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OpenWeb

Features

Bidder Code openweb Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support will-bid-on-any
TCF-EU Support yes IAB GVL ID 280
GPP Support tcfeu, usstate_all, usp DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK no Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

Note

The OpenWeb adapter requires setup and approval. Please reach out to monetization@openweb.com to setup an OpenWeb account.

Bid Parameters

Name Scope Type Description Example
org required String OpenWeb publisher Id provided by your OpenWeb representative “1234567890abcdef12345678”
placementId required String A unique placement identifier “12345678”
floorPrice optional Number Minimum price in USD.

WARNING:
Misuse of this parameter can impact revenue		 2.00
testMode optional Boolean This activates the test mode false

Example

var adUnits = [{
      code: 'banner-div',
      mediaTypes: {
          banner: {
              sizes: [
                  [300, 250],
                  [728, 90]
              ]
          }
      },
      bids: [{
          bidder: 'openweb',
          params: {
              org: '1234567890abcdef12345678', // Required
              placementId: '12345678', // Required
              floorPrice: 0.05, // Optional
              testMode: false // Optional
          }
      }]
  },
  {
      code: 'dfp-video-div',
      sizes: [
          [640, 480]
      ],
      mediaTypes: {
          video: {
              playerSize: [
                  [640, 480]
              ],
              context: 'instream'
          }
      },
      bids: [{
          bidder: 'openweb',
          params: {
              org: '1234567890abcdef12345678', // Required
              placementId: '12345678', // Required
              floorPrice: 5.00, // Optional
              testMode: false // Optional
          }
      }]
  }
];

Configuration

OpenWeb recommends setting UserSync by iframe for monetization.

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_openweb hb_bidder_openweb hb_adid_openweb
hb_size_openweb hb_source_openweb hb_format_openweb
hb_cache_host_openwe hb_cache_id_openweb hb_uuid_openweb
hb_cache_path_openwe hb_deal_openweb

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