TripleLift
Features
| Bidder Code | triplelift | Prebid.org Member | yes |
|---|---|---|---|
| Media Types | display, video | GDPR TCF Support | yes |
| User IDs | criteo, identityLink, unifiedId, pubCommonId | USP/CCPA Support | yes |
| Supply Chain Support | yes | COPPA Support | yes |
| Demand Chain Support | no | Safeframes OK | yes |
| Supports Deals | yes | Prebid.js Adapter | yes |
| IAB GVL ID | 28 | Prebid Server Adapter | yes |
| Floors Module Support | yes |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_triplelift |
hb_bidder_triplelift |
hb_adid_triplelift |
hb_size_triplelift |
hb_source_triplelift |
hb_format_triplelift |
hb_cache_host_triple |
hb_cache_id_tripleli |
hb_uuid_triplelift |
hb_cache_path_triple |
hb_deal_triplelift |
Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
inventoryCode |
required | TripleLift inventory code for this ad unit (provided to you by your partner manager) | 'pubname_main_feed' |
string |
floor |
optional | Bid floor | 1.00 |
float |
video |
required for instream video | oRTB video object | { mimes: ['video/mp4'], w: 640, h: 480 } |
object |
video.w |
required for instream video | oRTB video object width dimension | 640 |
int |
video.h |
required for instream video | oRTB video object height dimension | 480 |
int |