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Adverxo

Features

Note

The Adverxo Bidding adapter requires setup and approval before beginning. Please reach out to prebid@adverxo.com for more details.

Bid Params

Setting First Party Data (FPD)

Publishers should use the ortb2 method of setting First Party Data. The following fields are supported:

• ortb2.site.*
• ortb2.app.*
• ortb2.user.*

Example first party data:

pbjs.setConfig({
    ortb2: {
        site: {
            keywords: "kw1,kw2",
            content: {
                title: "title1",
                series: "series1"
            }
        },
        user: {
            keywords: "a,b",
            gender: "M",
            yob: 1984
        }
    }
});

ORTB Blocking

Adverxo supports the next blocking parameters:

• Blocked advertisers list (badv) is an array of domains as strings.
• Blocked apps list (bapp) is an array of apps names as strings, for mobile apps in Google Play Store, these should be bundle or package names (e.g. com.foo.mygame). For apps in Apple App Store, these should be a numeric ID.
• Blocked categories list (bcat) is an array of IAB categories as strings.
• Blocked attributes list (battr) is an array of integers. Refer to section 5.3 of the IAB specification for a list of attributes.

Globally defined ORTB Blocking

pbjs.setConfig({
    ortb2: {
        badv: ["domain1.com", "domain2.com"],
        bapp: ["com.foo.mygame", "284708449"],
        bcat: ["IAB23-1", "IAB23-5", "IAB25-3", "IAB25-2"]
    }
});

ORTB Blocking specific only to the Adverxo bidder

pbjs.setBidderConfig({
    bidders: ['adverxo'], // Or alias
    config: {
        ortb2: {
            badv: ["domain1.com", "domain2.com"],
            bapp: ["com.foo.mygame"],
            bcat: ["IAB23-1", "IAB23-5", "IAB25-3", "IAB25-2"]
        }
    }
});

Media Type defined ORTB Blocking

Additionally battr ORTB blocking param may be set on media types to specify blocked creative attributes. Refer to section 5.3 of the IAB specification for a list of attributes.

"Send All Bids" Ad Server Keys

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