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Bidder Code boldwin Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 1151
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes


The Boldwin Bidding adapter requires setup before beginning. Please contact us at

Bid Params

Name Scope Description Example Type
endpointId required Endpoint Id '0' string

For both the Prebid Server and Prebid.js integrations it is required to use only one parameter: endpointId. endpointId - should be sent in the Prebid bid request to Boldwin in case you integrate with Boldwin bidder.

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_boldwin hb_bidder_boldwin hb_adid_boldwin
hb_size_boldwin hb_source_boldwin hb_format_boldwin
hb_cache_host_boldwi hb_cache_id_boldwin hb_uuid_boldwin
hb_cache_path_boldwi hb_deal_boldwin

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