Bidder Code adkernel Member no
Media Types display, video, native GDPR Support yes
User IDs none COPPA Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adkernel hb_bidder_adkernel hb_adid_adkernel
hb_size_adkernel hb_source_adkernel hb_format_adkernel
hb_cache_host_adkern hb_cache_id_adkernel hb_uuid_adkernel

"Deal ID" Ad Server Key



The Adkernel Bidding adaptor requires setup and approval before beginning. Please reach out to for more details

Bid Params

Name Scope Description Example Type
host required Ad network’s RTB host '' string
zoneId required RTB zone id '30164' string