LemmaDigital for Header Bidding

LemmaDigital

Features

Bidder Code	lemmadigital	Prebid.org Member	no
Prebid.js Adapter	yes	Prebid Server Adapter	yes
Media Types	display, video	Multi Format Support	will-bid-on-one
TCF-EU Support	no	IAB GVL ID	check with bidder
GPP Support	check with bidder	DSA Support	check with bidder
USP/CCPA Support	check with bidder	COPPA Support	check with bidder
Supply Chain Support	yes	Demand Chain Support	check with bidder
Safeframes OK	yes	Supports Deals	check with bidder
Floors Module Support	yes	First Party Data Support	check with bidder
User IDs	all	ORTB Blocking Support	partial
Privacy Sandbox	check with bidder	Prebid Server App Support	yes

Bid params

Name	Scope	Description	Example	Type
`pid`	required (for prebid-server)	Lemmadigital publisher Id provided by your Lemma representative	`1`	`integer`
`aid`	required (for prebid-server)	Lemmadigital ad unit Id provided by your Lemma representative	`3768`	`integer`
`pubId`	required (for prebid.js)	Lemmadigital publisher Id provided by your Lemma representative	`1`	`integer`
`adunitId`	required (for prebid.js)	Lemmadigital ad unit Id provided by your Lemma representative	`3768`	`string`
`device_type`	optional (for prebid.js)	Device Type	`'2'`	`integer`
`latitude`	optional (for prebid.js)	Latitude	`'40.712775'`	`string`
`longitude`	optional (for prebid.js)	Longitude	`'-74.005973'`	`string`
`currency`	optional (for prebid.js)	Currency	`'USD'`	`string`
`bidFloor`	optional (for prebid.js)	Bid Floor	`1.00`	`integer`
`category`	optional (for prebid.js)	Allowed categories	`[ 'IAB1-5', 'IAB1-6' ]`	`array of strings`
`page_category`	optional (for prebid.js)	Allowed page categories	`[ 'IAB1-5', 'IAB1-6' ]`	`array of strings`

Description

Get access to multiple demand partners across lemmadigital AdExchange and maximize your yield with lemmadigital header bidding adapter.

lemmadigital header bidding adapter connects with lemmadigital demand sources in order to fetch bids. This adapter provides a solution for accessing Video demand and display demand.

video parameters

The Lemmadigital adapter supports video

Name	Scope	Description	Example
`video.mimes`	required	Video MIME types	`['video/mp4','video/x-flv']`
`video.skippable`	optional	If ‘true’, user can skip ad	`true`
`video.minduration`	optional	Minimum ad duration in seconds	`5`
`video.maxduration`	optional	Maximum ad duration in seconds	`30`
`video.protocols`	optional	Supported video bid response protocols Values `1`: VAST 1.0 `2`: VAST 2.0 `3`: VAST 3.0 `4`: VAST 1.0 Wrapper `5`: VAST 2.0 Wrapper `6`: VAST 3.0 Wrapper	`[5, 6]`

AdUnit Format for Video

var videoAdUnits = [
{
    code: 'test-div-video',
    mediaTypes: {
        video: {
            playerSize: [640, 480],   // required
            context: 'instream'
        }
    },
    bids: [{
      bidder: 'lemmadigital',
      params: {
        pubId: 1,                     // required
        adunitId: '3769'              // required
        latitude: 37.3230,            // optional
        longitude: -122.0322,         // optional
        device_type: 4,               // optional
        video: {
          mimes: ['video/mp4','video/x-flv'],   // required
          skip: 1,                              // optional
          minduration: 5,                       // optional
          maxduration: 30,                      // optional
          protocols: [ 2, 3 ],                  // optional
        }
      },
    }]
}]

var bannerAdUnits = [
{
    code: 'test-div-banner',
    mediaTypes: {
      banner: {
        sizes: [[300, 250], [300, 600]],  // required
      }
    },
    bids: [{
      bidder: 'lemmadigital',
      params: {
        pubId: 1,                     // required
        adunitId: '3769'              // required
        latitude: 37.3230,            // optional
        longitude: -122.0322,         // optional
        device_type: 2,               // optional
      },
    }]
}]

Additional Configuration

Lemmadigital recommends setting UserSync by iframe for monetization.

Prebid Server Test Request

The following test request can be used to verify that Prebid Server is working properly with the lemmadigital adapter. This example includes an imp object with a Lemma test publisher id, and ad id.

{
        "id": "test-request-id",
        "imp": [{
            "id": "test-imp-id",
            "banner": {
                "format": [{
                    "w": 1920,
                    "h": 1080
                }],
                "w": 1920,
                "h": 1080
            },
            "ext": {
                "lemmadigital": {
                    "aid": 3768,
                    "pid": 1
                }
            },
            "bidfloor": 0.1
        }],
        "device": {
            "ua": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/63.0.3239.132 Safari/537.36"
        },
        "site": {
            "id": "siteID",
            "publisher": {
                "id": "1"
            }
        }
}

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.

`hb_pb_lemmadigital`	`hb_bidder_lemmadigit`	`hb_adid_lemmadigital`
`hb_size_lemmadigital`	`hb_source_lemmadigit`	`hb_format_lemmadigit`
`hb_cache_host_lemmad`	`hb_cache_id_lemmadig`	`hb_uuid_lemmadigital`
`hb_cache_path_lemmad`	`hb_deal_lemmadigital`

Back to Bidders