Rich Audience


Bidder Memberno
Media Typesdisplay, videoGDPR Supportyes
User IDscriteo, id5Id, identityLink, liveIntentId, pubCommonId, unifiedIdCOPPA Supportno

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.

"Deal ID" Ad Server Key


Bid Params

Name Scope Description Example Type
pid required The placement ID from Rich Audience. 'ADb1f40rmi' string
supplyType required Define if site or app. 'site / app' string
ifa optional Identifier For Advertisers 'AAAAAAAAA-BBBB-CCCC-1111-222222220000234234234234234' string
bidfloor optional Bid Floor 0.80 float
player optional Object containing video targeting parameters. See Video Object for details. player: {init: 'open', end: 'close', skin: 'dark'} object

Video Object

Name Scope Description Example Type
init optional Start mode of the player open or close 'open / close' string
end optional End mode of the player open or close 'open / close' string
skin optional Choose the background color 'dark / light' string