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TripleLift Native

Features

Bidder Code triplelift_native Prebid.org Member yes
Media Types native TCF-EU Support yes
User IDs criteo, identityLink, unifiedId USP/CCPA Support yes
Supply Chain Support yes COPPA Support yes
Demand Chain Support check with bidder GPP Support check with bidder
Supports Deals yes Prebid.js Adapter no
IAB GVL ID 28 Prebid Server Adapter yes
Floors Module Support yes First Party Data Support yes
Multi Format Support check with bidder ORTB Blocking Support check with bidder
Safeframes OK yes Privacy Sandbox check with bidder

This is a Prebid Server adapter for running component native only. For the standard Prebid JS Triplelift bid adapter, see the “Triplelift” bidder. If you are interested in running component native via Prebid JS, please contact us at prebid@triplelift.com.

The Triplelift Prebid Server bidding adapter and user sync endpoint require setup before beginning. Please contact us at prebid@triplelift.com.

Table of Contents

Bid Params

Name Scope Description Example Type
inventoryCode required TripleLift inventory code for this ad unit (provided to you by your partner manager) ‘code1’ string
floor optional the bid floor, in usd 1.2 number

First Party Data

Triplelift supports standard IAB OpenRTB 2.5 First Party Data fields, including:

  • site.*
  • user.*

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_triplelift_nat hb_bidder_triplelift hb_adid_triplelift_n
hb_size_triplelift_n hb_source_triplelift hb_format_triplelift
hb_cache_host_triple hb_cache_id_tripleli hb_uuid_triplelift_n
hb_cache_path_triple hb_deal_triplelift_n

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