TripleLift Native


Bidder Code triplelift_native Member no
Media Types display, native GDPR Support no
User IDs none COPPA Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_triplelift_nat hb_bidder_triplelift hb_adid_triplelift_n
hb_size_triplelift_n hb_source_triplelift hb_format_triplelift
hb_cache_host_triple hb_cache_id_tripleli hb_uuid_triplelift_n

"Deal ID" Ad Server Key


Bid Params

Name Scope Description Example Type
inventoryCode required TripleLift inventory code for this ad unit (provided to you by your partner manager) ‘code1’ string
floor optional the bid floor, in usd 1.2 number