MobileFuse
Features
| Bidder Code | mobilefuse | Prebid.org Member | yes |
|---|---|---|---|
| Prebid.js Adapter | no | Prebid Server Adapter | yes |
| Media Types | display, video, native | Multi Format Support | will-bid-on-any |
| TCF-EU Support | no | IAB GVL ID | 909 |
| GPP Support | tcfca, usnat, usstate_all, usp | DSA Support | no |
| USP/CCPA Support | yes | COPPA Support | yes |
| Supply Chain Support | yes | Demand Chain Support | no |
| Safeframes OK | check with bidder | Supports Deals | yes |
| Floors Module Support | yes | First Party Data Support | no |
| User IDs | all | ORTB Blocking Support | yes |
| Privacy Sandbox | check with bidder | Prebid Server App Support | yes |
Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
| placement_id | required | An ID which identifies this specific inventory placement | 1111 | integer |
| pub_id | required | An ID which identifies the publisher selling the inventory | 2222 | integer |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_mobilefuse |
hb_bidder_mobilefuse |
hb_adid_mobilefuse |
hb_size_mobilefuse |
hb_source_mobilefuse |
hb_format_mobilefuse |
hb_cache_host_mobile |
hb_cache_id_mobilefu |
hb_uuid_mobilefuse |
hb_cache_path_mobile |
hb_deal_mobilefuse |