InMobi
Features
| Bidder Code | inmobi | Prebid.org Member | no |
|---|---|---|---|
| Prebid.js Adapter | no | Prebid Server Adapter | yes |
| Media Types | display, video, native | Multi Format Support | check with bidder |
| TCF-EU Support | yes | IAB GVL ID | 333 |
| GPP Support | check with bidder | DSA Support | check with bidder |
| USP/CCPA Support | no | COPPA Support | yes |
| Supply Chain Support | yes | Demand Chain Support | check with bidder |
| Safeframes OK | check with bidder | Supports Deals | check with bidder |
| Floors Module Support | check with bidder | First Party Data Support | check with bidder |
| User IDs | none | ORTB Blocking Support | check with bidder |
| Privacy Sandbox | check with bidder | Prebid Server App Support | yes |
Note
The InMobi Prebid adapter requires a setup to create placement IDs. Please contact your InMobi partner manager for setup assistance. For queries, write to us at prebid-support@inmobi.com
User Sync Disclosure
InMobi has partnered with a third party, ID5, to use their ID as our primary user identifier for mobile web supply. We will also rely on ID5 IDs to handle compliance flows related to Data Subject Right requests in our systems. Hence, we require the publisher to use ID5’s sync URL for user syncing and passing the corresponding ID5 ID to InMobi in the bid request. For this purpose, we provide ID5’s sync URL in our Prebid adapter for User ID sync. Note that, InMobi has a direct contract with ID5 for consuming ID5 ID and the user sync via Prebid does not require the publisher to get into a contractual relationship with ID5.
To opt out of InMobi ads on mobile web inventory or for any other requests, the user needs to visit the Opt-out page on InMobi website (https://www.inmobi.com/page/opt-out/). For opting out of ID5 ID entirely, the user needs to visit ID5’s opt out page: https://id5.io/platform-privacy-policy/.
Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
plc |
required | Placement ID | '1234' |
string |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_inmobi |
hb_bidder_inmobi |
hb_adid_inmobi |
hb_size_inmobi |
hb_source_inmobi |
hb_format_inmobi |
hb_cache_host_inmobi |
hb_cache_id_inmobi |
hb_uuid_inmobi |
hb_cache_path_inmobi |
hb_deal_inmobi |