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Criteo

Features

Bidder Code criteo Prebid.org Member yes
Media Types display, video, native GDPR TCF Support yes
User IDs britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, pubProvidedId, sharedId, unifiedId USP/CCPA Support yes
Supply Chain Support no COPPA Support no
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID 91 Prebid Server Adapter yes
Floors Module Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_criteo hb_bidder_criteo hb_adid_criteo
hb_size_criteo hb_source_criteo hb_format_criteo
hb_cache_host_criteo hb_cache_id_criteo hb_uuid_criteo
hb_cache_path_criteo hb_deal_criteo

Notes

For Native Ads, in order to avoid further decoding issues of special characters, the assets need to be sent as placeholders. That means, sendId: true becomes mandatory for all fields receiving URLs, notably: icon, image, clickUrl, privacyLink, privacyIcon.

*Criteo currently only supports getFloor if floors are in Euros and if the publisher is enabling the Criteo Publisher Tag external js call.

See Sending Asset Placeholders.

Prebid-Server support is on alpha test and is currently a non-finished product. Activation requires setup and approval before beginning. Please reach out to your account manager or publishers@criteo.com for more details.

Disclosure

This bidder sets adId on the bid response and hasn’t responded to the Prebid.js team to confirm uniqueness of this value. See Issue 6381.

Bid Params

Name Scope Description Example Type
zoneId required (deprecated) The zone ID from Criteo. Should be replaced by networkId when using zone matching. 234234 integer
networkId required The network ID from Criteo. Please reach out your Criteo representative for more details. 456456 integer
nativeCallback optional (Prebid.js only) Callback to perform render in native integrations. Please reach out your Criteo representative for more details. function(payload) { console.log(payload); } function
integrationMode optional (Prebid.js only) Integration mode to use for ad render (none or ‘AMP’). Please reach out your Criteo representative for more details. 'AMP' string

Video Object

Name Scope Description Example Type
minduration optional Minimum ad duration in seconds 5 integer
startdelay optional Duration offset (in second) from the start of the content for showing the video ad before the start of the Video. Pre-roll: 0 (default); Mid-roll: >0; Default mid-roll: -1; Post-roll: -2; 5 integer
playbackmethod required Defines how is initiated the video inventory. Page Load with Sound On: 1; Page Load with Sound Off: 2; Click with Sound On: 3; Mouse-Over with Sound On: 4; Entering Viewport with Sound On: 5; Entering Viewport with Sound Off by Default: 6; 1 integer
placement required Video placement type. In-Stream: 1; In-Banner: 2; In-Article: 3: In-Feed: 4; Interstitial: 5; 1 integer
skip required Ability from the video player for the user to skip the video. Not skippable: 0; Skippable: 1; 1 integer

In addition, Criteo adapter relies on parameters specified in the mediaTypes.video definition of the video ad-units, namely:

Name Scope Description Example Type
context required outstream, instream or long-form instream string
mimes required List of the content MIME types supported by the player ["video/mp4"] Array<string>
playerSize required Width and height of the player [640, 480] Array<integer>
protocols required Supported video bid response protocols. VAST 1.0: 1; VAST 2.0: 2; VAST 3.0: 3; VAST 1.0 Wrapper: 4; VAST 2.0 Wrapper: 5; VAST 3.0 Wrapper: 6; |5, 6] Array<integer>
maxduration required Maximum ad duration in seconds 20 integer
api required API frameworks supported. VPAID 1.0: 1; VPAID 2.0: 2; MRAID-1: 3; ORMMA: 4; MRAID-2: 5; [1, 2] Array<integer>

Example of Video Ad-unit

var adUnits = [
{
    code: 'video1',
    mediaTypes: {
        video: {
            playerSize: [640, 480],
            context: 'instream',
            mimes: ["video/mp4"],
            maxduration: 30,
            api: [1, 2],
            playerSize: [640,480],
            protocols: [2, 3]
        }
    },
    bids: [{
        bidder: 'criteo',
        params: {
            zoneId: 1455580,
            video: {
                skip: 0,
                playbackmethod: 1,
                placement: 1,
            }
        }
    }]
}];

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