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TripleLift Native


Bidder Code triplelift_native Member yes
Prebid.js Adapter no Prebid Server Adapter yes
Media Types native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 28
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals yes
Floors Module Support yes First Party Data Support yes
User IDs criteo, identityLink, unifiedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

This is a Prebid Server adapter for running component native only. For the standard Prebid JS Triplelift bid adapter, see the “Triplelift” bidder. If you are interested in running component native via Prebid JS, please contact us at

The Triplelift Prebid Server bidding adapter and user sync endpoint require setup before beginning. Please contact us at

Table of Contents

Bid Params

Name Scope Description Example Type
inventoryCode required TripleLift inventory code for this ad unit (provided to you by your partner manager) ‘code1’ string
floor optional the bid floor, in usd 1.2 number

First Party Data

Triplelift supports standard IAB OpenRTB 2.5 First Party Data fields, including:

  • site.*
  • user.*

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_triplelift_nat hb_bidder_triplelift hb_adid_triplelift_n
hb_size_triplelift_n hb_source_triplelift hb_format_triplelift
hb_cache_host_triple hb_cache_id_tripleli hb_uuid_triplelift_n
hb_cache_path_triple hb_deal_triplelift_n

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