GumGum

Features

Bidder CodegumgumPrebid.org Memberno
Media Typesdisplay, videoGDPR Supportyes
User IDsunifiedIdCOPPA Supportno

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_gumgumhb_bidder_gumgumhb_adid_gumgum
hb_size_gumgumhb_source_gumgumhb_format_gumgum
hb_cache_host_gumgumhb_cache_id_gumgumhb_uuid_gumgum

"Deal ID" Ad Server Key

hb_deal_gumgum

Note:

The GumGum Header Bidding adaptor requires setup and approval from the GumGum team. Please reach out to your account manager or support@gumgum.com for more information.

Server and Client Side Bid Params

Name Scope Description Example Type
zone optional Tracking ID 'ggumtest' string

Client Side only Bid Params

Name Scope Description Example Type
pubId optional Publisher ID 123 integer
slot optional Slot ID 9 integer
native optional Native ID 19 integer
iriscat optional Iris.tv segments 'segment1,segment2' string
inScreen optional Tracking ID 'ggumtest' string
inScreenPubID optional Publisher ID 123 integer
inSlot optional Slot ID 9 integer
video optional Tracking ID 'ggumtest' string
videoPubID optional Publisher ID 123 integer
inVideo optional Tracking ID 'ggumtest' string

Please note that both video and in-video products require a mediaType of video. All other products (in-screen, slot, native) should have a mediaType of banner.