VRTCAL Markets, Inc.


Bidder Code vrtcal Prebid.org Member no
Media Types display GDPR Support no
User IDs none COPPA Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_vrtcal hb_bidder_vrtcal hb_adid_vrtcal
hb_size_vrtcal hb_source_vrtcal hb_format_vrtcal
hb_cache_host_vrtcal hb_cache_id_vrtcal hb_uuid_vrtcal

"Deal ID" Ad Server Key


Bid Params

Name Scope Description Example Type
(none) optional no params required '' n/a