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AdUp Technology


Bidder Code aduptech Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 647
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder


To use, our bidding adapter requires proper setup, including an existing publisher account, as well as approval from AdUp Technology.
For more information visit or contact

Bid params

Name Scope Description Example Type
publisher required Unique publisher identifier. 'prebid' string
placement required Unique placement identifier per publisher. '1234' string
query optional Semicolon separated list of keywords. 'urlaub;ibiza;mallorca' string
adtest optional Deactivates tracking of impressions and clicks.
Should only be used for testing purposes!
true boolean

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_aduptech hb_bidder_aduptech hb_adid_aduptech
hb_size_aduptech hb_source_aduptech hb_format_aduptech
hb_cache_host_adupte hb_cache_id_aduptech hb_uuid_aduptech
hb_cache_path_adupte hb_deal_aduptech

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