iMedia Digital Services (iMDS)
Features
Bidder Code | imds | Prebid.org Member | no |
---|---|---|---|
Media Types | display, video | TCF-EU Support | no |
User IDs | all | USP/CCPA Support | yes |
Supply Chain Support | yes | COPPA Support | no |
Demand Chain Support | no | GPP Support | some (check with bidder) |
Supports Deals | no | Prebid.js Adapter | yes |
IAB GVL ID | none | Prebid Server Adapter | yes |
Floors Module Support | yes | First Party Data Support | no |
Multi Format Support | will-bid-on-any | ORTB Blocking Support | no |
Safeframes OK | yes |
Note
The iMedia Digital Services bidder adapter requires setup and approval from iMedia Digital Services. Please reach out to your account manager for more information and to start using it.
Configuration
iMedia Digital Services requires that iframe
is used for user syncing.
Example configuration:
pbjs.setConfig({
userSync: {
filterSettings: {
iframe: {
bidders: '*', // represents all bidders
filter: 'include'
}
}
}
});
DFP Video Creative
To use video, setup a VAST redirect
creative within Google Ad Manager with the following VAST tag URL:
If using the new imds
adapter with x8.x or later:
https://track.technoratimedia.com/openrtb/tags?ID=%%PATTERN:hb_uuid_imds%%&AUCTION_PRICE=%%PATTERN:hb_pb_imds%%
If using the legacy synacormedia
adapter with v7.x or earlier:
https://track.technoratimedia.com/openrtb/tags?ID=%%PATTERN:hb_uuid_synacormedia%%&AUCTION_PRICE=%%PATTERN:hb_pb_synacormedia%%
Bid params
Name | Scope | Description | Example | Type |
---|---|---|---|---|
seatId |
required | The seat ID from iMedia Digital Services. This will be the same for all ad units. | 'prebid' |
string |
tagId |
required | The placement ID or tag ID from iMedia Digital Services. | 'demo1' |
string |
placementId |
optional | Legacy parameter replaced by tagId |
'demo1' |
string |
bidfloor |
optional | Legacy parameter for floor price for the request. Replaced by Price Floors Module | 0.1 |
float |
Example Ad Unit
var adUnits = [{
"code": "test-div",
"mediaTypes": {
"video": {
"pos": 1,
"playerSize": [300, 250],
"context": "instream",
"mimes": ["video/mp4"],
"protocols": [2, 3, 5, 6, 7, 8],
"playbackmethod": [2],
"skip": 0,
"minduration": 15,
"maxduration": 30,
"startdelay": 0,
"linearity": 1
}
},
"bids": [{
"bidder": "imds",
"params": {
"seatId": "prebid",
"tagId": "demo1",
"bidfloor": 0.20
}
}]
}]
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_imds |
hb_bidder_imds |
hb_adid_imds |
hb_size_imds |
hb_source_imds |
hb_format_imds |
hb_cache_host_imds |
hb_cache_id_imds |
hb_uuid_imds |
hb_cache_path_imds |
hb_deal_imds |