PulsePoint
Features
| Bidder Code | pulsepoint | Prebid.org Member | no |
|---|---|---|---|
| Media Types | display, video, native | GDPR Support | yes |
| User IDs | britepoolId, criteo, id5Id, identityLink, liveIntentId, parrableId, pubCommonId, unifiedId | COPPA Support | no |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_pulsepoint | hb_bidder_pulsepoint | hb_adid_pulsepoint |
hb_size_pulsepoint | hb_source_pulsepoint | hb_format_pulsepoint |
hb_cache_host_pulsep | hb_cache_id_pulsepoi | hb_uuid_pulsepoint |
"Deal ID" Ad Server Key
hb_deal_pulsepoint
Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
cf |
required | Ad size identifier | '300X250' |
string |
cp |
required | Publisher Id | 12345 |
integer |
ct |
required | Ad Tag Id | 12345 |
integer |
bcat |
optional | Blocked IAB Categories | [ 'IAB1-5', 'IAB1-6' ] |
array of strings |
battr |
optional | Blocked Creative Attributes | [ 1, 2, 5 ] |
array of integers |
badv |
optional | Blocked Advertisers by their domains | ['ford.com', 'pepsi.com'] |
array of strings |
bidfloor |
optional | Bid floor price CPM | 1.23 |
float |
video |
required | Required for video requests. OpenRTB Video object. | { w: 400, h: 300 } |
object |
Video parameters
Parameters on the Video object in Bid params for PulsePoint. OpenRTB 2.5 Video object specification is used. Below are some sample parameters from the OpenRTB Video specs.
| Name | Scope | Description | Example |
|---|---|---|---|
video.mimes |
required | Content MIME types supported | ['video/mp4','video/x-flv'] |
video.minduration |
optional | Minimum video ad duration in seconds | 8 |
video.maxduration |
optional | Maximum video ad duration in seconds | 20 |
video.protocols |
optional | Array of supported video protocols | [2, 3] |
video.w |
optional | Width of the video player in device independent pixels | 400 |
video.h |
optional | Height of the video player in device independent pixels | 300 |
video.startdelay |
optional | Start delay in seconds | 5 |
video.skip |
optional | Indicates if the player will allow the video to be skipped | 1 |
video.minbitrate |
optional | Minumim bit rate in Kbps. | 200 |
video.maxbitrate |
optional | Maximum bit rate in Kbps. | 500 |
video.api |
optional | List of supported API frameworks for this impression | [1, 2] |