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tappx
Features
| Bidder Code |
tappx |
Prebid.org Member |
no |
| Media Types |
display, video |
TCF-EU Support |
yes |
| User IDs |
all |
USP/CCPA Support |
yes |
| Supply Chain Support |
yes |
COPPA Support |
yes |
| Demand Chain Support |
check with bidder |
GPP Support |
check with bidder |
| Supports Deals |
check with bidder |
Prebid.js Adapter |
yes |
| IAB GVL ID |
628 |
Prebid Server Adapter |
yes |
| Floors Module Support |
check with bidder |
First Party Data Support |
check with bidder |
| Multi Format Support |
check with bidder |
ORTB Blocking Support |
check with bidder |
| Safeframes OK |
check with bidder |
|
|
Registration
Please contact tappx@tappx.com to get set up.
Bid Params
| Name |
Scope |
Description |
Example |
Type |
| tappxkey |
required |
An ID which identifies the adunit |
‘key1’ |
string |
| endpoint |
required |
Endpoint provided to publisher |
‘endpoint1’ |
string |
| host |
required(pbjs) optional(pbserver) |
Tappx host |
‘host1’ |
string |
| bidfloor |
optional |
Minimum bid for this impression expressed in CPM (USD) |
1.2 |
number |
| mktag |
optional |
An ID which identifies a group of adunits |
‘key1’ |
string |
| bcid |
optional |
Block list of CID |
[“1234”] |
array of strings |
| bcrid |
optional |
Block list of CRID |
[“1234”] |
array of strings |
Test Parameters
Use the official test parameter specified in the oRTB standard (https://github.com/InteractiveAdvertisingBureau/openrtb/blob/master/OpenRTB%20v3.0%20FINAL.md#object_request)
Other notes
- Parameters host is required in prebidjs and the old versions of prebid server. In case of doubt, always add the parameter.
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_tappx |
hb_bidder_tappx |
hb_adid_tappx |
hb_size_tappx |
hb_source_tappx |
hb_format_tappx |
hb_cache_host_tappx |
hb_cache_id_tappx |
hb_uuid_tappx |
hb_cache_path_tappx |
hb_deal_tappx |
|
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