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VRTCAL Markets Inc.


Bidder Code vrtcal Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 706
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

Bid Params

Name Scope Description Example Type
(none) optional no params required '' n/a

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_vrtcal hb_bidder_vrtcal hb_adid_vrtcal
hb_size_vrtcal hb_source_vrtcal hb_format_vrtcal
hb_cache_host_vrtcal hb_cache_id_vrtcal hb_uuid_vrtcal
hb_cache_path_vrtcal hb_deal_vrtcal

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