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Bidder Code teads Member yes
Media Types display, video TCF-EU Support yes
User IDs uid2Id, identityLinkId, lotamePanoramaId, id5Id, criteoId, connectId, quantcastId, publinkId, sharedId, merkleId, kinessoId USP/CCPA Support yes
Supply Chain Support yes COPPA Support yes
Demand Chain Support check with bidder GPP Support check with bidder
Supports Deals yes Prebid.js Adapter yes
IAB GVL ID 132 Prebid Server Adapter yes
Floors Module Support yes First Party Data Support no
Multi Format Support will-not-bid ORTB Blocking Support yes
Safeframes OK check with bidder


The Teads Bidding adapter requires setup before beginning. Please contact us on

Bid Params

Name Scope Description Example Type
pageId required(pbjs) Teads page id 2453 integer
placementId required(pbs,pbjs) Teads placement id 113244 integer

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_teads hb_bidder_teads hb_adid_teads
hb_size_teads hb_source_teads hb_format_teads
hb_cache_host_teads hb_cache_id_teads hb_uuid_teads
hb_cache_path_teads hb_deal_teads

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