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Yahoo Advertising

Features

Bidder Code yahooAds Prebid.org Member yes
Media Types display, video TCF-EU Support yes
User IDs All USP/CCPA Support yes
Supply Chain Support yes COPPA Support yes
Demand Chain Support check with bidder GPP Support some (check with bidder)
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID 25 Prebid Server Adapter yes
Floors Module Support yes First Party Data Support no
Multi Format Support check with bidder ORTB Blocking Support check with bidder
Safeframes OK check with bidder Privacy Sandbox check with bidder

Important Notice (JS vs PBS)

There are differences between our Prebid.js & Prebid-Server Yahoo Advertising adapters. The Prebid-server adapter currently does not support:

  1. Integration via the pubId method.

Prebid.js Mandatory Bid Params

The Prebid.js Yahoo Advertising bid adapter supports 2 alternate integration types:

  1. dcn & pos (Site/App & Position explicit targeting) - For legacy “aol”, “oneMobile” adapter partners/publishers.
  2. pubId (Publisher ID) - For new partners/publishers joining Yahoo Advertising and legacy “oneVideo” partners/publishers migrating to Yahoo Advertising.

Prebid-Server Mandatory Bid Params

Prebid-server Yahoo Advertising bid adapter supports one integration method:

  • dcn & pos (Site/App & Position explicit targeting) - For legacy “aol”, “oneMobile” adapter partners/publishers.

DCN & POS Integration Parameters (JS & PBS)

For legacy “aol”, “oneMobile” adapter partners/publishers.

Name Scope Description Example Type
dcn Required Site ID provided by Yahoo Advertising ‘site1’ string
pos Required Placement ID provided by Yahoo Advertising ‘placement1’ string

PubId Integration Parameters (JS Only)

For new partners/publishers joining Yahoo Advertising and legacy “oneVideo” partners/publishers migrating to Yahoo Advertising.

Name Scope Description Example Type
pubId Required Your Publisher External ID provided by Yahoo Advertising ‘DemoPublisher’ string
siteId Optional Ability to target a specific Site using an External ID provided by Yahoo Advertising ‘1234567’ string
placementId Optional Ability to target a specific Placement using an External ID provided by Yahoo Advertising ‘header’ string

Prebid.js Adapter Supported Features

For further setup details & examples please see https://github.com/prebid/Prebid.js/blob/master/modules/yahoosspBidAdapter.md

  • Media Types: Banner & Video
  • Outstream renderer
  • Multi-format adUnits
  • Schain module
  • Price floors module
  • Advertiser domains
  • End-2-End self-served testing mode
  • Outstream renderer/Player
  • User ID Modules - ConnectId and others
  • First Party Data (ortb2 & ortb2Imp)
  • Custom TTL (time to live)

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_yahooAds hb_bidder_yahooAds hb_adid_yahooAds
hb_size_yahooAds hb_source_yahooAds hb_format_yahooAds
hb_cache_host_yahooA hb_cache_id_yahooAds hb_uuid_yahooAds
hb_cache_path_yahooA hb_deal_yahooAds

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