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Bidder Code onetag Member no
Media Types display, video TCF-EU Support yes
User IDs britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedId USP/CCPA Support yes
Supply Chain Support yes COPPA Support check with bidder
Demand Chain Support check with bidder GPP Support some (check with bidder)
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID 241 Prebid Server Adapter yes
Floors Module Support yes First Party Data Support check with bidder
Multi Format Support check with bidder ORTB Blocking Support check with bidder
Safeframes OK check with bidder

Bid Params

Name Scope Description Example Type
pubId required The publisher’s ID provided by OneTag '386276e072' string
ext optional A set of custom key-value pairs { customKey: customValue } object

Video Additional Information

Note that right now video support is only provided when the context is “instream” or “outstream”.

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_onetag hb_bidder_onetag hb_adid_onetag
hb_size_onetag hb_source_onetag hb_format_onetag
hb_cache_host_onetag hb_cache_id_onetag hb_uuid_onetag
hb_cache_path_onetag hb_deal_onetag

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