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Insticator

Features

Bidder Code insticator Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video Multi Format Support will-bid-on-any
TCF-EU Support yes IAB GVL ID 910
GPP Support tcfeu, usnat, usstate_all, usp DSA Support yes
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder

Bid Params

Name Scope Description Example Type
adUnitId Required The ad unit ID provided by Insticator 'test' string
yob optional Year of Birth '1982' string
gender optional Gender 'M' string
instl optional 1 = the ad is interstitial or full screen, 0 = not interstitial. 1 number
pos optional ad position as per IAB standards 1 number
bid_endpoint_request_url optional Url string representing the endpoint Insticator adaptor should make the request bids to. https://ex.ingage.com/v1/openrtb string
Name Scope Description Example Type
pos optional ad position as per IAB standards 1 number

Example

var adUnitsBannerOnly = [
  {
    code: 'insticator-banner-ad-1',
    mediaTypes: {
      banner: {
        sizes: [
          [336, 280],
          [300, 250],
          [320, 100],
        ],
      },
    },
    bids: [
      {
        bidder: 'insticator',
        params: {
          adUnitId: 'example_adunit_id',
        },
      },
    ],
  },
];

First Party Data

In release 8.45 and later, Insticator has added support for first party data which are optional and partners can send us. The following fields are supported:

  • ortb2.site.keywords
  • ortb2.site.content.*
  • ortb2.site.search
  • ortb2.site.cat
  • ortb2.site.pagecat
  • ortb2.site.sectioncat
  • ortb2.user.ext.*
  • ortb2.user.data.*

Here is an example first party data that insticator support.

pbjs.setConfig({
  ortb2: {
    site: {
      keywords: "kw1,kw2",   
      content: {
        title: 'title',
        genre: 'rock',
      },
      cat: ['IAB1-1'],
      pagecat: ['IAB1-1'],
      sectioncat: ['IAB1-1'],           
      ext: {
        data: {
           prodtype: ["a","b"]  
        }
      }
    },
    user: {
      ext: {
        data: {
          ucat:["anything"]                 
        }
      }
    }
  }
};

Media Types

Video parameters

Name Scope Description Example
video.mimes required Video MIME types ['application/javascript',
'video/mp4',
'video/ogg',
'video/webm',
'video/mpeg']
video.w recommended Width of the video player in device independent pixels (DIPS). 640
video.h recommended Height of the video player in device independent pixels (DIPS). 480
video.placement recommended Video placement type. (see OpenRTB v2.5 section 5.9 for options) 3
video.plcmt recommended Placement type for the impression. (See OpenRTB v2.6 Plcmt Subtypes - Video) 5
video.playerSize optional Array of supported sizes of the player. [[300, 250], [300, 600]]
video.playbackmethod optional Playback methods that may be in use.(see OpenRTB v2.5 section 5.10 for options) [1, 2, 3, 4]
video.protocols optional Supported video bid response protocol values are 2, 3, 5, 6, 7, 8. (see OpenRTB v2.5 section 5.8 for options) [2, 3, 5, 6, 7, 8]
video.maxduration optional Maximum video ad duration in seconds 30
video.minduration optional Minimum video ad duration in seconds 1
video.skip optional Indicates if the player will allow the video to be skipped, where 0 = no, 1 = yes 0
video.skipafter optional Number of seconds a video must play before skipping is enabled 5
video.startdelay optional Indicates the start delay in seconds for pre-roll, mid-roll, or post-roll ad placements. (see OpenRTB v2.5 section 5.12 for options) 0
video.linearity optional Indicates if the impression must be linear, nonlinear, etc. (see OpenRTB v2.5 section 5.7 for options) 1
video.skipmin optional Only if the ad is skippable. Videos of total duration greater than this number of seconds can be skippable 5
video.sequence optional For multiple ad in the same bid request. This value allow will for the coordinated delivery of multiple ad 1
video.battr optional Blocked creative attributes. (see OpenRTB v2.5 section 5.3 for options) [1]
video.maxextended optional Max extended ad duration beyond the maxduration if extension is allowed. Blank or 0 - blocked. -1 - allowed without time limit 30
video.minbitrate optional Minimum bit rate in Kbps 5
video.maxbitrate optional Maximum bit rate in Kbps 10000
video.playbackend optional The event that causes playback to end. (see OpenRTB v2.5 section 5.11 for options) 1
video.delivery optional Supported delivery methods (1 = streaming, 2 = progressive, 3 = download). If none specified, assume all are supported. [1, 2]
video.pos optional Ad position on screen. (see OpenRTB v2.5 section 5.4 for options) 1
video.api optional List of supported API frameworks for this impression. Supported API frameworks are between 1-7 (See OpenRTB v2.6 List API Frameworks) [2, 7]

Example

var adUnits = [
    {
        code: 'insticator-video-ad-2',
        mediaTypes: {
            video: {
                playerSize: [640, 480],
                w: 640,
                h: 480,
                mimes: ['video/mp4', 'video/x-flv'],
                protocols: [2, 3, 5, 6, 7, 8],
                placement: 3,
                startdelay: 0,
                api: [2, 7],
                skip: 0,
                minduration: 1,
                maxduration: 30,
                playbackmethod: [1, 3],
                battr: [13, 14],
                linearity: 1,
                minbitrate: 10,
                maxbitrate: 10000
            }
        },
        bids: [{
            bidder: 'insticator',
            params: {
                adUnitId: 'example_adunit_id'
            }
        }],
        ...
    }];

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_insticator hb_bidder_insticator hb_adid_insticator
hb_size_insticator hb_source_insticator hb_format_insticator
hb_cache_host_instic hb_cache_id_insticat hb_uuid_insticator
hb_cache_path_instic hb_deal_insticator

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