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Audience Network
Features
| Bidder Code |
audienceNetwork |
Prebid.org Member |
no |
| Prebid.js Adapter |
no |
Prebid Server Adapter |
yes |
| Media Types |
display, video, native |
Multi Format Support |
check with bidder |
| TCF-EU Support |
no |
IAB GVL ID |
check with bidder |
| GPP Support |
check with bidder |
DSA Support |
check with bidder |
| USP/CCPA Support |
check with bidder |
COPPA Support |
check with bidder |
| Supply Chain Support |
check with bidder |
Demand Chain Support |
check with bidder |
| Safeframes OK |
check with bidder |
Supports Deals |
check with bidder |
| Floors Module Support |
check with bidder |
First Party Data Support |
check with bidder |
| User IDs |
none |
ORTB Blocking Support |
check with bidder |
| Privacy Sandbox |
check with bidder |
Prebid Server App Support |
check with bidder |
Registration
Audience Network will not bid on requests made from device simulators.
When testing for Mobile bids, you must make bid requests using a real device.
Note: Audience Network is disabled by default. Please enable it in the app config if you wish to use it. Make sure you provide the partnerID for the auctions to run correctly.
Bid Params
| Name |
Scope |
Description |
Example |
Type |
placementId |
required |
The Placement ID from Audience Network |
'555555555555555\_555555555555555' |
string |
format |
optional |
Format, one of “native”, “fullwidth” or “video” |
'native' |
string |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_audienceNetwor |
hb_bidder_audienceNe |
hb_adid_audienceNetw |
hb_size_audienceNetw |
hb_source_audienceNe |
hb_format_audienceNe |
hb_cache_host_audien |
hb_cache_id_audience |
hb_uuid_audienceNetw |
hb_cache_path_audien |
hb_deal_audienceNetw |
|
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