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Epsilon

Features

Bidder Code conversant Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support will-not-bid
TCF-EU Support yes IAB GVL ID 24
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs criteo, id5Id, identityLink, liveIntentId, parrableId, pubCommonId, unifiedId, publinkId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

Bid Params

Name Scope Description Example Type
site_id required The site ID from Epsilon. '87293' string
secure required (for secure pages) If impression requires secure HTTPS URL creative assets and markup. 0 for non-secure, 1 for secure. Default is non-secure 1 integer
bidfloor optional Bid floor 0.50 float
tag_id optional Identifies specific ad placement. 'cnvr-test-tag' string
white_label_url optional Override the destination URL the request is sent to. 'https://mydomain.com/hbendpoint' string
pubcid_name optional Name of the pub common id. Epsilon adapter can read the id directly if the UserID module is absent. Default is _pubcid. '_pubcid' string

Video Params

Name Scope Description Example Type
position optional Ad position on screen. See details below. Only supported in bids.params. 1 integer
mimes optional Array of content MIME types supported. Required for video ['video/mp4'] Array<string>
maxduration optional Maximum duration in seconds for this video as an integer. 30 integer
api optional Array of supported API frameworks. See details below. [2] Array<integer>
protocols optional Array of supported video protocols. See details below. [2] Array<integer>

Video parameters can be included in either mediaTypes.video or bids.params except where noted.

The following values are defined in the ORTB 2.5 spec.

position

  • 0 : Unknown
  • 1 : Above the Fold
  • 3 : Below the Fold
  • 4 : Header
  • 5 : Footer
  • 6 : Sidebar
  • 7 : Full Screen

api

  • 1 : VPAID 1.0
  • 2 : VPAID 2.0
  • 3 : MRAID 1.0
  • 4 : ORMMA
  • 5 : MRAID 2.0
  • 6 : MRAID 3.0

protocols

  • 1 : VAST 1.0
  • 2 : VAST 2.0
  • 3 : VAST 3.0
  • 4 : VAST 1.0 Wrapper
  • 5 : VAST 2.0 Wrapper
  • 6 : VAST 3.0 Wrapper
  • 7 : VAST 4.0
  • 8 : VAST 4.0 Wrapper
  • 9 : DAAST 1.0
  • 10 : DAAST 1.0 Wrapper

First Party Data

Publishers should use the ortb2 method of setting for setting First Party Data. Example first party data configuration that is available to all adUnits

pbjs.setConfig({
    debug: true,
    cache: {
    url: 'https://prebid.adnxs.com/pbc/v1/cache'
    },
    ortb2: { 
        site: { 
            content: { 
                series: 'MySeries', 
                season: 'My Season', 
                episode: 3, 
                title: 'My Title' 
            } 
        } 
    }
});

Example AdUnit specific data using the ortb2Imp object

        var videoAdUnit = {
            code: 'video1',
            mediaTypes: {
                video: {
                    playerSize: [[640, 480]]
                }
            },
            ortb2Imp: {
                instl: 1,
                ext: {
                    data: {
                        adUnitSpecificAttribute: "123"
                    }
                }
            },
            bids: [{
                bidder: 'conversant',
                params: {
                    site_id: '108060',
                    mimes: ['video/mp4', 'video/webm']
                }
            }]
        }

        pbjs.que.push(function(){
            pbjs.addAdUnits(videoAdUnits);
        }

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_conversant hb_bidder_conversant hb_adid_conversant
hb_size_conversant hb_source_conversant hb_format_conversant
hb_cache_host_conver hb_cache_id_conversa hb_uuid_conversant
hb_cache_path_conver hb_deal_conversant

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