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Akcelo

Features

Bidder Code akcelo Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video, native Multi Format Support will-bid-on-any
TCF-EU Support no IAB GVL ID none
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support no COPPA Support no
Supply Chain Support yes Demand Chain Support no
Safeframes OK yes Supports Deals no
Floors Module Support yes First Party Data Support yes
User IDs all ORTB Blocking Support no
Privacy Sandbox check with bidder

Registration

The Akcelo bidder adapter requires setup and approval from the Akcelo service team. Please reach out to your account manager or publisher@akcelo.io for more information.

Bid params

Name Scope Description Example Type
siteId required The identifier of the site. Will be provided by your account manager. 763 integer
adUnitId required The identifier of the ad unit. Will be provided by your account manager. 7965 integer
test optional Whether to display test creatives or not. Default is 0. 1 integer

Configuration Example


<script>
  const adUnits = [
    {
      code: 'div-123',
      mediaTypes: {
        banner: {
          sizes: [
            [300, 250],
            [300, 600],
          ],
        },
        video: {
          context: "outstream",
          playerSize: [[640, 480]],
          mimes: ['video/mp4'],
          protocols: [1, 2, 3, 4, 5, 6, 7, 8],
          playbackmethod: [1],
          skip: 1,
          api: [2],
          minbitrate: 1000,
          maxbitrate: 3000,
          minduration: 3,
          maxduration: 10,
          startdelay: 2,
          placement: 4,
          linearity: 1
        },
      },
      bids: [
        {
          bidder: 'akcelo',
          params: {
            siteId: 763, // required
            adUnitId: 7965, // required
            test: 1, // optional
          },
        },
      ],
    },
  ];

  pbjs.que.push(function () {
    pbjs.addAdUnits(adUnits);
  });
</script>

User Sync

Akcelo strongly recommends enabling user syncing through iFrames. This functionality improves DSP user match rates and increases the bid rate and bid price.

// https://docs.prebid.org/dev-docs/publisher-api-reference/setConfig.html#setConfig-Configure-User-Syncing
pbjs.setConfig({
  userSync: {
    filterSettings: {
      iframe: {
        bidders: ['akcelo'],
        filter: 'include',
      },
    },
  },
});

First Party Data

Akcelo supports both ortb2 and ortb2Imp methods to set First Party Data.

Name Scope Description Example Type
ortb2.site optional Information about the publisher’s website provided through an OpenRTB Site object. N/A object
ortb2.user optional Information about the advertising device’s human user, provided through an OpenRTB User object. N/A object
ortb2.device optional Information about the user’s device provided through an OpenRTB device object. N/A object

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_akcelo hb_bidder_akcelo hb_adid_akcelo
hb_size_akcelo hb_source_akcelo hb_format_akcelo
hb_cache_host_akcelo hb_cache_id_akcelo hb_uuid_akcelo
hb_cache_path_akcelo hb_deal_akcelo

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