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Bidder Code inmobi Member no
Prebid.js Adapter no Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 333
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support no COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes


The InMobi Prebid adapter requires a setup to create placement IDs. Please contact your InMobi partner manager for setup assistance. For queries, write to us at

User Sync Disclosure

Third-party cookie syncing helps publishers leverage their audience data, enhance targeting capabilities, and drive better ad performance. InMobi third party cookie syncing improves monetization for publishers by giving them a competitive positioning in the digital advertising ecosystem. Ids for third parties can be synced through our pixel:{GDPR}&gdpr_consent={GDPR_CONSENT}&us_privacy={US_PRIVACY}&redirect={RedirectURL} . The RedirectURL should contain uuid macro, which is {ID5UID}.

To opt out of InMobi ads on web inventory the user needs to visit the Opt-out page on InMobi website

Bid Params

Name Scope Description Example Type
plc required Placement ID '1234' string

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_inmobi hb_bidder_inmobi hb_adid_inmobi
hb_size_inmobi hb_source_inmobi hb_format_inmobi
hb_cache_host_inmobi hb_cache_id_inmobi hb_uuid_inmobi
hb_cache_path_inmobi hb_deal_inmobi

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