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AdUp Technology


Bidder Code aduptech Member no
Media Types display GDPR TCF Support yes
User IDs none USP/CCPA Support no
Supply Chain Support no COPPA Support no
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID check with bidder Prebid Server Adapter no
Floors Module Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_aduptech hb_bidder_aduptech hb_adid_aduptech
hb_size_aduptech hb_source_aduptech hb_format_aduptech
hb_cache_host_adupte hb_cache_id_aduptech hb_uuid_aduptech
hb_cache_path_adupte hb_deal_aduptech


The AdUp Technology bidding adapter requires setup and approval before beginning. For more information visit or contact

Bid params

Name Scope Description Example
publisher required Unique publisher id '1234'
placement required Unique placement id per publisher '5678'
query optional Semicolon separated list of keywords 'urlaub;ibiza;mallorca'
adtest optional Impressions and clicks will not be tracked if enabled true

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