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BCM International


Bidder Code bcmint Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support yes


The BCM International adapter requires approval and setup. Please reach out to or visit us at for more details.

Bid Params

Name Scope Description Example Type
server required Server endpoint String
zone required Zone ID 73815 Integer

Video Caching

Note that the BCM International adapter expects a client-side Prebid Cache to be enabled for video bidding.

    cache: {
        url: ''

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_bcmint hb_bidder_bcmint hb_adid_bcmint
hb_size_bcmint hb_source_bcmint hb_format_bcmint
hb_cache_host_bcmint hb_cache_id_bcmint hb_uuid_bcmint
hb_cache_path_bcmint hb_deal_bcmint

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