Bidder Code unicorn Prebid.org Member no
Media Types display GDPR Support no
User IDs none COPPA Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_unicorn hb_bidder_unicorn hb_adid_unicorn
hb_size_unicorn hb_source_unicorn hb_format_unicorn
hb_cache_host_unicor hb_cache_id_unicorn hb_uuid_unicorn

"Deal ID" Ad Server Key


bid params

Name Scope Description Example Type
placementId optional Your placement ID 'rectangle-ad-1' string
accountId required Account ID for charge request (provided by UNICORN) 12345 integer
bidfloorCpm optional Floor CPM (JPY); defaults to 0. 0.2 float
publisherId optional Account specific publisher id. 67890 integer
mediaId optional Publisher specific media id. 'example' string
bcat optional Blocked IAB categories ['IAB-1', 'IAB-2'] [string]