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Bidder Code tappx Member no
Media Types display, video TCF-EU Support yes
User IDs all USP/CCPA Support yes
Supply Chain Support yes COPPA Support yes
Demand Chain Support check with bidder GPP Support check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID 628 Prebid Server Adapter yes
Floors Module Support check with bidder First Party Data Support check with bidder
Multi Format Support check with bidder ORTB Blocking Support check with bidder
Safeframes OK check with bidder


Please contact to get set up.

Bid Params

Name Scope Description Example Type
tappxkey required An ID which identifies the adunit ‘key1’ string
endpoint required Endpoint provided to publisher ‘endpoint1’ string
host required(pbjs) optional(pbserver) Tappx host ‘host1’ string
bidfloor optional Minimum bid for this impression expressed in CPM (USD) 1.2 number
mktag optional An ID which identifies a group of adunits ‘key1’ string
bcid optional Block list of CID [“1234”] array of strings
bcrid optional Block list of CRID [“1234”] array of strings

Test Parameters

Use the official test parameter specified in the oRTB standard (

Other notes

  • Parameters host is required in prebidjs and the old versions of prebid server. In case of doubt, always add the parameter.

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_tappx hb_bidder_tappx hb_adid_tappx
hb_size_tappx hb_source_tappx hb_format_tappx
hb_cache_host_tappx hb_cache_id_tappx hb_uuid_tappx
hb_cache_path_tappx hb_deal_tappx

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