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Rich Audience


Bidder Code richaudience Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 108
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK no Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs criteo, id5Id, identityLink, liveIntentId, pubCommonId, unifiedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

Bid Params

Name Scope Description Example Type
pid required The placement ID from Rich Audience. 'ADb1f40rmi' string
supplyType required Define if site or app. 'site / app' string
ifa optional Identifier For Advertisers 'AAAAAAAAA-BBBB-CCCC-1111-222222220000234234234234234' string
bidfloor optional Bid Floor 0.80 float
keywords optional A key-value applied only to the configured bid. This value is optional. Strings separated by semicolon. car=mercedes;car=audi; string
player optional Object containing video targeting parameters. See Video Object for details. player: {init: 'open', end: 'close', skin: 'dark'} object

Video Object

Name Scope Description Example Type
init optional Start mode of the player open or close 'open / close' string
end optional End mode of the player open or close 'open / close' string
skin optional Choose the background color 'dark / light' string

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_richaudience hb_bidder_richaudien hb_adid_richaudience
hb_size_richaudience hb_source_richaudien hb_format_richaudien
hb_cache_host_richau hb_cache_id_richaudi hb_uuid_richaudience
hb_cache_path_richau hb_deal_richaudience

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