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TheAdx

Features

Bidder Code theAdx Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support will-not-bid
TCF-EU Support yes IAB GVL ID 556
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals yes
Floors Module Support yes First Party Data Support no
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder Prebid Server App Support yes

Bid Params

Name Scope Description Example Type
pid required Publisher GUID from TheAdx.com '1000' int
wid required Web Site ID from TheAdx.com '2000' int
tagId required Tag ID from TheAdx.com '3000' int
         

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_theAdx hb_bidder_theAdx hb_adid_theAdx
hb_size_theAdx hb_source_theAdx hb_format_theAdx
hb_cache_host_theAdx hb_cache_id_theAdx hb_uuid_theAdx
hb_cache_path_theAdx hb_deal_theAdx

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