TripleLift Native
Features
| Bidder Code | triplelift_native | Prebid.org Member | yes |
|---|---|---|---|
| Prebid.js Adapter | no | Prebid Server Adapter | yes |
| Media Types | native | Multi Format Support | check with bidder |
| TCF-EU Support | yes | IAB GVL ID | 28 |
| GPP Support | check with bidder | DSA Support | check with bidder |
| USP/CCPA Support | yes | COPPA Support | yes |
| Supply Chain Support | yes | Demand Chain Support | check with bidder |
| Safeframes OK | yes | Supports Deals | yes |
| Floors Module Support | yes | First Party Data Support | yes |
| User IDs | criteo, identityLink, unifiedId | ORTB Blocking Support | check with bidder |
| Privacy Sandbox | check with bidder | Prebid Server App Support | yes |
This is a Prebid Server adapter for running component native only. For the standard Prebid JS Triplelift bid adapter, see the “Triplelift” bidder. If you are interested in running component native via Prebid JS, please contact us at prebid@triplelift.com.
The Triplelift Prebid Server bidding adapter and user sync endpoint require setup before beginning. Please contact us at prebid@triplelift.com.
Table of Contents
Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
| inventoryCode | required | TripleLift inventory code for this ad unit (provided to you by your partner manager) | ‘code1’ | string |
| floor | optional | the bid floor, in usd | 1.2 | number |
First Party Data
Triplelift supports standard IAB OpenRTB 2.5 First Party Data fields, including:
site.*user.*
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_triplelift_nat |
hb_bidder_triplelift |
hb_adid_triplelift_n |
hb_size_triplelift_n |
hb_source_triplelift |
hb_format_triplelift |
hb_cache_host_triple |
hb_cache_id_tripleli |
hb_uuid_triplelift_n |
hb_cache_path_triple |
hb_deal_triplelift_n |