Back to Bidders

Colossus

Features

Bidder Code colossus Prebid.org Member no
Media Types display, video, native GDPR TCF Support no
User IDs britepoolid, identityLink, unifiedId, id5Id, uid2 USP/CCPA Support yes
Supply Chain Support yes COPPA Support no
Demand Chain Support no GPP Support no
Supports Deals check with bidder Prebid.js Adapter no
IAB GVL ID check with bidder Prebid Server Adapter yes
Floors Module Support no First Party Data Support check with bidder
Multi Format Support check with bidder ORTB Blocking Support check with bidder
Safeframes OK check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_colossus hb_bidder_colossus hb_adid_colossus
hb_size_colossus hb_source_colossus hb_format_colossus
hb_cache_host_coloss hb_cache_id_colossus hb_uuid_colossus
hb_cache_path_coloss hb_deal_colossus

Disclosure:

This adapter is known to use an HTTP 1 endpoint. Header bidding often generates multiple requests to the same host and bidders are encouraged to change to HTTP 2 or above to help improve publisher page performance via multiplexing.

Prebid.Server Bid Params

Name Scope Description Example Type
TagID optional Placement Id will be generated on Colossus SSP Platform. '0' string
groupId optional Group Id will be generated on Colossus SSP Platform. '0' string

You only need to use one parameter: either TagID or groupId

For prebidJS parametres, look into colossusssp.md

Back to Bidders