Bidder Code valueimpression Member no
Media Types display, video GDPR Support yes
User IDs none COPPA Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_valueimpressio hb_bidder_valueimpre hb_adid_valueimpress
hb_size_valueimpress hb_source_valueimpre hb_format_valueimpre
hb_cache_host_valuei hb_cache_id_valueimp hb_uuid_valueimpress

"Deal ID" Ad Server Key


Bid Params

Name Scope Description Example Type
siteId required Publisher site ID from Valueimpression 'vi-site-id' string