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Improve Digital

Features

Bidder Code improvedigital Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 253
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

Bid params

Name Scope Description Example Type
placementId required The placement ID from Improve Digital. 1234567 integer
publisherId required The publisher ID from Improve Digital. 4567 integer
keyValues optional Contains one or more key-value pairings for key-value targeting { testKey1: ['testValueA'], testKey2: ['testValueB', 'testValueC'] } object
bidFloor optional Bid floor price 0.01 float
bidFloorCur optional Bid floor price currency. Supported values: USD (default), EUR, GBP, AUD, DKK, SEK, CZK, CHF, NOK 'USD' string
extend optional See the Extend mode section true boolean
rendererConfig optional Configuration object for JS renderer of the RAZR creatives. Provided by Improve Digital. { key1: value1 } object

Configuration

Sizes

By default, the adapter sends Prebid ad unit sizes to Improve Digital’s ad server. If the ad server should only respond with creative sizes as defined for each placement in the Origin platform, turn off usePrebidSizes adapter parameter like this:

pbjs.setConfig({
    improvedigital: { usePrebidSizes: false }
});

Renderer Config

Global configuration for the special creative format renderer. Please use rendererConfig bid param for ad slot specific configuration.

pbjs.setConfig({
    improvedigital: {
        rendererConfig: {
            // Global config object provided by Improve Digital
        }
    }
});

Extend Mode

Improve Digital Extend mode provides publishers with access to additional demand from other SSPs. Before enabling please contact our team for more information. The Extend mode can be enabled:

  • per ad unit via the extend bid param
  • for all ad units via setConfig():
pbjs.setConfig({
    improvedigital: {
        extend: true
    }
});

Examples

Examples of different ad unit formats can be found in Prebid.js ad unit reference. Improve Digital bidder must be added in the ad unit’s bids array. Example:

pbjs.addAdUnits({
    code: 'banner1',
    sizes: [[728, 90], [970, 250]],
    bids: [
        {
            bidder: 'improvedigital',
            params: {
                placementId: 1111111,
                publisherId: 1234
            }
        }
    ]
});

Example for Key-Values

pbjs.addAdUnits({
    code: 'banner1',
    sizes: [[600, 290]],
    bids: [
        {
            bidder: 'improvedigital',
            params: {
                placementId: 1111111,
                publisherId: 1234,
                keyValues: {
                    testKey1: ["testValueA"],
                    testKey2: ["testValueB", "testValueC"]
                }
            }
        }
    ]
});

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_improvedigital hb_bidder_improvedig hb_adid_improvedigit
hb_size_improvedigit hb_source_improvedig hb_format_improvedig
hb_cache_host_improv hb_cache_id_improved hb_uuid_improvedigit
hb_cache_path_improv hb_deal_improvedigit

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