }]
   },
   // Native adUnit
   {
      code: 'native-div',
      sizes: [[1, 1]],
      mediaTypes: {
        native: {
          title: {
            required: true
          },
          body: {
            required: true
          },
          image: {
            required: true
          },
          sponsoredBy: {
            required: true
          },
          icon: {
            required: false
          }
        }
      },
      bids: [{
        bidder: 'mediafuse',
        params: {
          placementId: 13232354,
          allowSmallerSizes: true
        }
      }]
   },
   // Video instream adUnit
   {
      code: 'video-instream',
      sizes: [[640, 480]],
      mediaTypes: {
        video: {
          playerSize: [[640, 480]],
          context: 'instream'
        },
      },
      bids: [{
        bidder: 'mediafuse',
        params: {
          placementId: 13232361,
          video: {
            skippable: true,
            playback_methods: ['auto_play_sound_off']
          }
        }
      }]
   },
   // Video outstream adUnit
   {
     code: 'video-outstream',
     sizes: [[300, 250]],
     mediaTypes: {
       video: {
         playerSize: [[300, 250]],
         context: 'outstream',
         // Certain ORTB 2.5 video values can be read from the mediatypes object; below are examples of supported params.
         // To note - mediafuse supports additional values for our system that are not part of the ORTB spec.  If you want
         // to use these values, they will have to be declared in the bids[].params.video object instead using the mediafuse syntax.
         // Between the corresponding values of the mediaTypes.video and params.video objects, the properties in params.video will 
         // take precedence if declared; eg in the example below, the `skippable: true` setting will be used instead of the `skip: 0`.
         minduration: 1,
         maxduration: 60,
         skip: 0,   // 1 - true, 0 - false
         skipafter: 5,
         playbackmethod: [2], // note - we only support options 1-4 at this time
         api: [1,2,3]   // note - option 6 is not supported at this time
       }
     },
     bids: [
       {
         bidder: 'mediafuse',
         params: {
           placementId: 13232385,
           video: {
             skippable: true,
             playback_method: 'auto_play_sound_off'
           }
         }
       }
     ]
   },
   // Banner adUnit in a App Webview
   // Only use this for situations where prebid.js is in a webview of an App
   // See Prebid Mobile for displaying ads via an SDK
   {
     code: 'banner-div',
     mediaTypes: {
       banner: {
         sizes: [[300, 250], [300,600]]
       }
     }
     bids: [{
       bidder: 'mediafuse',
       params: {
         placementId: 13144370,
         app: {
           id: "B1O2W3M4AN.com.prebid.webview",
           geo: {
             lat: 40.0964439,
             lng: -75.3009142
           },
           device_id: {
             idfa: "4D12078D-3246-4DA4-AD5E-7610481E7AE", // Apple advertising identifier
             aaid: "38400000-8cf0-11bd-b23e-10b96e40000d", // Android advertising identifier
             md5udid: "5756ae9022b2ea1e47d84fead75220c8", // MD5 hash of the ANDROID_ID
             sha1udid: "4DFAA92388699AC6539885AEF1719293879985BF", // SHA1 hash of the ANDROID_ID
             windowsadid: "750c6be243f1c4b5c9912b95a5742fc5" // Windows advertising identifier
           }
         }
       }
     }]
   }
];

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_mediafuse hb_bidder_mediafuse hb_adid_mediafuse
hb_size_mediafuse hb_source_mediafuse hb_format_mediafuse
hb_cache_host_mediaf hb_cache_id_mediafus hb_uuid_mediafuse
hb_cache_path_mediaf hb_deal_mediafuse

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