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OpenWeb

Features

Bidder Code openweb Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 280
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

Prebid Server Notes

This bidder requires the client side Prebid.js adapter to work on Prebid Server due to the dependency on the transformBidParams function. See prebid.js #6361 for more details.

Bid params

Name Scope Description Example Type
aid required The source ID from OpenWeb. 650342 integer

Description

OpenWeb.com official prebid adapter. Available in both client and server side versions. OpenWeb header bidding adapter provides solution for accessing banner demand.

Test Parameters

var adUnits = [
    // Banner adUnit
    {
        mediaTypes: {
          banner: {
            sizes: [[300, 250]]
          }
        },
        code: 'div-test-div',
        bids: [{
         bidder: 'openweb',
         params: {
           aid: 650342
         }
        }]
    },
    // Prebid server 
    {
        mediaTypes: {
          banner: {
            sizes: [[300, 250]]
          }
        },
        code: 'div-test-div',
        bids: [{
         bidder: 'openweb',
         params: {
           aid: 650346
         }
        }]
    }
];

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_openweb hb_bidder_openweb hb_adid_openweb
hb_size_openweb hb_source_openweb hb_format_openweb
hb_cache_host_openwe hb_cache_id_openweb hb_uuid_openweb
hb_cache_path_openwe hb_deal_openweb

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