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iMedia Digital Services (iMDS)


Bidder Code imds Member no
Media Types display, video TCF-EU Support no
User IDs all USP/CCPA Support yes
Supply Chain Support yes COPPA Support no
Demand Chain Support no GPP Support some (check with bidder)
Supports Deals no Prebid.js Adapter yes
IAB GVL ID none Prebid Server Adapter yes
Floors Module Support yes First Party Data Support no
Multi Format Support will-bid-on-any ORTB Blocking Support no
Safeframes OK yes Privacy Sandbox check with bidder


The iMedia Digital Services bidder adapter requires setup and approval from iMedia Digital Services. Please reach out to your account manager for more information and to start using it.


iMedia Digital Services requires that iframe is used for user syncing.

Example configuration:

  userSync: {
    filterSettings: {
      iframe: {
        bidders: '*', // represents all bidders
        filter: 'include'

DFP Video Creative

To use video, setup a VAST redirect creative within Google Ad Manager with the following VAST tag URL:

If using the new imds adapter with x8.x or later:

If using the legacy synacormedia adapter with v7.x or earlier:

Bid params

Name Scope Description Example Type
seatId required The seat ID from iMedia Digital Services. This will be the same for all ad units. 'prebid' string
tagId required The placement ID or tag ID from iMedia Digital Services. 'demo1' string
placementId optional Legacy parameter replaced by tagId 'demo1' string
bidfloor optional Legacy parameter for floor price for the request. Replaced by Price Floors Module 0.1 float

Example Ad Unit

var adUnits = [{
    "code": "test-div",
    "mediaTypes": {
        "video": {
            "pos": 1,
            "playerSize": [300, 250],
            "context": "instream",
            "mimes": ["video/mp4"],
            "protocols": [2, 3, 5, 6, 7, 8],
            "playbackmethod": [2],
            "skip": 0,
            "minduration": 15,
            "maxduration": 30,
            "startdelay": 0,
            "linearity": 1
    "bids": [{
        "bidder": "imds",
        "params": {
            "seatId": "prebid",
            "tagId": "demo1",
            "bidfloor": 0.20

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_imds hb_bidder_imds hb_adid_imds
hb_size_imds hb_source_imds hb_format_imds
hb_cache_host_imds hb_cache_id_imds hb_uuid_imds
hb_cache_path_imds hb_deal_imds

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