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Limelight Digital
Features
| Bidder Code |
limelightDigital |
Prebid.org Member |
no |
| Prebid.js Adapter |
yes |
Prebid Server Adapter |
yes |
| Media Types |
display, video |
Multi Format Support |
will-bid-on-one |
| TCF-EU Support |
no |
IAB GVL ID |
check with bidder |
| GPP Support |
check with bidder |
DSA Support |
check with bidder |
| USP/CCPA Support |
yes |
COPPA Support |
yes |
| Supply Chain Support |
yes |
Demand Chain Support |
check with bidder |
| Safeframes OK |
check with bidder |
Supports Deals |
check with bidder |
| Floors Module Support |
no |
First Party Data Support |
no |
| User IDs |
all |
ORTB Blocking Support |
yes |
| Privacy Sandbox |
check with bidder |
Prebid Server App Support |
check with bidder |
Bid Params
| Name |
Scope |
Description |
Example |
Type |
host |
required |
Ad network’s RTB host |
'exchange.ortb.net' |
string |
adUnitId |
required |
Ad Unit Id will be generated on Limelight Digital Platform. |
42 |
integer |
adUnitType |
required |
Type of Ad Unit ('video', 'banner') |
'banner' |
string |
publisherId |
required |
Publisher ID |
'12345' |
string |
custom1 |
optional |
Custom targeting field 1 |
'custom1' |
string |
custom2 |
optional |
Custom targeting field 2 |
'custom2' |
string |
custom3 |
optional |
Custom targeting field 3 |
'custom3' |
string |
custom4 |
optional |
Custom targeting field 4 |
'custom4' |
string |
custom5 |
optional |
Custom targeting field 5 |
'custom5' |
string |
Limelight Digital server-side Prebid Server adapter requires only publisherId and host parameters. But Limelight Digital client-side Prebid.js adapter requires only host, adUnitId, adUnitType.
Limelight Digital server-side Prebid Server adapter supports only banner, video, audio, native media types. But Limelight Digital client-side Prebid.js adapter supports only banner and video media types, doesn’t support audio and native.
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_limelightDigit |
hb_bidder_limelightD |
hb_adid_limelightDig |
hb_size_limelightDig |
hb_source_limelightD |
hb_format_limelightD |
hb_cache_host_limeli |
hb_cache_id_limeligh |
hb_uuid_limelightDig |
hb_cache_path_limeli |
hb_deal_limelightDig |
|
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