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Bidder Code inmobi Member no
Media Types display, video, native TCF-EU Support yes
User IDs none USP/CCPA Support no
Supply Chain Support yes COPPA Support yes
Demand Chain Support check with bidder GPP Support check with bidder
Supports Deals check with bidder Prebid.js Adapter no
IAB GVL ID 333 Prebid Server Adapter yes
Floors Module Support check with bidder First Party Data Support check with bidder
Multi Format Support check with bidder ORTB Blocking Support check with bidder
Safeframes OK check with bidder Privacy Sandbox check with bidder


The InMobi Prebid adapter requires a setup to create placement IDs. Please contact your InMobi partner manager for setup assistance. For queries, write to us at

User Sync Disclosure

InMobi has partnered with a third party, ID5, to use their ID as our primary user identifier for mobile web supply. We will also rely on ID5 IDs to handle compliance flows related to Data Subject Right requests in our systems. Hence, we require the publisher to use ID5’s sync URL for user syncing and passing the corresponding ID5 ID to InMobi in the bid request. For this purpose, we provide ID5’s sync URL in our Prebid adapter for User ID sync. Note that, InMobi has a direct contract with ID5 for consuming ID5 ID and the user sync via Prebid does not require the publisher to get into a contractual relationship with ID5.

To opt out of InMobi ads on mobile web inventory or for any other requests, the user needs to visit the Opt-out page on InMobi website ( For opting out of ID5 ID entirely, the user needs to visit ID5’s opt out page:

Bid Params

Name Scope Description Example Type
plc required Placement ID '1234' string

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_inmobi hb_bidder_inmobi hb_adid_inmobi
hb_size_inmobi hb_source_inmobi hb_format_inmobi
hb_cache_host_inmobi hb_cache_id_inmobi hb_uuid_inmobi
hb_cache_path_inmobi hb_deal_inmobi

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