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Apacdex

Features

Bidder Code apacdex Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs all ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support yes

Table of Contents

Bid Params

Name Scope Description Example Type
placementId* required Placement ID provided by Apacdex 'plc100000' string
siteId* required Publisher site ID from Apacdex 'apacdex1234' string
floorPrice optional CPM bidfloor in USD 0.03 float
geo optional GEO data of device. See Geo Object for details. {"lat":17.98928,"lon":99.7741712,"accuracy":20} object

(*) Please do not use placementId and siteId at the same time.

Geo Object

If the publisher has GEO data of the user’s device. Make it available through the geo audience so we can improve ad targeting, which means improving bids. The list of fields can be referenced in Section 3.2.19 from the OpenRTB 2.5 document.

Name Scope Description Example Type
lat required Latitude from -90.0 to +90.0, where negative is south. 17.98928 float
lon required Longitude from -180.0 to +180.0, where negative is west. 99.7741712 float
accuracy required Estimated location accuracy in meters; recommended when lat/lon are specified and derived from a device’s location services (i.e., type = 1). Note that this is the accuracy as reported from the device. Consult OS specific documentation (e.g., Android, iOS) for exact interpretation. 20 integer
lastfix optional Number of seconds since this geolocation fix was established. Note that devices may cache location data across multiple fetches. Ideally, this value should be from the time the actual fix was taken. 30 integer
utcoffset optional Local time as the number +/- of minutes from UTC. -420 integer

Video Ad Unit

Publishers declare video inventory by passing the following parameters via mediaTypes.video

Name Scope Description Example Type
context required instream or outstream "outstream" string
playerSize required width, height of the player in pixels [640,360] - will be translated to w and h in bid request array<integers>
mimes recommended List of content MIME types supported by the player (see openRTB v2.5 for options) ["video/mp4"] array<string>
protocols recommended Supported video bid response protocol values
1: VAST 1.0
2: VAST 2.0
3: VAST 3.0
4: VAST 1.0 Wrapper
5: VAST 2.0 Wrapper
6: VAST 3.0 Wrapper
7: VAST 4.0
8: VAST 4.0 Wrapper		 [2,3,5,6] array<integers>
api recommended Supported API framework values:
1: VPAID 1.0
2: VPAID 2.0
3: MRAID-1
4: ORMMA
5: MRAID-2		 [2] array<integers>
maxduration recommended Maximum video ad duration in seconds. 30 integer
minduration recommended Minimum video ad duration in seconds 6 integer
playbackmethod recommended Playback methods that may be in use. Only one method is typically used in practice. (see openRTB v2.5 section 5.10 for options) [2] array<integers>
skip optional Indicates if the player will allow the video to be skipped, where 0 = no, 1 = yes. 1 integer
skipafter optional Number of seconds a video must play before skipping is enabled; only applicable if the ad is skippable. 6 integer
minbitrate optional Minimum bit rate in Kbps. 300 integer
maxbitrate optional Maximum bit rate in Kbps. 9600 integer
startdelay* recommended Indicates the start delay in seconds for pre-roll, mid-roll, or post-roll ad placements.
>0: Mid-Roll (value indicates start delay in second)
0: Pre-Roll
-1: Generic Mid-Roll
-2: Generic Post-Roll		 0 integer
placement* recommended Placement type for the impression. (see openRTB v2.5 section 5.9 for options) 1 integer

Lists of values are in the OpenRTB 2.5 documentation as referenced above.

Sample Banner Ad Unit

var adUnits = [
  {
    code: 'test-div',
    mediaTypes: {
      banner: {
        sizes: [[300, 250], [300,600]]
      }
    },
    bids: [
      {
          bidder: 'apacdex',
          params: {
              siteId: 'apacdex1234', // siteId provided by Apacdex
              floorPrice: 0.01, // default is 0.01 if not declared
          }
      }
    ]
  }
];

Sample Video Ad Unit: Instream

var instreamAdUnit = {
  code: 'test-div',
  sizes: [[640, 480]],
  mediaTypes: {
    video: {
      playerSize: [[640, 480]],
      context: "instream"
      api: [2],
      placement: 1,
      skip: 1,
      linearity: 1,
      minduration: 1,
      maxduration: 120,
      mimes: ["video/mp4", "video/x-flv", "video/x-ms-wmv", "application/vnd.apple.mpegurl", "application/x-mpegurl", "video/3gpp", "video/mpeg", "video/ogg", "video/quicktime", "video/webm", "video/x-m4v", "video/ms-asf", video/x-msvideo"],
      playbackmethod: [6],
      startdelay: 0,
      protocols: [1, 2, 3, 4, 5, 6]
    },
  },
  bids: [
    {
      bidder: 'apacdex',
      params: {
        siteId: 'apacdex1234', // siteId provided by Apacdex
        floorPrice: 0.01, // default is 0.01 if not declared
      }
    }
  ]
};

mediaTypes.video object reference to section 3.2.7 Object: Video in the OpenRTB 2.5 document You must review all video parameters to ensure validity for your player and DSPs

Sample Video Ad Unit: Outstream

var outstreamAdUnit = {
  code: 'test-div',
  sizes: [[410, 231]],
  mediaTypes: {
    video: {
      playerSize: [[410, 231]],
      context: "outstream"
      api: [2],
      placement: 5,
      linearity: 1,
      minduration: 1,
      maxduration: 120,
      mimes: ["video/mp4", "video/x-flv", "video/x-ms-wmv", "application/vnd.apple.mpegurl", "application/x-mpegurl", "video/3gpp", "video/mpeg", "video/ogg", "video/quicktime", "video/webm", "video/x-m4v", "video/ms-asf", video/x-msvideo"],
      playbackmethod: [6],
      startdelay: 0,
      protocols: [1, 2, 3, 4, 5, 6]
    },
  },
  bids: [
    {
      bidder: 'apacdex',
      params: {
        siteId: 'apacdex1234', // siteId provided by Apacdex
        floorPrice: 0.01, // default is 0.01 if not declared
      }
    }
  ]
};

mediaTypes.video object reference to section 3.2.7 Object: Video in the OpenRTB 2.5 document You must review all video parameters to ensure validity for your player and DSPs

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_apacdex hb_bidder_apacdex hb_adid_apacdex
hb_size_apacdex hb_source_apacdex hb_format_apacdex
hb_cache_host_apacde hb_cache_id_apacdex hb_uuid_apacdex
hb_cache_path_apacde hb_deal_apacdex

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