Bidder Code sovrn Member yes
Media Types display GDPR Support yes
User IDs all COPPA Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_sovrn hb_bidder_sovrn hb_adid_sovrn
hb_size_sovrn hb_source_sovrn hb_format_sovrn
hb_cache_host_sovrn hb_cache_id_sovrn hb_uuid_sovrn

"Deal ID" Ad Server Key


Bid Params

Name Scope Description Example Type
tagid required The sovrn Ad Tag ID '315045' string
bidfloor optional Bid floor in dollars '0.04' string