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VRTCAL Markets, Inc.


Bidder Code vrtcal Member no
Media Types display, video, native TCF-EU Support yes
User IDs all USP/CCPA Support yes
Supply Chain Support yes COPPA Support yes
Demand Chain Support check with bidder GPP Support some (check with bidder)
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID 706 Prebid Server Adapter yes
Floors Module Support yes First Party Data Support check with bidder
Multi Format Support check with bidder ORTB Blocking Support check with bidder
Safeframes OK check with bidder Privacy Sandbox check with bidder

Bid Params

Name Scope Description Example Type
(none) optional no params required '' n/a

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_vrtcal hb_bidder_vrtcal hb_adid_vrtcal
hb_size_vrtcal hb_source_vrtcal hb_format_vrtcal
hb_cache_host_vrtcal hb_cache_id_vrtcal hb_uuid_vrtcal
hb_cache_path_vrtcal hb_deal_vrtcal

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