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Bidder Code smartyads Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 534
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals yes
Floors Module Support check with bidder First Party Data Support no
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder


The Example Bidding adapter requires setup before beginning. Please contact us at

Prebid.JS Bid Params

Name Scope Description Example Type
sourceid required placement ID '0' string
host required const value, set to “prebid” 'prebid' string
accountid optional publisher ID '1901' string
traffic optional Configures the mediaType that should be used. Values can be 'banner', 'native' or 'video' 'banner' string

Prebid Server Bid Params

Name Scope Description Example Type
host required Region id 'ns1' string
sourceid required Partner id 'smartyads' string
accountid required Endpoint id 'hash' string

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_smartyads hb_bidder_smartyads hb_adid_smartyads
hb_size_smartyads hb_source_smartyads hb_format_smartyads
hb_cache_host_smarty hb_cache_id_smartyad hb_uuid_smartyads
hb_cache_path_smarty hb_deal_smartyads

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