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Bidder Code tappx Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 628
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes


Please contact to get set up.

Bid Params

Name Scope Description Example Type
tappxkey required An ID which identifies the adunit ‘key1’ string
endpoint required Endpoint provided to publisher ‘endpoint1’ string
host required(pbjs) optional(pbserver) Tappx host ‘host1’ string
bidfloor optional Minimum bid for this impression expressed in CPM (USD) 1.2 number
mktag optional An ID which identifies a group of adunits ‘key1’ string
bcid optional Block list of CID [“1234”] array of strings
bcrid optional Block list of CRID [“1234”] array of strings

Test Parameters

Use the official test parameter specified in the oRTB standard (

Other notes

  • Parameters host is required in prebidjs and the old versions of prebid server. In case of doubt, always add the parameter.

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_tappx hb_bidder_tappx hb_adid_tappx
hb_size_tappx hb_source_tappx hb_format_tappx
hb_cache_host_tappx hb_cache_id_tappx hb_uuid_tappx
hb_cache_path_tappx hb_deal_tappx

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