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Audience Network

Features

Bidder Code audienceNetwork Prebid.org Member no
Media Types display, video, native GDPR TCF Support no
User IDs none USP/CCPA Support no
Supply Chain Support no COPPA Support no
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID check with bidder Prebid Server Adapter yes
Floors Module Support no First Party Data Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_audienceNetwor hb_bidder_audienceNe hb_adid_audienceNetw
hb_size_audienceNetw hb_source_audienceNe hb_format_audienceNe
hb_cache_host_audien hb_cache_id_audience hb_uuid_audienceNetw
hb_cache_path_audien hb_deal_audienceNetw

Registration

Audience Network will not bid on requests made from device simulators. When testing for Mobile bids, you must make bid requests using a real device.

Note: Audience Network is disabled by default. Please enable it in the app config if you wish to use it. Make sure you provide the partnerID for the auctions to run correctly.

Bid Params

Name Scope Description Example Type
placementId required The Placement ID from Audience Network '555555555555555\_555555555555555' string
format optional Format, one of “native”, “fullwidth” or “video” 'native' string

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