Rich Audience
Features
| Bidder Code | richaudience | Prebid.org Member | yes |
|---|---|---|---|
| Prebid.js Adapter | yes | Prebid Server Adapter | yes |
| Media Types | display, video | Multi Format Support | check with bidder |
| TCF-EU Support | yes | IAB GVL ID | 108 |
| GPP Support | some (check with bidder) | DSA Support | check with bidder |
| USP/CCPA Support | check with bidder | COPPA Support | check with bidder |
| Supply Chain Support | yes | Demand Chain Support | check with bidder |
| Safeframes OK | no | Supports Deals | check with bidder |
| Floors Module Support | yes | First Party Data Support | check with bidder |
| Endpoint Compression | check with bidder | ORTB Blocking Support | check with bidder |
| User IDs | criteo, id5Id, identityLink, liveIntentId, pubCommonId, unifiedId | Privacy Sandbox | check with bidder |
| Prebid Server App Support | check with bidder |
Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
pid |
required | The placement ID from Rich Audience. | 'ADb1f40rmi' |
string |
supplyType |
required | Define if site or app. | 'site / app' |
string |
ifa |
optional | Identifier For Advertisers | 'AAAAAAAAA-BBBB-CCCC-1111-222222220000234234234234234' |
string |
keywords |
optional | A key-value applied only to the configured bid. This value is optional. Strings separated by semicolon. | car=mercedes;car=audi; |
string |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_richaudience |
hb_bidder_richaudien |
hb_adid_richaudience |
hb_size_richaudience |
hb_source_richaudien |
hb_format_richaudien |
hb_cache_host_richau |
hb_cache_id_richaudi |
hb_uuid_richaudience |
hb_cache_path_richau |
hb_deal_richaudience |