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Bidder Code huaweiads Member no
Media Types display, video, native GDPR TCF Support yes
User IDs none USP/CCPA Support no
Supply Chain Support no COPPA Support yes
Demand Chain Support no GPP Support no
Supports Deals yes Prebid.js Adapter no
IAB GVL ID 856 Prebid Server Adapter yes
Floors Module Support no First Party Data Support check with bidder
Multi Format Support check with bidder ORTB Blocking Support check with bidder
Safeframes OK no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_huaweiads hb_bidder_huaweiads hb_adid_huaweiads
hb_size_huaweiads hb_source_huaweiads hb_format_huaweiads
hb_cache_host_huawei hb_cache_id_huaweiad hb_uuid_huaweiads
hb_cache_path_huawei hb_deal_huaweiads


The Example Bidding adapter requires setup before beginning. Please contact us at

  1. The following parameters need to be registered on the HuaweiAds platform, and at the same time, the permission to access the server interface needs to be opened on the HuaweiAds platform.
  2. You can find ( publisherid, signkey, keyid ) on the platform after registration.
  3. You need to create your advertising creative on the platform and get the corresponding ( slotid, adtype ).
  4. We need OAID, GAID, IMEI (One must not be empty, you can collect OAID first, or use GAID) in our request, so when using prebidmobile, please add something like “TargetingParams.addUserData(“oaid”, “oaid-test”) TargetingParams.addUserData(“gaid”, “gaid-test”) TargetingParams.addUserData(“imei”, “imei-test”)”.
  5. You can also send the clientTime to the HuaweiAds Adx server, like “TargetingParams.addUserData(“clientTime”, “2018-11-02 16:34:07.981+0800”)”. if not, it will use the prebid server time and zone.

Bid Params

Name Scope Description Example Type
publisherid required Publisher Id '2001000399' string
signkey required Sign Key '5d********82c38594f8b2bdfd9f********a398dca734932898e3********8d' string
keyid required Key Id '2' string
slotid required Slot Id 'u42ohmaufh' string
adtype required Ad Type 'native' string

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