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Seeding Alliance


Bidder Code seedingAlliance Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 371
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support no COPPA Support no
Supply Chain Support no Demand Chain Support no
Safeframes OK yes Supports Deals no
Floors Module Support yes First Party Data Support no
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support no

Bid params

Name Scope Description Example Type
adUnitId required ID of the Ad Unit 8ao string
accountId optional Your identifier for the account (Prebid Server only) 12345 string
url optional URL from the Page example.tld string

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_seedingAllianc hb_bidder_seedingAll hb_adid_seedingAllia
hb_size_seedingAllia hb_source_seedingAll hb_format_seedingAll
hb_cache_host_seedin hb_cache_id_seedingA hb_uuid_seedingAllia
hb_cache_path_seedin hb_deal_seedingAllia

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